3 column script Seyi Odusoga A2 Media

1. Video Audio Time
Presenter is in
frontof a
green screen.
Contemporary
artsy looking
background
added.
PRESENTER: Hey guys, it’sRyehere for
IndependentMusicNewsLondon.
50 yearsago, we would haveall owned a
mixtape (examplesof successful mixtapes
as graphics pop up)of some underground
artist or the other. Butface-to-face mixtape
sales has alwaysbeen a meansto an end.
Streaming has become the best way for
independentartiststo release musicsince
mixtapes. Butis it beneficial to the artist,
or justanother method of exploitation? In
an industry that is constantly changing,
can artists be sureto makesales off
streaming right now?
Today moremusic sales are higher than
they have ever been before, dueto
streaming provided from appssuchas
AppleMusic, Spotify, Tidal and more.
As listeners can listen to as many songsas
they want, for a cheaper price through
streaming via the internet. This helps the
artist reach audiencesworldwidequicker.
40
seconds
Graphics +
presenter in
frontof the
green screen.
So face-to-face sales is not completely
dead, but streaming has doneso much
morefor artists so far. Butthat does not
necessarily makeit 'ideaof the year.'
Spotify says that its average payoutfor a
stream to labels and publishers is between
£0.005 and £0.0066, however, Information
Is Beautifulsuggests that the average
paymentto an artist is £0.0089 – this
being what a signed artist receives after
the label's share.
The worstpayoutof all for musicians,
however, comes from YouTube, which
1 minute
20
seconds

2. paysout about £0.00024 per play.
An artist signed to a record label would
thus have to have their Youtubevideo
played about 4,990,000 timesin order to
earn the monthly U.K minimum wageof
£1,182.
So what about Tidal?
The service pays£0.006 per stream —
while it doesn’tsound like muchof a
differenceto its competitors, a signed
artist would only need to be streamed
197,000timeson the serviceto make the
monthly minimum wage.
Musicianswho stay independenthavethe
potential to earn the most money,
according to all the average rates.
Unsigned artists average about £4.75 for
every £7.93 album downloadedfrom
iTunesthrough a distributor, while signed
artist's average $1.83 per $7.93album
downloaded throughiTunes. Minusa
label’s take on profits, artists also make
moreper play on every streaming service.
Cutaways+
graphics
PRESENTER: Streamingwillearn artists a
lot, but only with enoughusers. Royalty
payoutsfrom streamingmight seem small
now, but that’s because it’s fairly new.
Eventually asmore listeners sign-up, the
payoutswould seem moresignificant.
The alternative is piracy. If musicisn’t
easily accessible for free with ads or
through a subscription, peoplewill just
steal it and then artists earn nothing. Last
year alone, 1.2 billion songs wereillegally
downloaded by 7.7 million musicfanatics,
costing around 1 billion poundsfor the
industry.
50
seconds

3. Presenter in
frontof the
green screen +
graphics
So should remain as an independentartist
or sign yourself up to a label?
The big money’salwaysbeen through
performingAnd Merchandise – Labels
have always cheated artists out of
recorded musicdollars. Artists should also
think of streaming as a brand promotion
tactic.
As an independentartist, you are more
likely to earn a fair share of the money you
receive. So through performingand
merchandiseyou may receive up to 100%
of the proceeds. However, there are more
opportunitiesbroughtto the table when
signed to a label. So onemust be actively
searching for opportunities, lookingfor
waysto spread their musicon a large scale
and probably have a manager, if they are
independent.
50
seconds
Interview +
cutaways
VOICEOVER: We'rehere today at Baker
Street to catch up with Jonny and Danny,
two membersof an independentmusic
band to get an insidelook on their
experience in the music industry and how
they view being signed as partof a label.
 So, as we all know, you have
achieved independentsuccessin the
industry, and you arecurrently
signed to a label. Weare all excited
to find out, how was your time been
in this industry?
(answer)
 Where wasyour favouritelive
performance?
(answer)
 Why did you choose to stay/leave
your label?
(answer)
3
minutes

4.  Do you feel you are better off with or
without a label?
(answer)
 Where doesmajority of your income
come from?
(answer)
 Can you see a significant change in
income and namerecognition since
you first started?
(answer)
 Do you think the internet has helped
or hindered your career success?
(answer)
 Lastly, which dealdo you advise
coming up artists not to sign or what
do you regret ever signing?
(answer)
Footage as if
interviewing
an
international
representative
+ use of
graphics
take a
screenshot of
this tweet
https://
twitter.com/
JmeBBK/
status/
811900629
467729920
for reference
I'm here with signed music producer,
______.
What are your opinionson musicpiracy?
(answer)
How has your musicbeen affected by
piracy?
(answer)
Is it really necessary to be assigned to a
record label in todaysday and age?
(answer)
How has being assigned to a label helped
you in your musiccareer?
(answer)
Has streaming helped or hindered your
career in this industry?
(answer)
Where do you feel the lion share is in this
industry?
3
minutes

5. (answer)
Answer guide:
 relate to both Taylor Swift
information and Chip, Kojo Funds,
YxngBane,etc
 use nipsey hussleinformation - In
October 2012, unsigned rapper,
Nipsey Hussle made $100,000 by
selling 1,000 copiesof his mixtape,
Crenshaw, for $100 each. He shifted
every single CD in less than24 hours
at a pop-up store in his hometownof
L.A.
 the money is in songwriting and
producers(behind the scenes work)
 intervieweeis a signed music
producer who used to create albums
in her bedroom
Vox pops
(questions for
the public)
In frontof a
green screen
with videos of
their favourite
artists behind.
Weasked staff here at, IndependentMusic
NewsLondon, on their viewson music
streaming today.
(Questions are not said, only answers)
1. Who is your favouriteartist and how
do you listen to their music?
2. Do you think payingfor musicis
fair?
3. Do you prefer Soundcloud or Apple
Music/Tidal/Spotify?
40
seconds