SOCIAL MEDIA ANALYSIS OF FENTY BEAUTY

1. SHRUTI, 135385219
FENTY
BEAUTY
ANALYSIS
DIGTIAL DIGEST #3
SOCIAL MEDIA

2. TABLE OF CONTENTS
1 2 3
STRATEGY INFLUENCER MARKETING ANALYSIS
4
CRITIC
5
STATISTICS

3. 1 • Influencer Marketing
Communication to a
diverse customer
base
• By Using Rihanna’s Social
Media Accounts to Raise
Awareness
STRATE
GY

4. https://www.instagram.com/p/CqEm5iONsUI/?hl=en
INFLUENCER
MARKETING
Collab with MUA Priscilla Ono for an informational
video generated 792K views and more than 200
comments in last than 20 hours
2

5. 3
Visuals are stunning, engaging, and
unique
Strong brand
message- a clear
“why”
Analysis of SOCIAL
MEDIA overall
• Clear voice through a charismatic
spokesperson- Rihanna
• Address diversity and inclusion

6. MY VIEWS
Fenty Beauty's success is not solely based on marketing and branding, but on
prioritizing customer experience and desires when developing their products. Their
commitment to inclusivity and diverse beauty offerings has resulted in strong word-
of-mouth marketing. Additionally, Fenty Beauty's emphasis on quality has helped to
maintain their reputation as a top-tier brand. These lessons from Fenty Beauty's
marketing strategy can be valuable for other brands looking to build a sustainable
and impactful presence in the industry.
4

7. STATSTICS
Top #Hashtags
From the last 100 posts
#HELLATHICC
#sephoraxkohls
#FentyFam
#FENTYPARFUM
#FENTYFAM
#FENTYFAVES
#MELTAWF
#HellaThicc
Top caption word
From the last 100
posts
fentybeauty.com 1
lashes
sephora
kohls
in-stores
ultabeauty
online
sephoracanada
Top word matches in user
descriptions
beauty 11.54%
fashion 3.85%

8. Thankyou!!