The initial website redesign idea was shared with Alternative Technology for designing their corporate website.

1. Alternative
Technology
Website Idea Deck

2. Positioning Statement
For [carpet/rug makers] who [make and sell customized carpets and rugs],
Alternative Technology offers [software solutions like Galaincha and Explorug]
that enables the makers to conceptualize and edit the rug designs, visualize the
designs with real-looking generated images, market and communicate their rug
designs and manufacturing details to the buyers, and make material estimations
to minimize the wastage. Alternative Technology helps the rug maker in the
design, manufacturing, marketing, and sales of the rug.
Also, the products [Ramro Designs, 1dollardesigns, and OnlyHundred] provides
design inspirations to different industries: rugs, broadloom carpets, cashmere,
wallpapers, textiles, personalized objects, gadgets, and many more.

3. Primary Focus
Revolution in the Custom Rug Industry
Groundbreaking Technologies Introduced
World-Class Technical Innovation from Nepal
Secondary Focus
Environmental Contribution
Initiative for Academics
Products [Galaincha, Explorug, Ramrodesigns, 1dollardesigns, Onlyhundred]

4. Home
About Us
Media Coverage
Collaborations
Contact Us
Individual technologies also might get a page each if felt necessary
Pages

5. Home Page

6. Home About Us Technologies Products Collaborations
Contact Us

7. About Us | Section

8. Alternative Technology
A global company focused on computer graphics
innovation for custom
carpets.
Contact Us

9. The Inception
In 1997, we started writing a piece of computer program just to
convert computer artwork into graph for hand knotting.

10. The Journey
For more than 2 decades, we have been pushing the
boundaries of what can be done through technology in the
world of rugs. We have transformed the way custom carpets
are designed, manufactured, and marketed.

11. The Mission
Our mission is to enhance the design, production, and
marketing capabilities of custom rug makers for facilitating a
cost-effective and sustainable carpet industry.

12. The Alternative Way:
Concept to Creation
Create a design from a concept, or from an inspiring artwork or
photograph. Experiment with size, shape, color, material, and motifs to
create your own unique rug design.
It’s easy, it’s quick, and it’s fun!

13. Technologies | Section

14. The Technologies
Behind The Transformation

15. Photorealistic Rendering
Visualize the end-product with different materials,
weavings (wool, silk, loop, and custom texture),
and finishing options (high and low pile, carving)
before the carpet is actually woven with our
photorealistic rendering technology.
The resemblance of the computer-generated
image to your end-product will bewilder you.
A good image needed to showcase the technology.

16. Augmented Rug Projection
Imagine a space in your showroom where your rug
designs are shown in real-life size, with colors
matched precisely to your poms. Imagine being
able to feel the rug - without having to produce
them.
Our Augmented Rug Projection (ARP) technology
allows you to do just that.
A good image needed to showcase the technology.

17. Material Estimation
Our material estimation technology can accurately
predict the consumption of the raw material in
each carpet design, thus allowing easy cost
estimation of carpets even before they are made
and also, minimizing wastage due to repeated
dyeing.
Achieve unparalleled transparency on the size,
weight, quality, and cost of your carpets.
A good image needed to showcase the technology.

18. Instant View in Room
With our technology, custom carpets can be
automatically laid in any pre-processed room sets
just at a click of the mouse. This means that the
best rug pattern and color combination for the
given room can be selected.
A good image needed to showcase the technology.

19. Products | Section

20. The Products

21. Galaincha
Galaincha is the most convenient
software available for rug designing,
coloring, illustrating, communicating, and
manufacturing. Galaincha has a very user
friendly interface, so you can create a
design, visualize it, customize it, and then
create graphs/outlines, yarn estimates,
etc. to produce the rug accurately.
Embed Youtube Introduction Video

22. exploRUG
expoRUG is the perfect tool to showcase your
collection of rug designs. Whether you want to
showcase them in your showroom, on your
website, on print, or on advertisements, exploRUG
provides you the means to allow the customer to
customize the rug and place an order.
Customers walking into your showroom or visiting
your website can navigate through your designs,
customize selected designs, and place their order.
With handy samples and color poms, they can see
and feel the rug before finalizing their choice.
Embed Youtube Introduction Video

23. Ramro Designs
Our long experience in the carpet industry enables
us to create the best designs and color
combinations.
RamroDesigns.com features royalty-free, color
separated, ready-to-use designs.

24. ONLY1dollardesign.com
ONLY1dollardesign.com aims to make designs
accessible to every industry: rugs, broadloom
carpets, cashmere, wallpapers, textiles,
personalized objects, gadgets, and many more.

25. ONLYhundred.com
ONLYhundred.com is a source of unique designs
for your inspiration equipped with patterns for
multiple textile, carpet, decor, and accessory uses,
along with illustrations of the patterns in use.

26. Virtual Rug Exhibition
Walk around the virtual exhibition hall, explore the
rug designs and purchase a design of your liking
on our virtual rug exhibition platform..

27. Collaborations | Section

29. Our products are used by the topmost rug companies worldwide. We are
state-of-the-art technology from Nepal accessed from 20,268 cities of 183
countries.

30. Media Coverage | Section

31. Read more
Explorug / Alternative Technology:
The 1 m2 Showroom
on Carpet! magazine, 2020
Just one Smart TV on one small
table – that’s basically all you
need to create a small
showroom for custom-order
carpets. Along with a few rug
samples and physical color
references, of course. The
Explorug software by Alternative
Technology will effectively
visualize the rug possibilities so
customers can make an
informed decision before
placing an order.
Explorug / Alternative Technology:
The 1 m2 Showroom
on Carpet! magazine, 2020
Just one Smart TV on one small
table – that’s basically all you
need to create a small
showroom for custom-order
carpets. Along with a few rug
samples and physical color
references, of course. The
Explorug software by Alternative
Technology will effectively
visualize the rug possibilities so
customers can make an
informed decision before
placing an order.
Explorug / Alternative Technology:
The 1 m2 Showroom
on Carpet! magazine, 2020
Just one Smart TV on one small
table – that’s basically all you
need to create a small
showroom for custom-order
carpets. Along with a few rug
samples and physical color
references, of course. The
Explorug software by Alternative
Technology will effectively
visualize the rug possibilities so
customers can make an
informed decision before
placing an order.
Goes to media coverage page

32. Team | Section

33. The Team

34. Contact Us| Section

35. Contact Us
We should have a similar footer with copyright and easy link access.
Alternative Technology
Tafuaswan Marg, Khusibun,
Nayabazar,
GPO Box 5327
Kathmandu, Nepal
+977.9818502734
info@galaincha.com.np

36. About Us Page

37. Alternative Technology
Reinventing Success Through Transforming Ideas and Innovation
Our Profile
Alternative Technology is a truly global company
focused on computer graphics innovation for custom
carpets. Our solution for custom carpets has significantly
empowered the industry and has transformed the way
carpets are designed, produced, and marketed.
Our Virtual Carpet Software Suite is one of the very
few global standards for designing and illustrating rugs
to clients, and exchanging carpet data between the
manufacturer and the buyer.The topmost companies
dealing with custom rugs worldwide, as well as leading
rug producers in Nepal use our software.

38. Our Philosophy: Pushing the Boundaries
Two decades ago, we first started writing a piece of a computer program just
to convert computer artwork into a graph for hand knotting.
Suddenly, a process that took days, sometimes weeks, could be done in
minutes. But, apart from time and cost-saving, it was more about precision,
about converting any digital artwork into a beautiful piece of hand-crafted art
out of the loom. Although it was difficult to convince people at first about the
usefulness of our software, it gives us great satisfaction to see custom rugs
being transformed through our solutions today.
We are happy that we are pushing the boundaries of what can be done
through technology in the world of rugs. For us at Alternative Technology, it is
much more than just business, it is a mission. And this whole journey has been
so refreshing, so educating, full of excitement and challenges, and so
beautiful and meaningful. We are indebted to the entire industry for their
overwhelming support in terms of their innovative usage and trust in our
technology, and their word of mouth in appreciation of our effective solutions
and prompt services.

39. Technologies Page

40. Products Page

41. Collaborations Page

42. Media Coverage Page

44. Contact Us Page