The Sparks Foundation (TSF) is a nonprofit organization that aims to inspire and enable students. TSF connects students to experts through internships, mentorship programs, and workshops. TSF's vision is to create a world of empowered and connected young minds that build the future. TSF's mission is to inspire students, help them innovate, and allow them to integrate their skills and help each other succeed. TSF offers various programs for students including scholarships, mentorship, workshops, and corporate programs.

1. THE SPARK FOUNDATION
PRESENTED BY – SHILPA GRACE SHALOMI
DIGITAL MARKETING INTERN

2. The Sparks Foundation
• The Sparks Foundation (TSF) is a non-benefit association
enrolled in India and Singapore. We envision a universe of
little personalities engaged and associated, to construct a
future.
• We plan to motivate understudies, help them set up, and let
them meet up to assemble the up-and-coming age of
mankind. We assist understudies with getting and help one
another, gain from one another, and do well together.
• The Graduate Rotational Internship Program (GRIP) is a high-
level TSF program in which understudies, late alumni, and
experts center around creating specialized abilities and
building up an expert profile on LinkedIn.

3. OUR VISION STATEMENT
• A world of enabled and connected little
minds, building future.

4. OUR MISSION STATEMENT
To inspire students, help them innovate and let them
integrate to build the next generation humankind.
• Inspire
To inspire, motivate and encourage students to learn,
create and help build a better society.
• Innovate
To teach new ways of thinking, to innovate and solve the
problems on their own.
• Integrate
To let the students integrate, and help each other, learn
from each other and do well together.

5. OUR VALUES
• Resilience
• Commitment
• Integrity
• Respect
• People
• Training
• Excellence
• Quality
• Professionalism

6. PROGRAMS
• Student scholarship program
• Student mentorship program
• Student SOS program
• Workshops
• Corporate Program

7. MARKETING PLAN -THE SPARK FOUNDATION
• As TSF is the emerging area for students to explore
their interest and do internship in respected area. At
the beginning itself we need to understand our target
audiences which are mostly the younger generation
students who are either fresher especially the one who
look forwards for more opportunity to explore during
this pandemic.
• The social media play a key role for any company
marketing to attract their needful customers. In the
next part I have explained in details to motivate more
students for attaining our goal.

8. Sample for social media # 1
(FB,linkedin,Twitter,instagram)
“The Spark Foundation connect
students of all financial
backgrounds with experts. A
platform of knowledge sharing
which enables equal opportunity for
all by providing internships, mentor
programs, workshops. Our Mission
is to inspire students, help them
innovate and let them integrate to

9. Sample for social media # 2
(FB,linkedin,Twitter,instagram)
We at The Sparks Foundation strive to
inspire the student community. We
encourage, and motivate students to
learn, create and help build a better
society. Through innovation and
commitment, we can achieve higher
goals of acquiring skills and knowledge.
We want the students to learn new
ways of thinking, to innovate and solve
the problems on their own. The

10. ESTABLISHING THE PLATFORM ONLINE
1. Recognizing Your Audience
It is a thumb rule in anyone to remain aware of targeted audience. Be it social media
posts, website’s design, or an overall product outlook — all need to cater to the
intended market’s needs. It is best to research your target audience to recognize what
demographic your business appeals to so business needs to be oriented accordingly.
2. Use Every Digital Medium
It might seem like an overstatement, but it is essential to create your digital presence
on every platform. Since we’re living in the digital age, an active company on social
media and other relevant sites is necessary.
More than just a monetary connection, the use of digital platforms is best to build a
“connection” between you and your target customers. It is worth mentioning that
every digital platform is unique and can help you in some way or another. According to
a study, almost 22% of the overall population is on Facebook, whereas one billion
people are active Instagram users.

11. ESTABLISHING THE PLATFORM ONLINE CONT..
3. Social media website
You need to use all the areas available in the social media platform for enrichment of
your presence.
Twitter: Personal & Business account and Advertisement.
Google +: Community, Personal & Business Account.
LinkedIn: Personal & Business account, and Group.
Facebook : Page , Group , Advertisements and Personal profile
4 . SEO
SEO stands for Search Engine Optimization and it helps your business rank high in
search engine results. These days, when consumers are trying to find businesses or
products, they almost always turn to the internet for help.
Everyone wants their business to be the top search result and to attract the most
relevant customers. The best way to do this is by harnessing the power of SEO.
Building a strong SEO strategy will make your website perform better in searches as
well as ensure that you are hitting your target market. SEO is a constantly changing
landscape, so make sure you stay up to date with the latest updates.

12. CONCERN SHOULD BE ON:-
Create your S.M.A.R.T. goals: Use specific, measurable, achievable, realistic,
and timely goals (also known as S.M.A.R.T. goals) to guide your strategy. Think
about organization’s short- and long-term goals for growth.
Choose your digital marketing strategies: Pick the best strategies for
business. Focus on the techniques that offer the most value for your business
and industry, versus trendy strategies.
Launch your campaigns: Following your planning, launch your campaigns
across channels. Ensure all channels feature the appropriate tracking
information.
Track your results: Monitor and measure the performance of your strategies
by tracking their performance. Use tools like Google analytics. Google search
console and Google ads to keep a pulse on your strategies and their return on
investment (ROI).

13. The Sparks Foundation