SlideShare una empresa de Scribd logo
1 de 19
Descargar para leer sin conexión
5 WAYS
FOR BRANDS TO WIN
IN THE SOCIAL SPACE
SEYMOUR SLOAN
IDEAS THAT MATTER
HERE’S WHAT WE LEARNED DURING 2014
Beyond the hype of social media
and its evolution across apps,
channels and devices, one
underlying theme holds true:
at its core, social media
is and always has been
a natural human behaviour
and not just a medium.
These five trends can help marketers create
and evaluate social media content:
EVERYONE IS A CONTENT CREATOR
AND THAT’S A GOOD THING
RELEVANCE AND RESPONSIVENESS
ARE THE NEW GOLD STANDARD
STORYTELLING WILL NEVER GO AWAY
NO ONE IS READING ANYMORE
INNOVATION IS AT THE HEART OF
CONTENT CREATION
1
2
3
4
5
SEYMOUR SLOAN
IDEAS THAT MATTER
#1
KEY TREND
SEYMOUR SLOAN
IDEAS THAT MATTER
EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT
‘EM, JOIN ‘EM
At one time, marketers and publishers were
the sole proprietors of media messages.
Today, thanks to platforms like Vine and
YouTube, everyone is a (viral) content-
creator.
And this democratization of social content
brings with it both challenges and
opportunities for brands. Consumers have
become increasingly jaded toward
marketing messages, especially online
where they head for the close button as
soon as a banner pops up.
The rise in mobile-based social media
consumption has made this even more
challenging.
SEYMOUR SLOAN
IDEAS THAT MATTER
EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT
‘EM, JOIN ‘EM
TIPS FOR MARKETERS
Armed with the “four C’s”—collaboration, co-creation, curation
and crowdsourcing marketers can empower consumers to
talk about their brand:
In business and in content marketing,
COLLABORATION IS THE NEW COMPETITION
aiding brands in content discovery.
Investing in relationships with bloggers and influencers is the
new celebrity endorsement. Not that David Beckham’s H&M-
brief-sporting-days are numbered, but marketers might be
better served CO-CREATING WITH BLOGGERS to drive
deeper engagement
with fans.
What better way to involve users, than to have them
help CROWDSOURCE YOUR CREATIVITY? For example,
Airbnb’s “Hollywood and Vines” short "lm invited users from
around the world to submit their six-second videos and each
of the Vine directors whose content was selected received
$100 Airbnb coupons.
1
2
3
SEYMOUR SLOAN
IDEAS THAT MATTER
#2
KEY TREND
SEYMOUR SLOAN
IDEAS THAT MATTER
BE RELEVANT. BE RESPONSIVE.
THE AVERAGE CONSUMER CHECKS
HIS OR HER PHONE 150 TIMES A DAY.
This new cultural attachment to mobile
devices even sparked the genesis of the
word
Nomophobia, or the fear of losing one’s
phone.
In this new reality of the “always on
consumer” and the tremendous data mining
fuelled by smartphones, it’s all about
context. And with location-based technology,
marketers can
target contextual messaging to a consumer
whether he or she
is in line at the grocery store, watching TV,
or even watching
TV on an iPad while eating dinner.
SEYMOUR SLOAN
IDEAS THAT MATTER
EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT
‘EM, JOIN ‘EM
TIPS FOR MARKETERS
Armed with the “four C’s”—collaboration, co-creation, curation and
crowdsourcing marketers can empower consumers to talk about their
brand:
KNOW YOUR AUDIENCE. Brands that understand and respond to the
micro-cultures of their target audiences get the most out of their media
spend. Take Visa’s NFL sponsorship campaign on Facebook; by glorifying
the NFL Steelers culture using its symbol, “the terrible towel”, the NFL
forged an authentic connection with fans.
BE RESPONSIVE. By now, you’re probably familiar with Oreo’s real-time
lightning in a bottle epitomized by its Super Bowl “Dunk in the Dark” tweet.
But beyond the real-time war room, effective marketing responsiveness is
more about an always-on ethos that’s committed to customer experience
(think moments of surprise and delight) and quality service.
HARNESS THE POWER OF NOW. In our instant gratification world,
consumer priorities are shifting from where products are from, to when they
can be delivered. Popular new apps are driving Amazon Prime’s two-day
delivery into extinction with premium one-hour delivery options. Brands that
can bank on this growing appetite for urgency in content and service will
get ahead.
1
2
3
SEYMOUR SLOAN
IDEAS THAT MATTER
#3
KEY TREND
SEYMOUR SLOAN
IDEAS THAT MATTER
LESS SELF-PROMOTION. MORE STORYTELLING.
With content generation on the rise and attention
spans on the decline, social engagement has
never been more challenging. But regardless of
the medium, the common denominator across
successful content marketing will always be great
storytelling.
A truly great story captures emotion and
transforms a brand from a simple transactional
machine into a multi dimensional living, breathing
thing—from something people buy into, to
something consumers join and even befriend.
Brands that have mastered this have taken a truly
transmedia approach—recognizing the increasing
possibilities of a seamless, online and offline world
and the multiple canvases it provides. In its ideal
state, this kind of storytelling unfolds new
experiences across different devices while
harnessing the unique functionality of each
medium.
SEYMOUR SLOAN
IDEAS THAT MATTER
LESS SELF-PROMOTION. MORE STORYTELLING.
TIPS FOR MARKETERS
Armed with the “four C’s”—collaboration, co-creation, curation and
crowdsourcing marketers can empower consumers to talk about their
brand:
CULTIVATE PURPOSEFUL STORYTELLING. This requires an
experiential approach to set stories in motion. Stories that entice
consumers to celebrate moments of discovery and claim bragging rights by
sharing that personalized excitement online.
REDUCE, REUSE, RECYCLE. To maximize the impact of content
marketing, often a cost- and labour-intensive production, marketers should
ask themselves how they can “atomize” a story across media channels to
engage diverse audiences.
BRAND-TERTAINMENT. As brands follow a more purpose-led storytelling
approach, we’ll see the rise of more media like Chipotle’s critically
acclaimed “Scarecrow” "lm. A piece that associates the brand with social
consciousness around food sustainability, versus a self-promotional cry for
more burrito-buys, giving consumers a reason to share.
1
2
3
SEYMOUR SLOAN
IDEAS THAT MATTER
#4
KEY TREND
SEYMOUR SLOAN
IDEAS THAT MATTER
LET’S GET VISUAL
The phrase “A picture is worth a thousand words”
may actually be an understatement. The average
person processes an image 60,000 times faster
than text and at the rate that we consume and
share media it’s no wonder that people are reading
less.
70% OF SOCIAL MEDIA IS COMPRISED OF
IMAGES, and with the rise of so many visually-led
channels consumers have become both creator
and curator in our increasingly visual culture.
SEYMOUR SLOAN
IDEAS THAT MATTER
LET’S GET VISUAL
TIPS FOR MARKETERS
Armed with the “four C’s”—collaboration, co-creation, curation and
crowdsourcing marketers can empower consumers to talk about their
brand:
THE NEW VISUAL VOCABULARY. Memes are spontaneous, relatable
pictures and their short captions are entertaining glimpses into recent
cultural shifts. Look up “Bad Luck Brian” for an example of a really popular
meme.
VIDEO TAKES OVER. If you want attention for your brand these days,
research shows you’ll get far more eyes and ears on it with moving images
than with static ones. In fact, the average user spends 88% more time on a
website with video.
SPEAK AND LISTEN VISUALLY. Brands should be judicious about
images they use and prioritize being visually literate, versus just pushing
content; things like using emojis for customer reviews.
1
2
3
SEYMOUR SLOAN
IDEAS THAT MATTER
#5
KEY TREND
SEYMOUR SLOAN
IDEAS THAT MATTER
WHEN BRANDS INNOVATE
The stamp of successful content marketing will
always be its quality, but as social media
undergoes enormous shifts, marketers must
always keep their eye on the next frontier.
Whether that means optimizing content
consumption for wearables, or creating apps that
go beyond promoting a brand and its products to
actually provide content that engages their core
target. Smirnoff’s "Mixhibit" app allows users to
pull photos from their social networks, arrange
them artfully, add a custom track and then share
their creation with their friends.
SEYMOUR SLOAN
IDEAS THAT MATTER
LET’S GET VISUAL
TIPS FOR MARKETERS
INNOVATION CAN COME FROM ANYONE AND ANYWHERE. The world of
e-commerce has been socialized with face-to-face selling experiences
powered by products like Google’s “Shop the Hangout.”
WELCOME TO THE SHARED, COLLABORATIVE ECONOMY. An economy
where consumers want to share products and content. Airbnb does a good job
of embracing this new model by enabling peer-to-peer communication,
increasing the transparency and reliability of customer reviews.
MIND THE CULTURAL AND TECHNOLOGICAL SHIFTS. We’re moving to
the “internet of things” with complete interconnectedness of products and the
omnipresence of smart technology. This will enable far greater collaboration
and a whole new consciousness about consumption. For example, the
popularity of Zady.com reinventing conscious consumerism for the digital age.
GOODBYE “MATCHING LUGGAGE.” There’s an easy, not altogether
surprising tendency to translate one form of media into its matching luggage in
another medium. But it’s an unsustainable tendency because every medium
carries its own functionality. Case in point, the mobile enabled social
movement comes with its own constraints; brands must replace abstract
functions like “clicks” for the tap and swipe gestures
that to a degree define the mobile ecosystem.
1
2
3
4
SEYMOUR SLOAN
IDEAS THAT MATTER
CONCLUSION
• Content is king
• Mobile has changed everything
• Democratization of content has
changed everything, again
• It’s not quantity but quality—where
you are and what you’re saying
• It’s about creating an experience that
people want to share; from rich
storytelling to innovative new
content-consumption experiences
SEYMOUR SLOAN
IDEAS THAT MATTER
TALK
TO US
CONTACT:
Terry Chapendama - Director
terry.chapendama@seymoursloan.com
Read our blog at:
www.seymourthinks.wordpress.com
Follow us on twitter
@seymoursloanuk
Visit us online www.seymoursloan.com
ABOUT Seymour Sloan
We formed the company in order to do
special things for our clients through the
creative use of new technologies and
techniques.
We help companies understand a
complex and ever-changing technology
landscape, along with changing
customer behaviours, developing
strategies and solutions to maximise the
opportunities available. We operate at
the intersection of digital, strategy and
customer, building a track record of
driving customer growth across our
three core industries.

Más contenido relacionado

La actualidad más candente

The 2015 State of Content Marketing
The 2015 State of Content MarketingThe 2015 State of Content Marketing
The 2015 State of Content MarketingShane Snow
 
Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013dentsu
 
LHBS Snapshot July 2015
LHBS Snapshot July 2015LHBS Snapshot July 2015
LHBS Snapshot July 2015LHBS
 
Mobile Marketing Automation
Mobile Marketing AutomationMobile Marketing Automation
Mobile Marketing Automationsalesmanago
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
 
Contagious Now, Next, Why
Contagious Now, Next, Why Contagious Now, Next, Why
Contagious Now, Next, Why Iris
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportTurbineMauritius
 
Telling stories - multimedia advertising by Contently
Telling stories - multimedia advertising by ContentlyTelling stories - multimedia advertising by Contently
Telling stories - multimedia advertising by ContentlyHuong Do Thu
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013dentsu
 
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Canvas8
 
London Predictions 2017
London Predictions 2017London Predictions 2017
London Predictions 2017Leo Burnett
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i
 
Top 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsTop 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
 
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
 
Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8Canvas8
 
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018Canvas8
 

La actualidad más candente (20)

The 2015 State of Content Marketing
The 2015 State of Content MarketingThe 2015 State of Content Marketing
The 2015 State of Content Marketing
 
Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013Next Generation Media Quarterly July 2013
Next Generation Media Quarterly July 2013
 
LHBS Snapshot July 2015
LHBS Snapshot July 2015LHBS Snapshot July 2015
LHBS Snapshot July 2015
 
Mobile Marketing Automation
Mobile Marketing AutomationMobile Marketing Automation
Mobile Marketing Automation
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101
 
Contagious Now, Next, Why
Contagious Now, Next, Why Contagious Now, Next, Why
Contagious Now, Next, Why
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend Report
 
Influencer 101
Influencer 101Influencer 101
Influencer 101
 
Telling stories - multimedia advertising by Contently
Telling stories - multimedia advertising by ContentlyTelling stories - multimedia advertising by Contently
Telling stories - multimedia advertising by Contently
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
 
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
 
London Predictions 2017
London Predictions 2017London Predictions 2017
London Predictions 2017
 
Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
 
Top 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsTop 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising Trends
 
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...
 
Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8Consumer Trends at Cannes Lions 2016 - Canvas8
Consumer Trends at Cannes Lions 2016 - Canvas8
 
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
A behavioural breakdown of 8 winning campaigns from Cannes Lion 2018
 

Destacado

文獻導讀_陸客來台_排擠效應
文獻導讀_陸客來台_排擠效應文獻導讀_陸客來台_排擠效應
文獻導讀_陸客來台_排擠效應Zoe Hsieh
 
J460- Nike Research Presentation
J460- Nike Research PresentationJ460- Nike Research Presentation
J460- Nike Research PresentationChris Jones
 
Basic project management dengan ms project develop
Basic project management dengan ms project   developBasic project management dengan ms project   develop
Basic project management dengan ms project developDEVELOP
 
Top 8 communications specialist resume samples
Top 8 communications specialist resume samplesTop 8 communications specialist resume samples
Top 8 communications specialist resume samplesLucyAlexis678
 
Geotechnical foundation engineering principles comprehensive&understandin...
Geotechnical foundation engineering principles comprehensive&understandin...Geotechnical foundation engineering principles comprehensive&understandin...
Geotechnical foundation engineering principles comprehensive&understandin...DEVELOP
 
Top 8 community manager resume samples
Top 8 community manager resume samplesTop 8 community manager resume samples
Top 8 community manager resume samplesLucyAlexis678
 
Biệt thự 120 tỷ ngắm biển của triệu vy
Biệt thự 120 tỷ ngắm biển của triệu vyBiệt thự 120 tỷ ngắm biển của triệu vy
Biệt thự 120 tỷ ngắm biển của triệu vyThi công sơn giá rẻ
 
Иванюк Наталья
Иванюк Наталья Иванюк Наталья
Иванюк Наталья Smile Expo
 
Growth in challenging times costs
Growth in challenging times costsGrowth in challenging times costs
Growth in challenging times costsSeymourSloan
 
Computational fluid dyamics engineering training develop
Computational fluid dyamics engineering training   developComputational fluid dyamics engineering training   develop
Computational fluid dyamics engineering training developDEVELOP
 
Ppt on Fourwind marina ..a case study on strategic Intervention
Ppt on Fourwind marina ..a case study on strategic InterventionPpt on Fourwind marina ..a case study on strategic Intervention
Ppt on Fourwind marina ..a case study on strategic InterventionPallawi .
 
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...Michael Smithe
 

Destacado (16)

Upload
UploadUpload
Upload
 
文獻導讀_陸客來台_排擠效應
文獻導讀_陸客來台_排擠效應文獻導讀_陸客來台_排擠效應
文獻導讀_陸客來台_排擠效應
 
J460- Nike Research Presentation
J460- Nike Research PresentationJ460- Nike Research Presentation
J460- Nike Research Presentation
 
Certificate_1
Certificate_1Certificate_1
Certificate_1
 
Basic project management dengan ms project develop
Basic project management dengan ms project   developBasic project management dengan ms project   develop
Basic project management dengan ms project develop
 
Top 8 communications specialist resume samples
Top 8 communications specialist resume samplesTop 8 communications specialist resume samples
Top 8 communications specialist resume samples
 
Geotechnical foundation engineering principles comprehensive&understandin...
Geotechnical foundation engineering principles comprehensive&understandin...Geotechnical foundation engineering principles comprehensive&understandin...
Geotechnical foundation engineering principles comprehensive&understandin...
 
Top 8 community manager resume samples
Top 8 community manager resume samplesTop 8 community manager resume samples
Top 8 community manager resume samples
 
La informatica ana
La informatica anaLa informatica ana
La informatica ana
 
Biệt thự 120 tỷ ngắm biển của triệu vy
Biệt thự 120 tỷ ngắm biển của triệu vyBiệt thự 120 tỷ ngắm biển của triệu vy
Biệt thự 120 tỷ ngắm biển của triệu vy
 
Иванюк Наталья
Иванюк Наталья Иванюк Наталья
Иванюк Наталья
 
Growth in challenging times costs
Growth in challenging times costsGrowth in challenging times costs
Growth in challenging times costs
 
Computational fluid dyamics engineering training develop
Computational fluid dyamics engineering training   developComputational fluid dyamics engineering training   develop
Computational fluid dyamics engineering training develop
 
Managing Desktops with Ansible
Managing Desktops with AnsibleManaging Desktops with Ansible
Managing Desktops with Ansible
 
Ppt on Fourwind marina ..a case study on strategic Intervention
Ppt on Fourwind marina ..a case study on strategic InterventionPpt on Fourwind marina ..a case study on strategic Intervention
Ppt on Fourwind marina ..a case study on strategic Intervention
 
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...
Why Investing in ArchVentures, SA, a Portugal Holding Company Through Archcoi...
 

Similar a 5 key trends in social media

10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generationSahil Jain
 
Brand Culture in the Conversation Age
Brand Culture in the Conversation AgeBrand Culture in the Conversation Age
Brand Culture in the Conversation AgeMSL
 
Retail Business in a Digital World
Retail Business in a Digital WorldRetail Business in a Digital World
Retail Business in a Digital WorldSavage Marketing
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
 
Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Brie Stewart
 
NHL Slides - Driving Fandom Through Social Storytelling
NHL Slides - Driving Fandom Through Social Storytelling NHL Slides - Driving Fandom Through Social Storytelling
NHL Slides - Driving Fandom Through Social Storytelling Simon Mainwaring
 
ZenithOptimedia's 2015 Emerging Top Ten Trends
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia's 2015 Emerging Top Ten Trends
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
 
2015 EMERGING TOP TEN TRENDS
2015 EMERGING TOP TEN TRENDS2015 EMERGING TOP TEN TRENDS
2015 EMERGING TOP TEN TRENDSAndrew Franks
 
The Social Shopper
The Social ShopperThe Social Shopper
The Social ShopperPhenomblue
 
Smart Content Trend Report 2013 by Kiosked
Smart Content Trend Report 2013 by KioskedSmart Content Trend Report 2013 by Kiosked
Smart Content Trend Report 2013 by KioskedKiosked
 
Face of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewFace of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
 
10 Trends to Look out for in 2015
10 Trends to Look out for in 201510 Trends to Look out for in 2015
10 Trends to Look out for in 2015New Republique
 
Tailored Retail
Tailored RetailTailored Retail
Tailored RetailJane Vita
 
A few things you need to know about digital marketing
A few things you need to know about digital marketingA few things you need to know about digital marketing
A few things you need to know about digital marketingAna Andjelic
 
Building_brands_How_can_I_help_you
Building_brands_How_can_I_help_youBuilding_brands_How_can_I_help_you
Building_brands_How_can_I_help_youMolly Aaker
 
2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities2014 Marketing Trends & Opportunities
2014 Marketing Trends & OpportunitiesTyler Durbin
 
The Business of Social Business
The Business of Social BusinessThe Business of Social Business
The Business of Social BusinessSpring Creek UK
 

Similar a 5 key trends in social media (20)

10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation
 
Brand Culture in the Conversation Age
Brand Culture in the Conversation AgeBrand Culture in the Conversation Age
Brand Culture in the Conversation Age
 
Retail Business in a Digital World
Retail Business in a Digital WorldRetail Business in a Digital World
Retail Business in a Digital World
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future
 
Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Future of Social Media + Trends 2016
Future of Social Media + Trends 2016
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
 
NHL Slides - Driving Fandom Through Social Storytelling
NHL Slides - Driving Fandom Through Social Storytelling NHL Slides - Driving Fandom Through Social Storytelling
NHL Slides - Driving Fandom Through Social Storytelling
 
ZenithOptimedia's 2015 Emerging Top Ten Trends
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia's 2015 Emerging Top Ten Trends
ZenithOptimedia's 2015 Emerging Top Ten Trends
 
2015 EMERGING TOP TEN TRENDS
2015 EMERGING TOP TEN TRENDS2015 EMERGING TOP TEN TRENDS
2015 EMERGING TOP TEN TRENDS
 
The Social Shopper
The Social ShopperThe Social Shopper
The Social Shopper
 
Smart Content Trend Report 2013 by Kiosked
Smart Content Trend Report 2013 by KioskedSmart Content Trend Report 2013 by Kiosked
Smart Content Trend Report 2013 by Kiosked
 
Face of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewFace of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend Review
 
10 Trends to Look out for in 2015
10 Trends to Look out for in 201510 Trends to Look out for in 2015
10 Trends to Look out for in 2015
 
2015 trends final 01
2015 trends final 012015 trends final 01
2015 trends final 01
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
A few things you need to know about digital marketing
A few things you need to know about digital marketingA few things you need to know about digital marketing
A few things you need to know about digital marketing
 
Building_brands_How_can_I_help_you
Building_brands_How_can_I_help_youBuilding_brands_How_can_I_help_you
Building_brands_How_can_I_help_you
 
2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities
 
The Business of Social Business
The Business of Social BusinessThe Business of Social Business
The Business of Social Business
 

Más de SeymourSloan

Growth in challenging times maximising customer value in wealth management
Growth in challenging times maximising customer value in wealth managementGrowth in challenging times maximising customer value in wealth management
Growth in challenging times maximising customer value in wealth managementSeymourSloan
 
Building a strategic approach to luxury menswear
Building a strategic approach to luxury menswearBuilding a strategic approach to luxury menswear
Building a strategic approach to luxury menswearSeymourSloan
 
The value of big data
The value of big dataThe value of big data
The value of big dataSeymourSloan
 
The Digital Challenge for Insurers
The Digital Challenge for InsurersThe Digital Challenge for Insurers
The Digital Challenge for InsurersSeymourSloan
 
South Africa: A Digital Innovation Hub for Financial Services
South Africa: A Digital Innovation Hub for Financial ServicesSouth Africa: A Digital Innovation Hub for Financial Services
South Africa: A Digital Innovation Hub for Financial ServicesSeymourSloan
 
Overcoming the challenges of doing business in africa
Overcoming the challenges of doing business in africaOvercoming the challenges of doing business in africa
Overcoming the challenges of doing business in africaSeymourSloan
 
Moving Beyond Customer Experience Towards Customer Engagement
Moving Beyond Customer Experience Towards Customer EngagementMoving Beyond Customer Experience Towards Customer Engagement
Moving Beyond Customer Experience Towards Customer EngagementSeymourSloan
 
Luxury 2020: The Trends Shaping the Luxury Market of the Future
Luxury 2020: The Trends Shaping the Luxury Market of the FutureLuxury 2020: The Trends Shaping the Luxury Market of the Future
Luxury 2020: The Trends Shaping the Luxury Market of the FutureSeymourSloan
 
Delivering a customer focused digital transformation
Delivering a customer focused digital transformationDelivering a customer focused digital transformation
Delivering a customer focused digital transformationSeymourSloan
 
Bulding loyalty in retail banking
Bulding loyalty in retail bankingBulding loyalty in retail banking
Bulding loyalty in retail bankingSeymourSloan
 
Building customer loyalty in retail banking1
Building customer loyalty in retail banking1Building customer loyalty in retail banking1
Building customer loyalty in retail banking1SeymourSloan
 
Building customer loyalty in retail banking
Building customer loyalty in retail bankingBuilding customer loyalty in retail banking
Building customer loyalty in retail bankingSeymourSloan
 

Más de SeymourSloan (12)

Growth in challenging times maximising customer value in wealth management
Growth in challenging times maximising customer value in wealth managementGrowth in challenging times maximising customer value in wealth management
Growth in challenging times maximising customer value in wealth management
 
Building a strategic approach to luxury menswear
Building a strategic approach to luxury menswearBuilding a strategic approach to luxury menswear
Building a strategic approach to luxury menswear
 
The value of big data
The value of big dataThe value of big data
The value of big data
 
The Digital Challenge for Insurers
The Digital Challenge for InsurersThe Digital Challenge for Insurers
The Digital Challenge for Insurers
 
South Africa: A Digital Innovation Hub for Financial Services
South Africa: A Digital Innovation Hub for Financial ServicesSouth Africa: A Digital Innovation Hub for Financial Services
South Africa: A Digital Innovation Hub for Financial Services
 
Overcoming the challenges of doing business in africa
Overcoming the challenges of doing business in africaOvercoming the challenges of doing business in africa
Overcoming the challenges of doing business in africa
 
Moving Beyond Customer Experience Towards Customer Engagement
Moving Beyond Customer Experience Towards Customer EngagementMoving Beyond Customer Experience Towards Customer Engagement
Moving Beyond Customer Experience Towards Customer Engagement
 
Luxury 2020: The Trends Shaping the Luxury Market of the Future
Luxury 2020: The Trends Shaping the Luxury Market of the FutureLuxury 2020: The Trends Shaping the Luxury Market of the Future
Luxury 2020: The Trends Shaping the Luxury Market of the Future
 
Delivering a customer focused digital transformation
Delivering a customer focused digital transformationDelivering a customer focused digital transformation
Delivering a customer focused digital transformation
 
Bulding loyalty in retail banking
Bulding loyalty in retail bankingBulding loyalty in retail banking
Bulding loyalty in retail banking
 
Building customer loyalty in retail banking1
Building customer loyalty in retail banking1Building customer loyalty in retail banking1
Building customer loyalty in retail banking1
 
Building customer loyalty in retail banking
Building customer loyalty in retail bankingBuilding customer loyalty in retail banking
Building customer loyalty in retail banking
 

Último

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 

Último (20)

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 

5 key trends in social media

  • 1. 5 WAYS FOR BRANDS TO WIN IN THE SOCIAL SPACE
  • 2. SEYMOUR SLOAN IDEAS THAT MATTER HERE’S WHAT WE LEARNED DURING 2014 Beyond the hype of social media and its evolution across apps, channels and devices, one underlying theme holds true: at its core, social media is and always has been a natural human behaviour and not just a medium. These five trends can help marketers create and evaluate social media content: EVERYONE IS A CONTENT CREATOR AND THAT’S A GOOD THING RELEVANCE AND RESPONSIVENESS ARE THE NEW GOLD STANDARD STORYTELLING WILL NEVER GO AWAY NO ONE IS READING ANYMORE INNOVATION IS AT THE HEART OF CONTENT CREATION 1 2 3 4 5
  • 3. SEYMOUR SLOAN IDEAS THAT MATTER #1 KEY TREND
  • 4. SEYMOUR SLOAN IDEAS THAT MATTER EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT ‘EM, JOIN ‘EM At one time, marketers and publishers were the sole proprietors of media messages. Today, thanks to platforms like Vine and YouTube, everyone is a (viral) content- creator. And this democratization of social content brings with it both challenges and opportunities for brands. Consumers have become increasingly jaded toward marketing messages, especially online where they head for the close button as soon as a banner pops up. The rise in mobile-based social media consumption has made this even more challenging.
  • 5. SEYMOUR SLOAN IDEAS THAT MATTER EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT ‘EM, JOIN ‘EM TIPS FOR MARKETERS Armed with the “four C’s”—collaboration, co-creation, curation and crowdsourcing marketers can empower consumers to talk about their brand: In business and in content marketing, COLLABORATION IS THE NEW COMPETITION aiding brands in content discovery. Investing in relationships with bloggers and influencers is the new celebrity endorsement. Not that David Beckham’s H&M- brief-sporting-days are numbered, but marketers might be better served CO-CREATING WITH BLOGGERS to drive deeper engagement with fans. What better way to involve users, than to have them help CROWDSOURCE YOUR CREATIVITY? For example, Airbnb’s “Hollywood and Vines” short "lm invited users from around the world to submit their six-second videos and each of the Vine directors whose content was selected received $100 Airbnb coupons. 1 2 3
  • 6. SEYMOUR SLOAN IDEAS THAT MATTER #2 KEY TREND
  • 7. SEYMOUR SLOAN IDEAS THAT MATTER BE RELEVANT. BE RESPONSIVE. THE AVERAGE CONSUMER CHECKS HIS OR HER PHONE 150 TIMES A DAY. This new cultural attachment to mobile devices even sparked the genesis of the word Nomophobia, or the fear of losing one’s phone. In this new reality of the “always on consumer” and the tremendous data mining fuelled by smartphones, it’s all about context. And with location-based technology, marketers can target contextual messaging to a consumer whether he or she is in line at the grocery store, watching TV, or even watching TV on an iPad while eating dinner.
  • 8. SEYMOUR SLOAN IDEAS THAT MATTER EVERYONE IS A CONTENT CREATOR: IF YOU CAN’T BEAT ‘EM, JOIN ‘EM TIPS FOR MARKETERS Armed with the “four C’s”—collaboration, co-creation, curation and crowdsourcing marketers can empower consumers to talk about their brand: KNOW YOUR AUDIENCE. Brands that understand and respond to the micro-cultures of their target audiences get the most out of their media spend. Take Visa’s NFL sponsorship campaign on Facebook; by glorifying the NFL Steelers culture using its symbol, “the terrible towel”, the NFL forged an authentic connection with fans. BE RESPONSIVE. By now, you’re probably familiar with Oreo’s real-time lightning in a bottle epitomized by its Super Bowl “Dunk in the Dark” tweet. But beyond the real-time war room, effective marketing responsiveness is more about an always-on ethos that’s committed to customer experience (think moments of surprise and delight) and quality service. HARNESS THE POWER OF NOW. In our instant gratification world, consumer priorities are shifting from where products are from, to when they can be delivered. Popular new apps are driving Amazon Prime’s two-day delivery into extinction with premium one-hour delivery options. Brands that can bank on this growing appetite for urgency in content and service will get ahead. 1 2 3
  • 9. SEYMOUR SLOAN IDEAS THAT MATTER #3 KEY TREND
  • 10. SEYMOUR SLOAN IDEAS THAT MATTER LESS SELF-PROMOTION. MORE STORYTELLING. With content generation on the rise and attention spans on the decline, social engagement has never been more challenging. But regardless of the medium, the common denominator across successful content marketing will always be great storytelling. A truly great story captures emotion and transforms a brand from a simple transactional machine into a multi dimensional living, breathing thing—from something people buy into, to something consumers join and even befriend. Brands that have mastered this have taken a truly transmedia approach—recognizing the increasing possibilities of a seamless, online and offline world and the multiple canvases it provides. In its ideal state, this kind of storytelling unfolds new experiences across different devices while harnessing the unique functionality of each medium.
  • 11. SEYMOUR SLOAN IDEAS THAT MATTER LESS SELF-PROMOTION. MORE STORYTELLING. TIPS FOR MARKETERS Armed with the “four C’s”—collaboration, co-creation, curation and crowdsourcing marketers can empower consumers to talk about their brand: CULTIVATE PURPOSEFUL STORYTELLING. This requires an experiential approach to set stories in motion. Stories that entice consumers to celebrate moments of discovery and claim bragging rights by sharing that personalized excitement online. REDUCE, REUSE, RECYCLE. To maximize the impact of content marketing, often a cost- and labour-intensive production, marketers should ask themselves how they can “atomize” a story across media channels to engage diverse audiences. BRAND-TERTAINMENT. As brands follow a more purpose-led storytelling approach, we’ll see the rise of more media like Chipotle’s critically acclaimed “Scarecrow” "lm. A piece that associates the brand with social consciousness around food sustainability, versus a self-promotional cry for more burrito-buys, giving consumers a reason to share. 1 2 3
  • 12. SEYMOUR SLOAN IDEAS THAT MATTER #4 KEY TREND
  • 13. SEYMOUR SLOAN IDEAS THAT MATTER LET’S GET VISUAL The phrase “A picture is worth a thousand words” may actually be an understatement. The average person processes an image 60,000 times faster than text and at the rate that we consume and share media it’s no wonder that people are reading less. 70% OF SOCIAL MEDIA IS COMPRISED OF IMAGES, and with the rise of so many visually-led channels consumers have become both creator and curator in our increasingly visual culture.
  • 14. SEYMOUR SLOAN IDEAS THAT MATTER LET’S GET VISUAL TIPS FOR MARKETERS Armed with the “four C’s”—collaboration, co-creation, curation and crowdsourcing marketers can empower consumers to talk about their brand: THE NEW VISUAL VOCABULARY. Memes are spontaneous, relatable pictures and their short captions are entertaining glimpses into recent cultural shifts. Look up “Bad Luck Brian” for an example of a really popular meme. VIDEO TAKES OVER. If you want attention for your brand these days, research shows you’ll get far more eyes and ears on it with moving images than with static ones. In fact, the average user spends 88% more time on a website with video. SPEAK AND LISTEN VISUALLY. Brands should be judicious about images they use and prioritize being visually literate, versus just pushing content; things like using emojis for customer reviews. 1 2 3
  • 15. SEYMOUR SLOAN IDEAS THAT MATTER #5 KEY TREND
  • 16. SEYMOUR SLOAN IDEAS THAT MATTER WHEN BRANDS INNOVATE The stamp of successful content marketing will always be its quality, but as social media undergoes enormous shifts, marketers must always keep their eye on the next frontier. Whether that means optimizing content consumption for wearables, or creating apps that go beyond promoting a brand and its products to actually provide content that engages their core target. Smirnoff’s "Mixhibit" app allows users to pull photos from their social networks, arrange them artfully, add a custom track and then share their creation with their friends.
  • 17. SEYMOUR SLOAN IDEAS THAT MATTER LET’S GET VISUAL TIPS FOR MARKETERS INNOVATION CAN COME FROM ANYONE AND ANYWHERE. The world of e-commerce has been socialized with face-to-face selling experiences powered by products like Google’s “Shop the Hangout.” WELCOME TO THE SHARED, COLLABORATIVE ECONOMY. An economy where consumers want to share products and content. Airbnb does a good job of embracing this new model by enabling peer-to-peer communication, increasing the transparency and reliability of customer reviews. MIND THE CULTURAL AND TECHNOLOGICAL SHIFTS. We’re moving to the “internet of things” with complete interconnectedness of products and the omnipresence of smart technology. This will enable far greater collaboration and a whole new consciousness about consumption. For example, the popularity of Zady.com reinventing conscious consumerism for the digital age. GOODBYE “MATCHING LUGGAGE.” There’s an easy, not altogether surprising tendency to translate one form of media into its matching luggage in another medium. But it’s an unsustainable tendency because every medium carries its own functionality. Case in point, the mobile enabled social movement comes with its own constraints; brands must replace abstract functions like “clicks” for the tap and swipe gestures that to a degree define the mobile ecosystem. 1 2 3 4
  • 18. SEYMOUR SLOAN IDEAS THAT MATTER CONCLUSION • Content is king • Mobile has changed everything • Democratization of content has changed everything, again • It’s not quantity but quality—where you are and what you’re saying • It’s about creating an experience that people want to share; from rich storytelling to innovative new content-consumption experiences
  • 19. SEYMOUR SLOAN IDEAS THAT MATTER TALK TO US CONTACT: Terry Chapendama - Director terry.chapendama@seymoursloan.com Read our blog at: www.seymourthinks.wordpress.com Follow us on twitter @seymoursloanuk Visit us online www.seymoursloan.com ABOUT Seymour Sloan We formed the company in order to do special things for our clients through the creative use of new technologies and techniques. We help companies understand a complex and ever-changing technology landscape, along with changing customer behaviours, developing strategies and solutions to maximise the opportunities available. We operate at the intersection of digital, strategy and customer, building a track record of driving customer growth across our three core industries.