2. About Siemens German engineering giant with operations in nearly 190 countries. Founder : Werner von Siemens – 1847 Three main sectors of their business: Industry Sector Energy Sector HealthCare sector Business sub-units Siemens IT Solutions and Services Financial Services Siemens provides answers to the world’s toughest questions. This is Siemens tradition for the past 160 years
4. Siemens in India Earliest India connection: 1867 – Indo European Telegraph line from Calcutta to London. Currently into manufacturing electrical and electronics equipment with a business volume of Rs. 11800 crores. 22 companies providing direct employment to around 17000 people with 18 manufacturing plants Trades on both NSE as well as BSE Recently announced its open offer – parent company to buy 19.82% of shares at Rs. 930/share
6. Some Examples… 1847 Telegraph 1866 Dynamo 1879 Electric Train 1881 telephone Switchboard and Electric Car 1906 Vacuum Cleaner 1931 Electric Hair Dryer 1939 Electron Microscope 2004 Full Body MCR Technology 2005 Electronic Wedge Brake
12. What SCT India does… Answers the toughest questions regarding Rapid health diagnosis Supplying clean energy Industrial Technologies
13. Scope of Internship Identify new opportunities for CTT India in selected R&D field using Technology Knowledge Market Research Innovation Management Financial Analysis Strategic planning Develop a technology roadmap & give recommendations for future endeavours Identify open innovation opportunities and support network for collaboration Possible opportunity to publish some part of the research in leading academic journals
14. Projects previously offered SMART Innovations in Renewable Energy Requirement analysis of medical devices for Emerging markets Requirement analysis of telemedicine solutions for Emerging Markets Siemens CTT India opportunities in in-vitro diagnostics A Patient Information Based Comprehensive Healthcare Delivery System for Rural India
15. Our Project Analyzing the market landscape for a given Indian industry. Evaluating various trends that would drive this industry with their certainty and impact rating. Evaluating various technologies that would be prominent in the industry in a span of coming 10 years.
16. My Background – How will I fit? Technical B.Tech. in Aerospace Engineering from IIT Kharagpur Knowledge about electronics, Radio Transmissions, Signal Propagation, Wireless Communication Software Management SOMT Marketing ITMIS
17. Our Expectations Experience in working in the field of Market Research, Trend Analysis etc Chance to work with great innovators and some of most intellectual corporate personalities. An opportunity to understand corporate world closely. A chance to implement whatever we have learnt till now. A chance to improve our personal skills.
18. Internship at SCT A complete learning experience in all areas of management: Market Research Financial Analysis Innovation Management Technology Knowledge Strategic Planning Will be joining in their strategy team which acts as an internal consulting division providing technology roadmap and recommendations.
19. My Background – How will I fit? Bachelors degree in ECE from Bangalore Strong Academic records. Working experience in the software domain – operating Systems for mobile phones. The company which I worked in was taken over by a large company – both small company and big company exposure Interest in data analytics, consulting in IT and technology based industries.
20. Projects previously offered SMART Innovations in Renewable Energy Requirement analysis of medical devices for Emerging markets Requirement analysis of telemedicine solutions for Emerging Markets Siemens CTT India opportunities in in-vitro diagnostics A Patient Information Based Comprehensive Healthcare Delivery System for Rural India
21. Background Study Aspects of Strategic Management – General environment, PEST analysis, Generic strategy, strategic alliances, etc Basics of marketing, accounting and statistics to work on complex problems Research on the strategy consulting practices: How knowledge accumulation has changed strategy consulting: strategic options for established strategy consulting firms - Frans A. J. Van den Bosch, Marc G. Baaij and Henk W. Volberda
22. Expectations and Learning Experience of working in corporate research team - high innovation environment, predicting future trends based on current research and economic potential. Being able to contribute in success of the company by giving current developments in academic area. Chance to interact with decision makers - observing how big corporate decisions are taken Gauge industry requirements – a chance to observe current trends in industry and note down requirements. Self assessment - Chance to implement learning till now and assess what improvements are needed.
23. References www.siemens.com Company annual report 2010 http://www.moneycontrol.com/india/stockpricequote/telecommunicationsequipment/siemens/S Siemens CT Summer Internship Pitch – pre placement presentations. http://web.ebscohost.com/ Business Dailies
Siemens is a German engineering company with operations in nearly 190 countries.AG – Akteingesselschaft- a publicly traded companyListed on the Frankfurt Stock Exchange and on the NYSE since March 12,2001Werner Von Siemens along with Mechanical engineer Halske start company in 1847 to manufacture telegraph pointers.-Industry Sector concentrates on supplying equipment for manufacturing, transport, building and lighting systems.Energy Sector offers products, solutions and services for the for the entire energy conversion chain – from power generation and transmission to distribution.HealthCare focuses on latest diagnostic technology with imaging and specialized ITSiemens IT Solutions – IT solutions and global outsourcing solutions.Financial Services – non bank finance provider – capital for infrastructure, equipment and operations.It employs 405,000 people across the world with 30,100 in R&D.. 5.1 % of its revenues invested in R&D
Revenues have decreased year on year due to the slower demand of heavy industrial products and healthcare.However, the high operational efficiency played an important role in increasing the revenues. They cut marketing, selling and general administrative expenses and achieved excellent results with their procurement initiativeThe sustainability focused strategy has paid off leading to increased profits.
Indo European Telegraph line enables a message to travel from Calcutta to London in just 28 minutes instead of 30 days.Source: Company websitehttp://articles.timesofindia.indiatimes.com/2011-01-31/india-business/28357858_1_open-offer-voluntary-offer-siemens-ag
SOMT - Strategic and operational management for Technology
Shashi takes over from here.Develop a technology roadmap & give recommendations for future endeavoursIdentify open innovation opportunities and support network for collaborationPossible opportunity to publish some part of the research in leading academic journals
What kind of projects can be expected?
Abhishek Gupta worked in SCT for 2 months last year. He worked on many small projects (1-3 days) but the one big project which he did was on the lighting sector:- Analyzed the market landscape of the Indian Lighting industry.- Evaluated various trends that would drive this industry with their certainty and impact rating.- Evaluated various technologies that would be prominent in this industry in a span of coming 10 years and recommendations for Siemens.
There is considerable research evidence to confirm that the accumulation of knowledgecontributes to the competitive advantage of firms. However, in strategy consulting, oneof the most knowledge-intensive professional services, established firms that exploitedtheir knowledge accumulation by adding exploitative consulting practices have foundtheir performance has deteriorated.The increasing share of exploitative practices in the strategy consulting industry hasattracted both established ICT-related consulting firms and new entrants. Moreover, it hasenabled clients to expand their problem-solving abilities. These developments, in termsof competitiveness and client competencies, have reduced the attractiveness of exploitativepractices for established strategy consulting firms.To analyse this development and to provide strategic options for the established firms, aconceptual framework is proposed. Based on this framework three strategic options areidentified: ‘follow the herd’, ‘become ambidextrous’ and ‘back to the original focus’. Insummarizing our argument, we highlight the pros and cons of these options and theimplications for senior management.
Corporate Research : Analyzing competitive advantage. SWOT… long term advantage of having this policy.