On June 13, 2018, The Saratoga County Prosperity Partnership, the county’s designated economic development agency, unveiled its inaugural Saratoga County Cultural Index, which reveals that arts and cultural organizations are a significant economic force in Saratoga County – generating more than $80 million in annual economic impact, directly employing over 1,600 people, and serving nearly 6.8 million patrons, including many tourists attracted to the county. The collective results portray a robust arts and cultural sector in Saratoga County, including: • Expenditures on goods and services (by institutions): $27.2 million • Expenditures on goods and services (by audiences): $22.2 million • Revenue to organizations (including all sources): $26.3 million • Local government revenue generated: $2.1 million • State government revenue generated: $2.5 million • Total salaries paid to direct employees: $7.1 million • Total household income of direct employees: $32.6 million

2. THE ECONOMIC IMPACT OF
ARTS + CULTURE
On the Saratoga County Economy
Photo: Skidmore College

3. PRESENTING SPONSOR

4. SILVER SPONSOR
BRONZE SPONSOR

5. “More than most regions of the country,
Saratoga County is the beneficiary of major
capital investment, strong and vibrant
communities, and a diverse economy that
provides opportunities in tourism, agriculture,
and technology.
It was also felt, however, that recent
successes have not been capitalized. There
was a growing sense that Saratoga County
was not positioned for the next wave of
opportunity.”

6. Mission of the Partnership
The mission of the Saratoga County
Prosperity Partnership shall be to secure
sustainable jobs and capital investment by
attracting new business to the County and
retaining existing businesses by assisting
them to grow.

7. Economic Development
Circle of Life Sustainable jobs
Disposable Income
Demand for
Retail/Services
Generates Sales Tax and
other Revenue
Creates superior
“Quality of Place”
Attracts new business,
generates new
local business

9. On the Saratoga County Economy
Photo: Skidmore College
THE ECONOMIC IMPACT OF
ARTS + CULTURE
Saratoga County
Photo: Cafe Lena

10. Top Saratoga Destinations
by Number of Visitors
1. Saratoga Spa State Park 2.9 M
2. Saratoga Casino Hotel 2 M
3. Saratoga Race Track 1.1 M
4. Saratoga Performing Arts Center 375,000
(2016 cultural events only. Does not include Live Nation statistics)
5. Saratoga National Historical Park 102,800
TOTAL 6,477,800
Source: Tourism, Saratoga County Chamber of Commerce

11. Top 9 Small Destinations
1. Saratoga Arts 75,000
2. Children’s Museum of Saratoga 45,000
3. Saratoga Polo 45,000
4. Saratoga Automobile Museum 35,000
5. Saratoga National Golf Course 26,000
6. National Museum of Racing 23,900
7. National Museum of Dance 14,000
8. Saratoga Springs History Museum 13,000
9. Wilton Wildlife Preserve + Park 8,500
TOTAL 200,500
Source: Tourism, Saratoga County Chamber of Commerce + Arts + Cultural Survey.

12. Total attendance for all
destinations in Saratoga County
Source: Saratoga County Chamber of Commerce. Saratoga Partnership Arts + Cultural Survey – 2017 data
31 Institutions reported
Museums 173,900
Performing arts 466,600
Parks + historic sites 3,048,800
Equestrian related 3,145,000
TOTAL ATTENDANCE 6,834,300

13. SURVEY RESULTS
Saratoga County Arts + Culture

14. Saratoga Arts +
Cultural Survey
26 Organizations Surveyed
84% of them are not-for-profit
50% are 20 years or older
39% are between 10-20 years old
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
1 - 5 5 -10 10 - 20 20+
3.85%
7.69%
38.46%
50.00%
YEARS IN EXISTENCE
How many years has your organization been in
existence?

15. What is the service area for your organization?
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Saratoga County Capital District Northeast United States Other
37.50%
16.67%
16.67%
29.17%

16. Types of
Organizations
48% Museums,
preservation, history +
culture
32% Performing arts
20% Visual arts + hand
crafted products
What type of arts, cultural, or heritage organization are you?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Visual Arts and hand
crafted products
Performing arts Museums,
Preservation, History,
and Culture
21.74%
30.43%
47.83%
Type of Arts

17. How are they staffed?
How many people does your organization
employ?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
1 to 3
People
3 to 10
People
10 to 25
People
20 to 50
People
More than
50 People
45.83%
20.83% 16.67%
4.17%
12.50%
People Employed
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Yes No
62.50%
37.50%
Executive Director
Do you have an Executive Director?

18. Volunteers
How many people volunteer for your organization annually?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
1 to 3 10 to 25 25 to 50 More than 50
18.18%
22.73% 31.82% 27.27%
How many Volunteers Annually

19. Personnel Budget
65% organizations spend less
than 50% of budget on personnel
35% spend more than 50%
on personnel
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Less than 25% Between 25% and
50%
More than 50%
39.13%
26.09%
34.78%
Annual Budget used for personnel
What percentage of your annual budget is for
personnel costs?

20. Organizational Budget
57% have less than $250K revenue
24% over $500K per year
19% have over $1M in revenue
What is your total annual organizational budget?
(for non-profits only)
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Less than
$250,000 per
year
Between
$250,000
and
$500,000 per
year.
Between
$500,000 to
$750,000 per
year.
Between
$750,000 to
$1,000,000
per year.
More than
$1,000,000
per year.
57.14%
14.29%
4.76% 4.76%
19.05%
Total Annual Budget

21. Revenue Growth
92% grew between 0-25%
8% grew by over 50%
What has been your growth or loss in net revenue
during the last fiscal year?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Between 0-10% Between 10%
and 25%
Between 25%
and 50%
More than 50%
52.00%
36.00%
4.00%
8.00%
Growth in Net Revenue

22. Admissions, Concessions,
and Operations
83% receive less than 50% revenue
from admission, concessions or
operations
17% get more than 50% of revenue
from admission, concessions or
operations
What percentage of annual revenue in the past year is
derived from admission prices, concessions, or
operations?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Less than 25% Between 25% and
50%
More than 50%
62.50%
20.83%
16.67%
Annual Revenue derived from admission prices, concessions, or
operations?

23. Revenue from grants
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Less than 25% Between 25% and 50% More than 50%
81.82%
9.09% 9.09%
Percentage from Grants
What percentage of annual revenue in the past year is from government grants?

24. Private Donations
37% of respondents receive
less than 25% revenue from
private donors
23% respondents receive
more than 50% from
private donors
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Less than 25% Between 25% and
50%
More than 50%
36.36%
40.91%
22.73%
Revenue from Private Donations and Contributions
What percentage of annual revenue in the past year is from
private donations and contributions?

25. Annual Attendance
72% more than 1,000
attendees
40% more than 5,000
attendees
28% less than 500 attendees
How many people attended events or participated in
programs during the past year?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
1 to 250 250 to 500 1,000 to 5,000 More than 5,000
20.00%
8.00%
32.00%
40.00%
Attendance for Events

26. Arts + Economic Development
83% agree that the community should
encourage entrepreneurship
opportunities for artists.
68% strongly agree community should
develop working partnerships with arts +
cultural organizations to coordinate
economic development efforts.
The community should encourage entrepreneurship
opportunities for artists and others employed in the
creative industries by offering incentives for them to
relocate to the area.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Strongly
Agree
Agree No Opinion Disagree Strongly
Disagree
38.46%
46.15%
11.54%
3.85% 0.00%
Should offer incenctives to relocate to area

27. THE ECONOMIC IMPACT OF
ARTS + CULTURE
National Snapshot

28. National Impact of Arts
Non-profit arts and cultural institutions
• $135.2 billion in economic activity.
• Includes $61.1 billion by the nation’s nonprofit
arts and culture organizations.
• $74.1 billion in event-related expenditures by
audiences.
• 4.13 million full-time jobs and $86.68 billion in
resident household income.
• $22.3 billion in revenue to local, state, and federal
governments every year.
Source: Americans for the Arts

29. Meals, Snacks &
Refreshments
53%
Local ground transportation
11%
Overnight lodging
14%
Clothing &
Accessories
5%
Other
4%
Child care
2%
Gifts/Souvenirs
11%
Average Per Audience Expenditure $24.60
Meals, Snacks & Refreshments
Local ground transportation
Overnight lodging
Clothing & Accessories
Other
Child care
Gifts/Souvenirs
Source: Americans for the Arts

30. Local
32%
Non-local
68%
Audience Expenditures
Source: Americans for the Arts
Local vs. Non-local
Non-local $39.96
Local $17.42
Non-local attendees
spent twice as much as
local attendees

31. 0
2
0 0 1 0 10 1 0 0 1 0 0
2
5
1 1
3
0 0
10
4 4
1
4
3
7
3 3
2
1
3
0 10 0 0 0 0 0 0
6
5
3
1
2
1
2
SARATOGA COUNTY ALBANY COUNTY SCHENECTADY COUNTY RENSSELAER COUNTY COLUMBIA COUNTY GREENE COUNTY WARREN COUNTY
Accredited Museums Dance Companies Historical Sites
Museums Musical Groups + artists Other Performing Arts Companies
Theater Companies + Dinner theaters
21
Regional Arts + Cultural Institutions
20 10 4 14 4 11
Source: Statebook – National Community Survey

32. Top 15 Arts + Cultural Institutions
(2016 990 Forms submitted to IRS)
Contributions + Grants $12,859,735
Program income $ 7,011,857
Investment income $ 1,438,855
Other revenue $ 3,271,704
Total Revenue $24,582,181
Salaries $ 7,164,410
Other expenses $13,069,891
Fundraising expenses $ 78,292
Expenses $23,575,640

33. Estimated Economic Impact
(Americans for the Arts Economic Prosperity Calculator)
21 Arts + Cultural Organizations
Spend by arts organizations $27.2 M
Audience spending $22.2 M
Total expenditures $49.5 M

34. Estimated Economic Impact
(Americans for the Arts Economic Prosperity Calculator)
21 arts + cultural organizations
Direct employment 1,014
Full-time indirect jobs 1,590
Household income $31,984,475
Local government revenue $ 2,060,961
State government revenue $ 2,510,464

35. Economic Development
Circle of Life Sustainable jobs
Disposable Income
Demand for
Retail/Services
Generates Sales Tax and
other Revenue
Creates superior
“Quality of Place”
Attracts new business,
generates new
local business

36. Estimated Economic Impact
(Americans for the Arts Economic Prosperity Calculator)
Saratoga County Arts and cultural organizations generate more than
$80 million in annual economic impact, employing over 1,600
people, and serving nearly 6.8 million patrons.

38. Themes
• Saratoga County Arts and Culture impacts the economy by the millions!
• Our Arts and Cultural Institutions are growing and are largely healthy
• There is opportunity to support them through traditional small business and
entrepreneurial initiatives.
• Arts and Culture have an impact on business attraction and retention

39. Economic Development
Circle of Life Sustainable jobs
Disposable Income
Demand for
Retail/Services
Generates Sales Tax and
other Revenue
Creates superior
“Quality of Place”
Attracts new business,
generates new
local business

40. MAUREEN SAGER
The Impact of the Creative Economy

41. Alliance for the Creative
Economy
Impact of Arts and Culture in Saratoga County
Luncheon

42. THE ACE STORY
2014: Launched with the “Captivate” report
2016:
• Formed a not-for-profit
Today:
• 23 investors from for-profit, not-for-profit, and philanthropy sectors
• Networked thousands of people at dozens of events
• Undertaking strategic regional initiatives

43. WHAT IS THE CREATIVE ECONOMY?

45. WHAT IS THE CREATIVE ECONOMY?

47. WHAT IS THE CREATIVE ECONOMY?

48. CREATIVE ECONOMY BUSINESSES
• 1,499 PAYROLL ESTABLISHMENTS
• AVERAGE OF 10 EMPLOYEES
• LARGEST 200, HANDFUL OVER 150
• PORTABLE, EASY BUILDS, NONTRADITIONAL WORKSPACES

49. CREATIVE
INDUSTRY
SUBSECTORS
Artisinal Restaurants
Performing Arts
Museums &
Preservation
Visual Arts &
Handcrafts

50. CREATIVE
INDUSTRY
SUBSECTORS Culinary
Agriculture /
Food
Production
MediaDesign
Artisinal
Restaurants
Performing
Arts
Museums &
Preservation
Visual Arts &
Handcrafts

51. CREATIVE
INDUSTRY
SUBSECTORS
Culinary
Agriculture /
Food
Production,
29%
Media, 23%Design, 17%
Artisinal
Restaurants,
12%
Performing
Arts, 7%
Museums &
Preservation,
7%
Visual Arts &
Handcrafts, 5%

52. WHAT IS THE CREATIVE ECONOMY?

53. Creative
Industries are
the fourth
largest
employment
sector in the
Capital Region.

54. CREATIVE FREELANCERS
Ø Over half of those in Creative Industries are Self-
Employed/Freelance
Ø Grew by 19% in past five years
Ø Predicted to be 35-50% of U.S. workforce in ten years
Ø Today’s freelancers will be tomorrow’s employers

55. CAPITAL REGION ADVANTAGES
Ø 1.1 million residents
Ø 24 higher education institutions
Ø Location
Ø Landscape
Ø History
Ø Arts and culture
HOW DO WE MAKE THIS INVISIBLE REGION, VISIBLE?

56. PANEL DISCUSSION