2. Blumler & Katz (1974)
 Two researchers attempted to discover what it is about different media
outlets which make them successful and popular. They came up with
5points which they believed any media product needs to give an audience.
 Education/Information: Keep up to date with what’s happening in the world.
Learn about things we do not know and to keep informed. A high percentage in
tabloids are about sport, showbiz and celebrities.
 Entertainment: Stories in papers can be funny, and often about things that
interest us i.e: horoscopes, cartoons, crosswords and puzzles which are for
entertainment.
 Social Interaction: We talk to people about what’s happened in papers, showing
them stories ‘HAVE YOU SEEN THIS?’ If we know what’s happening in the world we
can join in conversation & discussion.
 Escape: While reading about other people & events we’re taken out of our day to
day concerns for a while so they provide an escape like TV.
 Identification: When we read about other people and what’s happening. We
often put ourselves in their place and imagine what it’s like to have the same thing
happen to us. This makes us more involved and interested in a story.

3. Social Interaction: we will
talk about this story to Entertainment:
others and show them Events that are
taking place.
Information as to what is
happening within the
area and keep up to date.
Information about
the elections and
Escape: We’re reading campaigners.
about people and events
so we’re taken out of our
day to day lives for a while Social: We’ll talk about
the elections occurring.
Social: It’s our Social Interaction:
borough so there Causes us to talk about the
would be some story especially if we have
an interest in music
discussion periods.

4. Information: About Identification:
what happened within Putting ourselves
our area. at risk like those
in the stories.
Information: up
to date with Entertainme
what’s nt: Those
happening. interested in
politics.
Identifcation:
We as a Social
borough put interaction: A
ourselves into story to talk
about with our
their shoes
fellow peers to
let them know
too.
Information: letting Information: we are up
us know what the to date with the latest
stories happening
borough our doing.
around the area

5. Identification: Escape:
We put reading
ourselves in about people
his shoes and & events,
relate. takes us away
from day to
day lives.
Information:
we are
informed
what is Information:
happening. We are
informed
about other
stories within
the area.
Social interaction: we would Entertainment: Social Network
talk about this story to let to get the people involved and
others now what’s happened entertained.