Shawn Wood, who is married with two children and works at Seacoast Church, presented on properly managing artists. He discussed some ineffective approaches he has used in the past, including trying to treat all artists the same, communicating decisions over email, and not establishing clear expectations. Effective management requires setting guardrails to focus creativity, embracing processes, defining minimum standards, and ensuring accountability through reviews that aim to improve future work. The goal is for managers and artists to understand expectations of each other.

1. propercareand feeding ofartists Presented by Shawn WoodWho Carlos Whittaker called “Sexy”

2. connect with Shawn WoodWho Carlos Whittaker called “Sexy” @shawnwoodwww.shawnwoodwrites.comwww.wasabigospel.comwww.200pomegranates.comwww.facebook.com/shawnwood

3. about Shawn WoodWho Carlos Whittaker called “Sexy” Husband to Connie Wood for 14 years, Daddy to Isabelle and Hayes, member of the Directional Leadership Team of Seacoast Church, member of the teaching team and experiences pastor, author of two books, “wasabi gospel” and “200 Pomegranates and an Audience of One”

4. about Shawn WoodWho Carlos Whittaker called “Sexy” Husband to Connie Wood for 14 years, Daddy to Isabelle and Hayes,member of the Directional Leadership Team of Seacoast Church, member of the teaching team and experiences pastor, author of two books, “wasabi gospel” and “200 Pomegranates and an Audience of One”

5. about Shawn WoodWho Carlos Whittaker called “Sexy” Husband to Connie Wood for 14 years, Daddy to Isabelle and Hayes, member of the Directional Leadership Team of Seacoast Church, member of the teaching team and experiences pastor, author of two books, “wasabi gospel” and “200 Pomegranates and an Audience of One”

6. about Shawn WoodWho Carlos Whittaker called “Sexy” Husband to Connie Wood for 14 years, Daddy to Isabelle and Hayes, member of the Directional Leadership Team of Seacoast Church, member of the teaching team and experiences pastor, author of two books, “wasabi gospel” and “200 Pomegranates and an Audience of One”

7. about Shawn WoodWho Carlos Whittaker called “Sexy” Husband to Connie Wood for 14 years, Daddy to Isabelle and Hayes, member of the Directional Leadership Team of Seacoast Church, member of the teaching team and experiences pastor, author of two books, “wasabi gospel” and “200 Pomegranates and an Audience of One”

9. top ten dumb ways I have managed artists1o. Try and treat everyone the same

10. top ten dumb ways I have managed artists1o. Try and treat everyone the same9. Manage through the team

11. top ten dumb ways I have managed artists1o. Try and treat everyone the same9. Manage through the team8. Foster a create on demand culture

12. top ten dumb ways I have managed artists1o. Try and treat everyone the same9. Manage through the team8. Foster a create on demand culture 7. Settle for less than greatness

13. top ten dumb ways I have managed artists1o. Try and treat everyone the same9. Manage through the team8. Foster a create on demand culture 7. Settle for less than greatness6. Communicate “no” through e-mail or spreadsheets

14. top ten dumb ways I have managed artists5. Lurk and dominate all creative meetings

15. top ten dumb ways I have managed artists5. Lurk and dominate all creative meetings4. Keep your expectations secret until the 11th hour

16. top ten dumb ways I have managed artists5. Lurk and dominate all creative meetings4. Keep your Expectations secret until the 11th hour3. Give too much freedom

17. top ten dumb ways I have managed artists5. Lurk and dominate all creative meetings4. Keep your Expectations secret until the 11th hour3. Give too much freedom2. Give too little freedom

18. top ten dumb ways I have managed artists5. Lurk and dominate all creative meetings4. Keep your Expectations secret until the 11th hour3. Give too much freedom2. Give too little freedom1. Let artists use being creative as a crutch

19. For by the grace given to me I say to everyone among you not to think of himself more highly than he ought to think, but to think with sober judgment, each according to the measure of faith that God has assigned.

20. For as in one body we have many members, and the members do not all have the same function, so we, though many, are one body in Christ, and individually members one of another. Romans 12:3-5

23. artists are happiest with little to no management

24. so is my three-yearold

25. artists needmanagementnow, more than ever

27. teamis birthed out of thesumof it’s moving parts

28. There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish. Warren G. Bennis

29. Get you A__ __ in GEAR.

30. Get you A R T_ in GEAR.

31. Guardrails

32. Guardrails are a funnel of freedom that keep artist in and distractions out.

33. Guardrails = Process

34. A team that embraces process will ultimately create better art.

35. The end product is at the end of a very long tail.

36. Expectations

37. We don’t know what we don’t know.

38. examples that we applaud can cause expectation escalation .

39. rather than applaud excellence define the mendoza Line .

40. Accountability

41. “What gets measured gets done.” Peter Drucker

42. Who does What by When

43. Review

44. The purpose of review is to improve future effectiveness.

46. Do the why and the what add up?

47. Do you understand the objective?

48. Do you know what’s expected of you?

49. What do you expect of me?

51. proper care and feeding ofartists Presented by Shawn WoodWho Carlos Whittaker called “Sexy”