Business plan for ruban

1. Introduction of Team Ruban
Name of Team Members
• Shreyansh Jain
• Debojyoti Dey
• Shuvam Kumar Singha
• Jatin Yadav
• Abhishek Kumar Pandey
• Akanksha Rani
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2. The Problem
• Less Delivery service and value providing companies in rural area,
specifically near the urban areas (tier 1 and tier 2) cities.
• With high growth in internet and smartphones in rural areas, there
has been a low growth in providing online service to the
customers.
• Rural areas near tier 1 & 2 cities include student and working
professionals also as residents because of less living expense.
• There is a clear need for an e-commerce platform for rural areas
that is quick and affordable.
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3. The Solution
• An app or website build specifically to cater the rural areas
first, specifically near or in the outskirts of tier 1 cities at first.
• To cater the needs of students, residents and working
professionals living there due to lower living expense.
“RUBAN”- ‘Transforming Rural to RUBAN’
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4. Our USP’s
• We believe to provide our customers with multiple delivery options; express
and economical(shared).
• We’ll work towards a collaboration with the gov. to deliver rations from
government ration stores to deliver the products to customers
• Well also provide farmers agri-products on quick delivery basis. From local
retailers to doorstep.
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5. TAM (Total available market) Analysis
• Total population of India= 139.3 crores (2021)
• Total addressable market of Ruban- 90 crores (approx.) 65% of total
population.
• With over 65% of population living in the rural area the target market for
Ruban is growing day by day.
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Source: World Bank

6. SWOT Analysis
Strength Weakness
• Growing population of students
and working professionals in urban-
connected rural areas.
• Growth in per capita income of
rural India
• Awareness among the rural
residents
• Still some low internet
connectivity areas
• Challenges in logistics
Opportunity Threats
• Internet demand in rural areas to
boost India to 1bn smartphone
users by 2026
• The rise in demanding consumers
• Growth in competition
• Seasonal sales, varied demand.
• Price fluctuation in agri-products.
• People moving to urban areas.
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7. Business Model Canvas
Ruban Team Ruban 01/07/2022 1.0
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