Off Page SEO Strategies

CREATED BY
SHIMANTO ARIF
Off-Page SEO Strategies

Link Building
Link building is the process of
increasing the number and quality of
inbound links to your website.
It helps to get higher ranking in Search
Engine Result Page (SERP) and thus
get plenty of targeted visitors to your
website.

What You Need To Consider While Link Building
Always Focus On:
1. Natural /Fresh
2.Quality
3.Relevancy
4.Avoid spinning or duplicity
5.Avoid link velocity (Link building rate)
6.Anchor variation

Old School Link Building
Reciprocal links: You link to my site and I will link to
yours!
Link Exchange (3 way): Suppose: there are 3 websites:
A, B, C. A gives backlink to B, B gives backlink to C and C
gives backlink to A. Ultimately each of them gets backlink
from other websites.
Banner Exchange: You put a banner on your site linking
to my site and I’ll put a banner on my site linking to your
site.

Old School Link Building
FFA (Free for All) or Link Farm Links: FFA
sites are those that give backlinks to all sites. This
sites usually give you links from various websites
with scraping contents. Google identified link
farming long ago a spam.
Paid Links from seller: You can find lots of
websites in the web who are offering to give you
backlinks to your website in exchange for a charge!

Bad Link Building Practice
Blog and Comment Spamming
Forum Spamming
Link Hacking
Google Bowling/Negative SEO

Blog and Comment Spamming:
 Blog commenting in irrelevant blog
 Adding no value in your comment
 Adding too many links in a single comment
 Copying the comment made by someone else in the same article
 Doing the same comment in all the blogs
 Only writing disgusting words (nice share, great share, great
post! etc.)
 Using automated software to make comments in hundreds of
blogs.

Forum Spamming:
 Adding lots of websites in your signature profile
 Adding links without making any constructive comments in any
thread
 Post on forum thread that are years outdated to link to your
website
 Sign up for profiles on forums, in which you have no intention
to comment on further!
 Posting nothing but “me too” type comments to increase your
post count

Link Hacking: Hacking websites to get backlinks to
your website. It, in fact, adds no value to your website
except bad reputation!
Google Bombing:
 There was a time when it’s possible to rank for a keyword which
actually doesn’t include in your website.
 This was done by creating all backlinks with the same keyword
Negative SEO/Google Bowling:
 Doing negative works for a website to make Google believe that the
site is spammy
 Hack and change contents of a website
 Apply black-hat for victim site
 Creating backlinks for a website from bad neighbourhood

Types of Link Building Platforms
 Blog
 Forums
 Social Media
 Social Bookmarking
 Press Release
 Infographs
 Presentations
 E-books Marketing
 Video Marketing
 Audio Sharing
 Image Sharing
 Article Sharing
 PDF Sharing
 Business Listing
 Q/A Platforms
 Directory
 Web 2.0 & so on…

Competitor’s BackLink Analysis
Try to find out who are the real competitors in
your niche
Find out their main backlinking strategies &
sources
Following tools will help you get basic idea about
competitors’ backlink sources:
 https://moz.com/researchtools/ose
 http://www.backlinkwatch.com/
 https://ahrefs.com/

Important Considerations While Building Backlinks
Dofollow/Nofollow Ratio
 60%/40%
Anchor Text
 Around 20% on your exact keywords
 Other 80% includes:
 Brand
 Nude URL
 Second/Phrasal Keywords
 Co-citation!!!
• Keywords on site
• Site Structure
Build Links for Inner Pages Too!
Link Velocity (Link Building Rate)
 Build links in a rate that it looks natural to Google!
 Give priority on social media

Important Considerations While Building Backlinks
Referring Pages/Domains:
 Domain quantity is more preferable to backlink quantity
Backlinking Domain Quality:
 Indexed pages
 Relevant Pages
 Duplicate/Spinning Contents etc.
Authority:
 Audio
 Video
 Presentation
 PDF

Avoidable Backlinks
Profile Backlinks
Backlinks from pages having duplicate contents
(except re-purposing or content curation)
Spammy/Adult/Gambling websites
Footer backlinks
Paid backlinks

Traditional Free Link Building
Directory Submission
Blog Commenting
Article Submission
Social Bookmarking
Social Sharing
Presentation Marketing
Video Marketing
E-book Marketing

Web 2.0 Submission
Link Wheel
Press Release Submission
Q/A Sites
Forum Posting
Guest Blogging
Classified Ad Posting (Can be Paid Too)

Directory Submission:
 Find relevant and quality directories (You can use
Directorycritic to find quality directory list)
 Find the most appropriate category for your website in each web
directory
 Always submit only the homepage/main domain
 Submit a website in a directory for only one time
 Always write unique description for your website while
submitting web directories.

● Article Directory:
 Submit unique article in free article directory sites e.g. GoArticles.com,
ArticleBase.com, EzineArticles.com etc.
 Submit your article in the most appropriate category of that article
submitting website
 Most article directory websites accept 400+ words contents.
 You may follow this list: http://siteber.com/list-of-high-pr-article-
submission-sites/
Social Bookmarking:
 Submit your website in social bookmarking websites with unique title and
description.
 Use your targeted keywords in “tags”
 You can also submit your website’s subpages in social bookmarking
websites
 You can find plenty of social bookmarking sites on the web. Just search
“top social bookmarking site list” in Google 
 Example: http://siteber.com/list-of-high-pr-social-bookmarking-sites/

Social Sharing:
 Social engagement is a really crucial ranking factor at this time.
 Share your blog’s contents regularly in FaceBook, GooglePlus,
Pinterest etc.
 Always share contents through fan pages. Otherwise your account
may be suspended!
Presentation Marketing:
 Simply write in MS PowerPoint and then upload the file in slide
sharing websites like Slideshare.net etc.
 Attach your website links in your presentation slide before
uploading it in slideshare.net
 Some other presentation sharing sites also allow to include website
links in Slide description.
 Sample list: http://www.internetgeeks.org/tech/seo/top-high-pr-
pdf-ppt-presentation-site-list/

Video Marketing:
 Create and publish videos in YouTube, Vimeo
 You can add your website’s link in the video descriptions.
 You can use “WonderShare Fantashow ” and “Camtasia” type
software for video creation
E-book Marketing:
 You can create and publish e-book (PDF) in different e-book
sharing sites (e.g. slideshare.com, docstoc.com etc.) attaching
your website links in e-book.
 You can simply create an e-book by writing your contents in
“MS Word” and then convert in via “Primo PDF” or similar
other software.
 Here’s a list that you may follow: http://siteber.com/list-of-
high-pr-pdf-document-sharing-websites/

Web 2.0 Submission:
 You can write and publish contents in various web
2.0 sites giving backlinks to your websites
 You need to register and create blog in web 2.0 sites
like Blogger, Wordpress, Livejournal, Tumblr,
Weebly, etc.
 Since you are the admin of this blog, so content
quality and length aren’t concerning factor.
 Popular web 2.0 site list: http://siteber.com/list-of-
high-pr-web-2-0-sites/

 Link Wheel: Some examples of Link wheel:

Press Release Submission:
 You can find numerous FREE press release sites on the web e.g.
http://siteber.com/list-of-high-pr-press-release-sites/
 Create accounts in those free press release sites like
Prnewswire.com
 Submit updates/news about your products or company.
Q/A(Question & Answer) Sites:
 There are lots of Q/A sites in the web like Yahoo Answer, Quora,
etc.
 Here you need to participate in discussion.
 When you get enough points via asking questions and giving
solutions to others, you will be able to share your website link in
relevant questions.

Forum Posting:
 Only register in quality and relevant forums to your keyword
 Participate in forums through creating thread and making reply
 Participate on discussion to prove that you are an authority on your subject
 Participate on related topics as much as you can to spread links used in signature
 Following tricks will surely help you find relevant forums
• KEYWORDS “powered by phpbb” inurl:/forum
• KEYWORDS “powered by vbulletin” inurl:/forum
• KEYWORDS “powered by smf” site: /forum
• KEYWORDS “powered by phpbb” inurl:/community
• KEYWORDS “powered by vbulletin” inurl:/community
• KEYWORDS “powered by smf” inurl:/community
• “powered by vbulletin” site:.edu
• “powered by phpbb” site:.edu
• “powered by smf” site:.edu
• “powered by vbulletin” site:.Gov
• “powered by phpbb” site:.Gov
• “powered by smf” site:.Gov

Guest Blogging:
 Writing on other blogger’s blog to increase traffic for your own
blog.
 Guest blogging actually work s in any of the two ways:
• You write a post to appear on another blogger’s blog or,
• Another blogger writes a post to appear on your blog
 It helps build-
• Build relationships with blog owners and others
• Introduces you to new people
 Search with Keyword “write for us” to find relevant guest
blogging websites
 Contacting via sending emails/filling up contact boxes also work
great!

Infographic:
 Infographic stands for presenting information graphically.
 It really works great for showing statistical or boring data with
attractive interface.
 Some free infographic creating tools:
 http://piktochart.com/ (highly recommended as it lets you
store image on hard disk)
 https://infogr.am/
 http://create.visual.ly/
Classified Ad Posting:

Paid Link Building
Paid Link Partners
Paid Directory Submission (e.g. Yahoo Directory)
Paid Inbound Links
Paid Press Release Submission
Paid Blogging & Article Submission (e.g.
Ezineartilces.com, Typepad.com)
Paid Banner Promotion etc.

Corporate Activities for Backlinks
Client Credit/ Testimonial/ Review Link
Encourage Stakeholders Link (employees, peers,
business partners, suppliers)
Local Directory Listing
Expert Interviews
Sponsorship and Donation for Charities for
Backlinks

Off Page SEO Strategies

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