Investor Guide for the CounterWatchTM Automatic Pet Deterrent

Investor Guide and
Product Reference
2015
EMERGE PRODUCTS, LLC
Seattle, WA 98027 USA
Email : ShawnT98027@live.com  425-753-0802
" The Ultimate…
Pet Training System & Deterrent Product "
UTILITY PATENT PENDING : REG. NO. 14486090
DESIGN PATENT PENDING : REG. NO. 29507159
TRADEMARK PENDING : REG. NO. TBA123014

“ Physical Products, for a Physical World, for Physical Real World Profits “
2
CounterWatch™
Sentry
" The Ultimate…

3
CounterWatch™
AUTOMATIC SPRAY DETERRENT SYSTEM
Keeps Cats Off Counters and Table Areas Forever !
-----------------------------------------------------------------------------------------------------------------------------
Investor Guide and Product Reference
_____________________________________________________________________________
Section Contents :
Greetings 5
About The Product Developer 7
About The Market : Pet Products Industry 9
About The Product : CounterWatch™ 13
The Competitor's Products 14
How CounterWatch™ Works and It's Competitive Advantages 15
CounterWatch™ Product Details 17
Business Plan – Licensor and Manufacturer Business Models 19
Marketing Plan Strategy 29
Monetization Paths For CounterWatch™ 33
Investment and Market Licensing Opportunities 35
Appendix 37
File Attachments Available - Patent Documents 37
The Inventor and Product Developer : Shawn Tait 38
CounterWatch™ - Simple to Fill and Use 40
Early Pictures of the First CounterWatch™ Prototype 001 41
CounterWatch™ Virtual Prototypes in Various Colors 42
Retail Packaging and Display 56
Competitor Product Details and Pictures 57
List of Investors 61
List of Foreign Manufacturing and Distribution Licensees 63
Intellectual Property Information 65
Manufacturing to Distributor Business Model 67

4
Pet Market and The Economy - Sources & References 69
Sources of Referenced Information 70
The Product Developer Note :
As a proven product developer and successful entrepreneur of 25+ years experience,
small business owner, and consummate realist, I have over the years, brought to market
many recognizable, highly successful and profitable products.
CounterWatch™ is the Next Big Product Success in the Pet Products Industry !
Thanks in Advance for reviewing my presentation and considering my proposal.
Best Regards,
Shawn Tait
425.753.0802
ShawnT98027@live.com

5
CounterWatch™
Keeps Cats Off Counters and Table Areas Forever !
Investor Presentation Pitch
_____________________________________________
Greetings
My name is Shawn Tait, and this is my son Keenan Tait, and we are from Seattle
Washington... How’s’ everybody doing this morning ?
First of all, I would like to thank you all... for taking the time out of your schedule, and
allowing me to present you with a product, that I think you will find new and exciting...
and a product with a bit of fun built-in to it.
I proudly present you with CounterWatch™...
" The Ultimate Pet Training System & Deterrent Product "
Just a quick note... I am deaf in one ear, so if you say " How long before my
investment is returned and how much is the return ? ", and I answer " Around the
corner is the restroom, and see you when you return ", you'll understand why I have
my son here to help make sure I don't embarrass myself to badly. I assure you all...
that in a room without ambient noise, I will hear you perfectly with my good ear.
Thank you for your understanding.
My new product is... CounterWatch™ Sentry... is a mass market item pet product,
with unique Patent Pending Product features.
This product was specifically designed to generate... high consumer appeal and
demand, high sales volume, and most of all high profits !
CounterWatch™... is designed to antiquate and annihilate what little "competition"
there is… It's That Much Better of A Product !!!
It's a fact !... the pet industry continues with strong annual growth every year... and is
proving to be immune to any lack-luster economy.
So what are we waiting for !... let's get started learning... briefly about me, the market,
the product, and the opportunity for us all to work together... for the greatest monetary
gain. Teaming together, we will all substantially benefit financially from our combined
strengths, bringing this new and unique product to the mass market for mass profits.
So Let's Get Started !... does anybody have any quick questions ?...

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About The Product Developer
Allow me to introduce myself, my name is Shawn Tait and my
passion is, and always has been to solve a physical problem,
create a solution to the problem in the form a needed product, and
then successfully bring these new product concepts to market and
enjoy the rewards.
As a Manufacturing Engineer exclusively working with New Product Development
Teams, I successfully developed patentable new products for Siemens (Medical
Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest
Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing Industries.
Please allow me to give you all some perspective of myself and brief history. Do you
want to hear the longer 2-3 minutes " Go-Fast Story ". You'll find it in the Appendix
section, it's a page long... it's a fun life.
At the age of 56, I am a proven successful entrepreneur of 25+ years’ experience,
small business owner, manufacturing engineer and consummate realist. Product
Concept to Market Success is what I do best.
Why I Am Here :
Allow me to give you some perspective of myself and brief history. Normally I self-
fund my new product ventures… however after the economic crash of 2008, this
depleted all my resources.
Three years ago, I began to create conceptual idea and the initial product design for a
mass market consumer product that would be virtually immune to negative
fluctuations in the economy. And for a recession proof business and or products that
would still be in high demand during these downturns in the economy.
Over the last two years of full-time 80+ hours a week of using the Premier CAD
Software to design, I developed, and tested multiple iterations of CounterWatch™.
To help finance this project, I sold my rare vintage motorcycles collection of over 25
collectibles valued at over $150,000 to self-fund CounterWatch™ from concept to
patent pending status, and ready for market exploitation.
I Shawn Tait the Inventor, has provided the value of concept, 2-3 years of unpaid
development time, designing and prototyping product, and to patent pending status.
The Pet Industry provides the stable platform for steady income revenue for the right
product that I was looking for. CounterWatch™ is that right product !

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9
About The Market
Well I'd like to take a moment to speak about the Pet Market
and the Market Potential of the New Product CounterWatch™.
After presenting you with this product, I am confident you will
see the Market Potential of CounterWatch™, and the profits it
can generate for our team.
Real Quick !...
How many Pet Cats are in the USA ?, how many in other top ten major countries ?
(127M)
I could tell you exactly, but we all know to say the least, it's a lot !
USA (95M*, 76M***) | Top Ten Major Countries (127M*)
That's 193M* Pet Cats in the World's Top Ten Countries.
Over one third of Pet Cat Owners in the USA, own 2* or more cats, and over one
quarter of Pet Cat Owners, own three or more cats...
People love and spend money on their beloved cats... AND Lots of money...
from fancy pet foods, fancy pet toys and while the pet owner typically also likes their
fancy kitchen countertops, fancy floors and carpeting, and fancy furniture (clean &
intact)... Unfortunately... our feline friends often do not respect these cherished
belongings the same way as us humans do.
Well we all know the rest of the story from here...
So... What do you think is the number one, pet-peeve of the cat owners ?...
yes you are right, getting on counter tops, also soiling and spraying areas, and, oh
yes also climbing on drapes and hanging out or escaping from entry/exit doors.
Pet Cat Owners have been searching forever for a low cost pet deterrent or training
device and or method, that can prevent cats unwanted behavior and or intrusions,
including all the above "pet-peeves" we talked about above.
You know... if such a device and or method became available, perhaps the pet owner
may want "to use this" in the kitchen, the living room and the bedroom etc.
No-doubt that once a pet cat owner finds something that works so effectively as
CounterWatch™, they will want to purchase 2-3 of the CounterWatch™ Deterrent
and Training Devices and place them strategically though out their household, for
total household coverage.

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“ Even during the Great Recession,
which slowed demand throughout most
of the retail sector, the industry
continued to yield revenue growth. This
trend was mainly driven by an
increasing number of pet parents, or
pet owners who treat their four-legged
friends as family members. “
“ In the five years to 2014, industry
growth has largely been attributable to
higher pet ownership and accompanying
demand for pet products. ”
IBISWorld 2014 US Pet Industry Report
It's a fact !... the pet industry
continues with strong annual growth
every year... and is proving to be
immune to any lack-luster economy.
CounterWatch™
is that right product !

EMERGE PRODUCTS, INC.
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CounterWatch™
" The Ultimate… Pet Training System & Deterrent Product “

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About The Product : CounterWatch™
CounterWatch™ is a portable hi-tech animal deterrent and
training device, that is a compact portable low cost, and is an
extremely effective solution for training and deterring indoor
pets away from off-limits unwanted areas or unwanted surfaces.
New Product Details : The ALL NEW ... CounterWatch™ is a High-Tech Cat
Deterrent System that deters cats to stay off of your counters, table tops, furniture,
climbing curtains, floor areas and from hanging out at your entry door (as they just
don't like being squirted or misted with simple inexpensive water).
CounterWatch™ has up to 5 user modes (which keeps the cat from assimilating to the
same deterrent event). The Spray and or Audible Sound Deterrent is triggered by a
PIR Infrared Heat Sensor (with a detection range of 1-5 feet). CounterWatch™
utilizes a user settable programmable mode microcontroller that is powered by 4 long
life standard AA batteries. Small footprint allows CounterWatch™ to remain in place
and not interfere with pet owners using the counter, table tops and other use areas.
CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent
System designed to please even the most discerning pet owner.
Patented Pending Shielded Sensor
and Dual-Action and Dual-Use Pet Deterrent System
 Shielded Sensor : Prevents unwanted triggering of deterrent device by human
 Dual-Action : PIR Infrared Detection Sensor Activates Spray & Sound Deterrents.
 Dual-Use : Positions Both Horizontal and Vertically.
(Horizontally for Flat Counter/Floor Surfaces and Vertically for Hanging from Door
Knobs or Drawer/Cabinet Door Knobs/Handles, Curtain Rods etc.).
Features :
 Easy To Use and Setup
 Armed LED Indicator
 Large Easily Refillable Spray Deterrent Reservoir
 Automatic InfraRed Range Sensor Senses and Deters/Repels Cats up to 60"/1.5M
 3 Easy-To-Use Deterrent Training Modes (Spray Only; Tone/Voice Only; Spray &
Tone/Voice). Record Voice or Sound for up to 10 Seconds of Playback.
 Low Battery LED Indicator (4 Stage)
 Direct or Passive Spray Deterrent Modes. Direct Deterrent Water Spray Contacting
Pet, or fill with CounterWatch™ Organic Citrus Mist Repellent for Passive Non-Pet
Contact.
 Adjustable Trajectory Sprayer (Up-Down) and Spray Nozzle (Mist-Spray-Jet)
Ease of Use :
Easily... Position to use Effectively for Maximum Deterrent Effect !
Easily... Refill in Just Seconds with Inexpensive Tap Water or your favorite deterrent.

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CounterWatch™ and the competitor's products
Why is CounterWatch™ Better ?...
It's Not Like the Competition…
No Expensive Refills to Buy !!!...
Easily Refill with Water or your favorite liquid deterrent.
No Electrical Shock !!!... Never shock your pet and Kid-Safe.
No Limits !!!... Works in almost any Position
*** Why CounterWatch Sentry is the Best Deterrent Product on the Market ! ***
Cat Deterrent Comparison Table
Product
Automatic
Spray
Deterrent
Shocks Pet
Automatic
Audible Alert
Remove
before Human
Uses Area*
Expensive
Refills
Required
MSRP**
CounterWatch by ACP Yes No Yes No No $46.95
SSScat by InnoTek Yes - No Yes Yes $31.95
StayAway by Contech Yes - Yes Yes Yes $49.99
Pawz Away
SSScat by PetSafe
Yes - Yes Yes Yes $36.95
Pawz Away Spray
Deterrent by PetSafe
Yes - Yes Yes Yes $37.95
Scat Mat by Pawz Away
(48" x 20" Mat Size)
- Yes Yes Yes - $74.99
TattleTale by K-II No - Yes Yes No $39.95
* You should remove this device(s) from active deterrent area before human use. Remove deterrent from counters,
furniture, floor or door areas before area can be used safely by humans to avert being pricked, sprayed or shocked !
** MSRP as listed on manufacturers website as of Aug. 2013. All information derived from Manufacturer's literature.
How the Competitors Product Works and Does Not Work
 Audible Noise Deterrents - Have a major limitation with today's modern home full
of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot
timers, voices on radio-TV, and other sound emitting electronic devices. The pet
to be deterred therefore quickly assimilates to a single audible deterrent sound, as
the pet is unable to differentiate from device deterrent audible sounds from
environmental or ordinary daily household sounds and noises.
 Mats-Audible Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat
Senses Pet, Emits Audible Sound/Beep. Pet to be Deterred Quickly Assimilates
to a Single Audible Deterrent Sound. Must be Removed and Stowed before
Human Can Use Pet Off-Limits Area.
 Mats-Electro Shock Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on
Mat, Mat Senses Pet, Emits Electric Shock. Take Care Around Young Children.
Shocking Your Pet is Not Cool ! Must be Removed and Stowed before Human
Can Use Pet Off-Limits Area.

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 Mats-Prickly Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat
is Constructed with Nail Like Protrusions. Effective for Horizontal Surface. Must
be Removed and Stowed before Human Can Use Pet Off-Limits Area.
 Mats-Sticky Tape Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat,
Mat is Coated with a Sticky Chemical Adhesive Similar to Insect-Fly Paper.
Effective for Horizontal Surface, However Sticky Mat may Accumulate Debris and
Need Frequent Cleaning. Must be Removed and Stowed before Human Can Use
Pet Off-Limits Area.
 Spray Air Devices Deterrent - Place Device in/on Off-Limits Area, Pet Walks in
Sensor Range, Device Emits Short Blast of Canned Air. Effective for Horizontal
Surface, However Consumable Aerosol Deterrent Refills make It Absolutely Cost
Prohibitive To Operate (i.e. A one stubborn pet cat in a household may trigger
canned air blast usage of 2 or more proprietary and expensive canned air
deterrent refills @ $10 each weekly; that's $20 a week !... for one cat !!). Redirect
Sensor or Turn Off before Human Can Use Pet Off-Limits Area.
 Spray Scent Deterrents - Current Market Products Vary in Their Approaches and
Chemistry. And are Sold Typically in a 8-12oz. Sprayer Bottle for Spraying Scent
Deterrent in a Small Off-Limits Area. Some are Effective and Some Not.
How CounterWatch™ Works and It's Competitive Advantages
CounterWatch device uses means and methods that join active contact and non-
contact passive training and deterrent methods, together creating a synergistic result
in the training and deterrent of the indoor household animals.
Why Our Product is Best :
 No Mandatory Consumables to Purchase, Simply Refill with Tap Water
or CounterWatch™ Aromatic Organic Citrus Scent Deterrent.
 Unattended Hands Free Operation
 No Electrical Shock Hazard
 Small Footprint
 Cats unlikely to assimilate to multiple varying deterrent events.
 Can be used both on a horizontal surfaces, or hung from a vertical surface.
 Low Profile Stylish Stealth Design. A Designer Pet Product.
 CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent
and Training System designed to please even the most discerning pet owner.
Advantages over competition :
 No Expensive Proprietary Canned Air Deterrent Refills to buy.
 Deterrent Supply Level Visible with Translucent Reservoir.
 No Cruel and Barbaric Shocking of your Pets.
 No Mats to Remove and Stow Before The Pet Owner Uses Pet Off-Limits Areas.

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CounterWatch™ Product Details
Current Status of Manufacture : CounterWatch
 Working Electronics System has Been Demonstrated to
Work Reliably and Efficient with Power Source Reserves.
Tested and Ready for Production.
 Working Fluid Dispensing System has Been Demonstrated to Work Reliably and
Efficiently. Tested and Ready for Production.
 Working CounterWatch™ Prototypes 001-003 are nearly completed.
How Much to Manufacture : CounterWatch
 $8-$10 USD Landed; Std. or Deluxe Model. Constructed from High Quality
Chinese Components and Assembled in USA Ensures Customer Satisfaction.
Suggested Retail Price : CounterWatch
 $44.95 USD Standard Model
 $48.95 USD Deluxe Model
Brilliant and Fashionable Hydrographic pattern finish applied to CounterWatch™
Top Cover Housing; such as camouflage, flames, Hello-Kitty-Cat, leopard rosette
pattern, or any marketable logo/pattern. For your imagination... CounterWatch
with... http://www.transferfilm.com.tw/en/productList.php?cls=1&cls2=5
Optional Accessories : CounterWatch
 $8.95 Aromatic Deterrent Scent 4:1 Concentrate 8oz.
 $14.95 CounterWatch™ Organic Citrus Mist Repellent 12oz.
 $6.95 Fashion Lanyard Hanger Strap
 $6.95 Suction Cup Hanger 2pk (Oversize 3" dia.)
Product Specifications : CounterWatch
 Size : 5.5"(141mm) x 2.75"(70mm) x 1.9"(49mm) Weight : 8oz.(225gr)
 Power Supply : 6VDC (4x1.5v AA Batteries)
Chassis and Enclosure Components : CounterWatch
 Bottom Chassis : Houses major electronic and mechanical components. Injection
Molded.
 Top Cover : Houses control panel pcb, speaker and covers main components and
chassis. Injection Molded.
 Finish : Std. Model - Molded Plastic | Deluxe Model - Hydrographic
 2-3 Injection Molded Colors for Assembly - (inc. Clear Translucent for Reservoir)
Packaging and Display : CounterWatch
 Retail Clamshell 9" x 6.5" x 2" with Product Placard for Hanging Display Rack

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Business Plan
for CounterWatch™_______________________________________________________________________________________________
PRODUCT DEVELOPER GOAL : To launch CounterWatch™ the product, solicit and obtain
both domestic and international licensees, to manufacture and or distribute CounterWatch™
under direct exclusive license. Scale to international markets for maximum sales and profits.
As an experienced manufacturing engineer, new product developer and entrepreneur of 25+
years, my original intent was to license CounterWatch™ and forego the typical route of
manufacturing, marketing, order fulfillment, that entail large financial risk, with overhead cost,
inventory costs, financing customer purchase orders, and waiting for the receivables. Below
graph shows comparatively between two Business Models, the low risk Licensor Business
Model, and the higher risk Manufacturing Business Model that generates mass profits.
Product Licenseing Business Model
CounterWatch™ : MFG Cost : $9.00
CounterWatch™ : DLR Cost : $21.25 5% Royalty per Unit : $1.00
CounterWatch™ : MSRP : $46.95 * Licensing Royalty % = 3-7% of Wholesale Sales is Industry Standard.
Manufacturer to Distributor Business Model Channel GM%
CounterWatch™ : MFG Cost/COG : $9.00 50%
CounterWatch™ : DIST. Cost : $18.00 15% 50% Mfg. Profit per Unit : $9.00
CounterWatch™ : MSRP : $46.95 55% * Distributor Profit Margin Selling Wholesale to Retailiers = 5-15% Industry Standard.
Market
Share
Retail Store
Store
Locations
Realistic
Sales Level
Weekly Unit Sales
per Store
Annual Unit Sales
per Store
Weekly
Royalty
Profit
Annual
Royalty
Royatly
or
Mfg.
Weekly Mfg.
Profit
Annual Mfg.
Profit
40% PetSmart - USA & Canada 1,500 Median 2.75 143 $4,120 $214,232 <----> $37,105 $1,929,472
20% PetCo - USA & Mexico 1,500 Median 1.5 78 $2,247 $116,854 <----> $20,239 $1,052,439
40% Independent Pet Retailers - USA 11,800 Median 0.75 39 $8,839 $459,625 <----> $79,608 $4,139,595
" Wal-Mart Super Center - USA 3,000 Median 1.25 65 $3,745 $194,756 <----> $33,732 $1,754,066
" Wal-Mart - USA 1,200 Median 0 0 $0 $0 <----> $0 $0
Independents and Non-Specialty Stores (such as the local pet stores and Amazon, Walmart etc.) as of 2014 = 40% Market Share. 17,932 Stores including Wal-Mart.
<Distributor Sell-To Price>
OR
<Dealer Wholesale Sell-In Price>
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
1
License to PetCo - USA & Mexico
License to PetSmart - USA & Canada
Distribution to Independent Pet Retailers
Distribution to PetCo - USA & Mexico
Distribution to PetSmart - USA & Canada
Distribution to Wal-Mart - USA
Profit Revenue - Product Licensingor Manufacturer to DistributorModel
Licensor BusinessModel Manufacturerto Distributor BusinessModel
* Depending on Investor Interest *
Product Developer is receptive to
2 Separate Business Models,
Monetization Paths,
& Business and Marketing Plans
CounterWatch™

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The Licensor or Manufacturer Business Model
Evaluating net product profits, for both the Licensor Business Model and the Manufacturing
to Distributor Business Model, and recognizing the potential of exponentially more gross
sales revenue, and large gross margins with the Manufacturing Business Model, the Product
Developer would consider manufacturing CounterWatch™ the product, for Direct Sales to
Pet Superstores and Distributors for maximum profit.
With the right Investor(s) and or Equity Partner(s), and depending on Investor(s) interest, the
Product Developer is receptive to 2 separate Monetization Paths, Business Plans, and
Marketing Plans for CounterWatch™ the product.
Funding : The Licensor or Manufacturer Business Model
Depending on Investor(s) interest and capacity, this will play a vital role in which direction the
Product Developer will take CounterWatch™ the product, successfully to market. The
Product Developer is receptive and open to investor input, suggestions and options.
With the completion of the Design Phase, Proof of Concept, Testing Phase of
CounterWatch™, and both Utility and Design Patents Pending, we seek $100,000 in short-
term loans for the Product Launch to Market Phase of CounterWatch™. Investors providing
Short-Term Loans will be compensated with a 22.5% APR ROI, Term 24 Months, Interest
Paid in Full the 18th month, Principal Paid in Full the 24th month. At terms end, an Investment
Opportunity may be offered, if both parties are in agreement, for a possible equity position.
Product Launch to Market Phase – Licensor Business Model
New Product Launch...
The proceeding Business and Marketing Plan, is meant to be a guide work for quick
prototype completion, speedy product launch to market, and a minimal investment, with
maximum product exposure through an organized media blitz campaign, creating a buzz to
excite potential licensees, and induce potential licensees in to signing a manufacturing and or
distribution agreement for CounterWatch™, for a specific region or country.
PRODUCT LAUNCH TO MARKET PHASE : Please find the proceeding table, and a list of
tasks to be immediately completed with capital from short-term loans. Timeline is dependent
on the capital infusion rate achieved. Every effort will be made to assure enough capital
resources are on hand available for necessary events and or tasks, to be rapidly completed.

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^
^^
Task-Event
Project
Finish
by Date
Resources
PD-Time
Resources
Money
Supplier
Contractor
Notes
1 USPTO Trademark Application 12/30/14 - $200 oDesk - Amit Application
1A USPTO Trademark Filing 12/30/14 - $350 USPTO Filings
2 Finalization of Electronics
System PCB Schematic for
Prototype 001-003.
1/15/15 25 hrs. $350 PD-Shawn
oDesk - TBD
Contract a EE
Electronics
Engineer
2A Finalized PCB Prototypes
001-003
1/30/15 15 hrs. $150 Screaming
Circuits
PCB House
1B USPTO Foreign Patent
Application - PCT
1/30/15 - $1,000 oDesk - Amit PCT
Application
1C USPTO Foreign PCT Filing 1/30/15 - $2,800 USPTO PCT Filings
3 New Product Press Release 2/1/15 20 hrs. $350 oDesk - TBD Contract a
3A Submittal of Press Releases TBD 20 hrs. $50 Send Hardcopy Submit Online
3B Social Media Campaign TBD 30 hrs. $2,000 TBD Contract a pro.
4 PetSmart Presentation 4/30/15 60 hrs. $3,500 Alaska Airlines
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
5 PetCo Presentation 4/30/15 60 hrs. $3,500 Alaska Airlines
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
6 Walmart Presentation 4/30/15 60 hrs. $3,500 Alaska Airlines
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
7 Multi-Vet, Ltd. Presentation
Canada
4/30/15 60 hrs. $5,000 Alaska Airlines
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
8 Global Pet Expo - Orlando
March 4-6, 2015
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
9 SuperZoo - Las Vegas
July 21-23, 2015
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
10 Total Pet Expo - Chicago
September 18-20, 2015
Quality Inn
Enterprise
Airfare (RT2)
Lodging (2;3)
Transportation
Total : $33,250
CounterWatch™
Based Upon Desired Capitalization Level => $30,000
Product Launch Phase - Tasks, Events, Costs & Timeline
- Begin Product Licensee or Product Sales Campaign - Directly Meet to Present Product -
- Begin Trade Show Campaign - No Booth, Just A Wide Visible Presence -
- Finalzed USPTO Domestic Filings : Utility, Design and Trademark filings -
- Begin Media Blitz Campaign - Innovative New Product - with Human Interest Story -
- Finalze Electronics : For Working Protoypes 001-003 -
- Begin USPTO Internatinal Filings : PCT filings -

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PRODUCT PRIORITIES & GOALS : Reviewing the Product Launch Phase - Tasks, Events,
Costs & Timeline Table, indicates the priority number of each Task, Event and Cost.
After Task 3B, the Media Blitz Campaign, it would be ideal, to quickly obtain a Exclusive
Domestic Manufacturing and Distribution Licensee Agreement with a major retailer or
distributor, 4-7. This would meet the developer's goal for the domestic marketplace, and
would preclude from having to proceed to item 8-10, the Domestic Trade Show Campaign.
Primary focus is securing immediate mass market domestic distribution for CounterWatch™,
reaching the domestic goal of signing a Exclusive Domestic Manufacturing and Distribution
Licensee Agreement with a major manufacturer, distributor or superstore retailer.
While diligently executing the above Primary Focus, if available resources allow, contact a
Manufacturer's Rep or recruit a contract hire, to seek, sign and secure International Exclusive
Manufacturing and or Distribution Licensee Agreements, licensed by Country or Region.
With USPTO Foreign Patent PCT Filing completed, 1C, CounterWatch™ can be
aggressively marketed in major world market regions, such as the European Market, South
East Asia Market and South American Markets. These markets must be aggressively
pursued, and not overlooked as to their importance to generate mass sales and high profits.
WHEN THE GOALS ARE MET : With the Developer Goals, and Product Priorities & Goals
Met, I the Product Developer, will be off to the next project, and free again to bring another
new and profitable product to the marketplace.
BUSINESS PLANS : Business Plans are just that, a plan, based upon current conditions,
thoughts, and or forecasts. So as both in life, and in business, as conditions and status
dictate, we learn to make changes, adjustments, and compromises to the business plan.
This ability to revise a business plan is essential to adapt, conquer, and generate high profits.
ALTERNATE PATHS AND PLANS : As a experienced and successful product developer,
and small business owner of 25+ years, I know plans sometimes need to be changed and or
expanded, so with that said, I will describe in the below table, several "what if scenarios" that
I can envision in the market exploitation process of successfully bringing CounterWatch™ to
the mass market, and achieving highly profitable results.
Please review the proceeding...
What If Scenarios - Alternate Paths and Plans Table…

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What if Scenarios - Alternate Paths and Plans
What if Scenario Description Remedy Note
What if Scenario
#1
Utility Patent Rejected Design Patent Not Likely.
What if Scenario
#2
Design Patent
Rejected
- Not Possible.
What if Scenario
#3
Under Capitalized Get Capitalized ASAP -
What if Scenario
#4
Foreign PCT Patent
Rejected
- Not Likely.
What if Scenario
#5
Beginning the…
Licensor Business
Model
Top Prospective
Licensees & Retailers
Slow to Set Meeting for
Product License Offer.
Motivate them to act
now or lose out to
competitor.
-
What if Scenario
#6
Top 3 Domestic
Retailers No Longer
License Products, or
Not Interested in
Manufacturing,
Perhaps Just a
Exclusive Distribution
Agreement.
Meet with Multi-Vet, Ltd.
- Canada.
Specializing in
Electronic Pet Deterrent
Devices.
International Mfg. and
Distributor.
Surely More
Profitable Than
Just Licensing to
1 Exclusive Major
Pet Retailer such
as PetSmart.
What if Scenario
#7
Multi-Vet, Ltd. of
Canada has NIH
Mentality.
Solicit to Known
Appropriate Domestic
Manufacturers and or
Licensors with Mass
Retailer Distribution
within the Pet Industry,
such as (ConTech,
InnoTek, PetSafe, etc.)
Possibly More
Profitable Than
Just Licensing to
1 Exclusive Major
Pet Retailer such
as PetSmart.
What if Scenario
#8
Beginning the…
MFG. to DIST.
Business Model
No Interested
Licensees to take on
the Manufacture of
CounterWatch™,
offered Purchase
Orders.
Evaluate for
Manufacturing,
Marketing and
Distribution of
CounterWatch™.
Perhaps Again, I
am in the
Manufacturing
and Finance
Business. See
Appendix.

24
Product Launch to Operational Phase
PRODUCT DEVELOPER GOAL :
1. Launch CounterWatch™ the Product.
2. Solicit and Obtain Both Domestic and International Licensees, to Manufacture and or
Distribute CounterWatch™.
3. Scale to International Markets for Maximum Sales and Profits.
PROTOTYPE COMPLETION AND PATENT PENDING
With the Design Phase, Proof of Concept, Testing Phase of CounterWatch™ completed,
and both Utility and Design Patents Pending, we seek $100,000 in Short-Term Loans for the
Product Launch to Market Phase of CounterWatch™.
FUND PRODUCT LAUNCH TO MARKET PHASE
Investors providing Short-Term Loans will be compensated with a 22.5% APR ROI, Term 24
Months, Interest Paid in Full the 18th month, Principal Paid in Full the 24th month. At terms
end, an Investment Opportunity may be offered, if both parties are in agreement, for a
possible equity position.
WITH FUNDING REALIZED
Product Launch to Market Phase of CounterWatch™ rapidly emerges according to set plan,
please refer to the Product Launch Phase - Tasks, Events, Costs & Timeline Table.
EXECUTE PRODUCT LAUNCH TO MARKET PHASE
As the Product Launch to Market Phase of CounterWatch™ progresses, I will describe
several "what if scenarios" that I can envision in the market exploitation process, please
refer to the What if Scenarios - Alternate Paths and Plans Table.
SCALE TO INTERNAIONAL MARKETS
Scale CounterWatch™ to European Market, South East Asia Market and South American
Markets for Maximum Profits.
RECEIVE ROYALTY IN PERPITUITY
With Maximum Domestic and International Market Penetration Realized, and Median Sales
Levels of CounterWatch™, Monitor Licensee Sales Performance and Promote
CounterWatch™ .
Business Plan for CounterWatch™
Licensor Business Model

25
Target Markets
Domestic Market :
Offering : Exclusive Manufacturing and Distribution License Agreement
Priority of Offering Exclusive Licensing Agreement :
1. CORPORATE PET RETAIL SUPERSTORE CHAIN... PetSmart
Direct Exclusive Manufacturing and Distribution License - USA-Canada
2. MAJOR PET PRODUCTS MANUFACTURER AND OR DISTRIBUTOR... Multi-Vet
Ltd., ConTech, InnoTek, or PetSafe
Direct Exclusive License - North America
3. CORPORATE PET RETAIL SUPERSTORE CHAIN... PetCo (20% market share)
Direct Exclusive Manufacturing and Distribution License - USA-Mexico
Note : #2 Would allow the largest domestic geographical distribution coverage for
CounterWatch™, significantly higher sales volume, and the highest profits, due to avoiding
the a Direct Exclusive Manufacturing and Distribution License with say PetSmart, and
PetSmart only.
International Markets :
Offering : Exclusive Manufacturing and or Distribution License Agreements
Priority of Offering Exclusive Licensing Agreements :
1. MAJOR PET PRODUCTS MANUFACTURER-DISTRIBUTOR
Direct Exclusive Manufacturing and Distribution License
2. MAJOR PET PRODUCT DISTRIBUTOR
Direct Exclusive Distribution License
Note : #2 Distributor Type would require supplying the International Distributor, with
CounterWatch™ the physical product, for distribution.
It would be great if our domestic partner/licensee allows the purchase of CounterWatch™ at
a small margin (15-30%) above manufacturing costs, to our entity, to supply our international
distributors for their requirement.
Target Markets for CounterWatch™
Licensor Business Model

26
Product Launch to Exit Phase
PRODUCT DEVELOPER GOALS
1. Launch CounterWatch™ the product.
2. Manufacture CounterWatch™ for Direct Sales to Pet Superstore Retailers and
Distributors. Yields Maximum Market Penetration and Highest Profit Margin.
3. Solicit for International Licensees, to Manufacture and or Distribute CounterWatch™.
Allow General Worldwide Sales.
4. Scale to International Markets for Maximum Sales and Profits.
PROTOTYPE COMPLETION AND PATENT PENDING
With the Design Phase, Proof of Concept, Testing Phase of CounterWatch™ completed, and
both Utility and Design Patents Pending, we seek Equity Investor for Product Launch.
FUND PRODUCT LAUNCH TO EXIT PHASE
Secure Investor for Equity Stake in CounterWatch™, including the Value of Patents Pending,
Trademarks, Domestic and International Licensee Paid Royalties, and Profits Generated by
General Worldwide Sales of CounterWatch™.
Equity Partner Qualification : Must have the Financial Ability to Fund, Tooling Cost,
Warehouse, Inventory, Accounts Receivable, and Have Enough Resources Available to
Scale CounterWatch™ to International Markets.
PRODUCTION TOOLING – INITIAL PRODUCTION RUN
Immediately begin the rapid construction of the necessary tooling needed to produce
CounterWatch™, primarily the Plastic Injection Molds as this could take 3 months.
Initial Production Run : 10,000 units of CounterWatch™
EXECUTE PRODUCT LAUNCH TO MARKET PHASE
Parallel to the Initial Production Run, conduct the Product Launch to Market Phase of
CounterWatch™ . Correlate New Product Launch Timing Closely, Media Blitz to Ready to
Ship.
SCALE TO INTERNATIONAL MARKETS
Scale CounterWatch™ to European Market, South East Asia Market and South American
Markets for Maximum Profits.
EXIT STRATEGY AFTER MARKET PROPIGATION
Product Developer has No Interest In Owning and Operating a Long Term Manufacturing and
Finance Business. Within 2-3 Years Of Product Launch and or Suitable Market Penetration
Has Been Realized, Sell Manufacturing Business, and Maintain All Manufacturing and or
Distribution Licensing Agreements for CounterWatch™ in Perpetuity.
Business Plan for CounterWatch™
Manufacturer Business Model

27
Target Markets
Domestic Market :
Offering : CounterWatch™ the product.
Priority of Offering :
1. CORPORATE PET RETAIL SUPERSTORE CHAINS
Manufacturer Direct to Superstore Retailer
PetSmart, PetCo, Wal-Mart, Sam’s Club, PetZone, etc.
2. MAJOR PET PRODUCTS MANUFACTURER AND OR DISTRIBUTOR
License to Manufacture for Direct Sale to Distributor
Multi-Vet Ltd., ConTech, InnoTek, PetSafe, etc.
3. MAJOR PET PRODUCTS DISTRIBUTORS
Manufacturer Direct to Distributor
Increased Exposure and Sales to Independent Pet Retailers.
Note : #2 Could allow the largest domestic geographical distribution coverage for
CounterWatch™, significantly adding higher sales volume, and profits.
International Markets :
Offering : CounterWatch™ the product under Direct Exclusive Manufacturing and or
Distribution License by Country or Geographical Region.
Priority of Offering :
1. MAJOR PET PRODUCTS MANUFACTURER-DISTRIBUTOR
Direct Exclusive Manufacturing and Distribution License
(by Country or Geographical Region)
2. MAJOR PET PRODUCTS DISTRIBUTOR
Direct Exclusive Distribution License
(by Country or Geographical Region)
Target Markets for CounterWatch™
Manufacturer Business Model

28

29
Market Plan Strategy
The market plan strategy will be divided in three phases. The three phases are Introduction
Phase, Operational Phase, and the Maintenance Phase.
Introduction Phase One - Domestic Market
INTRODUCTION OF NEW PRODUCT COUNTERWATCH™
Conduct a Media Blitz Campaign to achieve mass market exposure and awareness for a
new and exciting product...CounterWatch™. Refer to the Product Launch Phase - Tasks,
Events, Costs & Timeline Table, for proper timing with ready to ship product status.
Goal is create the initial market exposure for CounterWatch™, to attract and entice major pet
retailers, manufacturers and or distributors to sign a licensing agreement or purchase orders.
 PERSONAL CONTACT WITHIN THE PET INDUSTRY
 PET PRODUCTS MANUFACTURERS ASSOCIATIONS
 DOMESTIC AND INTERNATIONAL TRADE PUBLICATIONS
 SOCIAL MEDIA CAMPAIGN
 YOUTUBE PRESENCE
 MAINSTREAM TELEVISION MEDIA
 WORLD WIDE WEB INTERNET EXPOSURE
Operational Phase - Domestic & International Markets
Licensee and Purchase Agreements are in-place, and CounterWatch™ is distributed.
Goal is to rapidly increase new product market exposure and sales.
Maintenance Phase - Domestic & International Markets
Licensee and Purchase Agreements are in-place, and CounterWatch™ is meeting expected
sales goals and becoming more widely distributed.
Goal is to increase CounterWatch™ market exposure and sales.
We will measure response, evaluate, and continue all successful marketing campaigns to
help further promote the product, and the profitability of CounterWatch™.

30
Reaching the Markets
Worldwide market exposure will be accomplished through Personal Contact within Pet
Industry and Domestic and International Trade Publications, Pet Products Industry
Association, Social Media Campaign, Internet Web Sites, Consumer Interest and Pet
Magazines, and a General Media Blitz Campaign to Main Stream Media.
PERSONAL CONTACT WITHIN THE PET INDUSTRY
I have found over the years, that personal contact with key professionals within the industry,
the media, and speaking to various manufacturer and distributors, to always be beneficial in
obtaining current and vital information, locating Industry contacts and sales leads, and often
providing a direct path to where I want to go, to achieve my market success and profits.
PET PRODUCTS INDUSTRY ASSOCIATION – APPA
Membership with American Pet Products Association provides members, with direct contact
leads with key domestic and international distributors and manufacturers representatives.
DOMESTIC AND INTERNATIONAL TRADE PUBLICATIONS
Knowing the Product Launch to Market Phase was upcoming, I contacted and spoke with
several key individuals within the international and domestic pet industry news and media
organizations, I was cordially and well received, and all seemed genuinely interested in
hearing the very basic and generalized definition of my new and exciting automatic pet
deterrent product CounterWatch™.
In my conversations with media sources, I noted that my product is soon to be patented in
which at the point, I can explain about the product more in detail. All contacted specifically
asked when I am ready to launch, to please provide them with a New Product Press Release
for publication (in the industry media and trade journals).
Once the New Product Press Release is received by the media, there is a 4-7 week
publication lead-time, before distribution occurs. Once the media publication contains the
New Product Press Release is distributed, and in the hands of all to see and read,
CounterWatch™ instantly becomes visible and exposed to the entire Pet Industry, Pet
Product Manufacturers, Pet Product Distributors, Pet Product Buyers for Retail Chains, and
Pet Product Buyers for Independent Retailers (Independent Retailers such as the
Neighborhood Pet Store Buyer, and yes Wal-Mart Pet Product Buyers !).
The New Product Release Section of any industry trade journal/website is must read for
manufacturers, distributors, and product buyers, all of which are potential licensees for
CounterWatch™, and want to profit from such new products.

31
SOCIAL MEDIA CAMPAIGN
A strong presence on social media is vital to help create high online visibility, and help induce a
buzz with Pet Industry Product Buyers and Potential Licensees. Contract hire a professional,
that specializes in creating a social media presence for products.
YOUTUBE PRESENCE
A strong presence on YouTube is vital to help create and support high online visibility, and help
induce a buzz with Pet Industry Product Buyers and Potential Licensees.
Post videos of CounterWatch™ operating in both Direct Contact Mode and Non-Contact
Passive Mode, Vertically and Horizontal Operating Scenarios, demonstrating the effectives of
CounterWatch™ as a serious training and deterrent product. Be sure to demonstrate that
CounterWatch™ also has a bit-of-fun built-in to it too, this could help generate viral videos and
offer mass market exposure for CounterWatch™.
WORLD WIDE WEB INTERNET EXPOSURE
Create a product website for CounterWatch™, to provide Pet Industry Buyers and the general
public with CounterWatch™ product details, information and updates.
MAINSTREAM TELEVISION MEDIA
CONSUMER INTEREST AND PET MAGAZINE-ONLINE MEDIA
Personal contact with the media sources and New Product Editors will be made, communication
will then be followed up with providing the media contacts with a New Product Press Release for
publication and broadcast for mainstream public viewing.
Once the New Product Press Release is received by the media, there is a 1-6 week lead-time
before publication or broadcast occurs. Once the New Product Press Release is disseminated
and out in the public domain, CounterWatch™ instantly becomes visible and exposed to the
entire viewing population.
The television media, will surely exploit this new and exciting product CounterWatch™, in the
best way possible, in ways that will challenge, and then prove it's claimed ability as " The
Ultimate Pet Training System & Deterrent Product ", and remember, that CounterWatch™ has a
bit-of-fun built-in to it too, allowing the media to be very creative in the demonstration of
CounterWatch™ to their viewers.
Pet Owners and the all important Pet Product Manufacturers, Pet Product Distributors, Pet
Product Buyers for Superstore Retail Chains, and Independent Retailers will notice
CounterWatch™ in the mainstream media, surely taking note, as a must buy !

32

33
Monetization of CounterWatch™
__________________________________________________________________________________________________________________________
The monetization strategy for the domestic marketplace is divided in to three groups. These
three groups, have different risk, effort involved, and profit potential levels, and must be
weighed with the product developer and any equity investors, short-term and long term goals.
 Monetization Strategy 1 – License to only one domestic Pet Superstore Retailer.
 Monetization Strategy 2 – Licensing a manufacturer to exclusively produce and or
distribute CounterWatch™ (and that has no agreement, to exclusively distribute said
product, to a specific retailer such as PetSmart). Manufacturer will welcome increasing
their sales and profits producing and selling CounterWatch™.
 Monetization Strategy 3 – Manufacture CounterWatch™ for General Sales.
Please refer to the preceding...
Profit Revenue - Product Licensing or Manufacturer to Distributor Model graph.
Monetization Strategy 1 [ Domestic Market ]
Adequate Profits - Stress Free
Create the initial market exposure for CounterWatch™, to attract and entice the major pet
superstore retailer to sign a licensing agreement.
CORPORATE PET RETAIL SUPERSTORE CHAIN - PetSmart
Under Exclusive Manufacturing and Distribution License
____________________________________________________________________________________________________________
Each PetSmart store selling 3 units a week
$234,000 in Annual Royalty in Perpetuity
Monetization Strategy 2 [ Domestic Market ]
Moderate-High Profits - Stress Free
Create the initial market exposure for CounterWatch™, to attract and entice a major pet
product manufacturer to sign a licensing agreement.
MAJOR PET MANUFACTURER AND OR DISTRIBUTOR - Multi-Vet Ltd., etc.
Under Exclusive Manufacturing and or Distribution License
____________________________________________________________________________________________________________
Each PetSmart store selling 3 units a week = $234,000 in Annual Royalty in Perpetuity
Each PetCo store selling 1 unit a week = $78,000 in Annual Royalty in Perpetuity
Each Wal-Mart store selling 2 units a week = $438,000 in Annual Royalty in Perpetuity
$750,000 in Annual Royalty in Perpetuity
Annual Royalty in Perpetuity is based upon a $20 Wholesale Sell-In Price @ 5% Royalty.

34
Monetization Strategy 3 [ Domestic Market - International Markets ]
Highest Risk - Highest Profits - Manufacturing & Finance Business
Document the processes and mechanisms of manufacture, the tooling needed, and
necessary protocols for the manufacture of CounterWatch™.
Parts and components needed to produce CounterWatch™, may be sourced and or
produced off-shore, mainly China. Electronics PCB Component Modules and DC Motor are
produced in China. For the Plastic Injection Molded Parts, it is preferable to have the molds
on US soil, and the parts molded domestically to control quality and forego import costs.
Overseas sources of supply to produce CounterWatch™, have already been sourced and
contacted to obtain a basis for manufacturing cost at low quantity. Four vendors are needed.
DC Motor Gear Reduction Drive Supplier - China
PCB Electronics House - China
Injection Mold House – China or preferably USA
Assembly & Packaging - USA
Assembled in USA Ensures Customer Satisfaction !
The tooling needed is, Plastic Injection Molds 1) Lower Chassis, 2) Upper Cover, 3) Liquid
Spray Reservoir Assembly Parts, and 4) Injection Mold for the Spray Pump Piston and Spray
Nozzle Assembly Parts, for a total of 3-4 plastic injection molds depending on design.
After the cost of designing and producing the above necessary tooling to manufacture
CounterWatch™ is amortized, the following mfg. cost can be realized.
Unit Distributor Price $18 - Unit Mfg Cost $9-$10 = $9 Unit Mfg Gross Profit
PRODUCT DEVELOPER MANUFACTURES CounterWatch™
Selling Direct to Pet Industry Distributors Supplying Retailers
____________________________________________________________________________________________________________
Each PetSmart store selling 3 units a
week
= $2,104,8
79
In Mfg. Annual Gross
Profit
Each PetCo store selling 1 unit a week = $701,626 in Mfg. Annual Gross
Profit
Each Wal-Mart store selling 1 unit a
week
= $1,403,2
53
in Mfg. Annual Gross
Profit
$4,209,758 in Mfg. Annual Gross Profit - [ Domestic Market Only ]
Annual Profit is based upon a $9 Mfg. Cost and a Distributor Sell-To Price of $18
Very Enticing Profits !
Requires Significant Resources for Tooling, Pre-Production Financing,
Overhead, and Carrying and Collecting Customer Receivables

EMERGE PRODUCTS, INC.
35
__________________________________________________________________________________________________________________________
Product Launch Phase
First Round Funding : Seeking $100,000 in Loans
(up to 25 investors @ $1K-$100K each)
Used for : USPTO Foreign PCT Patent Application filing, completing prototypes,
professional electronics design, press releases, media and social network blitz,
presentation costs (inc. airfare & lodging), marketing materials, and minimal
operating costs.
Term : 24 months
ROI 22.5 % APR : Interest Paid in Full to Investor at 18th
month mark for 24 month
loan, principal loaned Paid in Full the 24th
month, or if both parties are in
agreement, investor may convert principal loaned amount, plus an added investor
conversion bonus of 15% of loaned amount, to an equity stake, based on current
valuation of entity or common stock value, and receive semi-annual equity based
percentage profit sharing payments.
__________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________
Exclusive Foreign Manufacturing and or Distribution License by Country
Price : $100,000 Licensing Fee per Country with 5% Royalty on Annual Gross
Sales
Minimum Annual Gross Sales Requirement : TBN
Royalty in Perpetuity Payments : Paid Quarterly (every three months)
Term : 5 Years
__________________________________________________________________________________________________________________________

36
__________________________________________________________________________________________________________________________
Short-Term Equity Opportunity
Applicable to Manufacturer to Distributor Business Model
Product Launch To Exit Strategy
Current Pre-Market Product Valuation : $1,200,000
(based upon 2015 and 2016 Sales Forecast-Income Statement)
- NO SALES TO DATE AS THIS IS A PRE-MASS MARKET PRODUCT –
Equity Partner Offer : $300,000 Buy-In for 25% Equity Stake in CounterWatch™,
including the Value of Patents Pending, Trademarks, Domestic and International
Licensee Paid Royalties, and Profits generated by General Worldwide Sales of
CounterWatch™.
Equity Partner Qualification : Must have the Financial Ability to Initially Fund up to
$300,000 for Tooling Cost, Inventory, Marketing, Daily Operations, Warehouse, and
to Scale CounterWatch™ to International Markets. With profits realized, the Product
Developer repays 75% of Initial Funding.
Exit Strategy Agreement : Within 2-3 years after product launch and or suitable
moderate market penetration has be achieved, Product Developer proposes selling
manufacturing business, recovering monetary investments, while maintaining
Manufacturing Licensing Agreements for CounterWatch™ for Royalty in Perpetuity.
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Noting Inventor's Investment : The “ Skin in the Game “.
Three years ago, I the Product Developer began to conceptualize an initial product
design for a mass market consumer product that will generate mass profits, and
would be virtually immune to fluctuations in the economy.
Over the last two years, 80+ hours a week of using the Premier CAD Software to
design, I developed, and tested multiple iterations of CounterWatch™. To help
finance this project, I sold my rare vintage motorcycle collection of over 25
collectibles valued at over $150,000 to self-fund CounterWatch™ from concept to
patent pending status, and now ready for market exploitation.

37
Appendix :
 The Inventor and Product Developer of CounterWatch™ : Shawn Tait
 CounterWatch™ - Simple to Fill and Use
 Early Pictures of the First CounterWatch™ Prototype 001
 CounterWatch™ Virtual Prototypes in Various Colors
 Preliminary Retail Packaging and Display Suggestions for CounterWatch™
 Competitor Product Information and Pictures
 Current List of Investors
 Current List of Foreign Manufacturing and Distribution Licensees
 Intellectual Property Information
 Manufacturing to Distributor Business Model
 Pet Market and The Economy - Sources & References
 Sources of Referenced Information
File Attachments Available :
 Utility Patent Application in Issued Pro-Forma Format
 Design Patent Application in Issued Pro-Forma Format
 Manufacturing Cost Details for CounterWatch™
 Manufacturing Facility Cost Details for CounterWatch™
 2015 and 2016 Income Statements Based on Projected Sales Forecast
 Supporting Documents for 2015 and 2016 Income Statements
 Trade Mark Documentation (to be filed 12/30/14)
 IBISWorld Industry Reports - 2014 US Pet Store Industry
 CounterWatch™ Instructions and Training Guide

38
The Inventor and Product Developer of CounterWatch™ : Shawn Tait
As a Manufacturing Engineer exclusively working with New Product Development Teams, I
successfully developed patentable new products for Siemens (Medical Device div.), Bendix
Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts
Mfg.) and the Aerospace and Racing Industries.
My passion is, and always has been to solve a physical problem, create a solution to the
problem in the form a needed product, and then successfully bring these new product
concepts to market and enjoy the rewards.
_______________________________________
My History and Passion ("My Go Fast Story") : It all started for me at the age of 7… I
wanted to go-faster, as I told mommy sitting in my racing go kart, mom says “we have no
money to buy those high-tech go-fast racing parts, sorry”. So I had to figure out my own way
to go faster.
At the age of 7-12 years old, I studied every math and engineering book I could get my
hands on (from old engineering library books and college textbooks), and began learning
how to design, develop and make my own motorcycle go-fast parts (among everything else!,
that interested me). But most of all, first I still needed to make money to buy the needed
materials to make those new racing parts (products) that are in my mind.
By the age of 12 years old, I was on my way funding my new product ventures through
my hard work and natural entrepreneurship. I had several daily paper delivery routes and
was starting to sell my newly developed and produced racing parts.
With junior high metal shop and high school machine shop classes, this gave me the
perfect learning environment for R&D, making prototypes and producing my racing parts,
utilizing the foundry, lathes, mills, fabrication equipment and welding equipment.
I also took electronics classes which taught me the fundamentals of electronic design
and implementation. With both mechanical and electronics background, I could now
invent, test and bring quality and reliable product concepts to fruition at the lowest
cost possible. Often aided by re-purposing existing items to be utilized in my newly
designed products to reduce R&D cost, and the time it takes to be first to market.
In my earlier years up to age 30, I successfully developed patentable new products for
Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin
Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing
Industries. At age 30, I was done with Corporate America, began to create my own future.
At the age of 56, I am a proven successful entrepreneur of 25+ years experience, small
business owner, manufacturing engineer and consummate realist.
Product Concept to Market Success is what I do best.
Please contact me directly, if your interested in sharing future successes together.
Shawn Tait

39
CounterWatch™

40
1. Simply Add Batteries
3. Fill with your Favorite Deterrent
2. Set Deterrent Mode, Record
Playback MSG & Adjust Spray Nozzle
4. Place Horizontal or Vertical Position
Easy setup
and use :

41
Early Pictures of the First CounterWatch™ Prototype 001

42
CounterWatch™ Virtual Prototype - Standard Black Model

43
CounterWatch™ Virtual Prototype - Standard Beige Model

44
CounterWatch™ Virtual Prototype - The Italiano Model

45
CounterWatch™ Virtual Prototype - The Red Italiano Model

46
CounterWatch™ Virtual Prototype - Entry Door Usage

47
CounterWatch™ Virtual Prototype - Living Room Couch Usage

48
CounterWatch™ Virtual Prototype - Ladies Room Model1

49
CounterWatch™ Virtual Prototype - Ladies Room Model2

50
CounterWatch™ Virtual Prototype - Man Cat Room

51
CounterWatch™
The Hottest New Mass Market Pet Product for 2015

52
CounterWatch™ Virtual Prototype - Man Cat Room Model1

53
CounterWatch™ Virtual Prototype - Man Cat Room Model2

54
CounterWatch™ Virtual Prototypes
Deluxe Models with Hydrographic Coatings

55
CounterWatch™ Virtual Prototype - Hello-Kitty Model

56
CounterWatch™ Preliminary Retail Packaging and Display Suggestions

57
CounterWatch™ Competitor Product Information and Pictures
Audible and In-Audible (by
Humans) Single Noise Deterrent
- Have a major limitation with
today's modern home full of
audible sounds, beeps, voices
etc., such as from microwave
ovens, coffee pot timers, voices on
radio-TV, and other sound emitting
electronic devices. The pet to be
deterred therefore quickly
assimilates to a single audible
deterrent sound, as the pet is
unable to differentiate from device
deterrent audible sounds from
environmental or ordinary daily
household sounds and noises.
TattleTail
Single Tone Audible Deterrent
MSRP : $29.95
Ultrasonic In-Audible (by Humans)
Single Sound Deterrent - As per one of
the nations top retailers in this category,
states in their disclaimer "A cat may not
respond to the CatScram. This happens
because some cats lack the capability to
hear noises as high pitched as that
emitted by the CatScram. This is more
common in older cats who have lost some
hearing range, very young cats who have
not yet fully developed, and occasionally
in rare purebreds." The question always
remains with in-audible (by humans) type
of device deterrent, is the device even
working properly?, since you can't even
hear it (in-audible) when it is working
properly.
CatScram
Ultrasonic In-Audible Deterrent
MSRP : $39.95

58
Mats-Audible Deterrent - Place Mat in/on
Off-Limits Area, Pet Walks on Mat, Mat
Senses Pet, Emits Audible Sound/Beep.
Product is hindered by today's modern home
full of audible sounds, beeps, voices etc.,
such as from microwave ovens, coffee pot
timers, voices on radio-TV, and other sound
emitting electronic devices. The pet to be
deterred therefore quickly assimilates to a
single audible deterrent sound, as the pet is
unable to differentiate from device deterrent
audible sounds from environmental or
ordinary daily household sounds and noises.
Must be Removed and Stowed before Human
Sofa ScramMat
Audible Tone Deterrent
MSRP : $39.95
Mats-Electric Shock Deterrent - Place Mat
in/on Off-Limits Area, Pet Walks on Mat, Mat
Senses Pet, Emits a Electric Shock to Pet.
Shocking Your Pet is Not Cool !
Take Care Around Young Children !!
ScatMat
Electric-Shock Deterrent
MSRP : $59.95
Mats-Prickly Deterrent - Place Mat in/on Off-
Limits Area, Pet Walks on Mat, Mat is
Constructed with Nail Like Protrusions.
Effective for Small Horizontal Surface.
XMat
Stepping On Nails Deterrent
MSRP : $18.99

59
Spray Air Devices Deterrent - Place
Device in/on Off-Limits Area, Pet Walks
in Sensor Range, Device Emits Short
Blast of Canned Air. Effective for
Horizontal Surface.
However Consumable Aerosol Deterrent
Refills make It Absolutely Cost
Prohibitive To Operate (i.e. one
stubborn pet cat in a household may
trigger canned air blast usage of 2 or
more proprietary and expensive canned
air deterrent refills @ $10 each weekly;
that's $20 a week !... for one cat !!).
Imagine if you have 2 or more cats as
most households often have, the cost of
weekly refills then become a real issue.
Redirect Sensor or Turn Off before
Human Can Use Pet Off-Limits Area.
After reviewing several high profile
online retail websites that carry this
product, you will often notice positive
reviews for this product type, however
further investigation reveals that may
online posters of product reviews for this
product, later come back to downgrade
and or revise their review to a more
negative tone towards the product, as
the price on the consumable propriety
canned air refills begin to quickly add up
for the pet owner.
This product is believed to be licensed
to several other pet companies for
manufacturing and or distribution, by
USPTO Assignee Multi-Vet Ltd. of
Canada. Such other licensee brand
names, may include ConTech, InnoTek
and PetSafe. All of which are major
manufacturers of pet products.
PawzAway
Spray Air Deterrent
MSRP : $36.95
Consumable Refills : $12.99
SSScat
Spray Air Deterrent
MSRP : $38.95
Consumable Refills : $13.95

60

61
Current List of Investors
$100,000 in Short-Term Investment Loan Fund
Product Launch to Market Phase or for Startup Year Manufacturing
__________________________________________________________________________________________________________________________
Type Date
Funded
Loan
Amount
Loan Term
In Years
APR % ROI Amount
(P&I)
1 2 22.50% $0
2 2 22.50% $0
3 2 22.50% $0
4 2 22.50% $0
5 2 22.50% $0
6 2 22.50% $0
7 2 22.50% $0
8 2 22.50% $0
9 2 22.50% $0
10 2 22.50% $0
11 2 22.50% $0
12 2 22.50% $0
13 2 22.50% $0
14 2 22.50% $0
15 2 22.50% $0
16 2 22.50% $0
17 2 22.50% $0
18 2 22.50% $0
19 2 22.50% $0
20 2 22.50% $0
21 2 22.50% $0
22 2 22.50% $0
23 2 22.50% $0
24 2 22.50% $0
25 2 22.50% $0
Total Amount of Loans : $0 Term Interest : $0
Level 1 - $1,000+
Level 2 - $25,000+
Level 3 - $50,000+
Investor Name
Interest Paid to Investor on 18th
month.
Principal Loan Amount to be Paid in Full the 24th
month.

62

63
List of Foreign Manufacturing and Distribution Licensees
__________________________________________________________________________________________________________________________
Country -
Licensee Name
Date of
License
Licensing Fee
Royalty Advance
Term of
License
Royalty Paid
to Licensor
Gross Annual Sales is defined as the total units sold x wholesale unit sales cost.
Minimum Annual Gross Sales Requirement : TBN

64

65
Intellectual Property Information
CounterWatch™
AUTOMATIC SPRAY DETERRENT SYSTEM
Intellectual Property Rights and Status : CounterWatch
USPTO Private PAIR Registered; Inventor #126527
Current IP Status of Utility Patent
PATENT PENDING
Reg. No. 14486090
Filed 09/15/14
Current IP Status of Design Patent
PATENT PENDING
Reg. No. 29507159
Filed 10/24/14
Current IP Status of USPTO PCT Foreign Filing
Awaiting Investor Capital Infusion.
Reg. No. TBA
To be Filed TBA
Current Registered Trademark Status
Reg. No. TBA
To be Filed 12/30/14
CounterWatch™
Sentry

66

67
Manufacturer to Distributor
Business Model
Self-Manufacturing for Distribution
______________________________________________
Manufactured Product Sales Method :
 Sell Distributor Direct
Manufacturing Tooling Needed :
 (4) Plastic Injection Molds (Lower Chassis, Upper Cover, Fluid Pump and
Spray Nozzle Assembly, and Spray Fluid Reservoir).
 Estimated Cost : up to $150,000
On-Going Contract Services Needed :
 Injection Mold House – Supplies Plastic Injection Molded Parts for
CounterWatch Assembly.
 PCB House – Electronics Printed Circuit Board
Assembly & Packaging Facilities and Warehouse Needed :
 Approximately 3,000 – 7,500 sqf of Commercial Warehouse Space
Minimal Workforce Needed :
 Assembly Techs and Lead Assembly Tech
 Shipping & Receiving Clerk
 Operations Manager
 Run Multiple Employee Shifts as Production Demand Dictates
CounterWatch™
Assembled in USA Ensures Customer Satisfaction.

68

69
Pet Market and The Economy - Sources & References
For further information about the continuing strong growth and rise in sales of pet
products, and this industries ability to avoid fluctuations in the health of the economy.
10 Surprisingly Recession-Proof Industries - HuffingtonPost.com
http://www.huffingtonpost.com/2010/07/06/10-surprisingly-recession_n_628015.html
Best Recession-Proof Businesses - Entrepreneur.com
http://www.entrepreneur.com/article/48702
Is the pet industry recession-proof ? - NY Daily News
http://www.nydailynews.com/news/money/pet-industry-recession-proof-new-yorkers-
spending-pets-article-1.361421
The Top Pet Industry Trends for 2012 - Pawsible Blog
http://www.marketingmypetbusiness.com/2012/01/top-pet-industry-trends-for-
2012.html
Pet Industry Booming, With Sales of Gourmet Treats - NYTimes.com
http://www.nytimes.com/2011/06/05/business/05pets.html?pagewanted=all&_r=0
The doggone truth- Spending on pets is soaring - NBC News
http://www.today.com/money/doggone-truth-spending-pets-soaring-1C6656491
Why One Recession-Proof Industry Just Keeps Growing - Forbes.com
http://www.forbes.com/sites/caroltice/2012/10/30/why-one-recession-proof-industry-
just-keeps-growing/

70
Sources of Referenced Information
Humane Societies and Pet Associations :
 *The Humane Society of the United States - U.S. Pet Ownership Population
Estimates
http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_stat
istics.html
 **ASPCA - U.S. Pet Ownership Statistics
http://www.aspca.org/about-us/faq/pet-statistics
Reference and Statistical Data Sources :
 ***Compare Infobase Limited - Top 10 Countries with the Most Pet Cats
http://www.mapsofworld.com/world-top-ten/countries-with-most-pet-cat-
population.html
 IBISWorld Industry Report 45391 Pet Stores in the US - HuffingtonPost.com
http://big.assets.huffingtonpost.com/ibis.pdf
 Pet Business - 2014 Pet Business Top 25 Retailers
http://www.petbusiness.com/articles/2014-01-01/Head-of-the-Class
Major Domestic Pet Product Retailers :
 PetSmart® Company Information
http://phx.corporate-ir.net/phoenix.zhtml?c=93506&p=irol-homeprofile
 PetCo® Company Information
http://www.hoovers.com/company-information/cs/company-
profile.PETCO_Animal_Supplies_Inc.7801f7cf599caeb2.html
 Walmart Corporate - Locations by Country
http://corporate.walmart.com/our-story/our-business/locations/
Trade Periodicals :
 Pet Age
http://www.petage.com
 Pet Business
http://www.petbusiness.com
 Pet Product News International
http://www.petproductnews.com
Trade Shows :
 Global Pet Expo - Orlando Florida
http://globalpetexpo.org/Default.asp
 Total Pet Expo - Chicago Illinois
http://www.totalpetexpo.com
 SuperZoo - Las Vegas Nevada
http://www.superzoo.org

71
CounterWatch™

72
" The Ultimate…
UTILITY PATENT PENDING : REG. NO. 14486090
DESIGN PATENT PENDING : REG. NO. 29507159
TRADEMARK PENDING : REG. NO. TBA123014

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