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12 Things I've learnt 
Reading 
“CHOOSE YOURSELF” by James Altucher
#1 Inner Beauty 
You can’t be beautiful unless you get rid of the 
ugliness inside. People become crappy people 
not because of who they are, but because 
they are crapping inside of you. Stop letting 
that happen.
#2 No vs. Yes 
Don’t Say Yes When You Want to Say No.
#3 Everyone is An Entrepreneur 
The only skills you need to be an entrepreneur 
are the ability to fail, to have ideas, to sell 
those ideas, to execute on them, and to be 
persistent so even as you fail you learn and 
move onto the next adventure.
#4 Be A Beacon of Enhancement 
Every day you wake up with that motive of 
enhancement. Enhance your family & friends, 
your colleagues, your clients, people who you 
don’t even know yet but you would like to 
know. Become a beacon of enhancement, and 
then when the night is gray, all of the boats 
will move toward you, bringing their bountiful 
riches.
#5 Grateful for in your life 
Do this every day: wake up and think of five 
people you are grateful for in your life right 
now. Not people who you were grateful for in 
the past. And not people you hope to be 
grateful for in the future if they do what you 
want them to do. Five people RIGHT NOW.
#6 Be a Linker 
INTRODUCE TWO PEOPLE. Every day you can 
think of at least two people to introduce to 
each other who will help each other. You don’t 
need to be in the middle and benefit this 
time. You’ll benefit next time. Even if it means 
giving up opportunities for yourself if you 
think someone else would be better for the 
job.
#7 Being Trusted 
This is hard. You can’t force people to trust 
you. And trusting someone doesn't release 
oxytocin. But being trusted does. So live your 
life in such a way that more and more people 
will trust you.
#8 Zero Tasking 
Sometimes it’s better to just be quiet, to not 
think of anything at all. A very successful, self 
made businessman once told me, “Never 
underestimate the power of a long, protracted 
silence.”
#9 Beauty of Silence 
Out of silence comes the greatest creativity. 
Not when we are rushing and panicking.
#10 Secret Identity 
Wake up every day and say to yourself, “I’m a 
superhero—what can I do today to save the 
world?” And there will be answers. And you’ll 
see opportunities. You’ll figure out how to fly 
where you are needed. How to lift the car, 
how to use your X ray vision to see solutions 
that nobody thought possible.
#11 Everyone Loves to Teach 
Pretend everyone was sent to this planet to 
teach you. Famous people, dead people, your 
neighbors, your relatives, your coworkers. This 
will give you a strong feeling of humility. And 
guess what, you will learn from people, you 
will appreciate them more, and they will 
actually appreciate you more. Because 
everyone loves to teach.
#12 Save A Life 
Wake up tomorrow and say, “I’m going to save 
at least one life today.” Even helping an old 
woman across the street counts. Even 
responding to an email and helping someone 
make an important decision saves a life. Even 
reaching out to a distant friend and asking, 
“How are you doing?” can save their life. You 
can save a life today. Don’t let the sun set 
without doing that. You are Superman.

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12 Things I've Learnt Reading “CHOOSE YOURSELF” by James Altucher

  • 1. 12 Things I've learnt Reading “CHOOSE YOURSELF” by James Altucher
  • 2. #1 Inner Beauty You can’t be beautiful unless you get rid of the ugliness inside. People become crappy people not because of who they are, but because they are crapping inside of you. Stop letting that happen.
  • 3. #2 No vs. Yes Don’t Say Yes When You Want to Say No.
  • 4. #3 Everyone is An Entrepreneur The only skills you need to be an entrepreneur are the ability to fail, to have ideas, to sell those ideas, to execute on them, and to be persistent so even as you fail you learn and move onto the next adventure.
  • 5. #4 Be A Beacon of Enhancement Every day you wake up with that motive of enhancement. Enhance your family & friends, your colleagues, your clients, people who you don’t even know yet but you would like to know. Become a beacon of enhancement, and then when the night is gray, all of the boats will move toward you, bringing their bountiful riches.
  • 6. #5 Grateful for in your life Do this every day: wake up and think of five people you are grateful for in your life right now. Not people who you were grateful for in the past. And not people you hope to be grateful for in the future if they do what you want them to do. Five people RIGHT NOW.
  • 7. #6 Be a Linker INTRODUCE TWO PEOPLE. Every day you can think of at least two people to introduce to each other who will help each other. You don’t need to be in the middle and benefit this time. You’ll benefit next time. Even if it means giving up opportunities for yourself if you think someone else would be better for the job.
  • 8. #7 Being Trusted This is hard. You can’t force people to trust you. And trusting someone doesn't release oxytocin. But being trusted does. So live your life in such a way that more and more people will trust you.
  • 9. #8 Zero Tasking Sometimes it’s better to just be quiet, to not think of anything at all. A very successful, self made businessman once told me, “Never underestimate the power of a long, protracted silence.”
  • 10. #9 Beauty of Silence Out of silence comes the greatest creativity. Not when we are rushing and panicking.
  • 11. #10 Secret Identity Wake up every day and say to yourself, “I’m a superhero—what can I do today to save the world?” And there will be answers. And you’ll see opportunities. You’ll figure out how to fly where you are needed. How to lift the car, how to use your X ray vision to see solutions that nobody thought possible.
  • 12. #11 Everyone Loves to Teach Pretend everyone was sent to this planet to teach you. Famous people, dead people, your neighbors, your relatives, your coworkers. This will give you a strong feeling of humility. And guess what, you will learn from people, you will appreciate them more, and they will actually appreciate you more. Because everyone loves to teach.
  • 13. #12 Save A Life Wake up tomorrow and say, “I’m going to save at least one life today.” Even helping an old woman across the street counts. Even responding to an email and helping someone make an important decision saves a life. Even reaching out to a distant friend and asking, “How are you doing?” can save their life. You can save a life today. Don’t let the sun set without doing that. You are Superman.