The city bank limited

1. Welcome to our
presentation
The city bank limited

2. Group Profile

3. An overview of the city bank limited
• City Bank is a service-oriented organization
• It is the first bank in Bangladesh to have issued dual currency credit card
• City Bank has launched American Express Credit Card and American
Express Gold Credit Card in November 2009
• City Bank is one of the largest corporate banks in the country with a current
business model that heavily encourages and supports the growth of the bank
in Retail and SME Banking.

4. Vision of City Bank
• Their vision is always stretching and far fetched.
• It sets the tone for their organization and gives a common direction to their
employees.
• They have re-engineered their vision to define a path towards their
envisioned future.

5. Mission of City Bank
• Offer wide array of products and services that differentiate and excite all
customer segments
• Be the “Employer of choice” by offering an environment where people excel
and leaders are created
• Continuously challenge processes and platforms to enhance effectiveness
and efficiency
• Ensure respect for community, good governance and compliance in
everything we do

6. Core Values of City Bank Limited
• Result Driven
• Accountable & Transparent
• Courageous & Respectful
• Engaged & Inspired
• Focused on Customer Delight

7. Strategy of City Bank
• Making business strategy flexible to keep us on track for a sustainable growth
• Having a strong customer focus and build relationships based on integrity,
superior service and mutual benefit
• Maintaining sound capital base to support growth
• Ensuring responsible corporate governance through conformity with the
law and by conducting all our actions honestly, responsibly and ethically

8. Historical Background of The City Bank
Limited
• City Bank is one of the oldest private Commercial Banks operating in
Bangladesh
• The Bank started its journey on 27th March 1983 through opening its first
branch at B. B. Avenue Branch in the capital, Dhaka city.
• . City Bank is among the very few local banks which do not follow the
traditional, decentralized, geographically managed, branch based business or
profit model

9. Objectives of the bank
• The City Bank Limited made a remarkable progress practically in every
sphere of its functions.
• The active of the CBL are very implicit and vast comparing to that of other
banks in the country today.
• The theme of the bank is ‘For Relationship Banking’.
• The prime objectives of the CBL are to create a strong capital base, to earn
good profit and pay to the shareholders.

10. Strategies of The City Bank Limited
CBL manages its business and operation vertically from the head office
through 4 distinct business divisions namely
• Corporate & Investment Banking;
• Retail Banking (including Cards);
• SME Banking; &
• Treasury & Market Risks

11. Three major functions of the Bank-
• Taking Deposit.
• Extending Loans & Advances.
• Foreign Exchange Business.
Under the umbrella of foreign exchange businesses are given below-
• Export Business.
• Import Business.
• Foreign remittance.

12. Market Share
• The market share of The City Bank Limited in terms of deposits in the
industry has increased during FY 2003.
• They deposit of Tk. 1,134.37 billion and loans and advances of Tk. 895.37
billion.
• The private commercial banks has a deposit of Tk 464.40 billion and loans
advances of Tk. 372.42 billion on Dec 2003.

13. Product and Services of The City Bank Limited
• 1. Service of CBL.
• 2. Retail Banking.
• 3. SME Banking.
• 4. Corporate and Investment Banking.
• 5. Dual Currency Credit Card.
• 6. Computerization and Online Service.

14. • 7. Islamic Banking.
• 8. SWIFT Banking.
• 9. SMS Banking.
• 10. Corporate Governance.

15. City Bank Card Service
We bring you the CityMax Card a unique Card linked to customers Savings
Account that not only gives them up to 5% Cash back all year round.
• Enjoy 5% Cash back all year round.
• Earn 1% Cash back on every single purchase.
• Earn Interest on your Bank Account for 15 days on the money you have
spent with CityMax Card.

16. Functional Division of The City Bank
Limited
• Financial Division.
• Credit and risk management.
• Human Resource Division (HRD).
• Information Technology (IT) department.
• Branch control & Inspection Division
• Retail Division.
• City Bank Treasury and Market Risk Division.

17. SWOT analysis of The City Bank
The City Bank’s internal strengths and weaknesses and external opportunities
and threats as I have explored that are:
• “S”- Strengths.
• “W”-Weaknesses.
• “O”-Opportunities.
• “T”-Threats.

18. Strengths:-
• Stable source of fund.
• Strong Liquidity Position.
• Wide Network of branches.
• Experienced Top management.
• Diversified Product line.
• Satisfactory IT infrastructure and online banking.

19. Weaknesses:-
• Asset infection rate is still high.
• Relatively high overhead expense.
• Problem in Delivery.

20. Opportunities:-
• Regulatory environment favoring.
• Private sector development.
• Credit card business.
• SME and Agro based industry loan.

21. Threats:-
• Deposits as well as quality assert.
• Market pressure for lowering the interest rate.
• Shrinkage in export, import and guarantee.
• Business due to economic slump and war.
• Frequent currency devaluation.
• Emergence of Competitors.

22. Conclusion
• Modern Commercial Banking is challenging business.
• The City Bank now in good position compared to previous some year.
• It can be more improved in its position, if it gives more concentration in its
credit-monitoring sector.
• The bank should redesign all sorts of banking procedures to be more user-
friendly, attractive and impressive.

23. Thank You 