This document outlines Shania Dolphin's personal brand exploration project. It includes sections on her identity and profession as a "care creator" focused on digital media and faith-based organizations. It provides short, mid, and long-term goals and outlines her skills, credentials, competition, brand position, networking plan, and plans for professional development.

1. PERSONAL BRAND EXPLORATION
Shania Dolphin
Project & Portfolio I: Week 1
OCTOBER 18, 2022

2. I consider myself a “care creator” because
the work I do extends beyond a digital
screen. I am passionate about the creative
expression of all things “media” with a
burden to reach those that will be impacted
by any expressive design, marketing
material, or copy written. As I’ve worked as
a social media manager and content
creator within several faith based
organizations, I understand and value
media as a means to serve people in an
unconventional way. My faith finds its way
into all I do and I wouldn’t have it any other
way.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Advertising & Promotions
Manager
•Marketing Specialist
•Marketing Managers
BRAND ARCHETYPE - As I embody
The Caregiver brand archetype,
generosity flows throughout all I
do. It’s all or nothing when it
comes to my output of work. I
am dedicated to the needs of
those I serve and providing
stability.
Social Media Manager in Digital Marketing Industry
Picture Relevant
to Your Industry
Goes Here

4. Recruiting Managers and Talent Acquisition Managers In
Marketing Agencies
T
ARGET AUDIENCE
Kenny Yque
Outreach Plan:
• To prepare for initial contact with Kenny Yque, I will
create a cover letter that addresses him directly as
well as includes a clear statement of the the
position I would like to apply for, my qualifications,
and the value I can offer the company
• I will reach out via Kenny’s LinkedIn page by
sending a connection request with a personalized
message.
• After attempting to connect via LinkedIn, I will
follow up with an email via Kenny’s McCann
Workgroup email.
Recruiter at McCann
Worldgroup
Sabrina Puggelli
Outreach Plan:
• To prepare for initial contact with Sabrina Puggelli I
will research the background of Yotpo, the clients
they serve, and the skills and qualifications they
are looking for in new hires.
• I will reach out via an introductory email to
Sabrina’s Yotpo email account.
• I will reach out to Sabrina within 5-7 business days
with that previously used email address.
Talent Acquisition Partner
at Yotpo
Jelly Saavedra
Outreach Plan:
• To prepare for initial contact with Jelly Saavedra, I
will update and reacquaint myself with the
information on my resume.
• I will reach out via Jelly’s LinkedIn page by sending
a connection request with a personalized
message.
• After sending Jelly my resume, I will follow up with
her within 5-7 business days on LinkedIn.
Talent Acquisition
Specialist at Acadium

5. GOALS
Short Term: (Immediately After Graduation, 2024)
•Specific goal you want to achieve in short term.
‣ I will advance my personal brand awareness
by enhancing and actively publishing content
to my website. Specifically, I will increase my
website visitors to 1,000 visitors a month by
December 2024.
Mid Term: (2029)
•Specific goal you want to achieve in mid term.
‣ I will advance beyond my current
employment to start my own digital marketing
brand curated for faith based organizations.
Specifically, I will make sure my business plan
is completed by January 2029.
Long Term: (2034)
•Specific goal you want to achieve in long term.
‣ I will expand my own digital marketing
brand’s consumer reach. Specifically, I will
increase clients by 20% by September 2034
with a social media ad campaign.

6. SKILLS ANALYSIS
Notable Skills and Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphic Design with Canva
SOFT
HARD
Novice / Adept / Expert
Scheduling Posts with Meta Business Suite Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Sales and marketing software (Google AdWords)
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging software (Adobe Systems
Adobe Creative Cloud) Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Researching Novice / Adept / Expert

7. I help brands effectively and with
excellency communicate their brand
message with dynamic social media
content.
PROMISE

8. CREDENTIALS
Work Experience:
•2017-Present Social media director/
manager for HopeNYC Church
(Instagram & Facebook)
•Head content creator for Preacher
Girl TV (Instagram, Facebook, &
TikTok)
Education:
•Learn Adobe Photoshop:
Fundamentals for Getting Started,
Cat Coquillette
•Digital Marketing, B.S., Full Sail University (Exp. 2024)
Volunteer Experience:
•2018-Present as volunteer barista to
Compass Cafe (Missions Based)

9. COMPETITION
Amy Tischler
Noteworthy Experience:
• Food Stylist & Photographer, Recipe Developer
• Digital Content, Social Media, Brand Partnerships
Specialist
Shania Dolphin
Industry Experience:
• Social Media & Brand Partnerships
Manager - Yotpo
Education:
• BA, Individualized Study: Digital Media, Philosophy,
International Relations - New York University
Skills and Pro
fi
ciencies:
• Social Media - 7 endorsements
• Google Analytics - 11 endorsements
• Google AdWords - 7 endorsements
Overall Online Presence:
• Amy has 500+ connections. She does not have a
customized banner. She does have a professional
headshot present. Her profile is very detailed with
her experience, languages spoken, her skills, and
endorsements. However, there are no published
articles or other social media links available. Amy’s
LinkedIn URL is customized.
• Grade: Superior, 92 out of 100
Industry Experience:
• Social Media Manager
Education:
• Bachelor’s degree, Digital Marketing - B.S. - Full Sail
University (2022-Present)
Noteworthy Experience:
• Managed social media accounts for diverse
entities (religious organization, personal brand,
food service)
• Volunteer barista at missions based coffee shop
Skills and Pro
fi
ciencies:
• Social Media Management - 0 endorsements
• Canva Pro - 0 endorsements
• Photo Editing - 0 endorsements
Overall Online Presence:
• Shania has 0 connections. There is no customized
banner present either. The headshot is professional.
The profile is not very detailed and is mostly vague
as they are no published articles, no apparent
activity on LinkedIn or on other social media
platforms. Her LinkedIn URL is customized.
• Grade: Poor, 25 out of 100

10. COMPETITION
Brooke Shippitka
Industry Experience:
• Social Media Management
Education:
• Bachelor of Science - BS, Digital Marketing at Full
Sail University
Leadership Experience:
• Operated in several manager positions in various
companies
• Controlled the output (generating, editing, &
publishing) of all brand standard content for Ye
Olde Brothers Brewery
Skills and Pro
fi
ciencies:
• Search Engine Optimization - LinkedIn Skill
Assessment - 0 endorsements
• Google Adwords Display Certification - 0
endorsements
• Building a Portfolio with Adobe Portfolio - LinkedIn
- 0 endorsements
Shania Dolphin
Overall Online Presence:
• Brooke Shippitka has 124 connections. Her banner
image is customized and does have a professional
headshot. There are no published articles or
indication of activity on social media. The profile is
very vague. Brooke’s LinkedIn URL is customized.
• Grade: Average, 50 out of 100
Industry Experience:
• Social Media Manager
Education:
• Bachelor’s degree, Digital Marketing - B.S. - Full Sail
University (2022-Present)
Leadership Experience:
• Social Media Director for over 5 years for several
faith based organizations
• Project manager for annual virtual summit for 3
years
Skills and Pro
fi
ciencies:
• Social Media Management - 0 endorsements
• Canva Pro - 0 endorsements
• Photo Editing - 0 endorsements
Overall Online Presence:
• Shania has 0 connections. There is no customized
banner present either. The headshot is professional.
The profile is not very detailed and is mostly vague
as they are no published articles, no apparent
activity on LinkedIn or on other social media
platforms. Her LinkedIn URL is customized.
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For clients that want a strong, impactful
presence across digital platforms, I provide
effective marketing material and strategy so
that clients can be confident in their brand’s
awareness and identity because I empower
brands with carefully, curated content.
“CURATED WITH CARE”

12. NETWORKING
AND MARKETING
Industry Events & Organizations
• New Jersey Digital Marketing Conference
‣ October 6, 2022 | West Long Branch, New Jersey
• Social Media Strategies Summit
‣ October 26-27, 2022 | Virtual
• Reuters Events Strategic Marketing NYC 2022
‣ October 20, 2022 | Brooklyn, New York
Digital Marketing
• Primary Content: I will create and publish resources for effective social
media strategy. Those resources may take the shape in PDF downloads,
video content, and blog posts. As I embody the Caregiver brand
archetype, providing people with resources that will be helpful to them
coincides perfectly.
• Primary Tools: I will utilize daily posting to Instagram, Facebook, & TikTok
through fun, trendy yet value-rich video content. That video content would
be a mixture of relatable content to my audience as well as helpful
resources, tips & tricks. On a weekly basis, I will publish a blog post to my
website. On an every two week’s basis, I can publish fuller-length YouTube
videos with more resources or insight.
• Website: My digital portfolio is where all content will be housed and
collected. I will use it to direct my audience and potential clients to view
my work as well as set up an archive for all my published content.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• My potential mentor will need to have a
background in digital marketing as well as a
current career within that industry. I would want at
least 5+ years of active work in the industry to be
mentored under. BY MAY 2023.
Formal Education
• Bachelor of Science in Digital Marketing - Full Sail
University (June, 2024)
Technical Skills
• Take 2022 New Google Ads (AdWords) Course
from Udemy, NOVEMBER 2022
• Learn Photoshop by taking a course on SkillShare,
JANUARY 2023
• Earn a Google Ads Certification, MARCH 2023
So
ft
Skills
• Complete Master In-Demand Professional Soft Skills
- LinkedIn Learning, NOVEMBER 2022
• Earn a certificate in Using Creative Problem Solving
- Future Learn, FEBRUARY 2023
• Take Adaptability and Resiliency course - Coursera,
APRIL 2023

14. SHANIA DOLPHIN
You know how most people are racking
their brains to figure out the best marketing
strategy for their brands? Well what I do is simply
and successfully implement social media marketing strategy so that
brands can have far reaching impact and success across all digital
platforms. In fact, my last client had a 20% increase in following after I
worked with them.
“

15. REFERENCES
Amy Tischler. (n.d.). [LinkedIn page]. LinkedIn. Retrieved October
2, 2022, from https://www.linkedin.com/in/amy-tischler/
Betterteam. (n.d.). Hiring Managers: How To Contact them and
Make an Impression. Retrieved October 2, 2022, from https://
www.betterteam.com/what-is-a-hiring-manager#
Brooke Shippitka. (n.d.). [LinkedIn page]. LinkedIn. Retrieved
October 2, 2022, from https://www.linkedin.com/in/brooke-
shippitka/
City Personnel. (n.d.). 6 Ways to Prepare for a Meeting With A
Recruiter. Retrieved October 2, 2022, from https://
citypersonnel.net/5-ways-to-prepare-for-a-meeting-with-a-
recruiter/
Coursera. (n.d.). Adaptability and Resiliency. Retrieved October 2,
2022, from https://www.coursera.org/learn/adaptability-and-
resiliency
Dumlao, N. (2020, October 19). iPhone on Table Open
[Photograph]. Unsplash. https://unsplash.com/photos/
kLmt1mpGJVg
Elisha A. (n.d.). [LinkedIn page]. LinkedIn. Retrieved October 2,
2022, from https://www.linkedin.com/in/elisha-l-almon/
EventBrowse. (n.d.). New Jersey Digital Marketing Conference.
Retrieved October 2, 2022, from https://www.eventbrowse.com/
city/new-york/event/new-jersey-digital-marketing-conference-
njdmc/
Future Learn. (n.d.). Using Creative Problem Solving. Retrieved
October 2, 2022, from https://www.futurelearn.com/courses/
creative-problem-solving
Jelly Saavedra. (n.d.). [LinkedIn page]. LinkedIn. Retrieved
October 2, 2022, from https://www.linkedin.com/in/jelly-
saavedra-86bb4512b/
Kevin Hoang. (n.d.). [LinkedIn page]. LinkedIn. Retrieved October
2, 2022, from https://www.linkedin.com/in/kavinhoang/
Kenny Yque. (n.d.). [LinkedIn page]. LinkedIn. Retrieved October 2,
2022, from https://www.linkedin.com/in/kenny-yque-67850220/
Kutsaev, R. (2017, January 3). Hands Holding Smart Phone
[Photograph]. Unsplash. https://unsplash.com/photos/
0VGG7cqTwCo
LinkedIn Learning. (n.d.). Master In-Demand Professional Soft Skills.
Retrieved October 2, 2022, from https://www.linkedin.com/
learning/paths/master-in-demand-professional-soft-skills
National Center for O*NET Development. (n.d.). Advertising and