Traditional marketing has fallen over the years because of the invention of Digital Technology and its convenience. People find digital gadgets a lot more user-friendly. If you want to promote your business using Digital Media then SysTab can help you. Visit - Systab for free Consultation

1. systab.com

2. WHAT IS TRADITIONAL MARKETING?
Traditional Marketing is the form of marketing in which we
target our audience through physical forms like, newspaper
ads, TV ads, radio ads, pamphlets, magazines ads, banners
and more.
This form of marketing is useful for local audiences - who
are residing in your region and is not for a niche audience.
This marketing has some advantages and disadvantages
too.

3. Benefits of Traditional Marketing
Reach local target audience easily:
By advertising on FM radio and local editions of newspapers, you can easily target the potential customers in
a particular city. Flyers in the mail also help target specific suburbs or areas.
Save hard copies:
Your target audience can keep hard copies of your advertising materials, like flyers and magazine ads, which
they go through repeatedly. Nowadays, it’s become easier for designers to create appealing flyer designs
using some really cool stock images and background vectors.
Easy to Understand:
Anyone without internet can be reached through this approach, and people understand it easier as they have
been used to it for some time. A study conducted by a neuro-marketing firm in Canada showed that direct
mail required 21% less cognitive power to process vis-à-vis digital advertising.

4. Disadvantages of Traditional Marketing
It is less engaging
It’s a more passive form of marketing, and there is very little actual engagement. It consists of providing
information to the customer and hoping that they will purchase.
It is more expensive
Advertising in the newspaper, radio, and TV can be very expensive – no wonder most TV ads are just a few
seconds!
Difficult to measure ROI
It is very difficult to see how successful or otherwise your marketing campaign was, as there are no numbers
to measure.

5. WHAT IS DIGITAL MARKETING?
Digital Marketing is the form of marketing where you
can market your business product/services on the
Internet, using Google, Social Media, Emails, Paid ads
and more, directly on the consumer's mobile phones,
tablets, and laptops.

6. Advantages of Digital Marketing
You can Target a Vast Audience
You can not only reach larger numbers of people, you can reach them regardless of their geographic location.
When you post something on your Facebook page, you can reach someone who lives a couple of blocks
away, or a continent away too!
Tap New Markets
Digital marketing helps you explore and tap hitherto undiscovered or untapped markets to enter.
You can tailor Content
Depending on your ideal buyer persona – age, gender, profession, income, preferences, dislikes, fears, goals
etc. – you can personalize the content so that it gets their attention.

7. Advantages of Digital Marketing
It is More Engaging
Through social media, live chat, and email, you can easily engage with your target audience, which is not possible
through traditional marketing methods. Liking, sharing, commenting on social media posts, rating products and
leaving reviews are the ways in which the audience can communicate with you. You need to respond promptly
and professionally to keep them engaged.
It is Cost Effective
Digital marketing activities cost a whole lot less than traditional methods – even if you include paid ads, and cost
of hiring an agency for marketing. This means at a fraction of the cost of traditional marketing, you can
The Target Audience Can Choose the Medium
Different audience members may choose different marketing mediums to consume – blogs, videos, emails, etc.
This choice is not available in traditional methods. Often, flyers in the mailbox get crumpled and thrown away.
But with digital, people have the choice to sign up and unsubscribe to marketing materials.

8. Advantages of Digital Marketing
Instant Publicity
When you post something on YouTube or Facebook, your target audience can see it almost immediately – gaining your
business instant publicity. However, in traditional methods, you have to wait; TV or radio ads are scheduled for a specific
time; the reader needs to come to the newspaper ads; they have to pass the billboards on the roads to see them. But with a
huge population constantly hooked on to social media, you can reach your audience much faster.
Measuring ROI is Easier:
Google Analytics and other tools help you record things like the number of people who visited your website, how many
clicked on ads, how long they stayed on the website, how many purchased, and so on. This way, you can easily measure your
ROI. You can see in a jiffy what worked for the business and what did not, and make the necessary changes.
Instant Results
With just a few clicks you can get all the statistics – so no more waiting to know what is happening. To give a boost to your
business, all it takes is a couple of weeks, unlike traditional marketing which could take months.

9. Advantages of Digital Marketing
Brings Everyone To The Same Level
A startup can compete with an industry giant if they have a crafty digital marketing strategy. However, this is not possible in traditional
marketing. A small business would scarcely have the resources to spend on TV and print ads.
Brand Building
An awesome website with great content will go a long way in generating leads and helping conversions; similarly, engaging social media
posts and creative videos will also create brand awareness, and even help build loyalty. If you give your consumers something of value,
you can be sure they will keep coming back for more. With traditional marketing, only big businesses can successfully build the brand,
as it is a very expensive affair.
It is Not Intrusive
Viewers usually get annoyed when their favorite shows or sports telecasts are frequently interrupted by commercials; newspaper
readers usually skim over the ads in it – unless they are looking for something specific. They did not choose these media to look at ads.
However, online, customers can choose to completely ignore the ads, or can actively engage with them too. Often, online marketing –
say social media posts for instance – are not overt; they are rather subtle ads. They provide the user with something of value, while
advertising remains in the background.

10. Advantages of Digital Marketing
The Possibility of Virality
The only scope for virality in traditional marketing is word of mouth publicity by customers. Have you ever seen
people passing on flyers or letters they received to others? But in the online market, this scope is tremendous. A
well-made video or well crafted social media post can get shared by tens of thousands of people – making it viral, and
increasing the reach even further.
Suitable Across Industries
Every type of industry – education, finance, healthcare, retail, hospitality, or anything else – can benefit from digital
marketing. The size of the business, or how long it has been operational is also not important when it comes to digital
marketing methods.
Round The Clock Availability
Once you post something online, it is there for good, and your audience can access it whenever they want to, as per
their convenience. This is not possible in the case of say TV ads, which are telecast at specific times.

11. Disadvantages of Digital Marketing
Negative Feedback
The main drawback of digital marketing is that negative feedback or complaints left by unhappy customers are visible to
the general public – and that too could get shared quickly.
Requisite Expertise in the Field
To truly exploit the potential of digital marketing, you would need to employ someone who has the requisite expertise in
the field – and they would also need to know your business well.
Regulation by Search Engines
Digital marketing is subject to regulation by search engines like Google; they frequently issue guidelines as to what is
acceptable and what is not. The search engine algorithms are also updated regularly, and the efforts you have put in may go
waste, as you may need to make drastic changes in the strategy.