This document discusses the features and marketing plan for an alarm clock. It describes the need for an alarm clock, features like flashing lights and adjustable snooze times. It analyzes the costs and profit estimation for two models priced between Rs. 200-2000. The marketing strategy involves setting up an office, forecasting demand, production, distribution and monitoring market response. The layout includes a power plant, control office and transportation to shops.

1. ALARM CLOCK RING
SHUBHAM SHUKLA
AKASH ASTHANA
ME 3RD YEAR

2. ALARM CLOCK RING
Alarm clock is a clock with a device that can be made to
sound at the time set in advance, used to wake someone
up or can be used a reminder.

3. DEFINITIONS
A clock that can be set to ring, buzz, or
flash a light at any particular time, as to
awaken a person
-AMERICAN ENGLISH dictionary

4. NEED OF ALARM CLOCK RING

5. FEATURES OF OUR ALARM CLOCK
* Wakes you up in a different way
* Wakes up to flashing light
(1) High intensity 4 LED flash as a modern camera
or a cell phone
(2). Effective even during the day or if you prefer
to sleep with the lights on
* Emits a sound that can be heard through the
pillow

6. Wake up to a super loud alarm
*Up to 100+dB – sure to wake up even
the heaviest sleeper.
*Increases slowly in volume.
*Sweeps through the frequencies
Great for people with trouble
hearing e.g. high tones.

7. Snooze a bit smarter
*The clock reduces the snooze interval from
9 to 2 minutes, in two minute steps.
*Enough time to wake up, but also enough
time for a breakfast without stress .

8. Find your way in the dark
*Night light beacon.
*Gentle blue light that guides you
back to bed without wakening
anyone.
*No more stumbling in the
dark.

9. Reliable in all conditions
*Powerful battery backup that steps in
whenever the power goes out
*Keeps everything functional
- Time and wake up time
- Sounding alarm
- Bed shaker
- Flash

10. Consumer Group
# Universal
# Touches all groups and variety of
consumers
# Special benefits for school and
college students
# Effective for heavy sleepers

11. COST ANALYSIS
Considering production cost, transportation
cost and other charges, we have our alarm
clock in two ranges :
Class X -> Rs. 200-1000
Class Y -> Rs. 1000-2000

12. Cost Justification
We have used special electronic
equipments (LED’s, radium
plates, vibrating sensors etc.) at
reasonable price.

13. MARKETING STRATEGY
1. Set up the base office
2. Demand forecasting
3. Production
4. Distribution
5. Market response

14. Raw materials and man
power
Power plant
Control office
Distribution of product
Transportation
Available at shop
Fig. layout of marketing

15. PROFIT ESTIMATION
A financial gain, especially the difference
between the amount earned and the
amount spent in buying, operating, or
producing something.
P = (S.P.-I.C.)*Quantity
Since, our cost is justified so our focus is to
increase the Quantity so as to increase our
Profit.

16. Cost Justification
We have used special electronic
equipments (LED’s, radium
plates, vibrating sensors etc.) at
reasonable price.