a collection of evening wear gowns for women and a market research with details of high end brands

1. WOMEN’S
FORMAL
CLOTHING

2. Formal wear and formal dress are general terms for
clothing suitable for formal social events, such as a
wedding, formal garden party or dinner, cotillion,
dance, or race. The Western style of formal evening
dress, characterized by black and white garments,
has spread through many countries; it is almost
always the standard formal social dress in countries
without a formal national costume.

3. An evening gown or gown is a long flowing women's dress
usually worn to a formal affair. It ranges from tea and
ballerina to full-length. Evening gowns are usually made of
luxurious fabrics such as chiffon, velvet, satin, organza,
etc. Silk is a popular fiber for many evening gowns.
Although the terms are used interchangeably, ball gowns
and evening gowns differ in that a ball gown will always
have a full skirt and a fitted bodice; in contrast, an evening
gown can be any silhouette—sheath, mermaid, A-line or
trumpet shaped—and may have an empire or dropped
waist.

4. HISTORY OF
EVENING GOWNS

21. PURPOSE OF
EVENING WEAR

22. DIFFERENT
DRESS CODES

23. WHITE TIE The most
formal dress code, typically
reserved for events such as
state dinners and the
Academy Awards
• Women: Wear a formal,
floor-length evening gown.
Go all out with your most
dramatic shoes and
jewelry.

24. BLACK TIE Less dressy
than white tie, but still pretty
formal, and usually reserved
for evening affairs
• Women: Wear a floor-length
evening gown, a knee-length
dress with heels, or your
dressiest black dress. Dressy
separates, like a knee-length
skirt and shell set, also work

25. CREATIVE BLACK
TIE Formal, but with a
trendy twist
• Women: Skip the modest
gown in favor of a more fun,
but still formal dress. You
can also wear a formal
knee-length dress, a satin
ball-gown skirt with a
cashmere sweater or
blouse, or tuxedo pants
with a silk top. Accessories
should be fun and unique.

26. FORMAL or BLACK TIE OPTIONAL
Slightly less formal than black tie
• Women: Wear a floor-length gown, a knee-length
cocktail dress or little black dress with heels, or a dressy
suit.

27. COCKTAIL
ATTIRE Festive and
fun, but not formal
• Women: Wear a knee-
length dress, or even
dress pants or a skirt
with a nice blouse.

28. SEMI-
FORMAL Somewher
e between formal and
casual, depending on
the time of the event
• Women: Wear a knee-
length cocktail dress, a
little black dress, a
dressy skirt and top, or
even slacks with a
dressy blouse.

29. STYLES OF
GOWN

30. SHEATH
The sheath style
evening gown, like
the usual sheath
dress, is designed
to fit the body
tightly. It is
generally unbelted,
and has a straight
drape. It can have
shoulder straps or
be strapless.

31. MERMAID
Mermaid, as the name
suggests, means that
the evening gown is
shaped like a mermaid.
It is form-fitting at the
bodice, and the skirt is
designed to resemble a
mermaid's tail in
silhouette. The skirt
may or may not be of
the same color or
texture.

32. A LINE
The A-line style
evening gown is
somewhat bell-shaped,
it is close-fitting at the
top and widens
gradually at the
bottom, without
gathers or pleats. This
makes for a simple but
elegant appearance.

33. If the evening gown is
trumpet shaped, it is
tight-fitting until it
reaches the knees, where
it flares.
TRUMPET

34. EMPIRE
The Empire silhouette
involves the waistline
coming up to just below
the bust, from which the
skirt hangs straight and
loose, in a simple breezy
style.

35. DROPPED
WAIST
The waistline is
dropped below
the actual
waistline. The
skirt can be
fitted or flared.

36. PRINCESS
The princess style
evening gown is also
tight, cut in single
pieces, such as gores,
and hanging in an
unbroken line from
shoulder to flared
hem.

37. DIFFERENT
BODY TYPES

38. Fashion is all about dressing your body. If you
know your body shape — and every woman
should — then you will be able to find clothes
that fit and flatter.
Body shape is all about proportion, and fashion is all
about dressing those proportions to look their very best.
When you think about body types, don't focus on height
and weight... focus on shape. A slender gal can have the
same body shape as a curvy gal, just as a short woman
can have the same body shape as her taller friend.
Each of us is unique — and our bodies are, too!
Nevertheless, our body shapes are generally narrowed
down to five general categories: pear, wedge, rectangle,
apple and hourglass. You might fall into one category, or
you might be a blend of two or more categories.

40. PEAR SHAPE
BODY

41. Pear body shape
Pear-shaped celebrities: Kim Kardashian,
Eva Mendes, Jennifer Love-Hewitt,
Katherine Heigl
Pear body traits: Your lower body is
wider than your upper body — in other
words, your hips are wider than your
shoulders. Your bottom is rounded and
your waist is well-defined.
Your best assets: Shoulders, torso and
flat stomach
Your fashion goals: Emphasize your waist
and arms, add volume to your shoulders
and upper body and minimize your hips.
DON'T wear clothing that draws attention to
hips and thighs, such as cargo pants or print
skirts.
DO try a-line skirts, which camouflage wider
hips.
DO keep hems of pants, skirts and dresses
wide to balance the hips.
DO experiment with light-colored tops and
dark-colored bottoms for contrast.
DO look for boat neck tops, square and cowl
necklines.
DO wear strapless dresses to show off arms
and even out proportions.
DO try styles with ruffles on top.
DO wear jackets that hit right above the waist.
DO opt for pointy-toed shoes to elongate your
legs.

42. WEDGE BODY
TYPE

43. Wedge-shaped celebs:
Naomi Campbell, Demi Moore,
Renee Zellweger, Teri Hatcher
Wedge body traits: Also known as
the inverted triangle, this body
shape features a broad chest and
wide shoulders which are large in
proportion to a narrow waist and
hips.
Your best asset: Your legs
Your fashion goals: Accentuate
your lower body while softening
your shoulders and upper body.
DO wear bright colors on
bottom.
DO wear wide-leg pants.
DO wear full skirts.
DON'T wear spaghetti-
strap tops.
DON'T wear boat neckline
tops.
DO wear tops that call
attention to your
waistline.
DO experiment with high-
waisted styles.
DO look for clothes that
create the illusion of a
waist.

44. RECTANGL
E BODY
SHAPE

45. Rectangle-shaped celebs:
Natalie Portman, Cameron
Diaz, Kate Hudson, Hilary
Swank
Rectangle body traits: The
waist, hip and shoulder widths
are similar and are usually on
the slim side. Slender
rectangles have an athletic
look about them.
Your best assets: Your arms
and legs — and you don't have
to minimize any body features.
Your fashion goals: Create
curves and show off slender
legs and arms.
DO wear scoop neck and
sweetheart tops to create curves.
DO wear long jackets to create a
lean look.
DO wear tops with collars, ruffles
and details to flatter your chest.
DO wear a good bra that will make
the most of what you have.
DON'T wear overwhelming styles.
DO layer to add more dimensions.
DO wear dresses with ruching.
Cinches on sides are ideal.
DO have fun with colorful
bottoms... feel free to experiment.

46. APPLE
BODY
SHAPE

47. Apple-shaped celebs:
Drew Barrymore, Queen
Latifah, Eva Longoria, Jennifer
Hudson
Apple body traits: Most of
your weight accumulates
above the hips, which are
narrow. Your back, ribs and
shoulders are broad, and you
may feel wider than other
body types.
Your best asset: Those legs!
Your fashion goals: Elongate
the torso, show off your legs
and use fashion to create the
illusion of a waist.
DO go for monochromatic looks.
DO go for v-neck tops to create the
illusion of a longer torso.
DO wear a bra that offers good lift
and support.
DO wear belts at the smallest part
of your waist.
DO conceal tummy bulge by
wearing empire tops and dresses.
DO wear boot cut and flared jeans
to create an even line from the
shoulders down.
DO wear shorter skirts to show off
your legs and draw attention away
from your midsection.

48. HOUR
GLASS

49. Hourglass body type
Hourglass-shaped celebs:
Beyonce, Salma Hayek, Scarlett
Johansson, Halle Berry,
Vanessa Minnillo
Hourglass body traits: Your
shoulders and hips are similar
in proportion and set off by a
tiny waist.
Your best assets: Curves,
curves, curves!
Your fashion goals: Show off
your curves... without going
overboard.
DON'T hide your curves with
baggy clothing.
DO wear a good bra and
showcase your bust.
DO wear fitted dresses.
DO wear a belt at the waist to
enhance your hourglass shape.
DO try wrap dresses.
DO go for high-waisted skirts to
show off your hips.
DO pick thin, lightweight styles
and fabrics.
DO wear skinny or straight leg
jeans.

50. MARKET
RESEARCH

52. The sheer grey tulle is embellished with
shimmering crystals in a myriad of
geometric patterns. The high neckline and
long sleeves are twenties-inspired, while
the full-length skirt is timelessly fabulous.
Zipped back, hook fastening
Partially lined
100% polyamide

53. Open back with self tie
closure
Concealed back zip closure
Long Puff sleeves
Button cuffs
Grosgrain waistband with
embroidered writing
Printed skirt panels
Two side pockets
Nude colored silk georgette
lining

54. A red silk feminine gown with a
revealing back makes a bold
statement
Self tie waist
Silk and polyester blend
Low back
Loose fit
Drawstring waist

55. Tulle gown floor sweeping
dress with creature
embroidery with beading
Silk lined silhouette
Round neck
Sheer sleeves and drawstring
at back

56. Black wool-silk blend
embellished evening dress
featuring a funnel neck, a
concealed rear zip
fastening, long sleeves and a
pleated skirt.

58. Metallic Leopard-Print
Gown
Black and silver metallic
leopard-print silk blend
jacquard gown by Gucci.
Black silk lining.
Open back.
Back zip.
Back slit.
Silk/viscose/polyester.

59. Silk Cady Gown with
Crystal Neckline
Ivory silk cady.
Crystal jewel neckline.
Internal bustier.
Back zip closure.
Silk lining.

60. Crepe Viscose Jersey
Gown
Black crepe viscose
jersey.
Fixed crystal encrusted
horse bit brooch gives
a ruched effect.
Long sleeves.
Back zip closure.

61. Embellishment in blue
and grey
Feather shaped
sequins with peacock
style feathers and
pearl beading
Mesh net fabric
Bottom with grey
satin fabric with long
center front slit
opening

62. Gucci,
black jersey
long sleeve,
bias cut,
evening gown with cut
out sides exposing the
skin.
The " cut outs" are
embellished with silver
accessories

64. Black silk sheer
floral macramé
gown from
Givenchy
featuring a deep
V neck, a
sleeveless design,
sheer panels, a
fitted waist, a
straight skirt

65. Ivory white floral
lace
Oversized two
ways zip
Floor length
Mermaid gown
Front and back
dart with princess
seams

66. Emerald green silk
with sequin
embellished
round neck
long sleeves
a fitted silhouette,
a back zip fastening,
a pencil shape skirt
and a straight hem.

67. Black silk
embellished
gown
featuring a round
neck sleeveless
design contrast
sheer back,
beaded
embroidery
belted waist
straight skirt

68. brown floral ruffled gown
off the shoulder design
long sleeves
a fitted waist,
gathering details at the
sides,
a straight skirt and a
back zip fastening.

69. DIVYA JAIN
SEC – B
UGFD
LEVEL – 2