At Shareaholic, we tracked the top 5 US search engines over 13 months to observe trends in how much organic traffic they drove to sites. Google is the clear category leader, Ask.com and Yahoo are the fastest growing sources of organic search traffic, and AOL is the only search engine that drove fewer visits to publishers (year-over-year).

1. Search Engine Traffic
Report
November 2013
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2. Hi! I’m Danny.
I do
Marketing
@ Shareaholic
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3. What does Shareaholic do?
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4. Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…
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5. Now for our…
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6. Now for our…
November 2013
Search Engine Traffic Report
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7. In our report, we looked at
how much traffic the top 5
US search engines referred
to online publishers.
p.s. this study was conducted over 13
months (Oct 2012-13)
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8. In our report, we looked at
how much traffic the top 5
US search engines referred
to online publishers.
p.s. this study was conducted over 13
months (Oct 2012-13)
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9. … and we discovered two things:
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10. … and we discovered two things:
1) Google is still king
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11. … and we discovered two things:
1) Google is still king (duh!)
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12. … and we discovered two things:
1) Google is still king (duh!)
2) Ask.com and Yahoo are the
fastest growing sources of
organic traffic
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14. Among the
200k publishers we surveyed
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15. Who reach
250mm uniques monthly
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16. We discovered Google drove more than
40% of the overall traffic publishers
received.
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17. That’s nearly 13x the visits Yahoo, Bing,
Ask.com, and AOL sent to publishers…
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18. That’s nearly 13x the visits Yahoo, Bing,
Ask.com, and AOL sent to publishers…
combined!
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19. … so yeah, Yahoo, Bing, Ask.com, and AOL
are tiny in comparison
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20. … so yeah, Yahoo, Bing, Ask.com, and AOL
are tiny in comparison
=
20
x
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21. But didn’t you say Ask.com and Yahoo
were growing the fastest?!?
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22. I did.
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23. I did. You didn’t let me finish.
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24. Ask.com and Yahoo saw the share of
visits they drove to publishers increase
43.62% and 21.23%, respectively.
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26. HOW?!
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27. HOW?!
For Ask.com…
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28. HOW?!
For Ask.com… not a clue
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29. For Yahoo…
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HOW?!

30. HOW?!
For Yahoo… maybe it was all
those shiny startup acquisitions
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31. 31
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32. Now, back to the numbers.
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33. A lot of numbers..
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34. What do they mean?!?
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35. What do they mean?!? (in short)
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36. What do they mean?!? (in short)
1. Google is #1
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37. What do they mean?!? (in short)
1. Google is #1 (with a practically unbeatable lead)
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38. What do they mean?!? (in short)
1. Google is #1 (with a practically unbeatable lead)
2. Ask.com and Yahoo are the fastest growing sources of
organic search traffic!!
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39. What do they mean?!? (in short)
1. Google is #1 (with a practically unbeatable lead)
2. Ask.com and Yahoo are the fastest growing sources of
organic search traffic!! (but they’re still no match for
Google)
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40. What do they mean?!? (in short)
1. Google is #1 (with a practically unbeatable lead)
2. Ask.com and Yahoo are the fastest growing sources of
organic search traffic!! (but they’re still no match for
Google)
3. AOL is the only search engine that drove fewer visits to
publishers in the past year.
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41. What do they mean?!? (in short)
1. Google is #1 (with a practically unbeatable lead)
2. Ask.com and Yahoo are the fastest growing sources of
organic search traffic!! (but they’re still no match for
Google)
3. AOL is the only search engine that drove fewer visits to
publishers in the past year.
We’re sorry, Tim Armstrong.
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42. And, if you’re more of a visual person…
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43. And, if you’re more of a visual person…
Check out the trends on this nifty line graph
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45. Can’t see what’s going on with Yahoo,
Bing, Ask, and AOL? Neither can we.
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46. Let’s zoom in a bit closer
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47. Let’s zoom in a bit closer
(and forget about Google’s dominance for now)
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49. Want more data? See the full report here:
http://s.shr.lc/1bc8Ouz
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