Social Media Marketing for Special Events and Festivals
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This document discusses using social media for event marketing and building community. It provides guidance on setting goals for social media use before, during and after events. Specifically, it recommends determining event marketing goals and target audiences before using social platforms like Facebook, LinkedIn and blogs to raise awareness and encourage registration. It also suggests sharing content, photos and live streams during events to engage attendees and absent audiences. Finally, it proposes posting summaries, discussions and presentations after events to share information and build ongoing engagement. The overall message is that social media is most effective when used for long-term relationship building rather than isolated event promotion.
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Social Media Marketing for Special Events and Festivals
- 1. Firestar ter! Social Media for Event Mar keting & Building Community
- 2. What's In This For You? @SheilaS @TourismCurrents
- 4. What To Do First: STOP! @SheilaS @TourismCurrents
- 5. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online? @SheilaS @TourismCurrents
- 7. Overall Event Goals ● Before: awareness, registration, anticipation of value …. “Can't wait” ● During: sharing (onsite & off,) excitement …. “So glad I came” ● After: sharing, excitement for next year …. “I was there, so glad I went” @SheilaS @TourismCurrents
- 8. HOLY COW, let me at 'em! Is it social media time yet? Patience, grasshopper.... @SheilaS @TourismCurrents
- 9. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan @SheilaS @TourismCurrents
- 10. OK, it's time now....Boo-Yah! @SheilaS @TourismCurrents
- 11. Before During @SheilaS After @TourismCurrents
- 12. Social Media - Before Possible goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors @SheilaS @TourismCurrents
- 15. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On people's personal profiles @SheilaS @TourismCurrents
- 18. Social Media – Before ● LinkedIn Event Pages :( ● LinkedIn updates ● On Company Pages ● On personal profiles ● In Groups @SheilaS @TourismCurrents
- 21. Social Media – Before ● Blog posts ● Your blog and others ● Speaker preview videos ● Photos & video from previous events @SheilaS @TourismCurrents
- 24. Social Media – Before ● Preview podcasts ● Conference venue info ● Conference town info @SheilaS @TourismCurrents
- 27. Social Media - During Possible goals during the event? Share content value among attendees Connect attendees Share with those not there Support sponsors & Expo exhibitors Share fun social moments @SheilaS @TourismCurrents
- 29. Social Media – During ● Facebook updates continue ● Live radio show on Blog Talk Radio ● LinkedIn updates continue ● Ustream live video stream ● Tweets with hashtag ● Photos, photos, photos @SheilaS @TourismCurrents
- 34. Social Media - After Possible goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections! @SheilaS @TourismCurrents
- 35. Share The Afterglow! @SheilaS @TourismCurrents
- 37. Social Media – After ● Summary blog posts & link posts ● Facebook Pages & profiles ● Tweets – save on Chirpstory/Storify ● LinkedIn status updates & Group discussions ● SlideShare for presentations @SheilaS @TourismCurrents
- 41. Social Media's “Killer App” is.... ….year-round discussion & @SheilaS community @TourismCurrents
- 47. Let's talk about Hutchinson, KS @SheilaS @TourismCurrents
- 48. What social media is .... …. and is not. @SheilaS @TourismCurrents
- 50. Takeaways ● It's networking & human relationships ● Time + persistence = payoff ● Social media is social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event @SheilaS @TourismCurrents
- 51. Photo Credits ● Deb Brown & Colton: ● SoMeT tattoo: Anne BJMcCray Flickr Hornyak Flickr CC ● Stop sign w/rabbits: ● OK Regatta: katsrcool Flickr Nationaal Archief on Flickr Commons ● People mover: KS State Fair ● Rules: Gord McKenna on ● Build a barn: BJMcCray on Flickr Flickr ● Mr. Miyagi: ampedAsia ● Hutchinson blogger fam: BJMcCray on Flickr ● Don't drown SAR swimmer : DVIDSHUB on Flickr ● Cat + beer: pinguino on Flickr ●Yell practice: TX A&M Cushing Library on Flickr ● (all others taken by me) @SheilaS @TourismCurrents
- 52. Thanks for your time! Sheila Scarborough TourismCurrents.com @SheilaS @TourismCurrents