6. CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is defined as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes
7. + Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of
Crowd-creation
32. + Define your online co-creation objectives
+ Prepare your organization
+ Get commitment from the top
+ Start small
+ Consider your legal framework
+ Engage the right audience on the right platform
+ Be ready for a conversation
+ Use existing co-creation communities
GET STARTED
WITH
CROWD-CREATION
33. “VIVIAMO IN UN’EPOCA IN CUI
PENSIAMO ALL’INNOVAZIONE IN
UN MODO TOTALMENTE NUOVO.
VIVIAMO UN’INNOVAZIONE CHE
PARTE DAL BASSO,
DEMOCRATICA, CAOTICA,
DIFFICILE DA CONTROLLARE.
NON E’ CATTIVA, MA
PROFONDAMENTE DIVERSA.”
JOI ITO
DIRECTOR MIT MEDIA LAB
INVESTOR in TWITTER, KICKSTARTER, FLICKR.