Netflix has grown to dominate the entertainment streaming industry since 1997 through innovative distribution methods and intuiting changing consumer preferences. It faces moderate threats from new entrants and substitute products, and high bargaining power from both buyers and content suppliers. Rivalry among existing competitors is also moderate as many cooperate to share audiences. To remain competitive, Netflix will need strategies to mitigate the effects of future price increases, continue global expansion, create additional revenue streams, and maintain good relationships with suppliers and competitors through collaboration.