The 10 most recommended e commerce solution providers

2020 | Volume-01 | Issue-08
Powering Businesses to Amplify their Digital Footprint
Karthik Raja
CTO and CSO
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Company of the Year
Khalid Isar, Founder & CEO

he advancement in technology is
Tproviding a huge benefit to numerous
businesses. Speaking about the e-
commerce industry, technology has been
playing a major role in the online transition of
many enterprises. Today, the Indian e-
commerce industry is worth a million dollars.
In the coming years, it has tremendous
potential for growth. Despite various
changing policies arising ever year, the e-
commerce space hasn’t seen any drastic
slowdown.
Since a decade or more, we have moved on
from the brick and mortar stores to
e-commerce platforms for all our needs.
Today, the online shopping space has grown
beyond apparels and electronics. From
buying and selling groceries, booking tickets
for transportation and entertainment to
ordering food online, the e-commerce space
has been on a roll and is expanding
exponentially.
This expansion in the e-commerce world has
indeed brought numerous benefits to both,
sellers and buyers. To start with, the most
beneficial aspect to the buyers is the lower
cost of the products. It also overcomes
geographical limitations as we can order
products and commodities from any corner
of the world. Ultimately, this has effectively
eliminated the travel time and expenditure.
On the other hand, various sellers, well-
established as well as startups have gained an
upper hand in this digital era. A number of
skilled workers have received a platform to
showcase their talent and sell their ideas to
the clients. With this, businesses have
increased their reach which, in turn, has
amplified their revenue. Through correct
marketing strategies, online businesses can
turn the tables around.

However, the increasing competition in the
e-commerce industry has created many
obstacles which can lower down the sales. To
name a few, the major challenges lied down
by this industry are the data protection
concern of the end-users, attracting the right
customers and then retaining them.
Here comes the role of e-commerce solution
providers. These solution providers help
online businesses to overcome the problems
that they face. From generating trafﬁc to
converting them into customers, e-
commerce solution providers are leveraging
various businesses. Begining from ﬁnding the
right product to sell to delivering the products
safely to the end-clients, these providers help
their clients in all the possible ways.
We, in this edition of The 10 Most
Recommended E-Commerce Solution
Providers have handpicked a few such
companies that are offering a helping hand to
online business. On the cover, we have GYSO
that delivers an outstanding result to its
clients by combining a data-driven approach
with hands-on impeccable knowledge of
Digital, Print, TV and Retail. Additionally, we
have featured iTech Ecommerce as
Company of the Year.
Along with this, we are happy to feature
CloudTrains Technologies, Digi E Comm,
Dot Sol, Emed Store, Em Software, Public
Media Solution, Veniteck, and Om
Software.
We have also brought to you an exclusive
interview with the founder of Digi Peddle,
Gaurav Nikam. To provide you with an insight
into the digital transformation, we have
included an article by Devansh Chaurasiya
on What Is Digital Transformation?
Apart from this, we have also featured an
article by one of our in-house writers.
Hope you enjoy reading!
Shambhavi Mhetre
Shambhavi Mhetre

12
GYSO
Powering Businesses to Amplify
their Digital Footprint
16
iTech Ecommerce
Driving SMEs to the Zeniths
of Global Success
22
Digi Peddle
Offering Complete Digital Media
Marketing and Technology Solutions
26
What is digital
Transformaton?
46
CloudTrains
One-Stop-Solution for
your Online Business
30
34
Digital E-commerce Solutions
Expanding your Digital
Footprint
36
Dot Solutions
Driving Trafﬁc and Success
to Your Business
40
EMedStore
Helping Pharmacies to
Grow Online
42
Emsoftware Technology
Cost-Effective Solutions for
Online Businesses
50
Public Media Solutions
Providing Seamless Services
Ranging from Public Relation
to E-Commerce
52
Veniteck Solutions
Offering Intelligent IT Solutions
to a Wide Range of Businesses
Anytime Shopping
Online Vs. Ofﬂine:
Towards the Digital Era
CoverStory
12
Article

CONTENTS
JANUARY
2020
CXO StandpointInterviewCompany of the Year
16
22
26
30
34
36
40
42 50 52

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January, 2020
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GYSO has used all the
expertise to build GYSO
CARE which encompasses all
Digital marketing techniques
into 1 Product which
guarantees growth by 10x
“
“
Powering Businesses to Amplify their Digital Footprint

Karthik Raja
CTO and CSO
COVER STORY

In recent years, omni channel powered commerce has
gained importance like no other medium. From buying
mobiles, shoes and clothes to buying bitcoins,
nowadays everything can be done online. While there are
numerous leading e-commerce websites, omni commerce is
expected to power 80% of successful businesses by 2022.
Touch n Feel experience based buying will continue to raise
and so will be the urge to see and pickup the product at the
quickest possible time. The consideration to buy funnel
grows 5x faster with hyperlocal models. Click N Pickup is
expected to grow by 300 percent in the next 2 years.
As business try to use digital, they face various issues
which cannot be understood by traditional ad agencies.
Such problems ultimately result in the downfall of the
business.
Remember, unconnected businesses are prone to failure and
will bleed over time.
Get Your Shop Online (GYSO) encompasses the skills
required for any business to stay float and to supercharge at
10x speeds. These are powered by in house Digital, Sales,
Marketing, Content, Strategy, Technology and OPS Team.
Having an omnichannel approach with ROI-Driven
marketing strategy, GYSO has been leaving its marks on
the digital world with its operations in India, Dubai,
Singapore and Colombo by providing seamless services.
GYSO delivers an outstanding result to its clients by
combining a data-driven approach with hands-on
impeccable knowledge of Digital, Print, TV and Retail.
A Futuristic Thinker
Karthik Raja, CTO and CSO of GYSO is an expert at
Turbocharging/Supercharging e-commerce/traditional
businesses with omnichannel modules. GYSO was founded
by Mr. Karthik Raja and Mr. Jonathan, both having a
combined experience of 40 years in various domains
including Sales, Marketing, Technology, Strategy and
Business. With their combined effort, the company has been
able to consult startups as well as Enterprises while
demonstrating proven increase to companies of all scale.
Karthik’s knowledge and experience in the field of Digital,
Print, TV and Retail industries has helped GYSO’s clients
to set up from scratch. With his insightful ideas, he has been
successful in setting up and running of supercharged,
hyperlocal e-commerce units.
Exceptional Services
Today, Google along with various other social media
platforms have a huge impact on e-commerce customers.
Keeping this in mind, GYSO aims at providing hyperlocal
solutions to various problems by encompassing all digital
marketing techniques into one product – GYSO CARE.
With the help of the experts of GYSO CARE, it is possible
for the company to provide a guaranteed growth to its
clients.
GYSO understands that along with reaching out to potential
customers, conversion of these leads into customers is
equally important. GYSO CARE makes this possible as it
comprises of various services like Search Engine
Optimization, Search Engine Marketing, Google Display
Marketing, Facebook Hyperlocal Marketing, Google
Hyperlocal Marketing, Google Business Page Optimization,
Website Development, Brand Building, In-Store Branding,
Print Ad Optimization, Call Center Setup, Robotic Process
Automation, AI,ML, EBITDA and Business Intelligence
Tools.
Changing the Outlook
When it comes to e-commerce businesses , according to
GYSO, the major problems faced are retaining customers,
generating traffic, measuring ROI / ROAS, capturing
quality leads and choosing the right technology & partners.
It also includes finding the right products to sell and
attracting and hiring the right people to make it all happen.
While other issues like achieving profitable long-term
growth, omnichannel setup, yield optimization of all
processes (RPA) also occur.
Karthik explains the reason behind these problems saying,
“Getting people to understand hyperlocal methodology was
a challenge. They wanted to compete with Flipkart or
Amazon. They tried to emulate fast-paced business models
whose growth were never profitable in India. They kept
borrowing to sustain while our clients tried to emulate the
rapid growth without healthy bank balances. We convinced
all these people and made all our customer build their
brand with a clear focus on the bottom line.”
Karthik believes that it is crucial for retailers to know how
to attract customers efficiently without killing the marketing
budget. It is seen that not all the leads are converted
equally. Effective leveraging of SEO, PPC, email, social
media, display ads, retargeting, mobile, shopping engines

and affiliates are important to help drive qualified traffic to
their online and offline stores. Connecting both is again
important. Hence, retailers should give utmost importance
to the audience, how they interact and how to engage with
them.
Guiding to Build a Dense Marketing Network
It is important that retailers deliver their omnichannel
marketing strategies with meticulous planning. Ideally,
campaigns should be crafted with tightly integrated content
marketing strategies with ROAS measured for every
campaign. 90 Days is the time the company needs to bring
visible changes to any business model that adapts the
inputs. Here comes the role of choosing a correct partner or
agency. GYSO is one such partner who helps retailers to
implement projects or oversee marketing campaigns that
may also limit the client’s growth.
It is indeed challenging to be different from others when the
online world is dominated by Amazon, Shopify and
Aliexpress. To be different is to produce their own private
labels and setup connect omnichannel models if the retailers
think of competing with such conglomerate. Karthik says,
“Retailers should be out there getting their name out within
the online community by attending e-commerce
conferences, speaking at events and networking. Employees
want to work for companies that care about them and their
customers.”
GYSO has used its resources and talent to develop a
connected world for various clients. Karthik mentions a few
of GYSO’s clients by saying,
Poorvika – Hyperlocal positioning increased the number of
leads to 100X. We also helped the brand fight with business
biggies like the Amazon and Flipkart with clever tech and
digital strategies.
Diadem – The Hyperlocal walk-ins increased by 10X
Telebuy – The Ecommerce sales increase by 5x.
Aachi Kitchen – We helped them build from no where. We
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS

built the product concepts, assisted in sales, marketing and
operations. From Meat to Rice to vegetables we helped
them to source from the right channels bring production
costs down. Stores grew by 2x.
AGS – Their admissions from start to till date were powered
through Digital and GYSO build content strategies.
Today’s Digital World
The current world is undoubtedly full of exciting changes
and innovations for both businesses and buyers. It is
essential that an entrepreneur or an e-commerce developer
keeps a finger on the pulse with the changes in the
e-commerce landscape. E-commerce businesses cannot
succeed with great products alone – they need to draw in
customers to the right channel where the revenue
maximises. This is exactly why great connected
omnichannel marketing will always be an essential part of
success in e-commerce.
Karthik asserts, “In the past decade, there has been a
dramatic change in the way consumers shop. Although
consumers continue to purchase from a physical store, they
feel very convenient to shop online since it frees the
customer from personally visiting the store.” Being the
third most popular activity on the internet after email using
and web browsing, online shopping has made lives easier
from both the ends.
This rapid growth of e-retailing is attributed to the
advantages. It offers greater flexibility, enhanced market
outreach, lower cost structures, faster transactions, broader
product lines, greater convenience and customization. This
smooth option is possible because of the use of the internet.
The popularization of the internet has made online shopping
one of the most popular shopping styles for customers.
Countries like India, China, Brazil, Russia and South Africa
are known to play a leading role in the future of
e-commerce. The most exciting part about all of this is that
a lot of these markets are relatively untapped by existing
e-commerce businesses at the moment. Due to which there
is enough potential for existing businesses to branch out
and reach new audiences.
With this, there is enough opportunity available for new
e-commerce brands to pop up within those emerging
markets and tailor their services towards local audiences.
While e-commerce in India is reaching the top of the world,
it is necessary to omnichannel the businesses. By the means
of omnichannel, businesses will be able to sustain in this
competitive ecosystem.
Roadmap in the Future Digital World
GYSO believes that the key to success is its plan for the
business. The team intends to make the businesses
associated with GYSO profitable by its hyperlocal powered
e-commerce modules. In the end, Karthik says, “By
committing to the simple yet powerful planning strategies,
we keep our company and ourselves ahead of the curve and
on the path to an increasingly profitable future.”

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www.insightssuccess.in16 | January 2020
We envisage a big scope
for the future in blending its
automated and integrated
technologies of e-commerce
with the Marketing and
Advertisement of SMEs
through integration with
the internet
“
“
Khalid Isar
Founder & CEO

iTech
EcommerceDriving SMEs to the Zeniths of Global Success
With the advent of digitalization, the e-
commerce world has changed the overall
shopping experience. People nowadays can
buy a range of products from any corner of the world.
In light of this change is preferences of shopping,
SMEs in India are gradually adapting to everything-
digital. There still exists a gap between the major e-
commerce patforms and SMEs, depraving them of the
global customer base they could easily leverage. To
reduce this gap, iTech Ecommerce LLP the largest
global channel partner of Alibaba.com, has been
acting as a connecting bridge.
The Onset of a Revolution
Before e-commerce revolution, small and medium-
sized enterprises would have to either visit the country
or participate in various international fairs. This
eventually caused hindrance to these businesses due to
high cost and at times no returns on investment.
That’s when the former Country General Manager of
Alibaba came up with the idea of .Khalid Isar iTech
Khalid is the and of iTech. The journeyFounder CEO
of iTech started in collaboration with Alibaba.com. A
lot of employees, having experience in Alibaba,
decided to join iTech. His teammates from Alibaba saw
the potential of what indian B2B supplier was bringing
COMPANYOFTHEYEAR
www.insightssuccess.in 17| January 2020

to the global e-commerce space. The entire team at iTech
has made a huge contribution to the rapid growth of the
company. Through constant trust and dedication, he and his
team were able to achieve the success which they had
envisioned. With his and the team’s eﬀort at iTech, the
company has been able to open its branches in various
metropolitan and non-metropolitan cities in India.
Nurturing Growth
iTech connects SMEs to the giant online store - Alibaba. It
provides a platform for these customers to explore the
international world. iTech’s customers are mainly
manufacturers and exporters.
The initial journey of iTech, to make SMEs understand the
importance of the internet and online marketing was a
tough challenge. However, iTech with its capable team,
helped these SMEs reach out to the world. Through
continuous training and providing never-ending knowledge
to its customers.
The team at iTech intensively studies all the aspects of its
customers’ products before moving ahead. This way, it is
possible for the company to provide the best consultancy to
the customers. The team creates a clear roadmap for the
marketing and advertising of SMEs through integration
with the internet.
Leveraging Innovation, Delivering Excellence
Khalid believes that business community in India use
English as the business language eﬃciently and have better
product customisation skills than the competing countries
which creates a niche and high demand for indian goods
internationally. So taking advantage of this, iTech helps its
customers to spread their footprint all across the world.
Secondly, innovation is deeply rooted in Indians. This
quality has helped the e-commerce domain grow
extensively in India. Khalid explained it by giving an

example of the agro-industry going online. “A few years
ago, no one had imagined that agricultural products could
be sold and bought online,” Khalid expresses.
Keeping up to date with the technological advancements,
iTech is further providing lessons on digitalization to young
and creative minds who have just graduated. This enables
iTech to come up with new and innovative ideas.
Being the authorised channel partner of Alibaba, iTech has
proved itself in all the aspects to date. A few accolades are
as mentioned below:
 Alibaba Honorary Channel Partner FY 2016-18
 Best Channel Partner For The year - 2017
 Alibaba 2017 FY Excellent Partner Of GGS
Renewal Business
 GSD FY 2018 Excellent Service Team
 FY2018 Overseas Partner GSD FY 2018, New
GGS Revenue Top Partner.
 Outstanding Channel Partner of the Year 2019
Apart from the company’s success, Khalid has also been
awarded one amongst 50 Most Inﬂuential E-commerce
Professional by Economic Times.
Envisioning Ceaseless Progress
iTech is working towards becoming a one-stop solution for
all the needs of SMEs. In the coming years, it would be
providing these services to B2B as well as B2C. The major
focus of iTech will continue to be able help all the SMEs
grow their business online in the entire world.
iTech is also looking forward to catering to the immersive
experiences by exploring the scope and possibility of IT
based solutions for e-commerce. It will further revamp the
whole market sphere by experimenting with all the
untouched segments of the Indian market. This will
eventually help the untouched market to become digital.
Also need to add few Top categories in which customers
ﬁnd good number of buyers on alibaba platform are:
 Apparels
 Machinery
 Agro
 Handicraft
 Health and Beauty products
 Metals and Minerals

Digi PeddleDigi PeddleDigi PeddleOffering Complete Digital Media Marketing and Technology Solutions
elow are the excerpts of a conversation between
BInsights Success and the team Digipeddle. The
interaction highlights the way Digipeddle handles
Digital Marketing and how it is remodeling the industry
with its innovations being in line with the evolving business
needs.
Please provide us the detailed information about your
company, its mission, and vision.
We are a Digital Media Marketing Company that delivers
results. Digipeddle Technologies specializes in Digital
Media Marketing, SEO, Social Media Marketing and
Search Engine Marketing. We create precise, high ROI,
marketing campaigns that deliver inspiring results. This
helps our clients to win in their marketplace and blow away
the competition. We assist clients by providing end to end
Digital Media Marketing services. We are a young team of
creative minds & marketing professionals. We strive to
create branding strategies, marketing campaigns. We like to
keep ourselves updated with global trends.
Our Mission: To encourage innovations with constant
efforts to help our clients meet the business standards and
evolving business needs & to make an ever-lasting
relationship with our clients by serving multiple growth
opportunities to them, thus delighting them.
Our Vision: To serve our clients, complete digital media
marketing and technology solutions with seamless
innovations competing with constantly evolving business
needs.
What services/products does your company offer? What
are its prominent features?
Somebody rightly said, “Website without traffic is a ship
lost in the horizon”. We at Digipeddle Technologies help
our customers to pull more traffic and engagement to their
apps and websites and social feeds. Increasing their brand
awareness and helping them to sell more.
Social Media Marketing
We create and manage top-performing social media
campaigns for business. Transform your social media
presence with high-quality content, daily activity, and an
increase in followers. By advertising through social media
100% of our clients have seen the best results.
Search Engine Optimization
Search engine optimization (SEO) is a critical component
of online marketing. Search engine optimization helps you
get more website traffic, more customers, and more online
visibility. We use a combination of the latest onsite and off-
site strategies to produce top results. Together we can push
your website above your competition
Search Engine Marketing
We help you manage your SEM campaign more efficiently
and effectively. We help you gain market share by
leveraging our expertise. Digipeddle can amplify your
online marketing needs and help you reach your potential
customers and business objectives.
Give us a brief overview of the featured person(s) and
their contribution to the company and its success.
Mr. Gaurav Nikam (Founder and CEO)
What would you give up to see your dreams come true?
What would you put at stake for a vision?

INTERVIEWWITHINSIGHTSSUCCESS
Mr. Gaurav Nikam
Founder & CEO

A lot of people would forsake a lot of things, but how about
a whole future complete with a stellar career that would set
you up for life, would you give that up?
Not many would have the daring or the self-belief to be able
to do that.
That is, however, exactly what our Young Entrepreneur
Gaurav Nikam did, He left his job to set up Digipeddle
Technologies.
A brainchild behind Digipeddle Technologies is a
passionate entrepreneur from Satara city. Born and brought
up in a farmer background family in a small village of
Satara. Gaurav has 3+ years of professional experience & 2
years of entrepreneurial experience. A sales professional
with a demonstrated history of working in the information
technology & services industry. Strong Digital Marketing
and business development professional, skilled in Account
Management, Solution Selling, Presales & Project
Management.
He is a Computer Science Engineer with a Masters in
Business Administration (Marketing Management) from
Vishwakarma Institute, Pune. He started his career with
Tech Mahindra as an Intern, due to his hunger to learn the
business and to get a 360-degree view he decided to work
with start-ups.
He along with his cousin Bhagyesh started his ﬁrst business
venture while pursuing his MBA, it was a library (Study
Room) near Bharti Vidhyapeeth, Pune. The success of his
st
1 business venture boosted his conﬁdence. He also
launched “x1000rpm” his second startup, which was an
online portal for bike and car enthusiast. While doing all
this he always believed that he could help other businesses
to grow through Digital Media Marketing. Therefore, he
started Digipeddle Technologies with some small clients.
Within one and half years Digipeddle Technologies has
gained a good reputation in western Maharashtra and
currently serving big corporates, e-commerce companies.
How have you strived towards growing and sustaining
your position in the market? What have been the
driving factors of your organization’s success?
Digital Media Marketing is the fastest growing industry,
every month there are thousands of new start-ups coming
up, many of them fail to create value to customers, those
www.insightssuccess.in17 | January 2020 www.insightssuccess.in24 | January 2020

who provide value, sustain! Scaling up is also a challenge
in this industry. Timely payment recovery is also another
challenge especially in India.
We term ourselves as a “digital media marketing company
that delivers results”, Commitment, transparency,
innovation and integrity are the pillars of Digipeddle
Technologies. In the initial phase, we struggled with several
challenges like getting the skilled human resource, scaling
up; increase our serving capacity while maintaining our
delivery quality. But we got the right books, podcasts &
mentors who showed us the way. In order to sustain in this
ferocious market, we believe in only one strategy i.e.
delivering value to our customers.
The biggest driving factor of our organization’s success is
our organizational culture, our ability to work as one team,
where everybody shares the same vision.
How according to you, is technology aiding the
development of your respective industry, and ultimately
helping your company to achieve the desired goal?
We are a technology company, the services we provide are
digital, without technology our industry doesn’t exist, also
this industry has constantly changing nature which also
means that those in the ﬁeld must stay up to date with the
latest tools, trends, and advertising policy updates.
Digipeddle Technologies is dedicated to staying on top of
social trends and policies that lead to successful marketing
campaigns.
According to you, how has the landscape of your
respective industry segment changed throughout the
years?
Over the past few decades, marketing has had to keep up
and contend with leaps in technology and our relation to it
ever since. While the Sales Era witnessed the invention of
the telephone, swiftly followed by the rise of television and
the Marketing Department Era. The evolution of the Digital
Marketing industry started with the biggest change in the
history of marketing: commercially available personal
computers, smartphones, the advent of the internet and
boom in internet users. There is a huge demand for Digital
Marketing companies across the globe.
Could you elaborate on the awards and accolades your
organization has received so far?
Happy and delighted customers and their testimonials are
what we have gained so far. And that’s what really matters
to us!
What are your future endeavors? What is your
company looking forward for?
We are an ambitious company, 100% YOY growth rate is
what we are aiming for. We aim to generate employment
opportunities for ambitious young Indians. We are also
looking forward to expansion in new territories overseas.
Digipeddle Technologies is ready to step into the
international market and has already taken a step.
Digipeddle Technologies will be a global company soon.
What changes did you experience when you entered into
business?
1. Change in your perspective:
You start to realize the following things:
- Time is not equal to money
- Scalability is king
- The only thing that held you back was the bullshit story
that you were telling yourself
2. Social life:
The small and average conversation becomes absolutely
boring and pointless.
Your empathy towards people who settle for average
vanishes and you start to feel like an alien.
That’s where you realize that you have to start surrounding
yourself with people who are on the same mission as you.
3. Your Potential:
Once you reach this point, you’ll never be the same again.
Once you hit 30k, 50k, 100k without having a job, it’s
over!! Forever!!!
Why would you ever set for 9 to 5 if you exactly know that
you can make this money on your own and 2x, 3x and 10x
it?
This is the point where new life begins.
Learn more about the Digital Marketing ﬁrm by visiting
www.digipeddle.in
www.insightssuccess.in 25 January| 2020

Devansh Chaurasiya is an MBA
graduate with 15 years of IT
experience. He holds expertise is in
delivering strategic business projects,
digital transformation, business
intelligence and analytics within sales,
CPG and supply chain domain. He is
passionate about driving business
outcome and nurturing young talent. He
believes coordination, collaboration and
change management are the key differentiating
skills for better management and growth.
About the Author
WHAT IS
DIGITALTRANSFORMATION?

Devansh Chaurasiya explains Digital
transformation as an ongoing process of
changing the way we do business. It is an
investment in skills, tools, technologies and IT
infrastructure. Digital transformation is a cultural shift
integrating people, technology and business together.
A BUSINESS CASE STUDY
A product manufacturing IT Major needed to digitally
transform itself to accelerate its business activities,
processes, and its operating models. It needed to
leverage the digital tools and technologies to drive
higher revenue, better margins and competitive edge.
Company had robust one of the best supply chain
capabilities based on efficient and reliable third party
logistics system. Company manufactured and
assembled its products in Asian countries and
distributed all over the world. Major expectation from
digital transformation was to detect and minimize
missing containers, damage deliveries, reduce theft,
higher recovery, faster replacements, better
compliance, governance, forecast and prediction on
demand supply gap to increase operational efficiency,
driving higher partner satisfaction and better customer
engagement.
IT major hired a consulting company for digital
transformation. It did well to understand complex
logistics model, rigid legacy IT infrastructure and
started data migration, ingestion and historical load
from various sources like Oracle, SQL, GT Nexus,
Teradata to AWS using a BDM ETL Tool.
After data migration, all legacy reports on Business
Objects, Excel, Access, VBA coded dashboards were
to be transformed on Tableau. However, ineffective
mapping and untransformed data was the hurdle to
build the Business Intelligence. Business reports were
in columns and rows. Consulting company pitched to
transform hundreds of columns and rows into graphs.
However, business needed to see information in detail,
like not only what percentage of containers were
missing but exactly which container was missing to
action upon. Company was essentially trying to retro
fit the legacy technology backbone with new-age
technology without functional and domain knowledge.
After numerous corrective sprints business decided to
transform the last mile in-house.
“Digital transformation should have a strategic
objective defined in an operational architecture with
business use cases. Information flow should be well
defined throughout this process”
IMPROVISATION – PULLING THE PROJECT
INHOUSE?
This looked like a right decision in the starting but
Digital Transformation needs Change Management
1. Skills - The current team did not have Tableau
skill
2. Bandwidth – Time availability from regular
business deliverables
3. Employee Pushback fearing loss of job
4. Cultural Challenge – Change was not fast
adapted
5. Lack of Leadership Communication - Involving
business users was another major task as they
CXO Standpoint

were reluctant to spend time with the functional staff
in transformation.
CHALLANGES IN DIGITAL
TRANSFORMATION
1. Lack of complete IT knowledge
2. No holistic vision
3. Resistance to change
4. Cost factors
5. No ROI definition
6. Leadership support
7. Procrastination
WHAT COULD BUSINESS HAD DONE
DIFFERENTLY TO MAKE THIS
TRANSFORMATION SUCCESSFUL?
1. Leadership Communication - Digital
transformation is not only the transformation of
tool, technologies and process but it is
transformation of entire business model. It
changes the way a business operates and
interacts within itself and with external world.
Business transformation is a change in mind set
that business is evolving faster than we are
adapting. Communication department should
have chalked out plan to communicate that the
company’s digital transformation journey
doesn’t belong to an individual or department.
It is a Company-Wide progress
2. Top Down and Bottom Up and closed loop
approach – In this journey business should
have consulted all stake holders in the supply
chain unit.
3. Training, Incentives and Counselling -
Management should have explained that
transformation will help gain better skill.
Training on new tools and technologies should
have been arranged and new motivating
incentive plan should have been chalked out.
DIGITAL TRANSFORMATION AN
UNAVOIDABLE CHANGE
One of the major driving factors of digital
transformation is the rate, speed and volume of data
explosion. World is witnessing the second wave of
data explosion with IoT and Autonomous cars leading
to edge storage and edge computing. World is trying
to make sense at the source of data generation before
they store it at the main storage.
Companies which are not adopting fast enough will
sooner or later feel the need to ride the wave or
competitors will be making decisions much faster and
winning the business. We can only wait how evolving
business models, emerging technologies, people and
digital transformation will change the world we live
in. We can be assured that world will be a very
different place to interact in the decade of 2020.
*Scenario presented in this case study is general, not
specific to any company

CloudTrainsOne-Stop-Solution for your Online Business
Businesses need technology to
stay updated and offer
solutions that are unique, and
one-of-a-kind. For this, they need to
adopt technology in their functional
form and create solutions that can be
implemented and used by anyone and
everyone. With the aim to make
organizations and businesses
technology-enabled, CloudTrains was
incepted.
CloudTrains creates innovative
technology solutions to empower
entrepreneurs, startups and enterprises.
Since 2017, the company has been
building expertise and knowledge in
the IT solutions space. Currently,
CloudTrains considers the ways in
which it can use the benefits of
emerging technology to prepare itself
for the upcoming changes in the
market.
Aditya Chaturvedi and Tripti Tiwari,
the Co-Founders, share their amazing
journey of CloudTrains with us.
What type of offerings does your
company deliver? Is it limited to B2C?
Please provide us with some details
about it.
A software house from India,
headquartered in Gwalior and
employing around 40 people, we
specialize in sophisticated integration
projects trying to connect hardcore IT
with good product design and UX.
While keeping our prime focus on
delivering the best technology products
in the field, we state our core
competencies is built around Magento,
Shopify, Pimcore and bespoke
software projects including Symfony3,
Laravel, Node.js, Angular, React,
Express, Vue.js.
CloudTrains focuses on supporting
industry and aid businesses to reach the
path of ultimate success and to enter
the market to build websites, web
applications, mobile apps and e-
commerce platforms. For over a
decade, the company has brought
additional value to our customers while
helping them with the most updated,
trendy and extraordinary solutions built
with the latest technology revolving
around the industry. We are not limited
to B2C, we work on both B2B and
B2C sections. We dream, architect,
design and develop. But more than
that, we are a team of passionate
people driven by one relentless pursuit-
to craft innovative solutions and
deliver unparalleled results.
We are a full-stack mobile apps
development, web development, e-
commerce solutions provider and full-
cycle Product development (MVP)
company with all the expertise you
need to build a successful, scalable and
stable product. We offer customized
business solutions to diversified
clients. CloudTrains has become a
known brand in the market and already
has several associations, such as
Microsoft, Google, IBM, Intel &
Oracle.
We are not only accommodating the
needs of the clients but also optimizing
the cost of maintenance and optimizing
the system of e-commerce. Sometimes
the clients ask us about shortening the
time to market and we efficiently do
that because of the pre-built solution
services.
The services, which make CloudTrains
a unique IT solution providing
company, are as follows:
• Mobile Apps Development
• Web Development
• UI/UX Designing
• Full Cycle Product Development
(MVP)
• E-commerce Planning
• E-commerce Consultation &
Implementation
• E-commerce Strategy
• Brand Revamping, Marketing &
Growth
What are the challenges CloudTrains
has faced? How did your company
overcome such challenges?
There are many challenges in a startup
journey, but the number of challenges
is always equal to your learning.
Challenges make you strong and give a
chance to get the best version of
yourself. Like all businesses and
especially startups, CloudTrains too
faced a lot of ‘ups’ and ‘downs’ during
our initial days. To state some, we had
to start building trust, defining areas of
responsibilities, implementing robust
processes in the development team,
keeping the right balance between
business and personal life.

It’s no surprise that businesses in its growing phase can
easily take up to 100 per cent of one’s free time, so setting
up priorities at some point is extremely essential. We
believe that no such point exists where you can stop and call
it as the success destination, however, we also believe that
different people define success in different ways for
themselves.
We learnt that giving freedom to your people is the best
thing a leader can ever do. It seems to be risky at the
beginning, with most fellow entrepreneurs advising us
against it. But our team proved them wrong, and we are
proud of them today. So, believing in your people and
having a strong desire to bring change can make any startup
successful.
We love challenges – we treat them as an opportunity to
learn something new. In our company, there’s a stress on
developing skills and abilities. That’s why we engage in
many educational actions – we share knowledge on
international conferences and events, set webinars and
meet-ups for e-commerce and open source communities.
What according to you are a few major problems faced by
e-commerce sites? How does your company help solve
such issues?
Over the years, the e-commerce industry has been growing
by leaps and bounds and now the time has finally come for
the retail industry to have a sharp look and modify their
aspects to strive in the market. As days are passing by, it is
becoming highly difficult for a retail business-person to
cope up with advantages offered by the online retailers.
Even the competition for the e-commerce enterprises is
rising at a huge rate with the hike in the number of online
retailers.
The e-commerce industry is witnessing a huge
transformation in the business structure in the industry
itself. The players of the industry are using new, innovative
and strategic models to mold the minds of their active and
potential customers. But day-by-day, it is becoming difficult
for the e-commerce companies to survive in such stiff
competition.
Some competitive strategies could be the only solution for
We are working
with a mission is to
empower every
person & every
organization on the
planet achieve
more in their
businesses by using
Technologies
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Aditya Chaturvedi
Co-founder

the e-commerce industry to help them stay relevant and stay
ahead in the market. We are that company which is helping
e-commerce enterprises with the best technology in the field
and extraordinary strategies that help the entrepreneurs in
the industry to thrive in the competition and make a mark
on the field.
We are one such organization whose name is frequently
mentioned in numerous rankings and listings of the best IT
companies of the world. We have become one of the top
three best companies implementing Magento technology,
prepared by Clutch.co. & Goodfirms.
What are your views on people turning towards e-
commerce sites from the traditional store-buying
preference?
E-commerce is a medium between two major parts of the
online business market, first is customer and second is
Sales. E-commerce marketing is making sales by creating
and increasing awareness about an online presence, store’s
product offerings, and brand. E-commerce marketing is also
raising consciousness about an online store’s product
offerings and brand.
In 2019, retail online commerce purchases worldwide
amounted to 3.52 trillion US dollars and online retailers
revenues are projected to grow to 6.53 trillion US dollars in
2022. The Top online stores’ revenue amounted to almost
100 billion US dollars in 2017. E-commerce Platforms is
one of the most popular online activities worldwide. The
biggest online traffic is running through the e-commerce
marketing sector in google search engine. E-commerce is
the largest community in India, USA, China and Japan.
Mostly four types of e-commerce business models have
used the e-commerce business industry. Each has its best
scopes and challenges, and many companies operate in
several of these categories simultaneously.
Knowing what box your big idea fits in will help you think
creatively about how your opportunities and threats might
be.
1. B2C – Business to consumer.
2. B2B – Business to business.
3. C2B – Consumer to business.
4. C2C – Consumer to consumer.
E-commerce businesses have a lot of potential and 265%
growth rate, from $1.5 trillion in 2015 to $5.9 trillion in
2023. This shows a future of steady upward trend with no
signs of decline. But, what’s even more interesting is the
global e-commerce sales have been steadily eating up the
worldwide retail market.
How do you envision the future of CloudTrains?
We put the main focus on international expansion-we will
enter new markets. We plan to gain new clients from the
international market and take part in even bigger and more
advanced projects- especially we will develop e-commerce
with AI & Blockchain. Adding new employees and
becoming an industry thought leader.
About the Co-founder
Aditya Chaturvedi co-founded
CloudTrains in 2017 with Tripti Tiwari.
With Aditya’s positive attitude and hard-
working nature, he has made CloudTrains a
trusted organization and a startup’s for
startup globally.
For the last few years Aditya has been
working continuously towards the growth
of the company and taking it forward on
the way to success. He is a man enriched
with work experience and excellence.
Before founding CloudTrains, Aditya has
majorly contributed to various firms while
leading several critical roles. He also runs a
digital studio by the name 64 Creative
Studio that focuses on branding and digital
services.

Digital E-commerce Solutions
Expanding your Digital Footprint
he current trend of e-
Tcommerce business is
ruling the world. E-
commerce websites allow
businesses to sell products and
services to online customers all
across the world. Countless brands
are doing an amazing job in their
offline business, but due to lack of
relevant knowledge about the
digital world, they are unable to go
onboard. Thus, Digital E-
commerce Solutions’ mission is to
help such brands get their business
online in all major marketplaces
and reach across more than 180
million of buyer’s all over India.
In this issue, Omkar Deorukhkar,
the Founder of Digital E-
commerce Solutions has some
interesting facts to share with us.
What type of offerings does Digital
E-commerce Solutions deliver? Is
it limited to B2C? Please provide
us with some details about it.
Digital E-commerce Solutions, is a
privately held, e-commerce and
digital marketing agency in
Mumbai, India. From its inception,
the company has made sure that it
sets the right foot into the massive
universe of internet ventures.
We at Digital E-commerce
Solutions have a very dynamic
approach towards building the
online market for developing
brands. Currently, we are providing
below services to our
clients/brands.
Cataloguing & listing, Order
management, price management,
sales boost, promotions, etc.
What are the challenges your
company has faced? How did your
company overcome such
challenges?
Developing a business idea is
usually the first challenge faced by
every entrepreneur when starting a
business from scratch. Finding the
right business opportunity or
creatively developing an idea is
certainly not an easy task. I call
‘envisioning the idea’ the first true
task of an entrepreneur. As an
entrepreneur, you must possess the
ability to see what others cannot
see. While others see problems, you
must see opportunities.
The second biggest challenge you
will face in the course of starting
your business from scratch is
assembling the right business
management team. When I talk
about a team, I am not talking
about regular employees. I am
talking about a ‘strategic round
table business team’ that meet
regularly to brainstorm on ways to
grow your business.
What according to you are a few
major problems faced by e-
commerce sites? How does Digital
E-commerce Solutions help solve
such issues?
The major problem we are facing is
too many returns from
marketplaces. There are
marketplaces who gets fake COD
orders, and because of this, sellers
have to bear RTO charges. The
second major problem was the
payment reconciliation.
Marketplaces don’t give proper
reports of payments.

But, with an adept talent pool and hunger for
perfection we have been delivering the best results,
bringing new market trends and have bought in
more business for all our clients.
How do you envision the future of Digital E-
commerce Solutions?
Digital marketing industry in India is spread to
almost all the business sectors. Some of the
applications of e-marketing are shopping and order
tracking, online banking, payment systems and
content management. The power of digital
marketing allows geophysical barriers to disappear
making all consumers and businesses on earth
potential customers and suppliers. It is known for its
ability to allow a business to communicate and form
a transaction anywhere and anytime.
We see ourselves as one of the best e-commerce
service providers in India. Many brands and retailers
do not know the power of being digital. E-
commerce has that much strength to digitize your
products and spread the product globally.
About the Founder
The company was founded by Mr. Omkar
Deorukhkar in December 2018. Omkar describes
the idea of Digital E-commerce Solutions by saying,
“Ever thought of getting out of your comfort zone
and helping others. We did. 3 Friends, just like Amar
Akbar Anthony, were just sitting at a friend’s place
and wondering what can we do of the knowledge we
have to help others in this Digital World where
everything is available at your ﬁngertips, to get their
business on a national and international level.”
That moment Omkar decided to start this venture.
We help companies
understand their top
three audiences online
and then create a
website which is
customised to meet
the needs of these
individuals by making
it easy for them to ﬁnd
what they are looking
for.
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Mr. Omkar Deorukhkar
Founder

Dot Solutions
Driving Tra c and Success to Your Business
C
reating websites have become
easier than ever. Most
entrepreneurs and businesses
can create their website from a plethora
of online platforms that are available
on the World Wide Web. Of course,
implementing industry best practices
along with exceptional user experience
and interface are important but they
don’t always meet the necessary goals
that drive the growth of a business.
Traffic, conversions and helping the
site meet its crucial objective, sales are
paramount for the success of an
E-commerce solution.
In a developing country like India,
where competition is intense, having
an e-commerce website optimized for
unrivaled traffic is essential. It
increases the chances of conversions
and can help organizations thrive in
their endeavors. Hence, companies
across the nations are taking initatives
to create websites that will help
businesses attain their desired target.
One such company, which is helping
organizations make steady progress
towards their pursuits with its
‘customer first’ approach is Dot
Solutions.
Dot Solutions is a Mumbai based
internet services firm providing end-to-
end web solutions. Established in the
year 2002, the company has developed
a loyal customer base and claims to be
grown as an organization solely on
recommendations.
Services that Drive Innovation
Being an Internet-based company, Dot
Solutions offers services from domain
registrations to web hosting, designing
and development of websites and web-
based solutions. It also provides Search
Engine Optimization (SEO) services,
web-based solutions and project-
specific consultancy. The company is
also known for delivering Internet
Marketing/Advertising, Email
marketing, Marketing automation, and
Social media marketing services.
Dot Solutions is authorized partners
with Google, Microsoft and Zoho and
resells their entire cloud portfolio
including their
Email/Messaging/Collaboration
solutions. The company is also a
Shopify partner and helps its clients
create E-commerce websites that
deliver promising results.
‘Not’ Reinventing the Wheel
Dot Solutions spends a lot of time
understanding its client’s needs,
expectations and constraints to
formulate solutions that are both
sustainable and economically efficient.
To speed up the time to market, it
works with existing market solutions
customized to suit its clients'
requirements. This results in saving the
client’s time, effort and money.
The company utilizes best practices by
developing mobile responsive sites.
These ensure the sites are compatible
across a variety of browsers and
screens. Dot Solutions offers in-depth
search engine optimization services
and helps clients to implement their
digital strategy.
The Industry Expert
Playing a pivotal role in the growth of
Dot Solutions is none other than its
Founder, Tapan Parekh. Mr. Parekh
is deeply passionate about
entrepreneurship and solving real-
world problems with technology. With
his extensive experience, Mr. Parekh
helps Dot Solutions’ clients attain their
bottom lines effortlessly.
He is an internet solution expert in web
development projects and social media
marketing since 1999. Over the years
he has worked extensively with SME’s,
Professionals and Non-Profits helping
them create and leverage their online
presence.
Mr. Parekh is also a visiting faculty at
the Tata Institute of Social Sciences,
Mumbai, where he teaches a course on
website design to 2nd year MA
students. He holds a BSc (Physics)
from the University of Mumbai, an
MBA from the University of San
Francisco with a focus on
Entrepreneurship. His thirst for
learning also encouraged him to pursue
an LLB from the University of
Mumbai along with a Diploma in
Cyber Law from NALSAR University
of Law, Hyderabad.
Putting Principles Before Profit
Dot Solutions says keeping up with the
dynamic evolution of the internet has
always been a challenge for the
company. However, by constantly
updating its portfolio of skills and
adapting to the best practices, the

company has been able to stay ahead of the curve.
The company encourages its staff to attend seminars,
workshops and conferences, besides conducting a few for
itself. It helps Dot Solutions to stay at the cutting-edge on
the internet world and in the process, helps its customers
to stay relevant.
Views on the Industry
According to Dot Solutions, In today’s busy lifestyle,
people seldom find the time to visit physical stores. The
hassle around finding a desire store, visiting it personally
and then purchasing the required product on MRP, put a
lot of barriers for the average internet-savvy consumer.
The company adds, as the internet has evolved, people
can now sit in their comfort and buy products from
different merchants, with assurance, at a reasonable price.
For them traditional ways of purchasing are inefficient.
But this has resulted in losing the meaningful relationship
between buyers and merchants. Hence, the E-commerce
sites must understand and offer services to their
customers that will help to maintain this meaning.
A Vision for the Future
Even though it has become easier for customers to create
an intuitive website using a vast amount of resources,
they still struggle to deliver the results. This is where Dot
Solutions helps to add value. For the company, the future
lies in moving up the value chain from simply being an
infrastructure (domain & hosting) and service (website
development) provider, to a solution provider.
Dot Solutions is planning to create a division which
solely focuses on helping customers drive traffic and
increase their sales both online and offline. It is also
looking to establish a cyber law and cybersecurity
consulting practice. This will help its clients to mitigate
online risks and meet compliance requirements when it
comes to their online presence. The company plans to
keep on innovating and provide services that will help to
enhance and pave a path of success for its clients in their
endeavors.
We help companies
understand their top
three audiences online
and then create a
website which is
customised to meet
the needs of these
individuals by making
it easy for them to find
what they are looking
for.
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Tapan Parekh
Founder

EMedStoreHelping Pharmacies to Grow Online
In a recent international study, it
has been seen, that people of
every age and from diverse sectors
are adopting the internet as their
convenient retail solution provider for
daily utilities. Some of the biggest
advantages of going online for
shopping are overcoming geographical
limitations and quicker access to the
products. With the quick doorstep
delivery options, the strain of
commuting to the local store has
drastically reduced.
Apart from this, online shopping has
an added advantage of the availability
of abundant information about the
products along with being open (24 by
7 availability) to shop). Speaking about
buying online pharmaceutical products,
there is a slow acceptance of
technological involvement. But, one
such company with the aim to bridge
the gap between customers and
pharmacies is EMedStore.
Throughout the years, EMedStore has
been extending its services to a bigger
scale like pharma laboratories,
distributors, the marketplace, and other
healthcare sectors. The main purpose
of this was to make digitalization gain
significant recognition. With the help
of digitalization, the company has
come up with an Indian Medicines
Database which is approved by
physicians and pharmacologists. This
database has been facilitating clinics,
pharmacies, hospitals and the
pharmaceutical industry with complete
and authentic medicine information.
Ahemad Abbas, Founder and CEO
of EMedStore shares with us some
interesting facts about his journey with
the company.
1. What type of offerings does
EMedStore delivers? Is it limited to
B2C? Please provide us with some
details about it.
With more than 4 years of experience
in being a Global Pharma IT company,
we do not restrict ourselves to just
B2C. We have applications and portals
intended to serve B2B Marketplace.
Our technical solutions are not just
limited to retailers; we do work on
pharma application and website
development for manufacturers and
distributors too.
The major setback as of now for them
is to maintain inventory and stay up to
date with the continuous drug supply.
And, EMedStore is on an initiative to
make it all smooth for them.
2. What are the challenges your
company has faced? How did your
company overcome such challenges?
Just like all other start-ups, we too had
a blend of challenges to come across.
To count some of them, partnership
decision making, financial
management and hiring suitable
candidates to support the firm in
achieving some realistic goals. Apart
from this, we also have been planning
to work on security and guidelines for
the products, establish the privacy
policy and update terms and
conditions. This will be done most
importantly to follow state or country-
specific guidelines set by government
bodies especially for selling of OTC or
prescription drugs online.
Contrary to the market trends showing
really slow acceptance of technological
involvement in pharmaceuticals, we
found the recipe for tangible success in
our products. We also had a plus point
being pharmacists and it solely helped
us drawing the attention of retail
pharmacy owners to come and
experience the digitalization of medical
stores. This resulted in having clients
in almost 29 countries. We proudly
served 320+ applications and targeting
much more to be sold over a period of
time. Overall, with a strong team of
developers, support staff and marketing
experts, EMedStore is growing rapidly
leaving its footsteps in the revolution
of Online Pharmacy Business.
3. What according to you are a few
major problems faced by e-commerce
sites? How does your company help
solve such issues?
Before answering this I would
certainly like to differentiate the terms
e- commerce and e-pharmacy. Unlike
other e-commerce, e-pharmacies need
to be very profound in the selling of
OTC, prescription drugs or any other
healthcare products. Although e-
pharmacies made it easier for
customers to buy medicines and
healthcare products online, it has also
brought with it some unique
challenges. Let us consider the
omnichannel customer experience to
start with.
A medical store owner when chooses
to develop an online platform for their
pharmacy may need a support system

to help them navigate through the application or website.
EMedStore has a 24*7 support system allowing retails
store owners to communicate with our experts through
their preferred channel of communication, be it phone,
email, live chat, screen share or video call.
The other is, there is always a concern of confidentiality
of data, in that case, we prefer to manage our own servers
and do not allow the transfer of files through common
FTPs. Lastly, the absence of online identity. We prefer
giving marketing assistance to our customers helping
them in growing their business to the next level with
online pharmacy app development.
4. How do you envision the future of your company?
Considering India as the fastest growing economy, start-
ups seem using multitudes of technological innovations to
connect with their customers and increase margins. Thus,
EMedStore has stepped forward towards the vision to
cover all the continents. Now we have customers in 29
countries and we are still growing. Our existing
customers and retailers have come up with a concern to
address their problems on managing inventory and
EMedStore with its team of experts are working out to
come up with the best possible solution.
Consequently, we are planning to provide 360-degree
healthcare IT solutions in every aspect of the pharmacy
business to grow it rapidly.
About the Leader
Being a registered pharmacist and working as a pharmacy
owner for about 10 years, Ahemad Abbas, Founder and
CEO of EMedStore has personally experienced the
troubles. He has faced many issues, whether it is about a
patient-centred multidisciplinary work, maintaining stock
and inventory or adoption of technology. The experience
has played a vital role in bringing up an idea of providing
IT solutions to the pharma industry.
Ahemad believes that one of the key players in his
journey towards success is the E-pharmacy Consultant. It
has been taking care of rules and regulations of working
for online pharmacies in different countries. Furthermore,
the technical consultant works on strategic priorities and
implementation of technical solutions of a day to day
pharma activities.
Being an online
pharmacy application
development
company, we o er a
plethora of services
to help you take your
business to the next
level by developing
online medicine
order web
applications.
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Ahemad Abbas
Founder and CEO

Emsoftware Technology
Cost-E ective Solutions for Online Businesses
As the internet is taking a leap over the world,
millions of people are switching their preference
for shopping. While some may still prefer in-store
shopping and some choose to stick to online shopping.
While there are some people who like to explore both the
options every now and then.
Many customers go for purchasing offline to examine the
product and hold the possession of the product just after the
payment for the product. In this contemporary world
customer's loyalty depends upon the consistent ability to
deliver quality, value, and satisfaction. Various studies show
that the tendency of buying goods and commodities online
has been increasing. This rise also leads to problems from
both ends.
While there are numerous emerging and established e-
commerce websites, the companies face various challenges
throughout the journey. It has now become necessary for e-
commerce sites to resolve these problems through expertise.
Emsoftware Technology is one such company that
provides accurate solutions.
Located in the IT hub of India, Emsoftware has a dense
client network all around the world. Emsoftware is an all in
one full-service internet-marketing firm. It provides
customized marketing strategy which ranges from digital
marketing to mobile application development.
Through the well-planned strategic online marketing,
Emsoftware delivers cutting-edge and targeted solutions.
This, in turn, helps the clients to convert leads and grow
their business. The clients are benefited by the real-time
data report that generates, validates and reports online sales
leads.
Growing through Ups and Downs
The journey of Emsoftware has been a rough one. The
company was started in 2010 in a single room with just two
employees. The initial struggle of the company was indeed
challenging. At the time of the inception of Emsoftware, the
competition was high among the online marketing
companies.
In the year 2010 when the market was already saturated,
getting clients and providing solutions was not easy. As
there were many players in the market offering solutions at
unbeatable prices, Emsoftware was facing difficulties to
build itself. But again with the help of the team and family,
the company came across unique solutions to cater clients
with excellent quality work and started capturing the market
from local to the global market in just a few years.
It can be said that overcoming the barriers by the company
has led the company to achieve great heights. Emsoftware
Shahid Pasha
Founder

dreamt to provide solutions at a
reasonable price to those who can’t
afford to take solutions from top
companies in the market. This vision
made a gateway for the company to
enter the market. It further challenged
many companies by providing distinct
solutions to the customer at an
economical price.
Currently, Emsoftware delivers
complete IT services that include web
development, e-commerce solutions,
digital marketing and mobile
applications. Depending on the
requirements, customized services are
provided to both, B2B and B2C clients.
Resolving the Major Issues
Throughout the years, Emsoftware has
seen its clients facing numerous
problems in the e-commerce world.
The major problems faced by e-
commerce sites have varied range. One
of the major problems is UI/UX.
Security is another issue that needs
minute attention. Other problems like
the technology adopted by the clients
are old compared to the current
advancements which need to be
chosen.
Below are a few issues which are
posing major problems in the present
scenario:
1. Generating a target audience.
2. Generating quality leads.
3. Converting shoppers into
paying customers.
4. Retaining Customers.
5. Choosing the right technology
and solutions.
Though these are a few mentionable
issues, there are various minor issues
that cannot be overlooked. With the
help of the Emsoftware team, the
company has come across unique
solutions catering to the client’s needs.
Through experience, the company has
proved to excel in providing quality
services. From just a few customers,
today the firm has 1000+ customers
across the globe.
Future Roadmap
Emsoftware has received the Best
Technology Company award for the
year 2019. It is also certified by ISO
9001:2015. Now in accordance with
the certification, the team at
Emsoftware is dedicated to creating
happier communities. This will be
achieved by helping organizations
analyze, envision, transform,
implement and evaluate various
processes to achieve the desired goals.
Through the extensive experience of
the team, the services are provided to
various organizations. Despite
providing specific solutions to specific
clients, it never restricted itself from
exploring various domains. Said that
Emsoftware™ has been providing a
helping hand to various NGOs,
Healthcare, Education, Retail,
Hospitality and Public Corporations.
The company further has set a goal to
become the no. 1 e-commerce solution
provider and digital marketing
company in the entire country. Along
with this, the company wants to focus
on helping new start-ups while keeping
the costs as economical as possible.
Shortly, the company aims to be the
exclusive company in the market to
provide the best IT solutions for the
health care sector.
Our cutting-edge,
targeted solutions
help you attract
the right
customers,
convert leads and
grow your
business
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS

TowardstheDigitalEra
Earlier shopping was done for occasions like birthdays, anniversaries,
family functions, festivals, etc. For generations, people have been
going to local stores for shopping. Their loyalty towards the
shop/shops were always maintained between the customers and the
shopkeepers. Soon, due to the influence of western culture and the
innovation happening in the technological sector new trends and fashion
were introduced. This influence made the customers start looking for latest
choices. This is when new ventures like shopping malls, brand outlets, etc.
started flourishing.
With the development of digital technology e-Commerce websites came
into existence. The eCommerce websites have features like huge variety of
products, offers, quick doorstep delivery, etc. These features are more
lucrative for people, helping the eCommerce industry boom. Many physical
stores are going digital or marketing their presence online. This has
revolutionized the entire retail and shopping scenario. Every brand is
expanding their reach and attaining brand new set of customers too.
Online shopping seems to be a convenient option for
many—as customers do not have to leave their homes to
purchase anything. Many people even today feel the
need to touch and see the product before buying. Such
people prefer retail shopping over online. Each of
them have their benefits over the other. The shoppers
OFFLINEONLINEVs.

AnytimeShopping

choose the mode of shopping based on their needs or
comfort. Customers prefer online over retail shopping for
many reasons.
The Convenience
The convenience of shopping at anytime, any where, is a
hook for consumers. People of this era are always busy
working, living their life, taking care of the family, etc. In
such busy schedules, taking time out for shopping is a
difficult thing. So people prefer to shop from their homes.
Retail shopping does not give this convenience of shopping
at anytime and it requires people to spare time from their
schedule. The stores also have particular timings according
to which people have to visit the shops. This makes retail
shopping less attractive than online shopping.
Higher Discounts and Offers
The online stores offer undoubtedly high discounts that
draw consumers towards online shopping rather than the
traditional one. The high discounts are possible online due
to the large amount of customers on this platform.
Companies dealing with e-commerce get more business
which means more money, making it possible for the
company to give discounts and offers regularly. Online
business is easier to manage than the retail stores because it
saves infrastructure costs for the companies. This makes it
difficult for retail shops to offer discounts leading the
consumers to online stores.
Large Variety of Products
People get to choose from a large variety of products with
just a click. The more the variety, the more they will buy.
Also a wide range of products and services can be provided
online. Unlike retail stores, the more the products the more
is the cost of infrastructure. When customers get ‘one stop
shop’ platforms, they prefer these over retails stores. It is
easier for them to buy everything needed in one go at one
place. Even the businesses get a bigger market online and
have a global reach which is not possible through
traditional retail stores. It is easy to spread the horizon of a
business through internet, which has a significant amount of
users all over the world.
Shopping is a hobby for some people and they like to shop
for hours together. Online shopping offers the feature of
shopping day and night to its customers. With the various
offers and discounts some people keep buying stuff they
like. Even stores do have offers but they are bound by
conditions like, only particular branches have the offer, the
offer is valid only when the store is open, etc. These
conditions are eliminated online which makes the
consumers prefer online over retail.
Even in today’s digital world few things need be done by
going to the stores. Shopping for weddings, functions,
traditional wears etc. is not done online by many people
even today. Wedding lehengas, wedding dresses, etc. are
very expensive to buy online. The trust factor plays a vital
role here. On a special day like Wedding Day, a bride would
want to look good and by just looking at a picture of the
dress online she cannot understand how she will look
wearing it. This can be done in a store, which helps the
bride feel good and confident before buying the dress.
Both – Online and Retail shopping have their own benefits.
The value of both eCommerce websites and retail stores are
completely different according to people’s view. It can be
said that online shopping is preferred a bit more over retail
shopping due to its attractive features. However, choosing a
winner among the two is not possible as of yet.
-Shreevarshita Gupta

Public Media Solution
Providing Seamless Services Ranging from Public Relation to E-Commerce
For any company, there are
various factors for growth.
Ranging from maintaining the
public relationship to digital
marketing, a company needs to
maintain an upward graph. While it is
important that a company constantly
capture new clients from the desired
market, it is also essential to retain the
customers.
Maintaining goodwill among the
already established clients as well as
the future clients is necessary for any
company. Public Media Solution is
one such company which has
encompassed all the solutions that help
a company grow continuously. The
company exclusively focuses on
delivering scalable and high-
performance services. It mainly
provides services like public relations,
mobile apps, web apps, software
solutions, blockchain, and SPN
services.
Public Media Solution caters to diverse
industries in Pune and globally as well.
It provides expertise in creating,
managing, and supporting prosperous
software products. Along with this, it is
also helping its customers by providing
exceptional solutions for social
networks, marketplaces, real-time
business analytics, E-Commerce
portals, composite sync, and
associations.
Established in 2014, Public Media
Solution began its journey by forming
strategic alliances with leading IT
companies. The head office is located
in the Magarpatta City in Pune. This
location benefited the company to
recognize, communicate and connect
with the multi-cultural and multi-
lingual audience.
Inspiring Personality
Ravinder Bharti is the Founder and
CEO of Public Media Solution. With
his insightful vision, he has been able
to lead Public Media Solution to
success. Through his extensive
experience in the IT field, he manages
to constantly contribute towards the
growth of his organization. He is an
expert in search engine optimization
(SEO), content marketing, marketing
consulting, brand marketing, digital
marketing, social media marketing, and
public relations
Customized Solutions
Public Media Solution provides a
range of services that enables its clients
to expand their footprint. The company
creates, promotes, and supports its
client’s reach through different
software, web, and application
development. This ensures that the
clients receive high adaptability,
visibility and personalized training to
generate an effective outcome.
To enhance the digital delivery of
clients, Public Media Solution has been
providing exceptional services. As it is
important to positively represent the
client to the entire world, the company
provides public relation services to
amplify its network. It includes media
relations, reputation, management,
corporate branding, corporate
communication, internal
communications, media monitoring
and analysis, crisis management and
visibility management.
Today, it is known that web
development plays a vital role in the
outreach of the company. Public Media
Solution provides services which are
industry-specific and customized to the
current market needs. It ensures that
clients are provided with a highly
engaging, effortlessly operable system
as well as user-friendly web
applications.
Digital marketing is as important as
owning a company. Having said that
creating an impact in the online space
is vital. That is when digital marketing
comes to use. Various factors are
considered while offering digital
marketing services such as local SEO,
enterprise SEO, on-page SEO, off-page
SEO, SMO services and so on. Along
with digital marketing, the content of
the website also affects the retention of
any prospective client. Public Media
Solution takes care of all these factors
and offers effective services. The
E-Commerce solution is another aspect
that the company is currently
providing.
Customer Oriented Services
Innovation is a major aspect of Public
Media Solution. Through innovation
and open culture within the team,
transformations and expansion are
regularly promoted. While keeping
innovation at its core, the company
also focus on communication as it
helps everyone to function smoothly
and deliver services on time.
Public Media Solution has a very
simple goal - strengthening the
customer experience. This is done
through broad domain expertise,

aptitudes, and collaboration. Technology has always been aiding the
company to improve its user experience.
Keeping up with industry trends is mandatory as it helps the team
at Public Media Solution to provide up to date services to its
clients. It actively participates across corporations and deals with
bodies such as DSCI, NASSCOM, and STPI. It also offers
insights on software quality, Intellectual Property Rights (IPR),
infrastructure development, and human resources training, etc
Through its enthusiastic team and their efforts, Public Media
Solution has been able to meet the expectations of its clients. It
accomplishes this by:
⮚ Continuously enhancing the administration policy
⮚ Managing the environmental impression of the ventures and
assistance
⮚ Conducting out procedures to advance equal possibilities and to
guarantee gender impartiality
⮚ Strengthening local inhabitants by life culture maintenance and
socio-economical activities
⮚ Accomplishing its own objectives and goals
⮚ Complying with judicial needs, coordination and company’s
systems
Attaining Excellence
Public Media Solution works on 5 main principles perfection, reliability,
faith and support, honour and willingness. It is explained as:
Perfection: Our business solution differentiates privately by the active
engagement & commitment to enhance and stimulate user experience.
Reliability: Our solutions dedicated to satisfying the requirements of
individuals, the curious multitudes and the environment by its superior
productivity, boosting the resources of the travel company.
Faith and Support: Our solutions are responsible and reliable in all
associations of global businesses with their valued clients.
Honour: Our solutions promote compatibility and affection among
persons, acknowledging human heterogeneity.
Willingness: Our diverse ranges of solutions are careful, proactive,
impassionate and quick in complying with the duties and responsibilities
of travel agencies.
Furthermore, Public Media Solution will continue to work towards
providing excellent services to its clients through these values.
We are enthusiastic in
providing innovative &
comprehensive
solutions to satisfy all
our clients’ explicit
requirements,
attempting to surpass
their expectations,
within the quality
framework, equity,
honesty, and
sustainable extension.
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Ravinder Bharti
Founder and CEO
www.insightssuccess.in 51| 2020January

Veniteck Solutions
O ering Intelligent IT Solutions to a Wide Range of Businesses
eniteck Solutions: Offering
VIntelligent IT Solutions to a
Wide Range of Businesses
The e-commerce industry has been
witnessing steep growth and market is
epected to grow to US $200 bn by
2026. To cater to such a huge market
requires a back-end support that keeps
the market functioning smoothly.
Companies which behind the market
keep it updated and in sync with the
latest trends and technology on a
global level.
Catering to the industry stalwarts and
startups alike since 2007 is Veniteck
Solutions.The company was initially
named as Dreamz Consortium and
operated under the same name for
several years till November 2011 when
the name was changed to Veniteck
solutions. The reason cited for the
name change was that company
wanted a name which would relate to
the IT environment. The company logo
also changed with effect of the name
change.
Veniteck is currently headquartered in
Bangalore, India and has branches in
Melbourne (Australia), Dubai (UAE),
Lagos (Nigeria) and Manchester
(U.K.). The company cherishes in
providing IT Services such as Software
Development, Website Designing, Web
Development and Mobile Apps & IoT.
The company has its main workforce
operating from Bangalore supporting
its other staffs located around the
globe.
Insights Success got in touch with
Founder and Director - Ranjith
Chandravalsan who describes his
company Veniteck as a dream turned
reality. Veniteck Solutions is a firm that
pledges in maintaining a lasting
professional affiliation with no
dissonance between the clients and the
folks performing the job. Eventually,
the strategy to widen, enlist personnel
and to relocate was ensuing.
Read on, as Ranjith shares more about
Veniteck and its workings.
Tell us something more about
Veniteck Solutions
Veniteck Solutions a client-centric
business fuelled and obsessed by a
passion for collaborating and growing
into a global concern, offers intelligent
IT solutions to small, medium, and
corporate businesses in a wide range of
trade segments. We believe in client
satisfaction and confidentiality, are
open to new technologies, and ensure
that every project we undertake is an
achievement.
We always work closely with our
clients to develop IT solutions that
helps them to get the absolute best out
of their business. Our staff & team
have always adapted appropriate
functionality based on years of
listening to feedback from past and
current customers.
What type of offerings does Veniteck
deliver? Is it limited to B2C? Please
provide us with some details about it.
• Business & IT Consulting
• Technology Service
-Software Solutions
-Web Solutions
-Mobile Apps
-IoT
• Digital Marketing
- SEO
-SMO
Veniteck Solutions, the application
development company in Bangalore
has gained sufficient experience in
developing web & desktop, mobile
applications ventures both in India and
overseas. Our team develops software
that is competent and prolific enough
to meet the specific requirements of the
clients. The Microsoft development
tools like .NET, ASP.NET, WPF, WCF,
SQL Server, SSRS and C# are applied
to the software development process.
We, also, bring into use MSBI
technology as per the requirement.
Our fully equipped team excels in the
latest web artistic design and
technological advances. We provide
top-class responsive web design to our
diverse clients on extensive platforms
in order to meet their requirements
every single time.
We are also into this BIG move,
focussing on developing ingenious
products, offering you comprehensive
IoT and Mobile Applications solutions.
Likewise, portraying your ideas for
real, keeping it simple, secure yet

smart. This move will certainly result in adopting better technology for
an even more enhanced and adept business.
At our innovation centre, we test and verify the newly developed
software before its official launch to garner uninterrupted
operation. Security factor is one of the major features of any
software and we ensure all safety measures are executed and
updated regularly keeping in view the security threats and the
latest security patches being evolved from time to time. The
software security is sealed and hallmarked by us, in which data
entry error checking through forms, filtering output, and
encryption is the primary activities towards ensuring security.
The services we offer under this banner includes:
• ERP
• CRM
• Designing of Content Management Systems (CMS)
• Web design refers to both the aesthetic portion of the website and its
usability.
• Build native apps for iOS, Android, web apps and hybrid apps using
Xamarin
What according to you are a few major problems faced by
e-commerce sites? How does Veniteck help solve such issues?
Major problems faced by E- Commerce Sites are:
• Generating targeted traffic
Solution: We leverage qualified traffic through various digital marketing
platforms such as: SEO, PPC, Email Marketing, Display Ads,
Retargeting Ads & Optimizing each product page.
• Customer Service
Solution: To maintain customer loyalty, we provide excellent customer
service by blogging regularly, Sending Emails & being transparent on
information.
• Product return and refund:
Solution: We Provide information that is transparent to the customers &
include FAQs to make things easier for our customer to understand.
• Competitor Analysis:
Solution: Regular competitor analysis to find out what products our
competitors are offering, how much they’re selling it for and what
platforms they are using.
• Problem of data security
Solution: We solve this problem by installing an SSL certificate, we use
We lay emphasis on
growing together
and provide the
best of service to
our customers by
providing
e ciency, cost
e ectiveness and
a ordable
solutions.
“
“
MOST
RECOMMENDED
E-Commerce
10THE
SOLUTION PROVIDERS
Ranjith Chandravalsan
Founder & Director
www.insightssuccess.in 53| 2020January

a web application firewall, Backup and restore important data
& implementing security awareness training.
What are your views on people turning towards e-
commerce sites from the traditional store-buying
preference?
E-commerce sites are very important as there are many
benefits over traditional store. Some benefits of e-commerce
sites are listed below:
convenient to shop online since it frees the customer
from personally visiting the store.
 They overcome Geographical Limitations.
 Gain New Customers with Search Engine Visibility.
 Eliminate Travel Time and Cost.
 Locate the Product Quicker.
 Provide Comparison Shopping.
 Enable Deals, Bargains, Coupons, and Group Buying.
 Provide Abundant Information.
 Remain Open All the Time.
How do you envision the future of Veniteck?
We strive to grow into a global concern, professed and valued
as proficient, partner with clients to help build a resilient,
agile, contemporary trade with inventive technologies and
maximise their corporate dreams.
About the Leader:
An engineering graduate from Bangalore, Ranjith
Chandravalsan comceptualized the company during the icy,
grey winter days of Melbourne, sipping his favourite short
black coffee and with far-reaching career thoughts. An
incredible creative partnership with his mate, filled out each
other's inadequacies and resulted in a venture collaboration.
Talking about what kind of work they would like to create,
they nearly agreed on a few things and asked “what next?”
Thus Veniteck (then Dreamz Consortium), an IT firm that was
more of a boutique than a big, full-service firm was
incoporated where their business associates were not just
satisfied by their work, but impressed. After inception in
Melbounre, the young and aspiring service provider relocated,
with headquarters in the Silicon City of India, Bangalore.The
prime phase in Bangalore was to boost the crew and focus on
attaining the clientele’s requisites with Veniteck’s meticulous
service. With years of its operations, Veniteck Solutionsand
Ranjith have carved a niche for themselves in the IT industry
and the company is now increasingly accountable by acquiring
some major projects.

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