The document discusses the links between a film poster and trailer as well as a magazine cover. For both the trailer and poster, a white, black, and red color scheme is used to represent the cold, pure setting of the story. Smoke is also used as an overlay in both the trailer and poster to symbolize flowing water and create an eerie feel. The poster and magazine cover are also successfully linked through a consistent use of black, red, blue-gray colors and a smoky visual effect, along with matching title fonts, allowing viewers to identify they are related materials despite different characters being featured.

1. Clear links to trailer and
magazine cover
Akumu San

2. Links to Trailer
The clearest links between our film poster and horror trailer are the colour scheme
and effects used. The main colour scheme of our poster is white, with hints of black
in text and hair, and then red for the eye wound. This links clearly to our trailer as
nearly the entire middle section of it is set in a bathroom, where the majority of the
mise-en-scene is white, therefore connoting the cold, almost pure settings of the
story. It also links back to the colour of the villain’s dress and shows the symbolism
for her ghostliness and youth.
Another obvious link it the effect of smoke being used. We used smoke in both the
trailer and the poster, in the trailer as an overlay for the texts and in the background
of the poster. We felt that it symbolised flowing and water and also felt eerie and
resembled water well, especially as we changed the smoke colour on the poster to
blue.

3. Links to magazine
We linked our film poster to our magazine
successfully through not only the obvious title, but
through again, the repetition of a smokey effect,
and the overall colour scheme of both.
In both of our products, you can see that there is a
clear link between colours used, which are black,
red, and a smokey blue/grey. We decided to make
sure our colours linked well so it would be obvious
that they are for the same film despite having
different characters on the front of each.
We also clearly used the same title font that we
used on our magazine to make the link even clearer,
and by looking at the colour scheme and text alone,
you can tell they are linked. On top of this, we used
the smoke effect as the background for our
magazine as well as the title of it, reflecting back to
the smoke effect we used on the film poster.