Promotional Marketing strategies to promote Arunachal Tourism!

1. Marketing Strategy for the
promotion
of
“Amazing Arunachal”
By
Bishal Aran
(Christ University,
Bangalore)

2. Agenda…
 What is destination marketing?
 Why destination marketing?
 How to do destination marketing?

3. “Amazing
Arunachal”
 Arunachal is known as the “land of the dawn-lit
mountains”.
 Arunachal is also known as the “Orchid State of India”
or the “Paradise of the Botanists”.
 Arunachal is a land of undulating hills and plains with
luxuriant green cover and a wide variety of race and
exotic flora and fauna.
 Its verdant forests, tumultuous streams, condescending
mountains and snow clad peaks make it a unique
destination.

4. TawangTown

5. Tawang War Memorial

6. Tawang Monastery

9. What is
destination
marketing?
Product Promotion
Placement Price

10. What is
destination
marketing?
 It is a crucial activity for making the destination
competitive on the tourism market.
Destination Marketing has two main goals:
 Improve the attractions of the destination
 Position the destination or the tourism products on the
market place.

11. Destination
Marketing,
what for?
 Promote and sell tourism products related to tourists
motivations.

12. Why
destination
marketing?
Why
Higher
competition
New
Motivations
Change in
consumers
behaviour

13. Why
destination
marketing?
The success of a destination depends highly on the levels
of efficiency of the destination marketing strategy and its
activities aimed at:
 Understand the activities and process for connecting
buyers and sellers.
 Respond to the demand needs positioning the destination
on the market.
 Meta level position in relation to: Tourism Product,
Brand, Price, Segmentation, Promotion and Distribution.

14. New Approach
to destination
marketing
Classic Approach
 Product
 Price
 Promotion
 Position
NewApproach
 Product
 Personalization
 Price
 Position
 Promotion
 Partnership
 People
 Planning

15. Promotional
Marketing
strategies…
 Media strategy
 Advertisement
 Google MapAdd-on
 Social Media (Facebook,Twitter etc)
 OfficialWebsite
 Brand Ambassador (Baichung Bhutia)
 Hot Air Balloon promotion

16. Promotional
Marketing
Strategies…
 Events
Orchids Exhibition
Rock Music Concert
Crafts Exhibitions
Festivals
Fashion Show
• Contributing to the Child Welfare Organization.
• All India Photography Art Fare 2014.

17. Media
Strategies

20. Brand
Ambassador
 “Amazing Arunachal”
ambassador.
 Former Indian Football
captain
 Bhutia is been
described as “God’s
gift” to Indian football.
 He is often nicknamed
as the Sikkimese
Sniper.

21. HotAir Balloon
Promotion

22. Events
Festivals, Crafts Exhibitions, Rock Music Concert , Orchid Exhibitions and Fashion
Shows.

24. MarketTarget
 Leisure travellers
 AdventureTravellers
 HoneymoonTravellers

26. ThankYou…