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ON  CERTIFIED
TASK   SELLING
  ON   EXPERT
POINT SEMINAR
  ON    SEVEN STAR
          SUCCESS
TIME      SELLING
ON    CLOSE
TASK       8
  ON    OUT OF

POINT     10
        SALES
  ON
        SEVEN STAR
TIME      SUCCESS
          SELLING
ON     SESSION I
        INTRODUCTION
TASK
  ON      SELLING
          EXPERTS
POINT     WANTED !
  ON       CERTIFIED
            SELLING

TIME        EXPERT
PREFACE
                                   I Asked A Simple Question.
                              Do You Want To Become A #1 Expert ?

Several years ago I began working with a sales team of experienced professionals at a well known national retailer.

They had seen and heard it all when it came to training and professional development. In fact they possessed a
closed minded attitude to anything new and different. Considering all they had been through, who could
blame them. In fact, one of the team member said to me “ If you ever wondered where the bottom third of the class
ends up– you have arrived at that destination. My immediate response, “What Nonsense !”

In any activity in life we all have the potential to create a masterpiece, be the best and let our actions positively
benefit someone else. It is a simple choice we all can make everyday. More than a matter of skill, excellence is 100%
a matter of our will. So I asked them all such a simple question. How would you like to become the # 1 Scorecard
Team for the entire company ?

In a year‟s time that is exactly what we did. The path was a simple one of advancing a positive Can-Do environment
and consistently coaching-out all cynical and negative behaviors that had accumulated over the many years. Such
behavior was not being your Best Self and more than short changing our customers it was diminishing the many
gifts each of our very talented team possessed. Once these blocks were removed, the team become well attuned to
observing, listening and responding to our customer‟s desires. Almost over night everything came together and the
sweet smell of achievement did the rest, as it fueled this rocket to the #1 Team in our Fortune 100 Corporation with
almost nine hundred locations. Many members of the team were surprised but I never had a doubt, for these experienced
professionals only needed to possess a philosophy and a path to execute them. They surely did ,as they hit the ball out
of the park.. Yet in all honesty so much of what we did was just a matter of simple, honest common sense.
As much as the team‟s growth was exciting, the customer response was incredible. The development of these
new relationships were most apparent as customers returned multiple times to purchase many items and we began
to see a growing list of new customers that were directed to our store through their positive referrals. Once again
cumulative good behaviors produced an impact that was felt very far beyond the four walls of our store.

What dynamics created this positive response ? Simply, Our Quality in everything we did was better than our competitors.
This cut above the rest was a new benchmark of excellence that was Seven Star. So from that perspective if you
desire to be number one in your profession you have to care and give more of yourself.

On Task On Point On Time is the foundation of this Seven Star Success Strategy. It is an affirmation statement of the
individual‟s commitment to create an environment where he/she can become the best. So much of today‟s technology
and our pathological obsession with the „Smart Phone‟ has created a blurry operating environment of
Distractions, Disruptions and Distortions which makes it increasingly more difficult to become a critical thinker.

How can anyone be On Task On Point On Time when we have conditioned ourselves to be living life through the
flat screen of the “Dumb Phone” and not actively engaged in the sights and sounds of our daily learning that is
necessary to be a vital and strategic thinker; which is the foundation of all #1 Experts.

This book is a sequential journey of simple images and words that each build upon the other to enlighten your
perception and to re-connect you to Your Best Self. Once this process is begun you will notice the change in your
abilities to observe and respond to your buyer‟s behaviors. T.P.T. brings both clarity and self direction.

So now ask yourself a simple question. Do you want to become a # 1 Expert and enjoy the success of being the
Best? If so…Discover your authentic potential in committing to be On Task On Point On Time. Connecting to your
T.P.T. Potential will create Your Opportunities Moment and the Seven Star Success that you deserve.

                                                                            Dr. Robert Scott
SEVEN STAR SUCCESS SELLING

    Create Instant Influence & Trust
 Learn Seven Critical Buyer Behaviors
   Understand Customer Motivation
Increase Performance – Sustained Results
SEVEN STAR SUCCESS SELLING
1.   Be Your Best Self
2.   Become An Expert Not An Order Taker
3.   Turn Your Shoppers Into Buyers
4.   Know Your Buyer’s Seven Behaviors
5.   Perfect Your Seven Selling Responses
6.   Create Your Opportunity Moment
7.   Lead A Selling Culture of Relationships
ON     SESSION II
        DISCOVERING
TASK    BELIEVING &
  ON    BECOMING
           YOUR
POINT    BEST SELF
  ON        CERTIFIED
             SELLING
TIME         EXPERT
ON    TWO YEARS
             OF
TASK      RESEARCH
        DEVELOPMENT
  ON   FIELD TESTING…
POINT IT WORKS !
  ON       CERTIFIED
            SELLING
TIME        EXPERT
YOUR BEST SELF



 Excellence is the Sum of Your
Aptitude, Attitude & Appearance
What You Imagine – You Become
ON    SESSION III

TASK       YOUR
  ON      EXPERT
         SELLING
POINT    SECRETS
  ON      CERTIFIED
           SELLING
TIME       EXPERT
ON     NATIONAL
         RETAILER
TASK
         FORTUNE 100
  ON
        CORPORATION
POINT   ENVIRONMENT
  ON       CERTIFIED
            SELLING
TIME        EXPERT
DEVELOPING ORDER TAKERS
     INTO EXPERTS




  AN EXPERT IS THAT SPECIAL
 SOMEONE WHO BELIEVES THAT
 THEIR QUALITY WORK IS AN
  EXPRESSION OF THEMSELVES
ON     SESSION IV
TASK
        BUYER-SELLER
  ON     PSYCHOLOGY
POINT        101

  ON       CERTIFIED
            SELLING
TIME        EXPERT
ON       DIVERSE
TASK    DEMOGRAPHIC
          RESEARCH
  ON      TO INSURE
          ACCURATE
POINT      RESULTS
  ON       CERTIFIED
            SELLING
TIME        EXPERT
TURNING SHOPPERS
     INTO BUYERS




KNOWING YOUR BUYER‟S BEHAVIOR
IS THE NINETY PERCENT SECRET IN
SUCCESSFULLY CLOSING YOUR SALE
BUYERS & SELLERS
    FACT OR FICTION




    SELLING IS AN ART
OF OBSERVING & RESPONDING
TO WHAT IS NOT IMMEDIATELY
         OBVIOUS
ON    SESSION V

TASK      KNOW
  ON      YOUR
         BUYER’S
POINT   BEHAVIOR
  ON      CERTIFIED
           SELLING
TIME       EXPERT
ON      TARGETED
            BUYER
TASK      RESEARCH
  ON
         TO CAPTURE
POINT   MOST CURRENT
           TRENDS
  ON
           CERTIFIED

TIME        SELLING
            EXPERT
SEVEN BUYER
   BEHAVIORS


  OBSERVE & LISTEN FOR WHAT
   IS NOT SAID AND NOT DONE
YOUR PERCEPTION IS YOUR SKILL
ON    SESSION VI

TASK      KNOW
  ON      YOUR
         SELLING
POINT   RESPONSE
  ON      CERTIFIED
           SELLING
TIME       EXPERT
ON       SPECIFIC
          FEEDBACK
TASK        FROM
         EXPERIENCED
  ON
            SALES
POINT   PROFESSIONALS
  ON        CERTIFIED
             SELLING
TIME         EXPERT
SEVEN SELLING STYLES




  TARGETING YOUR SELLING RESPONSE
  TO YOUR BUYER’S BEHAVIOR IS WHAT
  TRANSFORMS A SIMPLE TRANSACTION
INTO A PERSONAL PURCHASE EXPERIENCE
ON    SESSION VII
TASK
         CONNECT
  ON       THE
POINT      DOTS
  ON       CERTIFIED
            SELLING
TIME        EXPERT
ON       ON SITE
        DEVELOPMENT
TASK          &
  ON     TESTING FOR
          MAXIMUM
POINT   EFFECTIVENESS
  ON        CERTIFIED
             SELLING
TIME         EXPERT
CONNECTING
THE RIGHT SELLING STYLE




          TO
THE RIGHT BUYER BEHAVIOR
ON    SESSION VIII
        YOUR OPPORTUNITY MOMENT


TASK    SEVEN
        STAR
  ON    SUCCESS
        SELLING
POINT   STYLE
  ON          CERTIFIED
               SELLING
TIME           EXPERT
ON     THE SELLING
        STYLE OF THE
TASK          #1
         SALES TEAM
  ON
             IN A
POINT    FORTUNE 100
        CORPORATION
  ON
           CERTIFIED

TIME        SELLING
            EXPERT
YOUR
OPPORTUNITY MOMENT




   GREAT STRATEGY BRINGS
 CLARITY, DIRECTION & IMPACT
    THAT ONLY IMPROVES
    THE MORE YOU USE IT
ON    SESSION IX

TASK    DEVELOPING
             A
  ON
          SUCCESS
POINT     SELLING
         CULTURE
  ON
           CERTIFIED

TIME        SELLING
            EXPERT
ON        GIVE US
         JUST ONE DAY
TASK     AND WE WILL
            CREATE
  ON
           CERTIFIED
POINT        SALES
        PROFESSIONALS
  ON
            CERTIFIED

TIME         SELLING
             EXPERT
YOUR
    SUCCESS LADDER




     YOU ARE ONLY WHAT YOU
    CAN SIMPLY GIVE TO OTHERS
THIS IS THE ESSENCE THAT ENDURES
HAVE A


 T.
 P.
 T.
DAY
ON TASK  ON POINT  ON TIME; SEVEN STAR SUCCESS SELLING......CERTIFIED SELLING EXPERT SEMINAR

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ON TASK ON POINT ON TIME; SEVEN STAR SUCCESS SELLING......CERTIFIED SELLING EXPERT SEMINAR

  • 1.
  • 2. ON CERTIFIED TASK SELLING ON EXPERT POINT SEMINAR ON SEVEN STAR SUCCESS TIME SELLING
  • 3. ON CLOSE TASK 8 ON OUT OF POINT 10 SALES ON SEVEN STAR TIME SUCCESS SELLING
  • 4. ON SESSION I INTRODUCTION TASK ON SELLING EXPERTS POINT WANTED ! ON CERTIFIED SELLING TIME EXPERT
  • 5. PREFACE I Asked A Simple Question. Do You Want To Become A #1 Expert ? Several years ago I began working with a sales team of experienced professionals at a well known national retailer. They had seen and heard it all when it came to training and professional development. In fact they possessed a closed minded attitude to anything new and different. Considering all they had been through, who could blame them. In fact, one of the team member said to me “ If you ever wondered where the bottom third of the class ends up– you have arrived at that destination. My immediate response, “What Nonsense !” In any activity in life we all have the potential to create a masterpiece, be the best and let our actions positively benefit someone else. It is a simple choice we all can make everyday. More than a matter of skill, excellence is 100% a matter of our will. So I asked them all such a simple question. How would you like to become the # 1 Scorecard Team for the entire company ? In a year‟s time that is exactly what we did. The path was a simple one of advancing a positive Can-Do environment and consistently coaching-out all cynical and negative behaviors that had accumulated over the many years. Such behavior was not being your Best Self and more than short changing our customers it was diminishing the many gifts each of our very talented team possessed. Once these blocks were removed, the team become well attuned to observing, listening and responding to our customer‟s desires. Almost over night everything came together and the sweet smell of achievement did the rest, as it fueled this rocket to the #1 Team in our Fortune 100 Corporation with almost nine hundred locations. Many members of the team were surprised but I never had a doubt, for these experienced professionals only needed to possess a philosophy and a path to execute them. They surely did ,as they hit the ball out of the park.. Yet in all honesty so much of what we did was just a matter of simple, honest common sense.
  • 6. As much as the team‟s growth was exciting, the customer response was incredible. The development of these new relationships were most apparent as customers returned multiple times to purchase many items and we began to see a growing list of new customers that were directed to our store through their positive referrals. Once again cumulative good behaviors produced an impact that was felt very far beyond the four walls of our store. What dynamics created this positive response ? Simply, Our Quality in everything we did was better than our competitors. This cut above the rest was a new benchmark of excellence that was Seven Star. So from that perspective if you desire to be number one in your profession you have to care and give more of yourself. On Task On Point On Time is the foundation of this Seven Star Success Strategy. It is an affirmation statement of the individual‟s commitment to create an environment where he/she can become the best. So much of today‟s technology and our pathological obsession with the „Smart Phone‟ has created a blurry operating environment of Distractions, Disruptions and Distortions which makes it increasingly more difficult to become a critical thinker. How can anyone be On Task On Point On Time when we have conditioned ourselves to be living life through the flat screen of the “Dumb Phone” and not actively engaged in the sights and sounds of our daily learning that is necessary to be a vital and strategic thinker; which is the foundation of all #1 Experts. This book is a sequential journey of simple images and words that each build upon the other to enlighten your perception and to re-connect you to Your Best Self. Once this process is begun you will notice the change in your abilities to observe and respond to your buyer‟s behaviors. T.P.T. brings both clarity and self direction. So now ask yourself a simple question. Do you want to become a # 1 Expert and enjoy the success of being the Best? If so…Discover your authentic potential in committing to be On Task On Point On Time. Connecting to your T.P.T. Potential will create Your Opportunities Moment and the Seven Star Success that you deserve. Dr. Robert Scott
  • 7. SEVEN STAR SUCCESS SELLING Create Instant Influence & Trust Learn Seven Critical Buyer Behaviors Understand Customer Motivation Increase Performance – Sustained Results
  • 8. SEVEN STAR SUCCESS SELLING 1. Be Your Best Self 2. Become An Expert Not An Order Taker 3. Turn Your Shoppers Into Buyers 4. Know Your Buyer’s Seven Behaviors 5. Perfect Your Seven Selling Responses 6. Create Your Opportunity Moment 7. Lead A Selling Culture of Relationships
  • 9. ON SESSION II DISCOVERING TASK BELIEVING & ON BECOMING YOUR POINT BEST SELF ON CERTIFIED SELLING TIME EXPERT
  • 10. ON TWO YEARS OF TASK RESEARCH DEVELOPMENT ON FIELD TESTING… POINT IT WORKS ! ON CERTIFIED SELLING TIME EXPERT
  • 11. YOUR BEST SELF Excellence is the Sum of Your Aptitude, Attitude & Appearance What You Imagine – You Become
  • 12. ON SESSION III TASK YOUR ON EXPERT SELLING POINT SECRETS ON CERTIFIED SELLING TIME EXPERT
  • 13. ON NATIONAL RETAILER TASK FORTUNE 100 ON CORPORATION POINT ENVIRONMENT ON CERTIFIED SELLING TIME EXPERT
  • 14. DEVELOPING ORDER TAKERS INTO EXPERTS AN EXPERT IS THAT SPECIAL SOMEONE WHO BELIEVES THAT THEIR QUALITY WORK IS AN EXPRESSION OF THEMSELVES
  • 15. ON SESSION IV TASK BUYER-SELLER ON PSYCHOLOGY POINT 101 ON CERTIFIED SELLING TIME EXPERT
  • 16. ON DIVERSE TASK DEMOGRAPHIC RESEARCH ON TO INSURE ACCURATE POINT RESULTS ON CERTIFIED SELLING TIME EXPERT
  • 17. TURNING SHOPPERS INTO BUYERS KNOWING YOUR BUYER‟S BEHAVIOR IS THE NINETY PERCENT SECRET IN SUCCESSFULLY CLOSING YOUR SALE
  • 18. BUYERS & SELLERS FACT OR FICTION SELLING IS AN ART OF OBSERVING & RESPONDING TO WHAT IS NOT IMMEDIATELY OBVIOUS
  • 19. ON SESSION V TASK KNOW ON YOUR BUYER’S POINT BEHAVIOR ON CERTIFIED SELLING TIME EXPERT
  • 20. ON TARGETED BUYER TASK RESEARCH ON TO CAPTURE POINT MOST CURRENT TRENDS ON CERTIFIED TIME SELLING EXPERT
  • 21. SEVEN BUYER BEHAVIORS OBSERVE & LISTEN FOR WHAT IS NOT SAID AND NOT DONE YOUR PERCEPTION IS YOUR SKILL
  • 22. ON SESSION VI TASK KNOW ON YOUR SELLING POINT RESPONSE ON CERTIFIED SELLING TIME EXPERT
  • 23. ON SPECIFIC FEEDBACK TASK FROM EXPERIENCED ON SALES POINT PROFESSIONALS ON CERTIFIED SELLING TIME EXPERT
  • 24. SEVEN SELLING STYLES TARGETING YOUR SELLING RESPONSE TO YOUR BUYER’S BEHAVIOR IS WHAT TRANSFORMS A SIMPLE TRANSACTION INTO A PERSONAL PURCHASE EXPERIENCE
  • 25. ON SESSION VII TASK CONNECT ON THE POINT DOTS ON CERTIFIED SELLING TIME EXPERT
  • 26. ON ON SITE DEVELOPMENT TASK & ON TESTING FOR MAXIMUM POINT EFFECTIVENESS ON CERTIFIED SELLING TIME EXPERT
  • 27. CONNECTING THE RIGHT SELLING STYLE TO THE RIGHT BUYER BEHAVIOR
  • 28. ON SESSION VIII YOUR OPPORTUNITY MOMENT TASK SEVEN STAR ON SUCCESS SELLING POINT STYLE ON CERTIFIED SELLING TIME EXPERT
  • 29. ON THE SELLING STYLE OF THE TASK #1 SALES TEAM ON IN A POINT FORTUNE 100 CORPORATION ON CERTIFIED TIME SELLING EXPERT
  • 30. YOUR OPPORTUNITY MOMENT GREAT STRATEGY BRINGS CLARITY, DIRECTION & IMPACT THAT ONLY IMPROVES THE MORE YOU USE IT
  • 31. ON SESSION IX TASK DEVELOPING A ON SUCCESS POINT SELLING CULTURE ON CERTIFIED TIME SELLING EXPERT
  • 32. ON GIVE US JUST ONE DAY TASK AND WE WILL CREATE ON CERTIFIED POINT SALES PROFESSIONALS ON CERTIFIED TIME SELLING EXPERT
  • 33. YOUR SUCCESS LADDER YOU ARE ONLY WHAT YOU CAN SIMPLY GIVE TO OTHERS THIS IS THE ESSENCE THAT ENDURES
  • 34. HAVE A T. P. T. DAY