Proposal Campaign "Support The Efforts of The Nation's Children #HariAnakNasional2021"

1. JULY 11, 2021 - 11H
Meeting with Company A
AUGUST 8, 2021 - 16H
Meeting with Company A
JUNE 15, 2021 - 18H
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
JUNE 15, 2021 - 15H
MARCH 22, 2021 - 15H
RIL 15, 2021 - 15H
ing with Company A
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
Support The Efforts of
The Nation's Children
#HariAnakNasional2021
// FEBRUARY 2021

2. PAGE TITLE
CAMPAIGN TITLE :
Support the Efforts of the Nation's Children
#HariAnakNasional2021
UNIVERSITY :
Muhammadiyah University of Jakarta.
TEAM NAME :
SYIShop Team
MEMBER :
2018140136 / Satrio Yudo Sakti Utomo
2018140140 / Nafisah Fadhilah Rizki
2018140164 / Shofiatul Afkar Al Awali

3. DESCRIPTION OF IMPLEMENTATION PLAN
NAME OF EVENT :
Support the Efforts of the Nation's Children
#HariAnakNasional2021
TIME :
11.00-23.00
DATE :
July 23, 2021
PLACE :
Zoom Meeting and Youtube
TARGET AUDIENCE :
All Indonesian People (Teenagers – Adults)

4. SIYShop is an electronic trading company or often
referred to as an online shop founded by 3 Indonesian
students who were founded in 2016. SIYShop has been
transported to become an influential unicorn in Indonesia
and also in Southeast Asia to date, SIYShop is one of
the most popular Market Places. visited by Indonesian
people.
SYIshop places its application as an online shopping site
to make it easier for the community, especially in
Indonesia during the current covid 19 pandemic. so that
people always stay at home and maintain health during
the current pandemic.
SIYShop also supports micro, small and medium
enterprises (MSMEs) and individuals to develop the
nation's children's businesses (local brands) by
marketing their products online with the Government and
other parties.
ABOUT
ORGANIZATION

5. LOGO
SOCIAL MEDIA
SYIShop
@syishop.official
SYIShop Official
SYIShop_Official
SYIShop_Official

6. SYIShop held a Campaign to support the work of the
nation's children on National Children's Day 2021 by
collaborating with many local products which was held on
July 23, 2021 at 11.00 – 23.00 at Zoom Meeting and
Youtube Channel. In this campaign, we also collaborate
with the Ministry of Women's Empowerment and Child
Protection (PPPA) in the implementation of the campaign.
EXECUTIVE SUMMERY

7. Selling on digital platforms or market places is very
profitable, where people who want to start an online
business are easier to start their business anytime on
today's digital platforms. Only by requiring minimal
capital, one can start a business venture. By using a
market place or the SYIShop application, one no longer
needs to spend so much capital to start a business. It
only requires an internet connection and registration on a
digital platform (market place).
Especially on National Children's Day where in the
current situation the State of Indonesia is being hit by the
Covid-19 Virus. Here SYIShop wants to help the nation's
children to promote and grow the business businesses
that are offered in order to advance local brands and
MSMEs on the Digital platform. affected by the current
pandemic situation.
// SITUATION ANALYSIS

8. Competitor analysis of the SYIShop company is from the
Indonesian marketplace as well, namely Tokopedia. We
compete to compete in the Indonesian market, especially
on the Digital platform. The effort made by Tokopedia is
to invite boygroups from Korea to attract consumers, so
that many consumers shop at Tokopedia.
This tactic was carried out because of the K-Pop fever
that hit all countries, especially in Indonesia. Which is
where BTS or BoyGroup from Korea has a sizeable fan
all over the country.
COMPETITOR
ANALYSIS

9. // SWOT ANALYSIS
STRENGTHS
• This apk cannot be accessed
without connecting to the internet
• This apk is still heavy and difficult
to open
• Must have a google account and
verification
WEAKNESS
• People can open a SYIshoop
business
• Android and ios apk development
for free
• Have more platforms than others
OPPORTUNITY
• Many other e commers have more
supportive features
• Have many competitors for example:
Lazada, shopee, tokopedia
• Bad comments the information given
by the user can affect other potential
users
THREAT
S O
W T
• This application can facilitate
online shopping
• Has many kinds of daily needs
• Applications that are easy to use
understand by new users

10. SECONDARY RESEARCH
SYIShop's marketing strategy in developing its business is
to use social media as a means of promotion and
interaction with consumers. Actively admin of SYIShop
social media on Instagram, Facebook, and TikTok creates
interesting content, distributes promotions, and holds live
regularly.
The secret of SYIShop's success is actively participating in
important events and celebrating them with special events.
One of these events is National Children's Day #HarANAs

11. BEHAVIOR OBJECTIVES :
This campaign aims to change the behavior of the
target audience in processing offline buying and
selling transactions to online using the SYIShop
application.
KNOWLEDGE OBJECTIVES
TARGET :
Audiences are expected to be able to understand the
importance of conducting online buying and selling
transactions using SYIShop to avoid crowds and also
reduce activities outside the home to avoid exposure
to the COVID-19 virus.
BELIEVE OBJECTIVES :
It is hoped that this campaign can make the audience
believe that shopping using the SYIShop application
can make it easier to process buying and selling
transactions online.
// OBJECTIVES

12. Target audience is all Indonesian people, especially teenagers to
adults. Because many from teenagers to adults often make
online buying and selling transactions using applications.
TARGET AUDIENCE :

13. In the campaign that we will do, we will carry out
persuasive communication using children's language
Young people who are at the same level as the target
audience through SYIShop social media on Instagram,
Facebook, and TikTok create interesting content,
distribute promotions, and hold live events regularly so
that they can be more easily understood and attract the
audience so as to create an intimate atmosphere.
Inviting consumers to use the SYIShop application to
shop online for the nation's children.
TACTICS

14. EVALUATION
Done to measure the success of online application
campaign The program. Implementation and use of
instagram social media will Impact on online applications.
Success measurements between otherwise:
• Consumers know that the online shopping apk has
benefits for users
• Consumers have user beneficial content for the online
shopping apk

15. TIME
TABLE .
1
SELECTION OF
THEME &
CAMPAIGN
TITLE
2 3 4 5
DOING INITIAL
RESEARCH
6 7
8 9 10
COLLECTION &
PROCESSING
DATA
11 12 13 14
15
PROPOSAL
PREPARATION
16 17 18 19 20
PROPOSAL
PRESENTATION
21
22 23
CAMPAIGN
ACTIVITIES
24 25 26 27
EVALUATION
28
29 30 31

16. BUDGET .
Instagram Ads 1 month IDR 100,000
Facebook Ads 1 month IDR 100,000
Tiktok Ads 1 month IDR 100,000

17. Satrio Yudo S Nafisah Fadilah R Shofiatul Afkar A
OUR TEAM