3. Data Center: A Simplified View APPLICATIONS DATA/INFO DATA/INFO DATA CENTER USERS
4. What is Data Center Infrastructure? Applications DATA/INFO Storage Servers DC Network LAN/SAN/IPC Core/Distribution DC facilities Operations
5. ProcessOrder CheckCredit ShipOrder BillCustomer UpdateCust Svce Servers Are Everywhere Data Center Branch / WAN ShipOrder CheckCredit Bill Customer Update Cust Svce ProcessOrder Customer Hits “Buy” Order Complete Premium Customer? Billing Notification Enter Order ConfirmShipment … CRM Notify Sales Rep UpdateRecords ERP Update Inventory WAN Check Inventory SCM Credit Approved Credit Override required Intranet Check Availability Update Call Center Initiate Billing Accts Check Account Balance Update Contracts Update Call Center Customer Master Check Customer DB Deliver Order CheckCredit Purchasing … XML Pack & Ship Order Extranet Logistics EDI Procure Material Warehouse SOAP Extended Enterprise Check Credit History Credit
6. Evolution of a Datacenter Complexity, Cost, Power Universal I/O Ubiquitous Connectivity
7. Evolution of a Datacenter What if we could shrink an entire Datacenter into a single 42 U Rack ??
8.
9. Data Center Evolution Towards IT as a Service Application-Based Silos ExternalCloud Services Zones ofVirtualization ITaaS(aka Internal Cloud) Apps Servers Network Storage From silos… …to Dynamic Data Centers Standardize Virtualize Self-Service Consolidate Automate Centralize
10. From Today’s Data Center to “Cloud” Cloud OS: Assigns and arranges virtualized resources dynamically for applications and workloads Tiered Apps, Composite Apps Traditional Apps Apps Grid Apps Cloud OS System Mgmt Virtualization Virtualization Virtualization Virtualization Extended IP Infra CPU Storage CPU Storage Network Extended IP Infra: The IP network with abstractions to support the cloud model (e.g. security, SLA enablement)
29. Result - Legacy Server vendors have cobbled together software layers to manage hardware
30. Result is a complex stack of management software to support serversAccidental Architecture Low-level Server Monitor and Configuration Manager OS Patch/Update Management HW Power Manager HW Performance Manager HW Device Monitor and Configuration Manager Server vendor revenues driven by service & software to manage Software Agents Databases
31. Datacenter 3.0 Framework Location Freedom HWFreedom ProvisioningFreedom Business ProcessFreedom Inter-Cloud Private Clouds Unified Computing Unified Fabric Data Center Networking
32. Phase 1: Data Center Networking DC Interconnect Solutions Application Switching Solutions SAN Switching Solutions DC Edge Routing WAN Optimization MDS 9000 Family ASA and ACE Families Ethernet Switching and Unified Fabric Solutions Catalyst Family Nexus Family
44. App App App Net State Net State OS OS OS Net State vSwitch vSwitch vSwitch vNetwork Distributed Switch Cisco VN-LinkNetwork Policies Tied to Virtual Machine VN-Link Domain
57. Mgmt Server Unified Computing System A single system that encompasses: Network: Unified fabric Compute: Industry standard x86 Virtualization optimized Unified management model Dynamic resource provisioning Efficient Scale Cisco network scale and services Fewer servers with more memory Lower cost Fewer servers, switches, adapters, cables Lower power consumption Fewer points of management
58. SAN B Simplifying the Data Center cont… SAN A LAN Mgmt Single, scalable integrated system Network + compute virtualization Dynamic resource provisioning 23 September 16, 2008 Cisco Inc., Company Confidential - NDA Required
66. Scalable, manageable and diagnosableCisco Unified Computing System Process Automation Up to 90% greater administrator efficiency, with faster changes and fewer incidents Up to 50% fewer components, switches, adaptors and management modules to purchase, manage, power, and cool Up to 30% lower memory and SW licensing costs via Cisco Extended Memory Technology Up to 10% better processor performance via Cisco Hypervisor Bypass Technology Per VM Network services through VN-Link Operations and Support Business Service Management Upto 80% reduction in Cabling Any workload on any Server Scalable
68. Virtualization Automation Cisco Validated Pvt Cloud Ready Infrastructure Packages Steps 4&5: Data Center Evolution Towards IT as a Service Public/Hybrid Clouds Private Cloud SLA? Integration? Security & Compliance? Consolidation Standardization? Cisco’s Validated Infrastructure Packages Accelerate Infrastructure Virtualization and Private Cloud Adoption
69. PartnerEcosystem Leverage Solutions Ventureand Investment Integrated Sales, Services and Support Technology Innovations Vblock Infrastructure Packages Extensive and Ongoing Collaboration Virtual Computing Environment Leading the journey to pervasive virtualization and private cloud Imagine the power of three… Unprecedented collaboration of three technology innovators and market leaders in concert with their partner ecosystems
70. Information Applications OperatingSystems Virtualization Compute Network Accelerate Time to Results – Reduce TCO Storage Vblock Infrastructure Packages A New Way of Delivering IT Solution Packages Rapid deployment model of virtualized infrastructure Pre-integrated and validated solutions reduce total cost of ownership Service level driven through predictable performance and operational characteristics Improved compliance/security and reduced risk Vblock Infrastructure Packages
78. Up to 28,000 virtual machines versus 7,200 in a legacy environment of the same size
79. Up to 4 times more virtual machines per kilowatt of power; minimum of 76 virtual machines are being deployed per kilowatt of powerCisco IT Production Deployment 1 megawatt, 10,000 sq ft Greenfield Facility Results for Unified Computing System in conjunction with Nexus 7000 and Nexus 5000 5 production business apps including News@Cisco and the Office of the Chairman and CEO
80. Consolidation Virtualization Automation Utility Market Cisco Data Center 3.0 Innovation Roadmap Nexus 5000 UCS B Series Inter-Cloud UCS C Series CiscoMDS Nexus 1000V Private Clouds Nexus 2000 Nexus 4000 2010 Unified Computing CiscoWAAS Cisco Catalyst Nexus 7000 Unified Fabric CiscoACE DC Networking
81. Cisco Data Center 3.0 Ecosystem N1000 Data Center Virtualization Solution Network Services Storage Network Server Access Network Virtualization and Unified Fabric Partners Application Partners Security SAN Application Delivery N7000 Unified Fabric N5000 MDS 9000 Servers Storage DC LAN GbE/10GbE N7000 V V V V V V V V Data Center Network Manager– Topology Visualization and Provisioning ANM– Advanced L4-7 Services Module Management Data Center Management Data Center Best Practices and Services Cisco Data Center Assurance Program Cisco Services and Support Storage Partners ASA WAAS ACE C49xx C6500 N5000 N7000 CBS3100 E-mail Security VPN
Thank you, XXXX. As XXX mentioned, we are seeing a rapid evolution to this concept of the dynamic data center. Our 3 companies’ are aligned around this vision for the data center, and are leading the way for customer adoption.The traditional, old model of building data centers goes like this: the CIO recognizes that there is a business problem and assigns someone to: choose an application, choose a server to run it on, choose some storage for it to use, and attach it to the network. You end up with a succession of silos. In some cases some resources may be shared – a single storage system may support multiple applications, for example – but the silo model is still fairly apparent in how people select, deploy and operate solutions. Growth is dramatically slowing around this traditional, old model.Server virtualization is driving a new model. And there is a big opportunity in virtualized infrastructure. Today customers are seeing a good number of tangible benefits from virtualizing their IT environment. But virtualization is still not deployed across the board despite proven economics. At the core of a virtualized dynamic data center is server virtualization. Sometimes there are multiple “zones of virtualization” because few companies combine things into one big virtual pool. They might have one virtual infrastructure for internal business apps, another for desk top virtualization, another for engineering, and so on. But silos of virtualization are still silos, and the overall benefits constrained within each silo. The silos must be broken to obtain a truly shared infrastructure. This is a required step to enable more savings and more agility.In the new model, people create one virtualized infrastructure in which everything is shared. You’ll hear different names around this, but the general idea is the same: a pool of applications share a CPU infrastructure and a storage infrastructure, and everything is virtual so that applications and storage migrate quickly from one spot to another. So as we move away from the old model (application-based silos) of building data centers to the new model (dynamic data centers), a further extension of this trend is cloud computing. Virtualization enables the adoption and control of cloud computing. The dynamic data center moves closer to one shared infrastructure where everything is virtual. In cloud computing, customers access IT as a service over the internet. Someone else builds the data center, manages the applications, and so on. Customers who uses external clouds no longer buy IT, but someone is still building the data centers that provide external cloud services. Data center architectures for cloud providers are similar to those for internal clouds except more-so. They often have more users, more load, and higher up-time requirements.One last point I’ll make is that as customers move to this model of IT called the dynamic data center, they want best-of-breed products across the network, network, and storage layer.NEXT SLIDE…
Virtualization is a question of “when” and not “if”Your IT managers must virtualize to address physical issues such as space, power, cooling, and asset utilization as well as increasing agility and responsiveness to your internal LOB customersVirtualization is not a new concept – but deploying it at scale is – and it cannot be done using current architectures. Why not?We have virtualized the network and storage, and created a hypervisor layer to virtualize operating systems … but we have not addressed compute virtualizationEven then, we are left with many separate silos of virtualization. Since compute, network, hypervisor, and storage virtualization are not integrated, often changes in one area necessitates action in others. It’s like the Whack-a-Mole arcade game – make a change to the hypervisor and network and security changes are required; move a VM and everything is affected. Many customers who have placed big bets on virtualization are running into issues like “VMware sprawl” that are preventing them from realizing the full benefit and efficiencies of virtualization.Thus, savings from virtualization in one area are offset by increased operational costs in other areas. As a result, instead of virtualization increasing your ROI, scaling it actually does the opposite. And dramatically so. This “domino effect” not only increases your costs, it makes your IT managers change averse – and thus less responsive to the needs of your business. Virtualization at scale also costs a lot. You have to assemble systems from piece parts resulting in high systems integration costs. And then, you are faced with process, skill, and organizational challenges from brute force management of this technical patchwork quilt. Thus today, we need a way to cross this chasm. We need a paradigm shift – a new architecture that addresses compute virtualization and integrates the islands of virtualization to enable you to deploy virtualization at scale with increasingROI.
SummaryWe see the network as a central component to the evolution of the virtualized data center and to the enablement of cloud computing. The "California Solution" is a critical phase that delivers a simpler, more efficient architecture that enables the enterprise to execute business processes in the best place and most efficient way, with uncompromising availability and greatly improved performance.Cisco is focused on enabling workload portability. Eventually an enterprise will be able to exchange a workload with one or more trusted service providers.Cisco is committed to leading the industry and eliminating virtualized data center roadblocks by working with partners on a radically simpler architecture that brings synergies to 1) network, 2) compute & storage, and 3) virtualization to address just-in-time and just-in-case IT service delivery--all within open, industry-standard technologies with the network as the platform. Cisco is focused on delivering products and technologies that bridge the goals of virtualization with scalable, reliable, and secure networking technologies that bring the best of platforms together.Cisco has been a major industry player in the data center for years. California represents the natural evolution of that experience.The beneficiaries of that experience are customers that can rely on Cisco to not only lower the total cost of data center ownership, but substantially improve the value those data centers bring to the customers’ customers.
