What is a Product Manager? And how am I one, even if it is not my job title? This hands-on workshop will delve into the 101 of Product Management and product vision creation and help you apply it to your personal and professional life. Accompanying worksheet: https://goo.gl/YtNwt4 As presented at Agile Tour Lille '17 and to be presented at Lean Kanban France 29-30 Nov: 2017.leankanban.fr/sessions/everyone-is-a-product-manager-yes-even-you/

1. Everyone is a
Product
Manager
(Yes, even you!)
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

2. About Me
Sheila Suarez de Flores @sdeflores - me@sdeflores.com sdeflores.com |
wemanity.com

3. WARNING
This will get weird
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

4. Sheila Suarez de Flores @sdeflores - me@sdeflores.com

5. What is a
Product?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

6. Sheila Suarez de Flores @sdeflores - me@sdeflores.com

7. Ok so...
A Product Manager co-creates,
communicates and is responsible for
the vision, carrying out and results
of a product.What is a Product Manager?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

8. A Product Manager co-creates,
communicates and is responsible for
the vision, carrying out and results
of a product.
How are you a
Product
Manager?
And what is your product?
Spoiler Alert: it could be yourself
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Start the Worksheet: https://goo.gl/YtNwt4

9. Product Thinking
Customers
Problem
to solve
Vision:
Why
Solution:
How
Next Step/
Feature
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Goal
&
How to
Measure

10. Customers
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Small to Large Companies
2. Myself, husband, family and friends
Product Thinking

11. Customers
Problem
to solve
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Low morale and inefficient teams creating
products that do not fit the market
2. Very busy lives and often we do not get
time together as many live far away
Product Thinking

12. Product Thinking
Customers
Problem
to solve
Vision:
Why
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Happy and more productive people, with a
purpose! World a better place.
2. Happier long-lasting relationships and life!

13. Customers
Problem
to solve
Vision:
Why
Solution:
How
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Agile coaching, including
product vision
2. More quality time spent
together
Product Thinking

14. Customers
Problem
to solve
Vision:
Why
Solution:
How
Goal
&
How to
Measure
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. At least one agile
transformation in
the next 4 months
where time to
market ^25%
(Backlog creation
to Production)
and team
satisfaction ^75%
(survey before
and after)
2. Weekly contact
with close ones,
without
distractions, for
the next 3 months
(note on
calendar)
Product Thinking

15. Product Thinking
Next Step/
Feature
Customers
Problem
to solve
Vision:
Why
Solution:
How
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Goal
&
How to
Measure

16. Cut the blah
blah...
For [customer]
Who [problem to solve]
We provide [solution/how]
So that [why]
I know it is successful if…
[goal] by [measurement]
Pitch us your product (simply) via
your main “user story”.
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

17. What is the next step... the “Lean” way?
1. Your ideas to achieve your product goal.
2. Circle the ones doable in the next two weeks.
3. Underline the ones that you think will most improve your customer’s life or
has the maximal learning value.
4. No items underlined and circled? Can you simplify some of the underlined ones
to be doable in the next two weeks? Continue to add ideas!
5. Underline twice the one (already circled and underlined) that is the simplest to
implement for the maximum value.
6. Why? What will be learned or what is the customer value?
7. Set a goal and ensure there is a way to measure the success
8. Share your next step with your neighbor for feedback.
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

18. Take aways
Less convictions more
hypotheses to validate
Make a decision and act!
Always explain “the why
first”: to explain why or
WHY NOT you will do
something
What is my next testable small
step towards what big picture?
Focus on for who and why you are
doing something: stay client
connected
Crave feedback! The
ultimate Life-hack. Who is in
your eco-system?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

19. More resources
- Worksheet: https://goo.gl/YtNwt4
- Lean Product Thinking:
- The Lean Startup by Eric Ries
- Running Lean by Ash Maurya
- Tool: LeanStack.com
- Design Thinking applied to daily life
- The Achievement Habit by Bernard Roth - applied to daily life
- Designing your Life by Bill Burnett and Dave Evans
- Host and Servant Leadership
- Management 3.0 by Jurgen Appelo
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

20. Thanks!
Sheila Suarez de Flores @sdeflores - me@sdeflores.com wemanity.com and sdeflores.com

21. Image sources
- https://www.aliexpress.com/item-img/PAS185-Godzilla-Crossing-Road-
Traffic-Funny-Safety-Parking-Warning-Metal-Sign-12-x12-Free-
Ship/32260142210.html#
- http://www.onegirlinfinitebooks.co.za/2016/07/25/harry-potter-tag/
- https://www.youtube.com/watch?v=8OSNJ_zPkro
- Columbia Pictures
- If not: https://pixabay.com
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

22. But wait, there’s more!
End of the credits goodies

23. What I learned as a Product Manager #2189
WITH GREAT POWER
COMES GREAT RESPONSIBILITY
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

24. What I learned as a Product Manager #2189
WITH GREAT NO POWER
COMES GREAT RESPONSIBILITY
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Product Manager is a host leader or a orchestra conductor. Who are your experts and sources of feedback?

25. Annex: Anatomy of the Elusive Perfect
Product Manager
Long distance vision
with laser zoom: A
system thinker who
takes small steps
No Power but Great Responsibility
(even if they have it they do not use
it) - host leader
Crazy for their product (and
customers) - willing to live in
their skin
Hungry for feedback
But a decider and clear
communicator who
focuses on “the why”
Lean, pragmatic and killer of babies
(no worries, not real babies) -
hypothesis driven vs conviction
Willing to take a
calculated risk and trusts
in others
Sheila Suarez de Flores @sdeflores - me@sdeflores.com