Leaders and managers understand the importance of principles and core values for their organization. Discover how to define your Purpose, Philosophy and Priorities. Use those principles and core values to guide all aspects of your business. In successful organizations, you have clearly defined and shared core principles and values. Above all, they guide the behavior of employees as they interact with each other. Likewise, they guide employees as they interact with customers and others outside the organization. Employees must know and live by this small set of guiding principles and values. An organization stands for something. It has a character that is core to its soul. Achieving greatness begins with employees understanding the organization’s contribution and character and its path to success. These are the organization's principles and core values. Go to www.SheilaMargolis.com to learn more about core principles and values.

1. The Importance of Core Principles and Values
Let Purpose, Philosophy and Priorities
Guide your Organization
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Core principles and values are the basis for your
business.
They are the foundation for why your organization
exists and how employees do their work.
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Core principles and values are called Core Culture
because they are at the center of the organization
guiding all aspects of the business.
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In successful companies, Core Culture is defined
and shared, and it guides all action.
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Core Culture consists of the central three Ps of
your organization: Purpose, Philosophy and
Priorities.
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To understand Core Culture, start in the center:
go to the core.
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Purpose is the most central component of
Core Culture.
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8. Purpose is “why” your organization exists.
It answers the question:
Why is the work you do important?
The WHY
of work
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9. Purpose is the organization’s role in improving life
and the world we live in.
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10. Purpose is the cause that defines employees’
contribution to society through their work.
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11. Go to this link for examples of Purpose
Statements.
Go to this link for questions to ask to identify your
organization’s Purpose.
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Just outside of Purpose is the Philosophy which
guides how you do your work.
The How
of work
And how you
do work
matters!!
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13. Philosophy is a small set of fundamental
principles or core values.
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Example if Philosophy is stated
as a principle:
• We anticipate needs and
exceed expectations with a
sense of urgency.
Example if Philosophy
is stated as a core
value:
• Customer obsession
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Philosophy is distinguishing
and relatively enduring to the
organization.
Distinctive &
Enduring HOW
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15. Philosophy captures the character of your
company. It is what separates your
organization from others—particularly other
companies doing similar work.
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16. Go to this link for an explanation of Philosophy.
Go to this link for questions to ask to identify your
organization’s Philosophy.
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Purpose + Philosophy = the Organization’s Identity
Identity is the organization’s contribution and
distinctive character that sets it apart from others.
Organizational
Identity
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In addition to the Purpose and Philosophy are the
organization’s Priorities.
Additional core
values
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Priorities are what the organization needs to focus
on and pay attention to in the current
environment to be successful and thrive.
Now!!
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20. Priorities are how you integrate change into
your culture.
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21. There are two types of Priorities:
Strategic Priorities and Universal Priorities
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22. Strategic HOW
Goal
GoalGoal
Goal
Strategic Priorities:
Additional values that guide how you must work to
achieve your goals
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23. For example, with the global pandemic, many
companies adopted a focus on the Priority of health
and safety.
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24. Universal Priorities are the core values that drive
employee engagement.
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Universal HOW
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25. Universal Priorities promote an enriching and
motivating workplace.
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26. Universal Priorities keep an organization focused
on the needs of employees to enhance their well-
being and engagement at work.
Through an employee engagement survey, identify
the universal Priorities that your organization
needs to focus on.
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27. Go to this link for an explanation of Priorities.
Go to this link for questions to ask to identify your
organization’s Priorities.
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In summary, Core Culture is the organization’s
contribution, its character, and its formula for
success.
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Conduct a organizational culture assessment to
define your Core Culture.
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Build your culture of distinction
•Contact Sheila to learn more.
•Order your copy of Building a Culture of Distinction.
Go to
SheilaMargolis.com
for more information.
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