SlideShare una empresa de Scribd logo
1 de 14
CORPORATE
COMMUNICATION
SM 27 Mohammed Jaseem
SM 18 Harigovind
SM 43 Shubhanshu
SM 15 Fathimath Bushra
COGNIZANTTECHNOLOGY SOLUTIONS
■ CognizantTechnology Solutions is an MNC which has its headquarters in New Jersey ,United States.
■ Was founded in 1994
■ Provides IT service projects to the Clients across the world, mostly United States.
■ Started IPO in 1998
■ Have offices across the globe.
■ Employee base of more than 2 lakhs.
TheVerticals(Industries)
Job Description
■ Designation : Programmer Analyst (Software Developer)
■ Team Size : 80-100 employees
■ Client Company :
 www.mapfreinsurance.com
■ Web application Development using the language JAVA
■ The application was to get the customers’ an insurance quote for the automobiles they own.
■ Two web applications were developed for the same client
– One for the insurance agents to login and generate a quote
[Agent Front End] https://www.mapfreconnect.com/agent/login
– Second one for the customers to get a quote and then decide if that person wants
to take a policy from Mapfre or not. IfYes, then only that person needs to
contact an insurance agent to take a corresponding policy.
[BusinessTo Customers] www.mapfreinsurance.com
TheWeb Application
The Hierarchy CEO
COO/President
Vice-President
AssociateVice-President(AVP)
Senior Director
Director
Associate Director
Senior Manager
Manager
Senior Associate(Developer/Team Leader)
Associate(Software Developer)
Programmer Analyst( Software Developer)
Channels of Communication
■ Emails
■ Voice Calls
■ Excel sheets
■ Instant Messaging
■ Screen Sharing
■ FaceTo Face
■ Video conferencing
■ Webinars
■ Classroom trainings
■ Hardcopy Essentials & Newsletters
DifferentTeams InThe Project
■ Web Designers/HTMLTeam
■ DevelopmentTeam
■ Database ManagementTeam
■ TestingTeam
■ Onsite Coordinators with the Client
New Jersey
Massachusetts
Chennai
Cochin
Coimbatore
• Global Spread
• Round the Clock
• People from Multi ethnic/Cultural Background
• State of the Art technology
• Digital Presence(Audio/Video/Mail)
• Very Streamlined/EfficientOperation
• Minimal Message Loss/Misinterpretation(No Blame game)
• Intellectual Property
Internal Communication
CLIENT
Director
RETAIL PROJECTS
Associate Director
RETAIL PROJECTS
Director
BANKING & Finance
Associate Director
BANKING &
FINANCE
PROJECTS
Director
INSURANCE
PROJECTS
Associate Director
INURANCE
PRSOJECTS
Senior Manager
Development Team
Manager
Development Team
PROJECT 1
Onsite Cordinator
Development Team
Team Lead Development
Team
PROJECT 1
Development Team
1
Team Lead
PROJECT 1
(Different Location)
Development Team
2
Manager
Development Team
PROJECT 2
Development Team
PROJECT 2
Senior Manager
Testing Team
Manager Testing
Team
PROJECT 1
Onsite Cordinator
Testing Team
Team Lead Testing
Team
PROJECT 1
Testing Team 1
Manager Testing
Team
PROJECT 2
Testing Team
PROJECT 2
Senior Manager
Database Team
Associate Director
INSURANCE
PROJECTS
Director HR
Associate Director
HR
Senior Manager HR
Manager HR
HR Executives
Organizational Differences
■ Cyclic hierarchy at the top level management
■ More Clients are in US than the competitors.
■ US based work Culture.
■ Trainings- Not as rigorous as Infosys
■ More Cultural Events
■ Have access to social media.
■ No Mandatory contracts or bonds compared toWipro/Infosys.
■ Less Attrition
Grapevine
■ Initially at the time of training,We were asked to fill a form regarding the location
preferences.
■ Just weeks before the completion ofTRAINING programme, a rumour regarding
RELOCATION started to spread.
■ Rumour was that RELOCATION will be purely based on the business requirements.
■ Rumour was spread across by the HR executives to avoid vague transfer requests from
all the employees.
■ It is kind of a good thing to avoid confusions and promises.
■ BUT..The HR did give relocation according to the preferences, even though some had
to wait for one or two months after the training programme to get a transfer.
QUESTIONS ???
ThankYou

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Cognizant corporate communication document

  • 1. CORPORATE COMMUNICATION SM 27 Mohammed Jaseem SM 18 Harigovind SM 43 Shubhanshu SM 15 Fathimath Bushra
  • 2. COGNIZANTTECHNOLOGY SOLUTIONS ■ CognizantTechnology Solutions is an MNC which has its headquarters in New Jersey ,United States. ■ Was founded in 1994 ■ Provides IT service projects to the Clients across the world, mostly United States. ■ Started IPO in 1998 ■ Have offices across the globe. ■ Employee base of more than 2 lakhs.
  • 4. Job Description ■ Designation : Programmer Analyst (Software Developer) ■ Team Size : 80-100 employees ■ Client Company :  www.mapfreinsurance.com ■ Web application Development using the language JAVA ■ The application was to get the customers’ an insurance quote for the automobiles they own. ■ Two web applications were developed for the same client – One for the insurance agents to login and generate a quote [Agent Front End] https://www.mapfreconnect.com/agent/login – Second one for the customers to get a quote and then decide if that person wants to take a policy from Mapfre or not. IfYes, then only that person needs to contact an insurance agent to take a corresponding policy. [BusinessTo Customers] www.mapfreinsurance.com
  • 6. The Hierarchy CEO COO/President Vice-President AssociateVice-President(AVP) Senior Director Director Associate Director Senior Manager Manager Senior Associate(Developer/Team Leader) Associate(Software Developer) Programmer Analyst( Software Developer)
  • 7. Channels of Communication ■ Emails ■ Voice Calls ■ Excel sheets ■ Instant Messaging ■ Screen Sharing ■ FaceTo Face ■ Video conferencing ■ Webinars ■ Classroom trainings ■ Hardcopy Essentials & Newsletters
  • 8. DifferentTeams InThe Project ■ Web Designers/HTMLTeam ■ DevelopmentTeam ■ Database ManagementTeam ■ TestingTeam ■ Onsite Coordinators with the Client
  • 9. New Jersey Massachusetts Chennai Cochin Coimbatore • Global Spread • Round the Clock • People from Multi ethnic/Cultural Background • State of the Art technology • Digital Presence(Audio/Video/Mail) • Very Streamlined/EfficientOperation • Minimal Message Loss/Misinterpretation(No Blame game) • Intellectual Property
  • 10. Internal Communication CLIENT Director RETAIL PROJECTS Associate Director RETAIL PROJECTS Director BANKING & Finance Associate Director BANKING & FINANCE PROJECTS Director INSURANCE PROJECTS Associate Director INURANCE PRSOJECTS Senior Manager Development Team Manager Development Team PROJECT 1 Onsite Cordinator Development Team Team Lead Development Team PROJECT 1 Development Team 1 Team Lead PROJECT 1 (Different Location) Development Team 2 Manager Development Team PROJECT 2 Development Team PROJECT 2 Senior Manager Testing Team Manager Testing Team PROJECT 1 Onsite Cordinator Testing Team Team Lead Testing Team PROJECT 1 Testing Team 1 Manager Testing Team PROJECT 2 Testing Team PROJECT 2 Senior Manager Database Team Associate Director INSURANCE PROJECTS Director HR Associate Director HR Senior Manager HR Manager HR HR Executives
  • 11. Organizational Differences ■ Cyclic hierarchy at the top level management ■ More Clients are in US than the competitors. ■ US based work Culture. ■ Trainings- Not as rigorous as Infosys ■ More Cultural Events ■ Have access to social media. ■ No Mandatory contracts or bonds compared toWipro/Infosys. ■ Less Attrition
  • 12. Grapevine ■ Initially at the time of training,We were asked to fill a form regarding the location preferences. ■ Just weeks before the completion ofTRAINING programme, a rumour regarding RELOCATION started to spread. ■ Rumour was that RELOCATION will be purely based on the business requirements. ■ Rumour was spread across by the HR executives to avoid vague transfer requests from all the employees. ■ It is kind of a good thing to avoid confusions and promises. ■ BUT..The HR did give relocation according to the preferences, even though some had to wait for one or two months after the training programme to get a transfer.

Notas del editor

  1. Emails are predominatly used to communicate among the different teams in the project and also within the team. Voice calls are basically the status calls which will not exceed more than 15 minutes. One call in the morning to describe the work that need to be completed, and one in the evening to describe the work In-progress status.
  2. Trainings Everybody participates in the cultural events irrespective of the projects or verticals