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2011   11   26
ESOMAR




2011   11   26
Congress2011
                  •
                  •
                  •
                  •

2011   11   26
Keynote Speakers



                 Richard Wiseman




                                   Marc Lammers



                                                  David Mccandless




2011   11   26
2011   11   26
Gamification



2011   11   26
2011   11   26
2011   11   26
Amos Nathan Tversky
                 Woodrow Wilson School      1937 – 1996
                 Princeton University


                   Novel Prize Winner (2002)



2011   11   26
(A)


                 (B)
                       Tversky & Kahneman (1982, 1983)




2011   11   26
•
                 •
                 •
                 •

2011   11   26
Dan Ariely
                 James B Duke Professor of Behavioral Economics
                 at the Fuqua School of Business




2011   11   26
16%
                 0%
                 84%




2011   11   26
68%

                 32%




2011   11   26
•

                 •




2011   11   26
Gamification?


2011   11   26
2011   11   26
2011   11   26
Satisficing
                     KROSNICK (1991)




2011   11   26
Tourangeau (1984)




2011   11   26
ENGAGEMENT




2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
Who Loves English?



2011   11   26
From Romania




2011   11   26
From China




2011   11   26
Q&A


2011   11   26

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