Personal Brand Presentation - Shawn McGinley My Personal Brand Presentation for my Project & Portfolio 1 class at Full Sail University as a Digital Marketing Student.

1. PERSONAL BRAND EXPLORATION
Sha
wn McGinley
Project &Portfolio I:Week 1
October3rd, 2021

2. My name is Shawn McGinley.
I am always looking forthe next challenge to
overcome.
I love helping others and being able to brighten up
someone’s day.
It hasn’t always been easy forme, but I feel that is
what makes my contributions and opinions special.
I knowthat there is no one else in this world that is
like me.
IDENTITY

3. PROFESSION
PotentialJobTitles:
• Marketing Director
• Marketing Coordinator
• Marketing Manager
BRANDARCHETYPE - Entertainer
“I am I playful, charismatic, and dazzling. My
goal is to have a great time and lighten up the
rest ofthe world, to entertain people, and
enjoy life to the fullest. I make my clients feel
happy, amused, and stimulated” (Putnam,
2021).
MARKET MANAGERS for
DIGITAL MARKETING

4. DISNEY MARKETING
TARGET AUDIENCE
ARIN MALLIN
Outreach Plan:
• One task I will complete to prepare forinitial contact is to
research hereducation and work history.
• One method ormode ofcommunication I will use is to
connect on LinkedIn.
• One mannerI will follow up is to send a message introducing
myselfas a digital marketing student inquiring forhelp in the
digital marketing world and l will do this when LinkedIn
allows me.
DIGITALMARKETING MANAGER
at
THEWALTDISNEYSTUDIOS
Outreach Plan:
• One task I will complete to prepare forinitial contact is to
research his education and work history.
• One method ormode ofcommunication I will send a
message introducing myselfas a digital marketing student
inquiring forhelp in the digital marketing world on LinkedIn.
• One mannerI will follow up is to send anothermessage on
LinkedIn.
Outreach Plan:
• One task I will complete to prepare forinitial contact is to
research his education and work history.
• One method ormode ofcommunication I will send a
message introducing myselfas a digital marketing student
inquiring forhelp in the digital marketing world on LinkedIn.
• One mannerI will follow up is to send anothermessage on
LinkedIn.
ASADAYAZ
PRESIDENTOFMARKETING/EVPHEAD
OFTHEATRICALMARKETING
at
THEWALTDISNEYSTUDIOS
GROWTH &BRAND MARKETING
at
DISNEYSTREAMING SERVICES
JORDAN BALVITSCH

5. GOALS
ShortTerm: (ImmediatelyAfterGraduation, 2023)
• Increase my online presence with my achievements while attending FullSail University. I will
increase the numberofpositive search results my brand has on the
fi
rst page ofGoogle.
‣ Speci
fi
cally, I will consistently publish branded content on the web at least every
otherday until the end of2022.
MidTerm: (2033)
• President ofMarketing at the Walt DisneyWorld Resort, FL
‣ Speci
fi
cally, I will apply to theWalt Disney Company forthe Brand Marketing Director
position in 2023 and then work my way up to President.
LongTerm: (2044)
• Founderand CEO of“Unnamed Digital Marketing Firm”
‣ Speci
fi
cally, I will take everything that I have learned in school and overthe past 20
years to interview candidates, hire a team, and open my own marketing
fi
rm in 2040.

6. SKILLS ANALYSIS
Notable Skills &Current Pro
fi
ciencies:
Notable Skills REQUIRED inTRADE &Current Pro
fi
ciencies:
ACTIVE LEARNING
SOFT
HARD
Novice / Adept / Expert
PERSUASION Novice / Adept / Expert
CRITICALTHINKING
INSTRUCTING
SOCIALPERCEPTIVENESS
SOFT
HARD
Novice / Adept / Expert
MONITORING
COMPLEX PROBLEM SOLVING
NEGOTIATION Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert

7. I promise to help my clients growtheir
businesses by using my marketing skills to reach
newtarget audiences to increase tra
ffi
c and
sales.
PROMISE

8. CREDENTIALS
Education:
• Digital Marketing, B.S., Full Sail University (Exp.
June 2023)
• Building a Portfolio withAdobe Portfolio, Oct
2021
• Adobe ColorEssentialTraining, Oct 2021
• LearningAdobe Fonts (FormerlyTypekit), Oct
2021
Awards:
• Course DirectorAward - Storytelling forMarketing
• “The Course Director’sAward may be
conferred on a per-class basis to one ortwo
students who have demonstrated
outstanding e
ff
ort and good attitude in
completion ofcourse projects and is based
upon the Course Director’s decision.”

9. COMPETITION
JENNIFER MORAN
Disney Parks, Experiences and Products
Total Duration 2 yrs. 8 mos.
•Manager, Site Design - Dates Employed Nov 2020 – Present
•Design Manager- Dates Employed Mar2019 – Nov 2020
Disney Store
Total Duration 11 yrs. 2 mos.
•Email Design Manager- Dates Employed Sept 2017 – Mar2019
•SeniorDesigner- Dates Employed 2008 – Sep 2017
Education:
• California Polytechnic State University-San Luis Obispo
BS -Art & Design, 1995 - 1999
• Woodbury University
• Notre Dame High School
Leadership Experience:
• Web Design Manager- GUESS?, Inc
• Email Design Manager- Disney Store
• Manager, Site Design - Disney Parks, Experiences & Products
Skills and Pro
fi
ciencies:
• Brand Development - 33 endorsements
• Graphic Design - 27 endorsements
• Email Marketing - 19 endorsements
SHAWN MCGINLEY
Education:
• Full Sail University
BS - Digital Marketing, 2021 - 2023 (Expected)
• Macomb Community College
Music Performance, 2008 - 2009
Leadership Experience:
• Helps management fully train newly hired Home Furnishing
Consultants
Skills and Pro
fi
ciencies:
• Building a Portfolio withAdobe Portfolio
• Adobe ColorEssentialTraining
• LearningAdobe Fonts (FormerlyTypekit)
Overall Online Presence:
• How many connections? 50
• Bannerimage customized?YES
• Professionalism ofheadshot? PROFESSIONAL
• Published articles? 1
• Active on othersocial media?YES
• Is theirLinkedIn URLcustomized?YES
• Grade: Poor,Average, orSuperior?AVERAGE 65 out of100
Industry Experience:
Overall Online Presence:
• How many connections? 461
• Bannerimage customized? NO
• Professionalism ofheadshot? PROFESSIONAL
• Published articles? 0
• Active on othersocial media? UNKNOWN
• Is theirLinkedIn URLcustomized?YES
• Grade: Poor,Average, orSuperior?AVERAGE 75 out of100
Industry Experience:
Value City Furniture
• Home Furnishing Consultant
Dates Employed Oct 2020 - Present

10. LACEYKENEDY
Destination Panama City
Total Duration 3 yrs 3 mos
• Interim Marketing Director
Dates EmployedJun 2019 – Present
• Social Media Strategist
Dates EmployedAug 2018 – Present
Southern Stone Communications
• Marketing Promotions Coordinator
Dates Employed Dec 2017 –Apr2018
Education:
• Full Sail University, MS - Digital Marketing, 2019 - 2020
• Full Sail University, BS - Entertainment Business, 2015 - 2017
Leadership Experience:
• Interim Marketing Director
• Marketing Promotions Coordinator
Skills and Pro
fi
ciencies:
• Social Media - 5 endorsements
• Microsoft Word - 5 endorsements
• Social Networking - 4 endorsements
SHAWN MCGINLEY
Industry Experience:
Overall Online Presence:
• How many connections? 500+
• Bannerimage customized?YES
• Professionalism ofheadshot? PROFESSIONAL
• Published articles? 0
• Active on othersocial media? UNKNOWN
• Is theirLinkedIn URLcustomized?YES
• Grade: Poor,Average, orSuperior?AVERAGE 85 out of100
COMPETITION
Education:
• Full Sail University
BS - Digital Marketing, 2021 - 2023 (Expected)
• Macomb Community College
Music Performance, 2008 - 2009
Leadership Experience:
• Helps management fully train newly hired Home Furnishing
Consultants
Skills and Pro
fi
ciencies:
• Building a Portfolio withAdobe Portfolio
• Adobe ColorEssentialTraining
• LearningAdobe Fonts (FormerlyTypekit)
Overall Online Presence:
• How many connections? 50
• Bannerimage customized?YES
• Professionalism ofheadshot? PROFESSIONAL
• Published articles? 1
• Active on othersocial media?YES
• Is theirLinkedIn URLcustomized?YES
• Grade: Poor,Average, orSuperior?AVERAGE 65 out of100
Industry Experience:
Value City Furniture
• Home Furnishing Consultant
Dates Employed Oct 2020 - Present

11. BRAND POSITION
Formy clients who need to expand theirclientele, I
provide one-on-one service because I believe that
everyone who comes to me looking formarketing
help deserves my attention and guidance.

12. NETWORKING & MARKETING
Industry Events &Organizations
• DigiMarCon Great Lakes 2022 - Digital Marketing, Media &Advertising
Conference &Exhibition
‣ June 6-7, 2022 | Detroit, MI
• B2B Marketing Expo
‣ April 6-7, 2002 | LAConvention Center, LosAngelos, CA
• DigiMarCon Cruise
‣ March 31 -April 3, 2022 | Orlando, FL
Digital Marketing
• Primary Content:The type ofcontent that I plan to create and publish will be
informative and entertaining content.
• PrimaryTools:The following social media sites will be used to publish my branded
content as often as possible:
• Facebook
• TikTok
• YouTube
• Twitter
• Instagram
• Website: I will you use my digital portfolio site moving forward to help me build my
brand awareness online by continuing to keep it updated and ready when needed.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• The type ofmentorI will be looking forwill be someone
working the position I would like to eventually have myself.
• They should have experience working in an atmosphere
that is full ofenergy and exciting everyday.
• Spring 2023
Formal Education
• Full Sail University, BS - Digital Marketing, 2021 - 2023
• Full Sail University, MS - Entertainment Business, 2024 - 2025
Technical Skills
• Review company websites’ analytics and recommend ways to
optimize through keywords and meta-tags, 2022-2023
• Remain informed about ofemerging industry trends and new
technologies related to search engine marketing (SEM) and
interactive marketing opportunities. Monitorcompetitor
websites and campaigns, 2002-2023
Soft Skills
• Priorweb experience (WordPress, html, Google Search
Console, etc), 2007-2008 & 2022-2023
• Basic graphic design and/orvideo editing skills, 2007-2008
& 2022-2023

14. SHA
WN MCGINLEY
You know how most companies websites are
usually not very exciting and bland?Well, what I do is
I sit down with my clients and ask about what design
scheme that they want and then redesign and relaunch theirwebsite. In fact, I
just recently started redesigning the website forPetRescueByJudy.com and
with a relaunch ofthe new, more interactive, and inviting website in October,
just in time forherholiday rush as part ofa school assignment.
“

15. REFERENCES
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https://allevents.in/detroit/digimarcon-
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conference-and-exhibition/
10000113413412570
Chastney, R. (2020, August 4).
Introduction to digital marketing | Find
out how to get started. FutureLearn.
https://www.futurelearn.com/info/blog/
introduction-to-digital-marketing
DigiMarCon, LLC. (2021). DigiMarCon
cruise 2022. DigiMarCon Cruise 2022.
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[Photograph]. Instagram. https://
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LinkedIn. https://www.linkedin.com/
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LinkedIn [asad-ayaz-81aa62]. (2021). Asad
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