Best-in-class examples of Linkedin pages. Get the takeaways, examples, and best practices. See how you can make your Linkedin page stand-out too.

2. Celebrating the top 10 LinkedIn Pages of 2019
We’re excited to celebrate these exemplary Pages and share what they did exceptionally well.
Thanks to so many of you who nominated these standout Pages that inspired you this year.
Best of Pages 2019, by the numbers
nominations
received
12,033
companies
nominated
2,000+
members
voted
9,234
countries
participated
111

3. 1,516
reactions
42,419
views
Jacobs10
Tip
Pin the content you’re the most
proud of to the top of your Page for
maximum views. We recommend
to rotate your pinned post once a
month to keep your content fresh
for frequent visitors.

4. Create a post series with consistent creative
to gain traction. Jacobs uses its “Hot jobs of
the week” series to attract talent, with a CTA.
Tip

5. Philips9
Tip
Leverage LinkedIn Live
for real-time video
engagement.
Jake Sivakaran
Walter Sigostrom
Mila Lee

6. Tip
Ask engaging questions to
inspire comments and likes,
like the #PhilipsTranslates
short video series.

7. Aurecon8 Tip
No time to film a video? Get
creative. Make your feed feel
more dynamic with a simple
photo montage, visual quote
cards, and even a quick
recording of a soundbite.

8. What could the vertical village usher into the new urban experience?
What lies at the intersection of smart buildings and machine learning?
Could you imagine a day without clean water?
Tip
Ask thought provoking
questions to start a
conversation.

9. Cognixia7
Tip
Regularly share content
that tackles industry trends
and pain points.
Consistently post creatives
that are not only on-brand,
but extend your brand on
the LinkedIn platform.

10. Drive sign-ups
for webinars.
Tip

11. Jabil6
Tip
Your Page is the heart of
your company on LinkedIn.
Show support for causes,
and show efforts to give
back to the community.

12. Tip
Tell employee stories to
humanize the brand.
Consider creating a
recurring series to keep
followers interested.

13. Hotmart5 Tip
Celebrate, whether it’s an
award, a birthday, or an
employee anniversary.

14. Tip
Reshare posts
mentioning the
company, to keep the
conversation going.

15. Cvent4 Tip
Focus content on being
genuinely helpful,
interesting, and relevant
to followers’ needs and
potential pain points.
No need to be product-
first all the time.

16. Tip
Establish goodwill by showing
how the company does good
for the community.

17. Deloitte3
Tip
Profiling employees is
a great way to offer
an insider look at
what it’s like to work at
the company.
To attract top talent,
remember to show
diversity and
company culture in an
authentic way.

18. Tip
Drive registration for
online and offline events.

19. Hays2
Tip
Share nicely designed
thought leadership
content by embedding
it right on your Page for
easy access.

20. Tip
Create a custom “What we do” tab,
rich with employee testimonials and
photos showing company culture.

21. Teleperformance1
Use native video to
give content life.
Keep videos short
and snack-able.
Tip

22. Optimize the “Life” tab
to share who you are as
a company, in the best
light possible.
Tip
Offer exclusive looks
from behind the
scenes, to make Page
followers feel like
they’re at the event.
Tip

23. Tip
Tip
Feature company leaders, often. Followers —
as well as potential customers and recruits —
want to hear what’s on your leaders’ mind, and
what executives believe in.
Upload ungated thought leadership
documents right on your Page — to
give followers easy, quick access.

24. • Check out the LinkedIn Pages Action Plan for Small Businesses
• Check out the LinkedIn Pages Enterprise Playbook
• Subscribe to the LinkedIn Marketing blog: lnkd.in/lmsblog
To learn more tips and best practices for creating effective Pages:
The 2019 top ten Pages were determined using the number of members who nominated a Page, as well as the number of
engagements (defined as an aggregate of public-facing reactions and comments) on the Page’s first nomination post
(defined chronologically; deleted posts weren't counted). To qualify, all nomination posts — whether by member or Page
— were required to include the hashtag #BestofPages. LinkedIn reserved the right to reject any nomination for any reason.
Methodology

25. For the first time in the history of media, you can reach the world's
professionals all in one place. Nearly 660 million people
worldwide gather on LinkedIn to stay connected and informed,
advance their careers, and work smarter. Together they comprise
the largest global community of business professionals. These are
the decision-makers, influencers, and the leaders of today and
tomorrow — precisely the people you want to target.
For more information, visit marketing.linkedin.com.
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