Anti Bullying Campaign that focus on children in Jakarta

1. Anti Bullying Campaign
Share Your Story
Share Your Story

6. Bullying is an act of hurting others physically,verbally or mentally. It is
happens many times and often repeated. It may leads into serious impacts to the
victim :
• Physic : Bruise,wound,pain appears.
• Emotional : Fear,traumatic,rarely happy,often sad,negative thinking.
• Behaviour Change : Losing interest to going to school,drastically decreasing
academic,starving because the money taken by others.
All theses impacts may lead into suicide like any other bullying cases we saw at
television.
The articles written above, we can conclude that many bullying cases start in
school, starting from early primary school to highschool, especially in Jakarta.
Therefore, the campaign “Share Your Story” focus on children at school in
Jakarta.
Share Your Story

7. General Problem
• Bullying that leads into various negative impact and brings
disadvantage to the victim.
Objective
• To stop bullying and help the victim regain confidence.
Key Message
• Stop bullying by sharing story to predict bullying indication.
Target Audience
• Children starting from playground/early primary school to
highschool aged 6-18 years old.
• Parent,teacher,and guardian.
Share Your Story

8. Overview
This campaign is a social movement that encourage
every children to share their stories about anything
happens in their school. By doing this,parents,teachers,
and other adults can detect bullying indication to
children. The adults here listen to their stories and not
being judgmental
So basically,we encourage children to tell stories and
experiences about their activity at school and we
Share Your Story

9. Implementation
The campaign will be divided into two programs :
• Seminar and talkshow
This program will be held in various school in Jakarta,
starting from early primary school to highschool. Two to
five schools for each of them. We brings ex-victim
bullying as the speaker suchs as Yuki Kato,Saykoji,etc.
• Volunteer
Help the victim of bullying to regain confidence by
becoming their friend and listening to their story
Share Your Story

10. Communication channel
• Website
We will build and launch a website to communicate “Share Your Story” campaign to the public.
Also, children can share their story about their school in this website and will be published.
The website is http://www.shareyourstory.com.
• Social Media (Twitter, Facebook, Instagram, )Youtube
We also make social media so that children can share their story. We can also communicate to
them directly. They can also post daily life at school pictures and share them in instagram. After
that, we regram the photos in our instagram’s account. We also communicate our campaign into
video format and upload it into Youtube
We use hashtag : #ShareYourStory
• Radio
We cooperate with local and university radio by sharing the campaign through interview and adlibs.
The interview will be 30-60 minutes long and the adlibs will be 4-5 adlibs a day
• Other channel
We use traditional communication channel such as poster and flyer. We put and share to public in
strategic area to build public awareness
Share Your Story

11. Timeline
The campaign will start from 2015
30-60Days Target :
• Approach artist as a speaker. Main artist : Saykoji and Yuki Kato
• Make proposal,budgeting,timeline
• Make website,social media,adlibs format
• Posting in social media and make video format then upload it on youtube
• Reach 50followers,20facebook likes,and 50website visitors
• Find 20-30volunteers
3 Months Target :
• Doing 10seminar and talkshow in targeted school.
• Reach 500followers,200facebook likes,300website visitors,and 1.000Youtube views.
• Posting anything about the campaign and Retweet or interact with followers
• Collect and publish 15 stories in website
• The volunteers start to approach the victim of bullying.
• Start to communicate the campaign in radio through interview and adlibs
6 Months – 1 Year Target :
• Completed seminar and talkshow in targeted school
• Reach over 5.000followers and website visitors,1.000facebook likes,and 500.000Youtube views
• Collect and publish over 100stories in website
• The victim of bullying regain confidencce
• Decrease the number of bullying case in Jakarta by 50%
Share Your Story

12. • Budgeting
Seminar and Talkshow Rp. 10.000.000
Volunteer Rp. 2.000.000
Media Publication channel Rp. 10.000.000
Total Rp. 22.000.000
Share Your Story

13. “Life will knock us down, but we can choose to get up” –
Jackie Chan, ex-victim of bullying