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Upay Media School.pptx
- 1. MEDIA CONCEPTS & TERMINOLOGY
- 2. What This Module Covers • Cost Per Rating Point (CPRP) • Cost Per Thousand (CPT) • Share of Spend • Share of Voice • Share of Audience • Share of Market • Channel specific terms: • Print • Digital • Outdoor • Channel/Medium • Target Audience • Universe • Rating • Impression • Gross Rating Points (GRPs) • Reach • Frequency • Effective Frequency • Effective Reach
- 4. FREQUENCY CPRP CPT Universe TVR GRPS REACH If this all doesn’t make sense…. then the next slides are for you
- 5. আছে
- 7. Channel & Vehicle • Channel: A broad general category of carriers of message / advertisements. • Also referred as Medium (Media is plural for medium). • Vehicle : A specific carrier within a Channel Channel Vehicle
- 8. Target Audience • Definition: The particular segment of the population that the campaign is trying to influence Example: • Women Age 18-35 year • Adults 25-45 year, Metro cities Beauty Product Digital Financial Service
- 9. Universe • Definition: The number of individuals within a given target audience Brand Target: Working women 25-40, LSM 10+ Brand Target Universe = 4
- 10. Rating • Also referred as : • Target Audience Ratings (TARPs or TRPs) • Television Ratings (TVRs) • Definition: The Percentage of target audience: