Brand your way to talent retention
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Why do people leave your company? How can you get them to stay? How do you ensure that your employees remain motivated and perform their best? Most importantly, how do you hire the right person for the job? If you are a startup, trying to figure out your team culture and what to consider when you are about to start hiring, this deck will come in handy.
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Brand your way to talent retention
- 3. • PART 1: WHY DO EMPLOYEES LEAVE • PART 2: HOW TO MOTIVATE EMPLOYEES • PART 3: WHO DO YOU WANT IN YOUR TEAM • PART 4: HOW TO BUILD COMPANY CULTURE • Q&A Agenda @shilpa_sn
- 4. PART 1: WHY DO YOUR EMPLOYEES LEAVE? @shilpa_sn
- 5. Discussion: Why do you think employees/ you leave companies? @shilpa_sn
- 6. @shilpa_sn
- 7. @shilpa_sn
- 8. Discussion: How did you try to solve these problems? @shilpa_sn
- 9. PART 2: HOW DO YOU KEEP YOUR EMPLOYEES MOTIVATED? @shilpa_sn
- 10. Companies with low engagement scores saw operating income decrease by 32.7% @shilpa_sn
- 11. Companies with highly engaged employees improved operating income by 19.2% @shilpa_sn
- 13. Discussion: Are you employees not motivated at work? @shilpa_sn
- 14. Empowered and Engaged individuals are highly motivated. @shilpa_sn
- 15. Take away their source of fear Trust your employees Open communication @shilpa_sn
- 16. What can you do to make them happy Happy first days Purpose Growth 1-to-1 sessions
- 17. PART 3: WHO DO YOU WANT IN YOUR TEAM? @shilpa_sn
- 18. @shilpa_sn
- 19. Successful startup employee attitude • Not driven by how much money is being earned • Flexible • Smart-working • Desire to be part of something bigger than themselves @shilpa_sn
- 20. Do you hire based on culture- fit or job fit? @shilpa_sn
- 21. How culture fit hiring can go wrong Mistake culture fit for personal bias Groupthink – lack of diversity @shilpa_sn
- 22. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
- 23. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
- 24. Step back, define skills you have @shilpa_sn
- 26. Specialists vs Generalists Specialist Generalist Master of One Already has skills and knowledge to deliver Level up your biz Will bring value or clean up or build out of their expertise Jack of all trade Complete various tasks at “good enough” level “Get shit done” Able to move quickly between a group of disparate tasks @shilpa_sn
- 28. MAGIC @shilpa_sn
- 29. @shilpa_sn
- 30. Look out for t-shaped talents @shilpa_sn
- 33. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
- 34. Hire exactly what you need Roadmap ROI of hire Can new hire bring in more earnings that will cover their salary and benefits? Do you know what your target is for next 1 year, 3 years, and what it will take to reach it? @shilpa_sn
- 35. Top challenges when hiring Finding right talent at right time Where to find talentBudget @shilpa_sn
- 36. Where will you find talent Network Referrals Interviews @shilpa_sn
- 37. Activity: Write down 3 people you can reach out to for referrals @shilpa_sn
- 38. PART 4: HOW TO BUILD YOUR TEAM CULTURE @shilpa_sn
- 39. GOOGLE
- 43. Discussion: What do these companies have in common?
- 44. culture product They are known for
- 45. Discussion: Share 3 reasons why people should work in your office
- 46. People don’t use your product for its features, they use it because of how it might make them feel
- 50. Brand is Dead
- 52. Brand Experience is Alive
- 53. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 54. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 55. Brand pillars are a few key words (usually 3-4) that embody what your brand is about and serve as a starting point for developing your brand persona
- 57. Brand essence is the core characteristic that defines a brand
- 58. A brand promise is a promise statement to your customers that outlines the distinctive benefits that customers’ can expect with every interaction or purchase with your brand
- 59. Coca-Cola: “To inspire moments of optimism and uplift.
- 61. Activity: What is your company’s brand promise?
- 62. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 68. Sage : wisdom
- 72. Hero : triumph
- 76. Discussion: What is your company’s brand personality?
- 77. Culture Products Communications Events Brand Promise Brand Personality How do you create brand experience Framework created by Tangible
- 78. Activity : Write down 1 example of how you would design a brand experience for your employees