1. CURRICULAM VITAE
SHASHANK PAL
F-1503, Amrapali Shapphire, Sector-45, Noida,UP - 201307.
Mobile: +91-9999 688 248, +91-9810 347 866.
EMAIL : shashank.pal45@gmail.com, shashankagronieer@gmail.com,
Seeking senior level assignments in Product Management/Strategy or Marketing with an
innovative and challenging Employer with an organization of repute in Automobile Industry.
CAREER CONSPECTUS : Marketing Executive - Product Management Group - 2 Years 7
months Exp (Product Management, Planning, Strategies, Product Testing, Performance Analysis
& Market Research)
1. Experience in Product Management, handling from concept level/Market Study to Launch of
product.
2. Identify areas for growth and create strategic product line roadmaps to help drive adoption
of the product and differentiating features.
3. In depth analysis of the segments, suggest new opportunities in the product category.
4. Product Strategies and Marketing Plan for the product line, including definition of market
size, segments and trends affecting product needs, usage & customer practice.
5. Product Positioning as per customer’s applications, requisition and competitions.
6. Conduct market Research/ clinic e.g. SWOT analysis , Marketing Mix - Product, Price, Promotion,
Place.
7. Sales Stock Preparation (FAB - Feature, Advantage & Benefit, WBM-Why buy me), Sales
Training, Launch of products & Go to Market Strategy preparation.
8. Manage the legacy product end to end by working on the feed backs from the market and
providing solutions.
9. Consumer Behavior Mapping/Consumer Research/Consumer Surveys/Iinterpreting market
research and customer trends and feedback.
10. Building customer voice into Products.
11. Product Testing & Performance Analysis of new & renewed products of our as well as
competitor.
CAREER CONTOUR :
Sonalika International Tractors Limited, Co-operate Head Office, New Delhi
Period - May 2012 to Till date
Designation - Marketing Executive – Product Management Group (Marketing)
ROLE :
Overall responsibility of Product Development for DI/Rx/WT Series brand tractors of Sonalika
and look after the various aspects such as Product Planning Management, Product Strategy
Management, Market Research, Segmentation, Product positioning, Product Testing,
Performance Analysis, New Product Development, Product Launch, Sales Stock Preparation
(WBM, FAB),.
ACCOUNTABILITIES :

2.  Analyze the existing breadth and depth of the product line and the market segments to be
served.
 Identify areas for growth and create strategic product line roadmaps to help drive adoption
of the product and differentiating features.
 Own the responsibility of Product Management for New Product Development and Product
Training & Development.
 Communicate the value proposition of the products to the sales team and develop the
sales promotion tools that support the selling process.
 Work closely with sales team to develop marketing ATL/ BTL plans with advertising agency
for Product line for effective channel and product promotion strategies along with technical
support for making leaflets, websites, TVC, product guide & application guide.
 Field survey to know about customer requirements, application, customer’s requisition etc.
 Detection of new Agricultural Equipment to improve Farm Mechanization.
 Participation in Agri Fair Event as a technical support -
A. IITF – Indian International Trade Fair at Pragati Maidan, New Delhi in 2012
B. ISRMAX – Horticulture & Nursery Event organized by ISRMAX in IARI Pusa, New
Delhi 2012
C. CII – Confederation of Indian Industry Agro Tech in Chandigarh Punjab2012
D. Potato Expo in IARI Pusa, New Delhi 2012
E. Progressive Punjab Agriculture Summit, Mohali 2014.
 Conduction trial and testing of new & modified product to be introduced in the market as
well as compare also.
KEY CAPABILITIES & COMPETENCIES :
 Product Planning
 Strategy Planning
 Market Research
 Product Testing & Performance Analysis
 Product Positioning
 New Product Launch
 Sales Stock Preparation (WBM, FAB)
 Customer Insights
 Product Life Cycle
PROFESSIONAL TRAINING:
 One month training in Central Farm Machinery Training & Testing Institute, Budni,
Bhopal, MP. (June 2010).
 One month industrial training in SONALIKA International Tractors Limited, Hoshiarpur,
Punjab. (May 2011).
 Four months industrial training in SONALIKA International Tractors Limited, Hoshiarpur,
Punjab, under Product Development , R&D.(Jan – April, 2012)

3. PROJECT FOR INDUSTRIAL TRAINING:
Mini Tractor, Customer Satisfaction and Requirement of Tractor specially for GARDENTRAC DI -
20
Training Activity Completed:
 Carraro Transmission Assembly & Multispeed Transmission Assembly
 GARDENTRAC Assembly Line & Final Assembly Line
 Roller & Road Testing & Protoshop Testing
 Final Inspection Section & Tractor PDI at Dealer End
 Field trials of Gardentrac v/s Competitors different implements
SCHOLASTICS :
Qualification Obtained
Year of
Passing Board / University Marks
Obtained(% or CGPA)
Bachelor of Technology
(Agril. Engg)
2012 Dr. Panjabrao Deshmukh Krishi
Vidyapeeth, Akola, MH.
(under ICAR system)
7.72
(in 10 point scale)
HSC 2008 U.P. Board, Allahabad 62.60 %
SSC 2006 U.P. Board, Allahabad 71.66 %
COMPUTER KNOWLEDGE :
 NX -Ideas (Designing Software)
 AutoCAD
 MS-CIT
 Working knowledge of Linux (Operating System)
SEMINAR :
 Precision Sowing Mechanisms
 Carraro Transmission
 Turbo Charger
 Multispeed Transmission
PERSONAL DOSSIER :
Date of Birth: 06th October 1991
Language Known: English, Hindi & Marathi
Marital Status: Unmarried