1. Presentation on:
APPLE INC.THINK DIFFERENT
We are here:
 Shiblu Barua
 Imtiaz Uddin Chowdhury
 Mohammed Saiful Islam
 Mohammed Ariful Islam
 Mohammed Faizullah

2. Story Behind Apple Inc.
• Established: on April 1, 1976.
• Headquarters: Cupertino California
in America.
• Founders: Steve Jobs, Steve
Wozniak, and Ronald Wayne.
• Industry: Computer Hardware
Computer Software
Consumer Electronics
• World’s second largest information
technology company by revenue
after Samsung electronics.

4. Famous Quotes of Steve Jobs
• “If you keep your eye on the profit, you’re going to skimp on the
product. But if you focus on making really great products, then the
profits will follow.”
- Steve Jobs
• “You have to be burning with an idea, or a problem, or a wrong
that you want to right. If you're not passionate enough from the
start, you'll never stick it out.”
- Steve Jobs
• “Everything is important- that success is in the details.”
-Steve Jobs

5. Battle With Microsoft
 Apple’s approach to innovation
which was part of Apple’s
corporate DNA as well as the
challenges they have to face to
hold their position via dynamic
strategy.
 The Macintosh was launched in
1984.
 However, Apple did not sell to, or
share the software with, rival
companies. Over the next few
years, this non-co-operation
strategy turned out to be a major
weakness for Apple. As Microsoft
rival its software Windows 1.0.
 Microsoft strategy was to make
this software widely available to
other computer manufacturers for
a license fee – quite unlike Apple.
 Apple Strategy of keeping its
software exclusive was a major
strategic mistake.

6. Competitive Analysis of Apple Inc.
Apple
Strength:
 Strong Brand Name
 Market leader in music delivery
 User friendly products
 Design skills
 Quality
 Exclusive contracts
 Profitable
 Strong Vision
Weakness:
 High price
 Limited distribution
 Small share of large phone
market
 Features can be replicated over
time
Nokia
Strength:
 Brand Name
 Dominant position in mobile
phone market
 Good products
 Profitable
 Strong ability to deliver new
strategy
Weakness:
 Mature phone market
 Little involvement in music
market to the present
 Its music market has no clear
sustainable advantage

7. Is Apple Stronger Than The
Nokia?
• In the short term,
arguably the answer is
that they both have
their strengths.
• Given Apple’s previous
profit record, there is
no doubt that it has
benefited significantly
from its move into
record music & iPod.
The extension into
Apple Smartphone
remained to be proven
at the time of writing. It
suddenly faced some
very large companies
like Nokia with both the
resources & desire to
take advantage of the
market opportunities.
However Nokia is just
moving into the
recorded music market
& it has already
produced its own
version of the touch
phone. This it is worth
clarifying the question
of who is stronger with
respect to the time
frame.

8. Strategies of Apple Inc.
• Turn the Ordinary into Something Beautiful
Apple have the gorgeous iMac, the beautiful new
Macbook Air and the amazing iPhone.
• Justification of price
1) Apple built beautiful products for an audience
they loves them passionately.
2) Apple justify their price with features and
benefits that can’t be matched.

9. Strategies of Apple Inc.(cont’d)
 No other computer can match
the display of 27 iMac it simply
can’t be done
 No other software can match
with iTunes brings to the table
 No laptop is as their as the
Mac book Air
 No Software is more intuitive,
no product more valuable than
the Apple product.
 Apple is the Rolls Royce of the
technology and design world,
and their customers will gladly
pay a premium because of it.

10. How Apple is best?
• Flexibility towards innovation
• Focusing on superior technology &
software
• More user friendly than NOKIA

11. Lessons from apple strategies
• The benefits of being an innovator and the risks
attached with that strategic route
• Distinguished brand name and designing user
friendly software
• Understanding customers need & their
importance
• Value of taking market based opportunities in
order to launch new products

12. SWOT Analysis of Apple Strategies
Strength:
Brand images
 Loyal user
Cash reserves
Partnership with Intel computers
Highly refined supply chain
Weakness:
Relatively high prices compared with
smart phones
Small Product life cycle
Lack of advertisement
Apple Maps defects
Death of Steve Jobs
Opportunities :
Antivirus solution developed by Apple
Downloadable music & MP3 players are
highly marketable
Rapid speed with online sales
Threats:
Apple software, cell phone & hardware
are expensive as compared to other
competitors
Dependence on specific supplier
Tax increases
Raising pay levels for employees

13. Porters Five Forces Model & Apple Inc.
Threat of New Entry
The threat of entry is relatively low, due to the fact that
Apple has found a way to continuous differentiate its
product form its rivals.
Threat of Substitute
It is evident that a simple smart phone could be viewed as
a substitute to the iPhone, a simple mp3 Player to the iPod
& a Samsung tablet to the iPod.

14. Porters Five Forces Model & Apple Inc.
Threat of Rivals
• Apple also does not have to worry too much about the
threat or rivals.
Threat of Suppliers
• It also not so severe, the fact that the suppliers are
supplying unique & highly differentiated materials in
what gives them such power.

15. Porters Five Forces Model & Apple Inc.
Threat of Buyers
• Is really no threat to Apple. For starters Apple
has millions of buyers, some of which are
large corporations. Secondly, Apple’s products
are unique & differentiated; illustrating the
buyer power is lower.

16. Market Analysis of Apple Inc.
25%
22%
15%
14%
5%
19%
Market Share of Companies in the Computer Manufacturing Industry
Hewlett-Packard Dell IBM Apple Oracle Other

17. Market Analysis of Apple Inc.(cont’d)
25%
12%
7%
5%5%
5%
41%
Market Share of Companies in the Smartphone Manufacturing Industry
samsung Apple Huawei lenovo xiaomi LG Others