Why Sherlock Holmes Would Have Hated Resumes

SHERLOCK
HOLMES WOULD
HAVE HATED
RESUMES

H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.

• We do not observe what is the story to tell, but just take
pride in our so-called achievements.

• We do not observe what is the story to tell, but just take
pride in our so-called achievements.
• We miss out the little details, forgetting that the little
things are in fact significant.

As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth”
SO… Resume?

As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth”
SO… Resume?
Nope.
Not Happening.

How about something that’s the complete
opposite of a resume?

S O M E T H I N G T H A T I S … ?

L O G I C A L
A N A LY T I C A L

L O G I C A L
C O M P E L L I N G
A N A LY T I C A L
T H I S I S I T !

- S H ( A S C A N D A L I N B O H E M I A )
“It is a capital mistake to theorize before one has
data.”

S H A L L W E ?
L E T ’ S G E T T O T H E D A TA T H E N .

2008 2011 20122010
The
Journalist
The
Strategist
The
Innovator
The
Marketing
Maverick

2008 2011 20142010
The
Journalist
The
Strategist
The
Innovator
The
Marketing
Maverick
Freelance Journalist,
The Times of India
Finished Bachelor’s in
Commerce with Honors
!
+
!
Creative Marketing
Executive at Industrial
production
Master’s in Digital
Marketing, Hult
International Business
School, California
Digital Marketing and
Communications
Specialist, Blue Planet
Network, Colorado
!
+
!
Social Media Manager,
Citrix Systems Inc,
Denmark

What did I do?
Storyboarding, photography and copywriting, as
essentials.
But in truth, I stepped out of the journalistic classroom
and raised hard-hitting questions…
…on matters ranging from anti-death penalty to the
Commonwealth games usurping student resources at
the local University.

Numbers to care about…
Graduated in Commerce (Honors) in 2010 from the
University of Delhi. Creative Marketing Associate at an
industrial manufacturing firm for the next 18 months.
!
52% = Increase in sales via
inventive marketing
campaign
28% = Increase in revenue
via tour to China and
adding new line to product
collection

Noise. Noise. Noise. Noise. Noise. Noise. Noise.
Noise. Noise. Noise. How to cut through the noise
and make yourself heard. Noise. Noise. Noise.

A M P L I F Y S T O R I E S D I G I TA L LY

D E V E L O P E D E X P E R T I S E I N …
M O V E D T O C A L I F O R N I A T O P U R S U E M A S T E R ’ S I N D I G I TA L M A R K E T I N G .
International Marketing
Digitizing Your Business Model
Attracting Profitable Customers
Digital Marketing Optimization
Customer Conversion Online
E-Commerce

Moved to Copenhagen, Denmark in
November 2012 and joined Citrix Systems Inc
as a Social Media Manager

And for the next year and a half, did a few
interesting things, some of which are…

Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.

Ran several campaigns over October-November 2013 to produce over 600 pieces of
content to test impact of type and frequency of content. Result? Over 1700 active
engagements and +29,000 click-throughs.

!
Successfully organized user meet-ups across Europe to engage with the most active user
community.

!
community.
!
Authored / orchestrated over 30 blog posts.

!
community.
!
Authored / orchestrated over 30 blog posts.
!
Single handedly created and led a community of over 800 passionate product users and
involved them in various activities.

• Took a few months’ hiatus and filled it with - 
Reading voraciously 
Finishing a short novella 
Traveling to Spain, the Czech Republic, Germany and
Sweden to give myself the learning experience and
the independence to organize it single-handedly…

A N D N O W…
Am doing an interesting little consultancy project in the
Middle East as a Digital Marketing Manager.

And… 
Am excited to find, join and contribute to the fascinating
revolution that your company might be leading.

- S H ( A C A S E O F I D E N T I T Y )
“It has been an axiom of mine that the little things
are infinitely the most important.”

W H E R E A R E
T H E L I T T L E
T H I N G S
T H E N ?

A very voracious reader
Passionate
about
writing
Physicallyincapableofdoingun-creative
things
chameleon writer - capable of morphing into any brand’s voice
But have an opinionated individual voice in writing too
I believe - Teams that work together, stay together…just likefamilies
A bit of a certified Grammar Nazi, pardon me
Love reading fiction and non-fiction…and writing
is my way of giving back
Flexible, in work, as in yoga and life
Thirstsforchallenges
Food romantic - will
actively cook and
bake for MY team at
work ;)
Wanderlustbitmebad.Seriously.
In love with
Data geek
Analytics buff - Marketo +
Sysomos + Google Adwords
+ Google Analytics + Radian 6
+ Hootsuite + Tweetdeck +
Buffer + Crazyegg
Analytics and monitoring buff
Happy to (and looking forward to) move anywhere
More sincere than a bunch
of puppies vying for your
attention

M Y W O R K I D E O L O G Y
F I N D O U T I F I F I T I N W I T H Y O U R S H I N D I G W I T H …

Measure results
Make mistakesDon’t sell the product
Content is king

Measure results
Content is kingNot just actions

Measure results
But context is queen,
and so is timing.

Measure results
Sell the why behind
the product
and so is timing.

Measure results
Sell the why behind
the product
And make them fast. Learn,
optimize and then
move ahead.
and so is timing.

C R E D I T S
• The girl in wilderness (modified) by Unsplash
• Sherlock Holmes silhouette by The Sherlocktron
• Charlie Brown by Zitsmanfam
• The Thinking man by Lesyeuxdumonde
• Lightbulb heads by Futurethink Innovation
• The Modern Marketer by Anairas
• Copenhagen Vesterbrogade capture by Settle In Denmark

LET’S TALK!
Shreya Shangari
shreyashangari@gmail.com | +91-971 52 971 8568
LinkedIn | Blog | Website

Why Sherlock Holmes Would Have Hated Resumes

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