This document summarizes Holiday Online, a startup that helps holiday home owners in rural and coastal UK list their properties and get more bookings. It seeks £200,000 in seed funding to expand into new areas, service existing property listings, and develop its platform. Holiday Online currently has over 80 property listings and 150 bookings, and projects rapid growth through local marketing and a centralized online platform to list properties across multiple booking sites. The funding will support customer acquisition, product development, and operations as it aims to list over 2,000 properties generating over £2 million in revenue within 3 years and facilitate a potential trade sale exit.

1. Holiday
Online
SHAMEEM GOLAMY | FOUNDER & CEO

2. The content of this promotion has not been approved by an authorised
person within the meaning of the Financial Services and Markets Act 2000.
Reliance on this promotion for the purpose of engaging in any investment
activity may expose an individual to a significant risk of losing all of the
property or other assets invested.
Investment Warning
HOLIDAY ONLINE INVESTMENT DECK
SEIS/EIS Round 2020
Strictly Confidential
Holiday
Online

3. Wehelpownersofholidayhomesin
ruralandcoastalUKtogetmoreonline
exposureandbookingsfortheir
holidayhomes
WORKING WITH
Holiday
Online

4. HAND THE PROPERTY OVER TO FULL SERVICE HOLIDAY LETTINGS
AGENCIES SUCH AS HOSEASONS, OR TO USE SELF SERVICE
PLATFORMS LIKE AIRBNB
Holidayhomeownerswho
wanttoearnarental
incomehavetwochoices
Our target market are owners who are time poor and tech
un-savvyincoastalandruralpartsoftheUK
OWNERS
FULL
SERVICE
20% commission
e.g.Hoseasons/Skyes
AGENT HOST
OWNERS
SELF
SERVICE
3% commission
e.g. Airbnb
OWNER HOSTS

5. WE HAVE IDENTIFIED A LARGE GAP
IN THE MARKET AND WILL FOCUS
ON THE 200,000 AVAILABLE
LISTINGS IN COASTAL AND RURAL
AREAS
Existingcompanieswho
aresimplifying therental
processforhoststarget
citybasedowners
Older and less tech savvy holiday homeowners are a
largelyunderservedpartofthemarket

6. AcommonthemeDIRECT BOOKINGS ARE IN DECLINE
Ownerswhodonotadvertiseonthebigtravelsites
aremissingoutonbookings
Source: Rentivo & European trade association of hotels
Was 55%
in 2015

7. Hastings
Holiday
CENTRALISED TECH ALLOWS US TO PUT
PROPERTIES INTO ONE PLATFORM AND
FEED TO MULTIPLE SITES
Weaimtosolvethe
problembylaunching
hyperlocalbrandsto
attractholiday
homeowners
We have identified target areas around the UK where
wecouldsuccessfullyacquirenewownerlistings
Suffolk
Stays
Wales
Trip
Morecambe
Holiday
Cumbria
Getaway
Aberdeen
Away
Bournemouth
Bookings
Whitby
Retreats

8. Customeracquisition
andmarketsize
PRIVATE OWNERS
TARGETED SOCIAL & PPC
HOLIDAY
ONLINE
LOCAL PRINT
HOLIDAY ONLINE BRANDS
SMALL HOLIDAY
LET COMPANIES
OUTBOUND CONVERSION
(GUMTREE, FACEBOOK ETC)
REFERRAL & WORD
OF MOUTH
ONLINE TRAVELLERS
Future
Brand3
Future
Brand2
Future
Brand4
AN ESTIMATED 200K COASTAL AND RURAL
PROPERTY LISTINGS ARE AVAILABLE IN THE UK
TAM
£200M
SAM
£50M
SOM
£2M
Total
Available Market
Serviceable
Available Market
Serviceable
Obtainable Market

9. TheWhiteHouse
The new owner of a large guest house in
Aylsham, which sleeps 12, approached
us to help give her property more
exposure to online travellers.
CustomerExamples
4CaravansonaHavenSite
"Good service advertising our group of
properties saving much needed admin time" -
Mats Olsson
GroveFarmBarns
A large plot with cottages, shepherds' huts and
touring pitches. Were paying high commissions
with Hoseasons and not happy with service.
Trialed us with one shepherds hut and now
instructed us to take on their new site with
multiple properties.
LittleHolmeB&B
"I'm so glad we have been using Norfolk
Holidays. Sham is a very pleasant person and is
extremely helpful. It is easy to get in touch with
the office and they sort any problems out quickly
and efficiently" - Lisa Hewitt
Mill FarmEcoBarn
Two high end barn conversions with excellent
website & social media presence. These tech
savvy but time poor owners asked us to assist
with their declining online bookings. We bolster
their existing bookings capability.
CaravaninHappisburgh
"As a first timer letting out my caravan, I chose
Norfolk Holiday to be my agent. So pleased I did
as I have had a number of bookings from them
resulting overall in a good first year. I have
recommended Norfolk Holiday to fellow caravan
owners and shall continue to do so. Thank you
so much!" - Lindsay Green
HOLIDAY ONLINE ADDS VALUE TO A RANGE OF HOLIDAY HOMEOWNERS

10. Competitivelandscape
CITIES COASTAL&RURAL
FULLSERVICE
SELFSERVICE
Hoseasons
Sykes Cottages.com
Airbnb
GumtreeFacebook
Personalwebsite
LocalagenciesAirsorted
Hostmaker
Holiday
Online
HomeAway
Fussy about property stock they
take on, take large commission and
charge for extras like cleaning
Offer a good service at a fair price
but only available in limited
number of UK cities
Excellent online coverage for
bookings but limited support for
owners who may need more help
Cheap access to online audiences
who may not specifically be
motivated travellers
Weofferaccesstoonlinebookers
andsupporttheownerdirectly
withourlocalpresence

11. T E A M
7 years at Rightmove
leading their
international business.
Launched global
property portal
Properstar.com, Sham
is the driving force
behind Holiday Online
with vast experience in
the online sector.
SHAMEEM GOLAMY
CEO
Experienced, passionate, hard working and down to earth.
Blend of first timer entrepreneurs alongside online industry pros.
Previously Product
Director at leading
Swiss Property Portals
Immo Street and
ListGlobally, Lionel
gives his time shaping
the technical direction
of the platform.
Accomplished Chief
Executive with 30
years in Information
Technology. Founded
and sold his company
which pioneered High
Performance
Computing within the
British Emergency
Services.
LIONEL RUDAZ
TECH ADVISOR
SAM KAZEROUNIAN
INVESTOR & ADVISOR
13 years in senior
positions at Rightmove.
Played a key role in
acquisition of
HolidayLettings.co.uk
Advises on strategy &
operations.
ROBIN WILSON
ADVISOR
With an impressive
career in travel &
leisure Caroline has
held senior roles in
award winning holiday
parks & top hotels. She
enjoys working with
holiday home owners
and is experienced in
gaining bookings from
a digital audience.
CAROLINE ELLIS
SALES & MARKETING
MGR

12. Traction
THE STORY SO FAR
Activepipeline(100listings)
June
19
July
19August19
Septem
ber19O
ctober19
N
ovem
ber19
D
ecem
ber19January
20February
20
80
60
40
20
0
Profileraisingisworkingandwearesteadilyincreasingthenumberof
homeslisted
80+Livepropertylistings
PROPERTY LISTINGS
150+Onlinebookings
500+Guests
Inthepress
SeedrsAlumniclub

13. Create brand awareness amongst holiday home owners, add 200 property listings
Rollout to new areas, build custom backend, increase direct traveller traffic
Reach 2000 property listings which provide the foundation for >£2M revenue in YR4
YR 1:
YR 2:
YR 3:
Financialprojections
10% commission on every booking
A listing is worth approx £500 year 1 and £1000 for subsequent years in commission
Affiliate revenue through monetisation of traveller and owner databases
Our aim is to enter a further seed round within 12-18 months of recieving seed investment
Projections are based on recieving seed investment
REVENUEMODEL

14. BRITAIN IS FORECAST TO HAVE A
TOURISM INDUSTRY WORTH OVER £257
BILLION BY 2025
Investmentintravelstartupsisbooming
Duffer $21.5M
Hostmaker $15M
Airsorted £8M
BeyondPricing £3.5M
GuestReady $3M
Snaptrip £2.1M
Source:£257B from Tourism: jobs and growth. Deloitte November 2013
RAISED

15. A TRADE SALE IN THE NEXT 3-4 YEARS IS POSSIBLE PROVIDING
RETURNS IN THE REGION OF 10X TO INVESTORS
Exitexamples
Dufy
HotelTonight
LeisureGroup
WyndhamVacation
ActiveHotels.com
Booking.com
Hipmunk
MagallanTravel
VALUATION
Tradesalesarecommonplaceintravelintheraceto
winthelistingswar
$1.5BN
$400M
€360M
$162M
$161M
$133M
$55M
$32M

16. InvestmentAsk
This seed round investment will be used to:
£ 2 0 0 , 0 0 0
S E I S / E I S R O U N D
Tobeusedfor:
Launch into new areas
Service the pipeline of holiday home owners
waiting to add their properties
Lay the foundations for further expansion
Customer Acquisition
70%
Product Development
15%
Office & Administration
15%
Simple |Scaleable | Investable | Defined Exit Holiday
Online

17. £200K Raise.
£1.3M Pre-money Valuation.
SEIS/EIS Round.
Holiday
Online
SUMMARY
Seeking direct investors ahead of our
next Seedrs round.

18. Wanttohearmore?
Thank You.
C O N T A C T S H A M E E M G O L A M Y
sham@norfolkholiday.com
+44 (0)7956 986635
Private & Confidential v5
Holiday
Online