geography sba sample... this will help you in completing your geo sba...

1. 1
Geography
School Based Assessment (SBA)
(Tourism)
Candidate Name: Shemar Cunningham
School: Old Harbour High School
Teacher:
Center#: 100088
Candidate#:100088
Territory: Jamaica

2. 2
Table of Content
Introduction ………………………………………………….……………………………… i
Aim of study …………………………………………………………………………….…… 4
Location of study area ……………………………………………………………………….. 5
Methodology ……………………………………………………………………………........ 6
Presentation of data ……………………………………………………………………….. 7-15
Conclusion ………………………………………………………………………………….. 16-17
Bibliography …………………………………………………………………………….….. 18
Appendix …………………………………………………………………………………….19

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Introduction
Tourism is travel for recreation, leisure, religious, family or business purposes, usually for a
limited duration. Tourism is commonly associated with international travel, but may also refer to
another place within the same country. Tourism has become a popular global leisure activity, it
as both incoming and outgoing implications on a countries balance of payments. Today Tourism
is a major source of income (foreign exchange) for many countries mainly in the Caribbean.
St Ann is one of the largest parishes in Jamaica. It is situated on the north coast of the island, in
the county of middleSex, St Ann is also known to be the Garden Parish of Jamaica, on a count of
its natural beauty. The major economic activity in the parish is tourism. St. Ann is also one of
the major tourist destinations given that it as popular beaches, numerous hotel and resorts
(including Sandals), cruise ship dock (maritime) on the west shore of the Ocho Rios. Therefore
in this research a survey was carried out so to collect statistical data that will state the necessary
information on the major factors affecting the development of tourism in Ocho Rios St Ann.

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Aim of study
What are the major factors that help to contribute to the development of tourism in Ochi Rios, St
Ann?
``

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Location of study area
The parish is located at latitude 18°12'N, longitude 77°28'W. It is bordered on the south by
Clarendon and St Catherine in the east by Saint Mary, and Trelawney, in the west. Its north coast
is washed by the Caribbean Sea. St. Ann covers an area of 1,212.6 km², making it the largest
parish, before Saint Elizabeth's 1,212.4 km².

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Methodology
This research was carried out using quantitative research which is research carried out by means
issuing questionnaires to collect primary data.
The location chosen to conduct the research was Ochi Rios which is located in the parish of St
Ann. We were placed in groups of four (4) and diverted into different locations within the area,
the questionnaires were issued to people randomly in order to achieve the different views and
suggestions from tourists, store owners, vendors and locals.
|Secondary information was retrieved from the internet and textbooks to support the primary data
collected.

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Representation of data
A total of 25 persons were questioned and only 22 were willing to answer. Therefore after data
was collected, tallied and recorded it was presented and analyzed.

8. 8
0%
10%
20%
30%
40%
50%
60%
Factors
Location Physical Features Cultural Heritage Hospitality

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Question 1: What are some of the factors that led to Ochi Rios becoming a tourist resort area?
Figure 1 shows the factors that help to contribute to Ochi Rios being a tourist resort. Fifty
percent (50%) said that the location or accessibility contributed to them coming to Ocho Rios as
Sangster’s International airport is relatively near. Also Sandals all inclusive hotels pull tourists
there due to affordable packages. 20% say Physical features because of the exotic white sandy
beaches, luxurious hotels and magnificent views as the parish is also known as the garden parish.
15% say cultural heritage so to learn more about the area’s history, food and tradition. Finally
15% say hospitality which is offered by hotels and other attractions.

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45%
14%
21%
20%
Strongly Agree
Strongly Disagree
Agree
Disagree
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
PIE CHART
PIE CHART
Figure #2

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Question # 4: There is a high level of tourist harassment in the area.
Figure #2
In the bar graph shown above, tourist harassment has been prevalent, however 45% of tourists
including residents strongly agree and 21% agree to this matter because residents in and around
the area who are jobless try to make a living by forcefully selling food, clothes, their bodies
even drugs, to tourists. There are reports from the largest cruise ship company in the world
(Carnival cruise) that tourists has been harassed, however to avoid losing their customers they
will be relocating the business from Ochi Rios to Falmouth.
The tourism minister Dr. Wykehm McNeil states in parliament that while the country
aggressively competes for tourists to help grow the economy and create jobs, harassment is
threatening to drive them away. “If our visitors don’ t enjoy the Jamaica harass free as they want
then very soon there will be a decline in business and arrivals at our ports, however all evidence
indicate that control of harassment will lead to an increase in arrivals and businesses.”

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No
36%
Yes
64%
Does Physical Environment contribute to the growth
of torism?
Question #8: Does the physical environment contribute to the growth of tourism in the area?
Figure #3

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Figure #3 shows the responses on question 8 does the physical environment contribute to the
growth of tourism.
In the pie chart above it shows that 64% of the respondent that say that the physical environment
contribute to the growth of tourism in the the area because the physical environment (beaches,
rives, Mountains) is considered to be the pull factors (features that drives people to a location).
While 36% of the people said NO due to the poor maintenance of roads, and water which is the
most critical natural resource. The tourism industry generally overuses water resources for
hotels, swimming pools, golf courses and personal use of water by tourists. This can result in
water shortages and degradation of water supplies generating a greater volume of waste water.

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Question 11.Does the local population contributes to the development of tourism in the area?
Figure #4
39%
61%
Does the population contribute to tourism
development?

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Figure #4 shows whether or not does the population in Ocho Rios contribute to tourism
development in the area. 61% of the persons who were questioned agreed mainly because not all
people in and around the area is qualified, due to a poor family background, where academics is
concerned, so in order to make a living they organize their own businesses big or small and sell
items that will attract people especially tourists. While 39% said no, because people like those
try to persuade or force tourist to buy their goods causing majority of them to refrain from
touring the area and stay in there hotels within the vicinity or on cruise ship. If this act becomes
prevalent it will eventually cause a decrease in in economic growth and also fewer tourists would
want to visit the area due to fear.

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Conclusion
What are the major factors that help to contribute to the development of tourism in Ochi Rios, St
Ann? Ocho Rios back in the days was once a fishing village, it was also known to be a small
town before it became a resort area, now Ochi Rios is known as a developing area due to the fact
that its location is made accessible to tourists because the airport (Sir Donald Sangster
International Airport) is in close proximity to the town, which is approximately 30 minutes’
drive, While on the way to the town of Ochi you first have to go through Fern Gully where a
number of wildlife features (Eco-system) such as: animals, insects, birds are indigenous to
Jamaica.
The physical environment has a lot to do with the development and growth of the area because of
the wonderful hotels, the major cruise ship dock located in the area (which most tourists use as a
means of traveling to the island e.g.: Carnival Cruise) its coast line which is made attractive due
to its beautiful corals, Beaches (formed by constructive waves that build up features) due to Long
Shore Drift, Head Lands and Bays, mountains which consists of dense Mangrove Forests and
also majestic Sand Spits.
The population also contributes to the development of tourism in the area because not all of the
residents is academically qualified, so in order to make a living they organize and develop their
own businesses namely: shopping malls (this provides shoppers with various different kinds of
out fits based on our Jamaican culture), art galleries (which show cases Jamaican historical
Features), and food (Restaurants which provide luscious Jamaican dishes).

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The island reached an historic milestone when it welcomed its 2 million stopover visitors in
December, surpassing the 1.986 million arrivals recorded in 2012. This represents more than a
0.7 per cent increase in arrivals for the year. Figures on the industry’s overall performance
during 2013, indicate that Jamaica is recorded close to US $2 billion in earnings that year.
Jamaica’s tourism industry recorded several landmark achievements during 2013, in terms of
earnings, visitor arrivals, new markets tapped, and linkages and partnerships forged with new
cruise and airlines, making the year one of the most successful in recent times.

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Bibliography
Books:
Bleasdell S. et al.: CSEC New Integrated Geography. Caribbean educational, published, 2008
Guinness, P.et al.: Geography for CSEC Nelson Thornes Ltb, 2008.
Websites:
https://www.google.com.jm/search?q=development+of+tourism+in+ocho+rios&spell=1&sa
Date: 1/03/2015
http://google.www.pollution.com
Date: 14/02/2015
http://google.www.jamaica-observer-tourism.com
Date: 17/02/2015