5. Social Media Marketing Social Networking What is the difference?

12. (Traditional Methods) Outbound Marketing - Use broadcast media to advertise: TV, radio, newspaper - Use lead generation like: cold calling, mass mailing, email - Consumers have more ways of controlling & blocking what they do not want to see, hear or read - Resulting in traditional methods becoming less effective

15. Outbound Marketing - telemarketing - trade shows - direct mail - email blasts - print ads - TV/radio ads Inbound Marketing - SEO/SEM - Blogging - Social Media - RSS - Free tools/trials - Public Relations Marketing trends moving towards Permission Based Marketing

19. Social Media is so diversified that it can be used in whatever way best suits the interests and the needs of your business!!

25. Where to start? There are soooooo many Social Media/Network sites out there! Start with a couple of the broader ones like: Twitter - Facebook - BLOGs then.... focus on audience specific ones that relate to your business & reach your target audience

27. I searched for ‘Lance Timmerman’ who is a dentist in Tukwila WA. Not only is his web site showing up on Page 1 but also his presence in : - YouTube - Twitter - Facebook - BlogCatalog - MyPlick - LinkedIn - VodPod - Maplandia & CitySearch (Geographical directories) ***MORE on page 2 as well! Exercise on next slide

28. Hands-on Time! 1. Explore the demographics of some of the top SM sites 2. Try to locate at least one SM site that you feel reaches your target audience HINT : You may need to search your competitor by name or business to locate some potential SM sites

31. Social Media Marketing What NOT to do…

37. Movie Time!!!! Next we are going to view a series of short videos that will provide you with more information about some of the various Social Media and Social Networking sites …where’s the popcorn?

46. The End.... Thank you so much for attending the workshop today! Sharron;-)