5 Keys to a Successful Contributor Program #cls17
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This document outlines best practices for developing a top contributor program for a community. It recommends involving stakeholders to design rewards, communicating the program internally and externally, keeping an open dialogue with contributors through regular meetings and channels, and analyzing results through surveys to ensure the program is meeting its objectives and providing value for both the company and contributors. The goal is to recognize active community members, inspire greater participation, and cultivate advocates who can help improve products and services.
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5 Keys to a Successful Contributor Program #cls17
- 1. Page | 1© 2017 Magento, Inc. Sherrie Rohde Community Manager, Magento Commerce Co-Producer, My Community Manager / #CMGRHangout sherrierohde
- 2. Page | 2© 2017 Magento, Inc.
- 3. Page | 3© 2017 Magento, Inc.
- 4. Page | 4© 2017 Magento, Inc.
- 5. A top contributor program is NOT an influencer or advocacy program. What is a top contributor program?
- 6. Page | 6© 2017 Magento, Inc. Other contributor + super user programs. Who has a top contributor program?
- 7. Page | 7© 2017 Magento, Inc. 5 Keys to a Successful Contributor Program
- 8. 1. Involve stakeholders in your planning.
- 9. Page | 9© 2017 Magento, Inc. • Brand: Naming the program • Legal: Membership agreement (NDA) • Design: Design assets (logos, badges, awards, swag) • Dotcom: Area for to explain and highlight program on website • Finance: Budget approval • Community Stakeholders: Review & approve candidates • Events: Discounts, VIP event at Imagine • Thought Leadership: Program & member announcements Who else needs involved?
- 10. 2. Find value for everyone involved.
- 11. This is important when explaining internally. Especially if you need a budget. What’s in it for your company?
- 12. Page | 12© 2017 Magento, Inc. • Recognize and retain the most active and supportive members. • Inspire greater levels of participation from active and supportive members. • Cultivate members who can inspire and lead other members to greater levels of achievement and innovation. • Cultivate members who will advocate for and defend your company when the need arises. • Obtain ideas, feedback and insights that help improve products, processes and services. • Obtain guidance and buy-in for changes in the community over time. Benefits of a Contributor Program
- 13. What will make them want to be a part of this? What’s in it for your contributors?
- 14. Page | 14© 2017 Magento, Inc. • Invitation to special events. • Involvement in community feedback opportunities and beta programs. • Contributor badge. • Discounts for events and certification. • Recognition online via ranks, badges and member spotlights. • Recognition at events. • Early access to product roadmap. • Swag! Contributor Rewards
- 15. Page | 15© 2017 Magento, Inc.
- 16. Page | 16© 2017 Magento, Inc.
- 17. Page | 17© 2017 Magento, Inc.
- 18. How can you work together to bring more value to the community? Create a legacy together.
- 19. Page | 19© 2017 Magento, Inc. s
- 20. 3. Don’t shortcut your communication plan.
- 21. Set value and be prepared for questions. Announce the program – internally and externally.
- 22. Page | 22© 2017 Magento, Inc.
- 23. Page | 23© 2017 Magento, Inc.
- 25. Create an environment of respect. Explain why you selected each top contributor.
- 26. Page | 26© 2017 Magento, Inc.
- 27. 4. Keep an open dialogue.
- 28. What’s going on in their world? What’s going on in your world? Council calls.
- 29. Hidden lounge on the forums. Slack channel. Gathering place.
- 30. 5. Analyze your results.
- 31. What equals success? Measure key objectives.
- 32. Charlotte Kubler, Lithium Super User programs have seen as much as a 75% uplift in content from Super Users in the first 3 months of implementation.
- 33. Don’t make assumptions. Survey your contributors.
- 34. Page | 34© 2017 Magento, Inc. • 100% gave feedback (20/20) • 95% found value in being a Magento Master – 72% found being a Magento Master helped their company – 83% found being a Magento Master helped their personal career • 83% found being a Magento Master increased their confidence in Magento Inc 2016 Magento Masters Experience Survey
- 35. Questions?
Notas del editor
- Saw a need, top contributor program solved it. Our goal in creating the Magento Masters program was to create clarity within our organization on who to look to as community leaders at the same time as being able to recognize them in a way they truly deserve – valued in front of their peers.
- CMCII course - Charlotte and Joe.
- Stuart Bankey, Holly Goldin, Charlotte Kübler and Nathan Maton
- Inspired by CMCII to start MM. Looked at Stars and others. Capes. Magneto vs Magento. #CMGRHangout episode?
- Needed cross-department approval. Brand Thought Leadership Events Product Strategy & Growth
- Many employees involved in community - not just our community team.
- Invite, they have to accept. Needed to provide value that would make them want to be a part of this.
- Laughed at for swag budget line item.
- How did you get involved in Magento? What has the community done for you? What made you decide to contribute back to the community? Advice for others? Who do you hope to see as a Master next year? 5-10 minute video.
- How did you get involved in Magento? What has the community done for you? What made you decide to contribute back to the community? Advice for others? Who do you hope to see as a Master next year? 5-10 minute video.
- MageTitans and MMRO panels.
- Stakeholders already knew answers.
- Huge advocate for our community and for MM.
- Across 12 countries.
- Increase in contributors. Increase in contributions. Increase in brand awareness.
- True sign that program was successful.