Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
3. Comprehensive Social Commerce Platform
Started in 2010
150+ Brand name customers
Focused on generating ROI
LinkShare
Technology
Genius Award
Most promising
private companies
2013
Featured in a recent
Social Commerce
case study
Top Startup
Award
Ask-a-Friend
Refer-a-Friend
Get-a-Fan
Social Connect
Social Login
Viral Offer Sharing
Viral Flash SaleShare-a-Purchase
Share-on-Mobile
Shopping Community
Product StoriesSocial SEO
Share-and-Win
Get-an-Email
Photomonials
4. Agenda
Evolution of Search
Search in Social World
Strategies to boost SEO Rank using Social
Increase Content Sharability Onsite
Optimize Shared Content
Social UGC for SEO Benefit
Social UGC as Social Proof on site
Questions and Answers
17. Hear from the Horse’s Mouth – Google
Source: http://goo.gl/VxcHFR
Then
updated
10/16/2012
Now
updated
05/27/2013
Google has officially replaced ‘back links’
with ‘sharing’ as the key SEO driver
20. Embed Onsite Apps to Generate Social Signals
Employ C2C strategies on your
website to drive social spread
of brand
Embed onsite social apps to
encourage social sharing
Incentivize customers to do
Social SEO for you
22. Incentivize Social Sharing
Reward customers for sharing products – generate social signals
Your content is pushed up by Google when your G+ followers search
23. Convert Customer Delight into Social Shares
On order completion, leverage customer delight for social sharing of purchases
25. Anatomy of a Shared Snippet
Title, Description, Image and URL are under your control
Double SEO benefit –> back link + social sharing
You can influence “Share Blurb” as well!
26. Influence Share Blurb
Nudge sharers to post a comment
Add a brand hashtag to increase social visibility
27. Leverage Google Authorship
Highlights the author of content, increases the credibility of search results and
can drive higher CTR
Links to the Google Plus profile of the author
28. True Cost of Search Anonymity is Irrelevance
“Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on
the top (verified) results.“
“The true cost of remaining
anonymous, then, might be
irrelevance.”
Eric Schmidt
Exec. Chairman, Google
Source: WSJ Blog
29. How to Set Up Google Authorship?
1. Verify work email address
2. Link Google profile to your content
30. How to Set Up Google Authorship?
Add the following to your content
<a href=“https:// plus.google.com/111273426956357818965?rel=author”>Jai
Rawat </a>
Verify that it is working properly Your G+ ID & name
Google shows you as Author of the content
32. Leverage Social Brand UGC using Hashtags
Encourage Social UGC generation with your brand hashtag
Hashtags increase visibility and searchability in social media
Customers generating social UGC with your brand hashtag adds to
brand’s overall digital presence
Keyword – Content SEO
Hashtag – Social SEO
33. Aggregate Social Brand UGC for SEO Benefit
Hundreds of photos for your brand
are already being shared on
Instagram, Twitter, Facebook
Channeling this social UGC via
brand hashtags can lead to
creation of valuable back-links
Social UGC is content which is
already being shared socially –
increases brand’s sharability
36. Social UGC on Site Leads to More Sharing
Showcasing brand’s
socially shared
content acts as social
proof for site users
Increases sharability
of the site and brand,
leading to SEO boost
37. Real Time Social Buzz Drives Engagement
Real-time social
buzz on site
increases user
engagement –
increasing Page
Rank for the site
Continuously
refreshing
content boosts
SEO Rank of the
page
38. Get Socially Awesome
SEO boost
Likes, shares, tweets, G+
Shares also add to ‘freshness’ SEO value
Back-links
UGC
Referral traffic from shared content
Loyalty
Visitors sharing content will see you higher in search
results!
Higher conversion rate due to social proof
40. Summing Up the Social SEO Goodness
Increase Sharability of Onsite Content
Optimize Shared Content
Use Social UGC for SEO Benefit
Use Social UGC as Social Proof on site
42. Americaneagle.com Integrations
Americaneagle.com and ShopSocially have
teamed together to offer a NEW pre-integrated
solution that can be turned on in a snap!
Americaneagle.com supports these platforms:
Sitecore
Sitefinity
Mozu
Magento
Kentico
idev®
Take a look at these companies that have
recently integrated -- with more integrations to
come!
43. Special Offer for today’s attendees
SS-SOCIALSEO-14
Mention the code above to get one free month or an iPad
mini with one year subscription,
plus a FREE social audit from Americaneagle.com!