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Jmrx2011年10月度
1.
2011
11 26
2.
ESOMAR 2011
11 26
3.
Congress2011
• • • • 2011 11 26
4.
Keynote Speakers
Richard Wiseman Marc Lammers David Mccandless 2011 11 26
5.
2011
11 26
6.
Gamification 2011
11 26
7.
2011
11 26
8.
2011
11 26
9.
Amos Nathan Tversky
Woodrow Wilson School 1937 – 1996 Princeton University Novel Prize Winner (2002) 2011 11 26
10.
(A)
(B) Tversky & Kahneman (1982, 1983) 2011 11 26
11.
•
• • • 2011 11 26
12.
Dan Ariely
James B Duke Professor of Behavioral Economics at the Fuqua School of Business 2011 11 26
13.
16%
0% 84% 2011 11 26
14.
68%
32% 2011 11 26
15.
•
• 2011 11 26
16.
Gamification? 2011
11 26
17.
2011
11 26
18.
2011
11 26
19.
Satisficing
KROSNICK (1991) 2011 11 26
20.
Tourangeau (1984) 2011
11 26
21.
ENGAGEMENT 2011
11 26
22.
2011
11 26
23.
2011
11 26
24.
2011
11 26
25.
2011
11 26
26.
2011
11 26
27.
2011
11 26
28.
Who Loves English? 2011
11 26
29.
From Romania 2011
11 26
30.
From China 2011
11 26
31.
Q&A 2011
11 26
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