Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County. Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com

1. Why,
How &
WIIFM
Social Media,
Search & You
Sheila Scarborough
@SheilaS
@TourismCurrents

2. What We'll Talk About
Why social media & search
matter to your success
How to succeed on social
WIIFM (What's In It For Me?)
& how the Chamber fits in

3. Why?

4. Because your
market is
there

5. Americans spend more
time on social media than
volunteering, praying,
talking on the phone,
email or exercising.
Source: Forrester Research

6. Of online adults surveyed:
71% use Facebook
22% use LinkedIn
18% use Twitter
21% use Pinterest
17% use Instagram
Source: Pew Internet Research

7. Fastest-growing user demographic?
You're looking at it ....

8. Social media users by age:
18 – 29 years: 89% use it
30 – 49 years: 82%
50 – 64 years: 65%
65+: 49%
Source: Pew Research Social Networking Fact Sheet

9. Source: Pew Research

10. Your markets are not only
social, they're mobile

11. Facebook has 1.07 billion
monthly active mobile users.
399 million of those only
access the network from their
mobile device.
Source: Facebook Shareholder Report
via Expanded Ramblings

13. 42% of leisure travelers are
more likely to use their
smartphone or tablet for
travel- or vacation-related
info while on a trip
(up from 33% in 2012)
Source: Google Think Insights 2013 Traveler

14. Why social media?
Search/SEO

17. www.google.com/
business

18. How?

19. "If you know how to
work with customers
in person,
you know how to work
with customers online."
Becky McCray, Small Biz Survival

26. WIIFM
What's In It
For Me?

27. More word-of-mouth
marketing
More sales

31. Free = kittens not beer

32. "I don't have time to manage one of
those 'telephones.' I'm too busy
running my business."

33. The marketing team....
Chamber or CVB
Area attractions,
businesses & destinations
You

34. "The CVB gets visitors
to the destination, but
YOU have to get them
through your door."
Leslie McLellan, Just a Small Town Girl and Visit the San
Jacinto Valley, California

36. To Do List
● Make sure the Chamber/CVB knows
about your social media profiles
● Help them help you
● Support each other & give shout-outs!
● Tag on Facebook, link to them, use
their @name on Twitter
● Tell your customers where to find you
on social media, & talk to people there!

37. Photo Credits
● Tiny frog (courtesy Anna Tesar at Flickr CC)
● Mobile travelers with tablet (courtesy
BJMcCray on Flickr CC)
● Visit Baton Rouge screenshot (courtesy Sarah
T. Page Consulting slides for Bastrop EDC)
● Free kittens not free beer (courtesy pinguino
at Flickr CC)
● All other screenshots & photos are my own

38. Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents