Ambassadors in Sport Social Media Training
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The document discusses the power of social media for businesses. It notes that social media provides free tools like dedicated TV, radio, newspapers, and the ability to instantly poll customers and see what competitors are doing. It provides examples of how President Obama and others have successfully used social media to build large followings. The document argues that the internet has changed business by allowing easy customer research and establishing trust through social media. It advises businesses to find a niche and use social media and online tools to build a following and market.
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Ambassadors in Sport Social Media Training
- 1. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk THE POWER OF SOCIAL MEDIA Gavin Allday “Formal Education will make you a living. Self Education will make you a Fortune.” - Jim Rohn ShowingOff Academy
- 2. Why me?! Potted History • Showing Off Ltd IT Consultant (Sep 06 onwards) • CGP Ltd IT Support Manager / IT Manager (Nov 04 – Sep 06) • Tronic Ltd IT Support Co-ordinator / IT Support Manager / Systems Manager (May 98 – Nov 04) • IBM UK Field Service Engineer / Service Management Specialist (Dec 93 – May 98) • K Shoes Analyst Programmer / IT Support (Sep 89 – Apr 93) Skills Summary • Microsoft Certified Systems Engineer • Microsoft Certified Professional 13 MCP accreditations • Prince 2 Practitioner • Manager of IT Departments • Developer of Computer Systems and websites • Engineer / Contract Manager and Troubleshooter for IBM for 5 years Jack of all trades….. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 3. The Power of Social Media t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 4. The Power of Social Media How useful is the Internet in South Africa? • What sites do you use? • What are the challenges or obstacles? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 5. The Power of Social Media How useful is the Internet in South Africa? • What sites do you use? • What are the challenges or obstacles? • Could you locate your target market via the internet? • Where is your target market? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 6. The Power of Social Media What if 10 years ago, I had offered your business: • Its own dedicated TV station • A dedicated Radio Station • A Newspaper with distribution around the world • Ability to poll opinions of potential customers instantly • Ability to know what your competitors are thinking ALL FOR FREE! ... What would you have been thinking….? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 7. WORLD DOMINATION! Whoa-ho-ho-ha-ha-ha-haaaaa! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 8. The Power of Social Media What if I told you that these tools have been available to you for years? • Companies have spent Millions of Pounds/Dollars/Rand on creating the worlds most sophisticated web tools • Then gave them away for free • Billions of people around the world are using them t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 9. The Power of Social Media You-Bloggin-Twitt-Face!! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 10. The Power of Social Media The time of traditional advertising and “Shouting Loudest” is over Marketing now is about leading tribes. “Today, David beats Goliath” t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 11. The Power of Social Media President Obama’s Social Media campaign: • 1,062,190 Myspace Friends • 20,115,984 YouTube views • 141,953 Twitter Followers • 3,293,591 Facebook Supporters • 490,361 BlackPlanet Friends • 52,494 MyGentile Connections Obama had a conversation with the world, speaking directly to them, and listening back in real-time. t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 12. The Power of Social Media The Internet has changed the way we will do business • Search Engines allow customers to find the exact products and services required very easily • Customers use the Social Media to research credibility and establish trust • To survive in this new world, a business must fulfil a Micro-niche - Perfect your 10 second pitch • Get Web-Famous! Use Social Media and other online tools to create followers • Your followers will be your market, and your voice • When you have a market, the £ will find you t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 13. The Power of Social Media t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk Target Market Blogs, Videos, Emails, Groups, Content, Podcasts, RSS Products Customers Voices 4 out of 5 Bloggers discuss products! Empower your Customers to become Voices
- 14. The Power of Social Media Social Media + Online Affiliate Marketing = The Perfect Storm! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 15. The Power of Social Media Are you a Product or a Voice? Both probably! But markets are sceptical about self-promoters t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 16. The Power of Social Media The Voice Who are you and what do you stand for? 1. Latest Updates - News, brand new stuff / people 2. Great Stories - Did you see, have you been, do you have? 3. Best Buying - The place to buy / not buy 4. Expert Opinions - Nitty gritty, technical You should aim to be only one type of voice! t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 17. The Power of Social Media The Product What are you and who do you stand for? 1. New / Different – Introduction (Early adopters, Technology chasers) 2. Most Relatable – Growth (Support, Acceptance, Testimonials) 3. Reliable Track Record – Maturity (Differentiation, Compatibility) 4. Best Buy – Decline (Discounts, Deals, New features, Reinvention) Products go through all four life cycles t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 18. The Power of Social Media Voice Examples Michelle Phan http://www.youtube.com/user/michellephan Blogging and video makeup tips How to create the look of the stars YouTube Stats Joined : 18 July 2006 Subscribers : 724,576 Channel Views : 27,467,062 Total Upload Views : 165,692,824 t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 19. The Power of Social Media Voice Examples Dave Carroll http://www.youtube.com/watch?v=5YGc4zOqozo http://www.davecarrollmusic.com/ubg http://www.youtube.com/sonsofmaxwell Also on Wikipedia $3500 Guitar damaged by United Airlines Wrote a song after unsuccessful claim 150,000 views in one day Currently over 8 million views of first song United Airlines stock fell 10% within 4 days United lost $180 million in value t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 20. The Power of Social Media
- 21. The Power of Social Media Product Examples Starbucks http://www.starbucks.com/ Links to Facebook, Twitter, Flickr, Youtube, V2V YouTube Views: 4.7m Twitter Followers: 830k Facebook Supporters: 6.6m New Ad Viewers: 20k+ New Ad Comments: 700 New Ad “Liked It”: 4800 MyStarbucksIdea http://mystarbucksidea.force.com/ Customers are invited to share their ideas and comment on other peoples t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 22. AIS International t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 23. AIS Africa t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 24. AIS UK t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 25. AIS Ireland t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 26. AIS on Social Networks t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 27. AIS on Social Networks t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 28. AIS on Social Networks • How will you contribute? • What is ‘newsworthy’? • Who will subscribe/follow? • Where will you find them? t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 29. AIS on Social Networks Multiple Updates • Ping.fm Update multiple Social Networks for free • TubeMogul.com Distribute videos to multiple sites for free Tracking and analytics
- 30. The Power of Social Media Basic Promotion Checklist… 1. Is it on a Social Network/Facebook? (Page, Event) 2. Have you blogged about it? – Blogger, Ecademy, etc 3. Have you / others tweeted? 4. Do you have a video about it? 5. Do you have slides on it? 6. Ads? (Google, Facebook, Banners, Etc) 7. Event? (Eventbrite, EventElephant) 8. Affiliate System / Affiliates 9. Other – Photos, Links, Listings, Podcasts, Ebooks etc It’s Only The Beginning! Tools have been developed over the last 5 years, but now is the time… t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
- 31. The End ….And Relax! Gavin Allday t: 01229 580220 e: gavin@showingoff.net w: showingoffacademy.co.uk t:01229 580220 e:gavin@showingoff.net w:showingoffacademy.co.uk
Notas del editor
- Mobiles to Silent Please!
- Companies have spent Millions of Pounds/Dollars/Rand on creating the worlds most sophisticated web tools Then gave them away for free As a result billions of people use them Who are your competitors? Other Charities? Anything else that competes for contributors donation?
- President Obama’s election campaign success was assisted by a massive Social Media campaign Obama had a conversation with the world, speaking directly to them, and listening back, in realtime. If a rival challenged or attacked Obama, he put it to his followers and they responded with answers on his behalf. Social Media is all about people having conversations online, creating photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about….Everything!
- Tools like Search Engines have made finding the exact product or service for your requirements very easy. In the future, there will be less careers and more outsourcing of staff and services. As a Business Owner, you will employ the specialist services of other Business Owners as and when you need them. You yourself will be a Supplier or Service Provider to many clients, like bees pollinating flowers. In order to establish your place in this new world, you have to fulfil a Micro-niche. Your products or services have to be very specific, in order to attract the exact clients you are looking for, and not get lost in the sea of other providers. Make sure you have the perfect 10 second pitch for your Micro-niche. You shouldn’t be doing 3 or 4 different things. Concentrate on one specific offering and create a tribe to lead. Get Web-famous! Use YouTube, Blogger, Twitter, Facebook and all the other tools to create your own TV Channels, Blogs, Newspaper, Podcasts etc. By creating followers, you create a potential market. When you have a market, the £ will find you.
- Basic Marketing Strategy Your customers are now your marketing team They have Twitter, Facebook followers that you can tap into
- Social Media + Online Affiliate Marketing = The Perfect Storm People Discussing, Commenting and Recommending the products that matter to them. Rewarding customers who bring you new business Unbound customers and a limitless marketing budget (allowable cost/lead) Dynamic real time measurement tools that identify who is influencing and what is working
- Example – contributing to a forum like DigitalSpy People who work in technology based shops and businesses can build huge credibility using their industry knowledge and expertise to assist others They display the fact that they are affiliated to the related business in their signature, but do not promote the business in their posts They offer impartial advice based on their experience Other forum users begin to trust and even seek the opinions of the expert By gaining the trust and respect of the other forum users, the expert will enjoy more business
- Aim to be only one type of voice – otherwise confusing for your followers Top Gear have clear distinctions between funny story, expert test drive, latest car released etc.
- Use Playstation as example, inc. Playstation Slim Creating product awareness, hype – people queuing at the door Giving customers confidence in your product and the support. Quote other customers experiences Defend market share. Differentiation from any new competition. Compatibility with products that align themselves with yours Maintain margins and avoid discounts as much as possible. Use new features and reinvention to keep prices high and harvest People fear going into a sales situation without being in control Use blogs, slideshare etc to give them all the info they need before buying from you. Give your affilates the tools to promote you : Tools and copy text, transparency so they can see real time results, updates, relationship Cycles can be bridged – Use this to your advantage Consider creating two brochures – one for you as relatable, one for your product as reliable Never launch a product and go straight for Best Buy!
- Michelle Phan - http://www.youtube.com/user/michellephan Teenager who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets. Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
- Dave witnessed United Airlines breaking his $3500 guitar from the plane window. Despite complaints to the Flight Attendant, Baggage Handlers and Management at the airline, United denied responsibility and refused to reimburse Dave for the value of the guitar. After 9 months, Dave finally gave up chasing the claim, and vowed instead to write 3 songs, release them freely on YouTube, and ask people to vote for their favourite. Launched 6th July 2009, the first video amassed 150,000 views within one day, prompting United to contact Carroll to right the wrong, although unsuccessfully. 500,000 hits by July and 5 million by mid-August 2009. It currently has over 8 million. United Airlines stock fell 10% within 4 days of launch, wiping out $180 million in value.
- Starbucks.com Homepage (US Version) Buttons for Sharing Links to other sites 15,000,000 people like this! My Starbucks Idea – Empowering for customers
- Go to American version of site Great users of Social Networking MyStarbucksIdea : http://mystarbucksidea.force.com/ Customers are invited to share their ideas and comment on other peoples Powered by Salesforce (http://www.salesforce.com/uk) – Professional CRM software V2V – Starbucks inspired Volunteer Community Network
- AIS Websites Branding
- AIS Websites Branding
- AIS Websites Branding
- AIS Websites Branding
- Three solutions for updating numerous Social Networks at once: Ping.fm Simultaneous updates on multiple Social Networks Approx 40 Social Networks supported TubeMogul Distribute videos to multiple sites Industry leading tracking and analytics Approx 30 Video sites supported