2. Company Profile – Catalyst DNA Catalyst DNA was formed in 2002 by Theo Payne, Carla Killeen and Shane Ó Mearáin to provide through the line creative, graphic design and branding. In 2004, Stephen Kenealy and Bharat Sharma joined forces with us to provide web design and development consulting services. All our staff are senior creative and technical experts with experience gained in Dublin, Amsterdam, Madrid, Jaipur and Sydney. We maintain lasting loyal one to one relationships will our clients and we are available to them at all times. Catalyst DNA is a flexible, adaptable agency with the know-how to deliver.

3. Catalyst DNA – Core Clients Aviva AA Enterprise Ireland Eirgrid Greenstar Royal College of Surgeons Wilton Capital Mundipharma Park Hotel Kenmare Bespoke Trustees Bewley’s Cathedral Financial EasyTrip

4. Catalyst DNA – Structure

5. Catalyst DNA – Services Branding and Corporate Identity / Graphic Design Advertising creative Digital creative Campaign delivery Print Management Web design and development Social media app design and development Media planning and buying (with partners GT Media)

6. Catalyst DNA – Supply and Delivery Creative and Print quotes – 1 to 2 days (depending on complexity) Initial response to web design & development brief – 1 week Initial response to campaign brief – 1 week Initial response to graphic design brief – 3 days Response to rush ads (rates/regulatory notices) – same day Changes / Amends – same day

7. Catalyst DNA – Present contracts Current core retainers are: AVIVA since 2004 (as VIVAS Health) AA (since 2007) Greenstar (since 2006) Enterprise Ireland (since 2009) Mundipharma (since 2005)

8. Catalyst DNA – Pricing structure per hour Senior Account Manager – €150 Senior Web Developer – €150 Senior Creative – €150 Graphic Designer – €110 Graphic production/artworker – €80

10. Wilton (Capital and US Commercial) The Wilton Capital brand was entirely created by Catalyst DNA. We used an astrolabe as the basis of the Wilton logo and from there, we developed the look and feel for all their communications.

11. VIVAS Health Our team created all BTL material such as corporate stationary, application forms, welcome packs, sales brochures, display stands, compliance handbooks, broker sales material. We also produced tactical national/regional press and digital campaigns.

12. From VIVAS Health to health from AVIVA Due to the buyout of VIVAS Health by Hibernian, there was an interim phase where the look and feel of VIVAS Health was retained but renamed as Hibernian Health. From this point, we then re-branded all communications across to Hibernian Aviva Health to link in with the imminent global branding of Aviva owned operations. As soon as this process was complete, we then then migrated the brand again to full Aviva branded collateral. This process was carried out over an 18 month period.

15. VIVAS Health – Digital campaigns Price Promo (Shaking clock) Price Promo (Burning Wallet) Online Health Check

16. Aviva – ‘Christmas Crackers’ campaign Tear-off door drop DM Press ads EDM Money off campaign run over Christmas 2009. Campaign ran across regional and national press, online banners, EDM, DM, Broker comms.

17. Cuisine de France – Brand campaign samples Through the line campaign 30 sec TVC with 10 second cutdowns 48 Sheet and 6 sheet outdoor 30 and 10 radio ads

24. Founder and managing Director Media Sports

25. 1984 to 1997

26. Managing Director II Proximity (BBDO btl agency in Dublin)

27. 1997 to 2002

28. FAI Commercial and Media Division

29. 2002 to 2005

30. Independent Consultant

32. Eircom/FAI 1997 to 2002

33. Eircell/RTE “Who wants to be a millionaire”

34. Renault/RTE “Late Late Show”

35. Renault Formula One RTE coverage

36. Rothmans Williams Formula One

37. Aer Lingus Ryder Cup

38. Aer Lingus Millennium Skyfest

39. Govt Millennium Celebrations

40. FAI 10 year Tickets-Aviva Stadium

41. Solheim Cup 2011

42. Special Olympics International

43. Top Gear Live/Taste of Dublin

44. Vodafone GAA

47. Working to brief

48. Identify potential properties

49. Assess brand fit

50. Preliminary report and budget

51. Contract negotiation

52. Contract maximisation

53. Ongoing liaison