SlideShare una empresa de Scribd logo
1 de 8
6 Ways to Take Advantage of
Facebook’s New
Cover Photo Rules
Facebook recently relaxed the rules about what admins
can and can’t put in cover photos.
The most important rule to remember: text can’t cover
more than 20 percent of the photo. Other than that
almost anything goes, including calls to action.
Here are six examples of creative ways to use cover
photos:
Facebook allows a business Page to have up to 12 custom apps installed.
Three of the installed apps can be "favorites" and appear to the right of the
profile picture below the cover photo. In this example, we use the cover photo
to highlight new apps and direct our fans to them.
#1: Direct fans to your top apps
#2: Ask your fans to "Like" you
"Ask and you shall receive!" This is true when it comes to Facebook. Try
using the cover photo to ask your fans to "Like" your business Page. Get
creative by having someone point to the "Like" button or mention what cool
perks your fans receive by "Liking" your Page.
#3: Direct fans to an offer
If one of your apps is a link to something you know your fans will like, use
your cover photo to display the offer and direct your fans to the app where
they can claim it. When we released a new eBook, Big Brand Facebook
Secrets for Small Businesses, we used our cover photo to direct fans
right to it. In the photo we feature our eBook with a call to action and an
arrow pointing to the top app where fans can get their free copy. Note: you
cannot have active links in a cover photo see keep links short.
#4: Provide a link to valuable information
The Facebook cover is the perfect place to lead people outside of Facebook for more
information. Just remember that you can't have active links in the cover photo so create a
landing Page or have a simple URL or Bit.ly link that users can re-type easily. In this
cover photo we directed people to our Twitter Page and invite them to follow us.
#5: Ask your fans to share your Page
When people log on to Facebook, they scroll through their News Feed and
visit their friends and favorite brands' Pages but they aren't necessarily
thinking about telling anyone about their favorite brands. Your cover photo
can be a great reminder for fans to pass on how cool you are. Let the
photo speak to your office culture and give your fans a reason to want to
tell their friends to "Like" you. For our “fun” cover photo we featured a still
shot from our Harlem Shake video with the call to action "ShortStack
Rocks! (pass it on)."
A Facebook Page is for offering resources, a place to talk about fun stuff,
show off your employees, etc. You rarely get into the nitty-gritty of business
and pitch your product because that's what a website is for. Try using your
cover photo to lead your fans back to your website to learn about your
product. We offer two months free when you sign up for any of our
annual plans and used our cover photo to tell people this and lead them to
our pricing page on our website.
#6: Send people to your website

Más contenido relacionado

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Último (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

Destacado

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Facebook Cover Photo Examples: 6 Ways to Make the Most of Your Facebook Page

  • 1. 6 Ways to Take Advantage of Facebook’s New Cover Photo Rules
  • 2. Facebook recently relaxed the rules about what admins can and can’t put in cover photos. The most important rule to remember: text can’t cover more than 20 percent of the photo. Other than that almost anything goes, including calls to action. Here are six examples of creative ways to use cover photos:
  • 3. Facebook allows a business Page to have up to 12 custom apps installed. Three of the installed apps can be "favorites" and appear to the right of the profile picture below the cover photo. In this example, we use the cover photo to highlight new apps and direct our fans to them. #1: Direct fans to your top apps
  • 4. #2: Ask your fans to "Like" you "Ask and you shall receive!" This is true when it comes to Facebook. Try using the cover photo to ask your fans to "Like" your business Page. Get creative by having someone point to the "Like" button or mention what cool perks your fans receive by "Liking" your Page.
  • 5. #3: Direct fans to an offer If one of your apps is a link to something you know your fans will like, use your cover photo to display the offer and direct your fans to the app where they can claim it. When we released a new eBook, Big Brand Facebook Secrets for Small Businesses, we used our cover photo to direct fans right to it. In the photo we feature our eBook with a call to action and an arrow pointing to the top app where fans can get their free copy. Note: you cannot have active links in a cover photo see keep links short.
  • 6. #4: Provide a link to valuable information The Facebook cover is the perfect place to lead people outside of Facebook for more information. Just remember that you can't have active links in the cover photo so create a landing Page or have a simple URL or Bit.ly link that users can re-type easily. In this cover photo we directed people to our Twitter Page and invite them to follow us.
  • 7. #5: Ask your fans to share your Page When people log on to Facebook, they scroll through their News Feed and visit their friends and favorite brands' Pages but they aren't necessarily thinking about telling anyone about their favorite brands. Your cover photo can be a great reminder for fans to pass on how cool you are. Let the photo speak to your office culture and give your fans a reason to want to tell their friends to "Like" you. For our “fun” cover photo we featured a still shot from our Harlem Shake video with the call to action "ShortStack Rocks! (pass it on)."
  • 8. A Facebook Page is for offering resources, a place to talk about fun stuff, show off your employees, etc. You rarely get into the nitty-gritty of business and pitch your product because that's what a website is for. Try using your cover photo to lead your fans back to your website to learn about your product. We offer two months free when you sign up for any of our annual plans and used our cover photo to tell people this and lead them to our pricing page on our website. #6: Send people to your website