1. The Do’s and Don’ts of
Website SEO
Find out more about Ajax Union's products at:
www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Likedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

2. General
Information
Ask questions + raise your hand
Post/comment on facebook.com/
ajaxunion
Tweet @ajaxunion
(or even @shanimuschel)
Follow up!
Shani Muschel– Internet Marketing & SEO Guru
Connect With Shani on Linkedin:
http://www.linkedin.com/in/shanimuschel

3. What is SEO?
 Crawling
 Indexing
 Ranking
 Relevance
 Authority
 Trust
What is the difference between On-
Page and Off-Page SEO?
 Keyword
targeted On-
Page Content
 Meta-Tagging
 Linking
 Off-Site
Content
 Linking
 Keyword
targeting

4. Website SEO Elements:
 Meta Tagging
 Content
 URL
 Heading Tags
 Inbound Links
 Site Accessibility
 Sitemap
 Robots.txt
 Outbound Links
 Redirects
 Flash
 Coding
 Frames
 Session IDs

5. What is HTML?
 You can find your website’s HTML backend code by
pressing CTL+U.
 HTML is the backend source code of your site and
is what the search engines see when they crawl
your site.

6. • One to two keywords
• Shows in the search results as your page
title
• Keep the title short! No keyword stuffing.
Keywords in the Meta Title Tag:

7. Meta Tagging: Meta Etle

8. Meta Keywords and Meta
Description

9. Keyword-Rich Content
 Keyword Density vs. Keyword Stuffing
 Frequency of Content Change
 Unique Content vs. Illegal or Duplicate Content
 Invisible Text
 Cloaking
 Content Separation
 Keyword Dilution
 Content in Image form

10. Content

11. Keywords in URL

12. Heading Tags: H1

13. Heading Tags: H2, H3, etc.

14. Inbound Links and Anchor Text
Business Development
• Keywords in Anchor Text
• Origin of Inbound Links
• Links from Similar Sites
• Links from .edu and .gov sites

15. Site Accessibility
 404 Pages
 Broken Links
 Slow Load Time

16. Sitemaps

17. Robots.txt

18. Outbound Links-
Stay Away from:
• Outbound links to link farms and other suspicious
sites
• Cross-Linking
• Single Pixel Links

19. Redirects
• 301 or 302
• www domain resolve

20. Flash Websites

21. Other SEO Tips
 Coding
 Frames

22. To Recap:
 Keywords in content and meta tagging on your
website are the key to SEO success!
 If you have any questions whatsoever, feel free to
get in touch with us!
 We will be emailing you a testimonial after the
webinar, please take some time to fill it out.

23. Thank you for attending this webinar!
http://www.marketingtrainingny.com/
http://www.meetup.com/brooklynnetworking/
http://www.meetup.com/business-opportunity-network/
http://www.ajaxunion.com/
1-800-594-0444
http://www.facebook.com/ajaxunion
http://twitter.com/ajaxunion